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Business Management (Marketing) (Top-up) BA Honours

Our marketing top-up course lets you shape your studies toward your career ambitions. Develop the specialist marketing skills to thrive in any business
Code
N505
Start
September 2024
Duration
1 year full-time
Attendance
Full-time
Fees
£9,250 (UK)*
£16,600 (INT)*
Course leader
Natalie Staub

Our marketing pathway allows you to shape your studies towards your career ambitions and develop the specialist marketing skills to thrive in a business environment.

Why choose Business Management (Marketing) (Top-up) BA Honours at Middlesex?

Our one-year course is ideal if you want to develop marketing expertise within a range of businesses and companies, and learn to communicate and sell your ideas to commercial audiences.

Supported by expert tutors who bring industry experience to their teaching, you'll study the key functions that underpin business success and learn to deliver marketing campaigns with confidence.

Our one-year Business Management (Marketing) top-up course is for you if you already hold a business foundation or HND qualification, and you're based in either the UK or overseas. It will prepare for a diverse range of careers in businesses, governmental and third sector organisations.

What you will gain

You'll learn to work effectively in teams, and be able to present and communicate business management ideas with confidence. We'll also ensure you develop specialist knowledge in:

  • Stakeholders: their expectations and behaviour
  • The environment of business and its impact on strategy
  • Design, production and distribution of products and services
  • Business resources: acquisition, application and control
  • Business process: planning, improvement and control.

We have 145 years of experience delivering professional, creative and technical education that prepares students – like you – for success in global careers.

3 great reasons to pick this course

  • One of London's best universities for studying Marketing
    We are proud to be one of the top five universities in London for Marketing - Complete University Guide, 2023
  • Top 5 university in the UK
    According to Times Higher Education (THE) - Young Universities 2023
  • Inspiring Entrepreneurs
    Our entrepreneurial focus has led to one in seven of our MDX graduates going on to manage or own a business (Hitachi, 2020)

Keep informed

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Our communications are designed to support you in deciding your future and keep you up to date about student finance, employment opportunities and student activities available at Middlesex University.

You'll study two set modules in Strategic Management and Services Marketing.

You'll also choose two options from specialist marketing modules: E-Marketing and Social Media, Public Relations, International Marketing, Consulting in Organisations, Advertising and Promotion, New Venture Management, and also take either a work internship or a research project.

Modules

  • Modules

    • Global and Cross Cultural Marketing (15 credits) - Compulsory

      This module introduces students to current theory and practice in global marketing and develops their ability to apply cultural concepts to marketing challenges. Students will learn about new cultures in both the developed and emerging world and how to adapt marketing strategies accordingly for business success.

    • Services Marketing Management (15 credits) - Compulsory

      This module explores services marketing management from an operations perspective. It aims to offer an in-depth exploration of services marketing management, emphasising concepts, practices and techniques that are pertinent to the service sector. Students will synthesise and apply services management marketing theories, concepts and techniques to practice through the use of specialised service-sector case studies. Many students will eventually work in the service sector, and it is hoped that this module will inspire and shape their career.

    • Strategic Management (30 credits) - Compulsory

      The aims of this module are organised in two parts: in the first part students use the essential components of strategic analysis with the primary aim of developing an applied knowledge of tools and techniques. In the second part students explore a variety of special topics with the primary aim of examining strategy concepts applied in different organisations. Overall, the module aims to build students’ ability to process and interpret information from different internal functions and from multiple external sources for decision-making leading to long term organisational success.

    • Marketing Strategy and Implementation (15 credits) - Compulsory

      This module provides students with an overview of the key concepts of strategic marketing from a managerial perspective. As such, students will learn about the key marketing tools that will enable them to develop the knowledge and skills necessary in order to: analyse the marketing environment, customers and the factors influencing the purchasing process; develop marketing strategies and plans to reflect the environment; and implement such plans through the development of appropriate product, price, place and promotional activities. In addition, you will appreciate how leadership and managerial styles influence the strategic marketing process.

  • Choose one option module:

    • Social Media and Viral Marketing (15 credits) - Optional

      This module aims to develop your knowledge of the theory and practice of advertising and promotion. Students learn how to use both broad communication theory and specific promotion-related theory to inform and develop advertising and promotion programmes. You will learn how these promotional activities fit within and contribute to overall marketing strategies and objectives while learning to develop, implement and evaluate advertising and promotion campaigns.

    • Public Relations and Corporate Reputation Management (15 credits) - Optional

      This module will provide a solid grounding in the theory and practice of Public Relations and the content will build upon knowledge and skills gained from previous core and optional modules on the Programme. Students will develop understanding of the ‘diversity’ in publics and the processes of managing and maintaining complex relationships. Through an understanding of the importance of managing corporate reputation, students will explore the effectiveness of public relations as an important communication tool when looking at managing public perceptions during moments of organisational or individual crisis. Additionally, the module will explore the wider cultural and societal landscape in which public relations operate, and will provide critical insight into areas such as celebrity, power and the impact of globalization.

    • New Venture Creation (15 credits) – Optional

      This module introduces students to the complexities of developing and starting a new venture. It examines both the theoretical and practical concepts of entrepreneurship including how to identify business opportunities, establish a business model, acquire resources, and develop a business plan. It also familiarises the students with the entrepreneurial attributes and problem solving in entrepreneurial context.

  • Choose one option module:

    • Research Project (30 credits) – Optional

      This module provides an excellent opportunity for you to demonstrate high quality employability skills such as the ability to design and deliver a small research project, learn independently and through supervision, and undertake an extended, methodical piece of work. A well-executed research project will give you something to distinguish yourself from your peers as well as the opportunity to show why you might be a superior candidate for graduate employment.

    • Professional Communication (15 credits) – Optional

      This module enables students to develop an understanding of strategies commonly used in professional discourse. It integrates concepts and approaches from applied linguistics and social psychology into the management of professional communication in a range of business settings. By exploring and contextualising professional discourse strategies, students will develop systematic and explicit approaches to analysing, evaluating and constructing strategic communication.

    • Fashion Marketing (15 credits) - Optional

      This module introduces students to fashion marketing and encourages them to apply marketing theory that underpins the subject to real world examples.  Students will explore cultural, environmental, social and ethical trends that influence the fashion industry, identify business opportunities and create marketing proposals to improve fashion brands and fashion retail spaces.

    • Marketing Consultancy Project (15 credits) - Optional

      The module builds on learning from prior modules and provides students with the experience of working collaboratively on a real, client-driven consultancy project. External clients will provide a project brief and students will work in teams to develop practical solutions.  The module gives students an opportunity to apply theoretical knowledge to real organisations and facilitates the practice of team-working, problem-solving, reflective and presentation skills, as well as an understanding of the complexities relating to client management and project deliverables.

To find out more about this course please download the Business Management (Marketing) (Top-up) BA Honours specification (PDF).

We review our courses regularly to improve your experience and graduate prospects so modules may be subject to change.

  1. Teaching and independent learning
  2. Coursework and assessment

We offer lots of support to help you while you're studying including financial advice, wellbeing, mental health, and disability support.

Additional needs

We'll support you if you have additional needs such as sensory impairment or dyslexia. And if you want to find out whether Middlesex is the right place for you before you apply, get in touch with our Disability and Dyslexia team.

Wellness

Our specialist teams will support your mental health. We have free individual counselling sessions, workshops, support groups and useful guides.

Work while you study

We'll help you find work that fits around uni and your other commitments. We have hundreds of student jobs on campus that pay the London Living Wage and above. Visit the Middlesex Unitemps page.

Financial support

You can apply for scholarships and bursaries and our MDX Student Starter Kit to help with up to £1,000 of goods, including a new laptop or iPad.

We have also reduced the costs of studying with free laptop loans, free learning resources and discounts to save money on everyday things. Check out our guide to student life on a budget.

How can the BA Business Management (Marketing) (Top-up) support your career?

Upon graduation, you could find work in a range of industrial, commercial and third sector organisations such as:

  • Technocrats Middle East
  • CosMedocs
  • Western Union
  • Dulsco, Emirates
  • Noor Islamic Bank
  • Consult AIV
  • Jumbo Line
  • Peprofac
  • Barnard Marcus
  • Kimberley Clark

Our Enterprise Development Hub can support you to start your own business, and develop essential entrepreneurial skills for a successful business career.

MDXworks

Our employability service, MDXworks will launch you into the world of work from the beginning of your course, with placements, projects and networking opportunities through our 1000+ links with industry and big-name employers in London and globally.

Our dedicated lifetime career support, like our business start-up support programme and funding for entrepreneurs, has put us in the top 10 UK universities for students who want to be CEOs and entrepreneurs (Hitachi, 2021).

MDXcelerator Student Start-Up Support

Want to be your own boss? You'll have the chance to pitch your business to gain mentoring and grants of up to £15,000.

Global network

Our location in London helps us connect you with over 1,000 industry partners to develop your future employment prospects.

And we have unique work and study opportunities at our campuses in Dubai and Mauritius. You’ll study with students from 122 countries who’ll hopefully become part of your global network. And after you graduate, we'll still support you through our alumni network to help you progress in your chosen career. Read more about international mobility.

  1. UK entry
  2. International entry
  3. How to apply

The fees below are for the 2024/25 academic year:

UK students1

Full-time: £9,250

Part-time: £77 per taught credit

International students2

Full-time students: £16,600

Part-time students: £138 per taught credit

Additional costs

The following study tools are included in your fees:

  • Free access to the resources, learning materials and software you need to succeed on your course.
  • Free laptop loans for up to 24 hours
  • Free printing for academic paperwork
  • Free online training with LinkedIn Learning.

Scholarships and bursaries

To help make uni affordable, we do everything we can to support you including our:

  • MDX Excellence Scholarship offers grants of up to £2,000 per year for UK students
  • Regional or International Merit Awards which reward International students with up to £2,000 towards course fees
  • Student Starter Kit. Get help with up to £1,000 of goods, including a new laptop or iPad. Find out about our MDX Student Starter Kit.

Find out more about undergraduate funding and all of our scholarships and bursaries.

Fees disclaimers

1. UK fees: The university reserves the right to increase undergraduate tuition fees in line with changes to legislation, regulation and any government guidance or decisions. The tuition fees for part-time UK study are subject to annual review and we reserve the right to increase the fees each academic year by no more than the level of inflation.

2. International fees: Tuition fees are subject to annual review and we reserve the right to increase the fees each academic year by no more than the level of inflation.

Any annual increase in tuition fees as provided for above will be notified to students at the earliest opportunity in advance of the academic year to which any applicable inflationary rise may apply.

  • Peter Fernandes

    Business Management BA graduate

    Every aspect of the course has been exciting. I particularly enjoyed the third year modules. Strategic Management gave me a deep insight into the workings of a business environment and Leadership Management helped me discover my strengths and weakness in order to become an effective leader in the future.

    I loved working closely with academics, who are leaders in their field. They ensured the entire course provided not only academic theory but also practical and relevant information specifically designed and tailored towards my future career.


We’ll carefully manage any future changes to courses, or the support and other services available to you, if these are necessary because of things like changes to government health and safety advice, or any changes to the law.

Any decisions will be taken in line with both external advice and the University’s Regulations which include information on this.

Our priority will always be to maintain academic standards and quality so that your learning outcomes are not affected by any adjustments that we may have to make.

At all times we’ll aim to keep you well informed of how we may need to respond to changing circumstances, and about support that we’ll provide to you.

Other courses

Business Management (Marketing) BA Honours

Start: September 2024

Duration: 3 years full-time, 4 years full-time with placement, 6 years part-time

Code: N504

Business Management BA Honours

Start: September 2024

Duration: 3 years full-time, 4 years full-time with placement, 6 years part-time

Code: N200

Marketing BA Honours

Start: September 2024

Duration: 3 years full-time, 4 years full-time with placement, 6 years part-time

Code: N500

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