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Business Management (Marketing) (Top-up) BA Honours

Learn about the course below
Code
N505
Start
October 2021
EU/International induction: September 2021
Duration
1 year full-time
Attendance
Full-time
Fees
£9,250 (UK) *
£14,000 (EU / INT) *
Course leader

Our marketing pathway allows you to shape your studies towards your career ambitions and develop the specialist marketing skills to thrive in a business environment.

Why study BA Business Management (Marketing) (Top-up) at Middlesex University?

Our one-year course is the ideal choice for students who wish to develop marketing expertise within a range of businesses and companies, and learn to communicate and 'sell' their ideas to commercial audiences. Supported by expert tutors who bring industry experience to their teaching, you will study the key functions that underpin business success and learn to deliver marketing campaigns with confidence.

Our one-year Business Management (Marketing) top-up course is for students who already hold a business foundation or HND qualification, and are based in either the UK or overseas, and prepares you to enter a diverse range of businesses, governmental and third sector organisations.

Course highlights

  • Our Enterprise Development Hub can support you to start your own business, and develop essential entrepreneurial skills for a successful business career
  • You will have access to cutting-edge business resources including the Chartered Management Institute's Management Direct Resource Hub
  • You can become a student member of the Chartered Management Institute and a full member upon graduation.
  • As a student of this course you'll receive a free electronic textbook for every module.

Find out more

Sign up now to receive more information about studying at Middlesex University London.

What will you study on the BA Business Management (Marketing) (Top-up)?

You will study two set modules in Strategic Management and Services Marketing. You will also choose two options from specialist marketing modules: E-Marketing and Social Media, Public Relations, International Marketing, Consulting in Organisations, Advertising and Promotion, New Venture Management, and also take either a work internship or a research project.

What will you gain?

You will learn to work effectively in teams, and be able to present and communicate business management ideas with confidence. We also ensure you develop specialist knowledge in:

  • Stakeholders: their expectations and behaviour
  • The environment of business and its impact on strategy
  • Design, production and distribution of products and services
  • Business resources: acquisition, application and control
  • Business process: planning, improvement and control

Modules

  • Modules

    • Global and Cross Cultural Marketing (15 credits) - Compulsory

      This module introduces students to current theory and practice in global marketing and develops their ability to apply cultural concepts to marketing challenges. Students will learn about new cultures in both the developed and emerging world and how to adapt marketing strategies accordingly for business success.

    • Services Marketing Management (30 credits) - Optional

      This module explores services marketing management from an operations perspective. It aims to offer an in-depth exploration of services marketing management, emphasising concepts, practices and techniques that are pertinent to the service sector. Students will synthesise and apply services management marketing theories, concepts and techniques to practice through the use of specialised service-sector case studies. Many students will eventually work in the service sector, and it is hoped that this module will inspire and shape their career.

    • Strategic Management (30 credits) - Compulsory

      The aims of this module are organised in two parts: in the first part students use the essential components of strategic analysis with the primary aim of developing an applied knowledge of tools and techniques. In the second part students explore a variety of special topics with the primary aim of examining strategy concepts applied in different organisations. Overall, the module aims to build students’ ability to process and interpret information from different internal functions and from multiple external sources for decision-making leading to long term organisational success.

    • Marketing Strategy and Implementation (15 credits) - Compulsory

      This module provides students with an overview of the key concepts of strategic marketing from a managerial perspective. As such, students will learn about the key marketing tools that will enable them to develop the knowledge and skills necessary in order to: analyse the marketing environment, customers and the factors influencing the purchasing process; develop marketing strategies and plans to reflect the environment; and implement such plans through the development of appropriate product, price, place and promotional activities. In addition, you will appreciate how leadership and managerial styles influence the strategic marketing process.

    • Work Internship (30 credits) - Optional

      The primary aim of the internship module is to provide you with the opportunity to undertake a period of work experience for a minimum of 30 days. This will facilitate you to gain an insight into the world of work and appropriate conduct at work, and the process of becoming and staying employable through assertiveness, continuing development and reflection on both your development and the link between theory and practice. You will also develop an understanding of the organisation, sector and the environment in which it operates.

  • Choose one option module:

    • Social Media and Viral Marketing (15 credits) - Optional

      This module aims to develop your knowledge of the theory and practice of advertising and promotion. Students learn how to use both broad communication theory and specific promotion-related theory to inform and develop advertising and promotion programmes. You will learn how these promotional activities fit within and contribute to overall marketing strategies and objectives while learning to develop, implement and evaluate advertising and promotion campaigns.

    • Public Relations and Corporate Reputation Management (15 credits) - Optional

      This module will provide a solid grounding in the theory and practice of Public Relations and the content will build upon knowledge and skills gained from previous core and optional modules on the Programme. Students will develop understanding of the ‘diversity’ in publics and the processes of managing and maintaining complex relationships. Through an understanding of the importance of managing corporate reputation, students will explore the effectiveness of public relations as an important communication tool when looking at managing public perceptions during moments of organisational or individual crisis. Additionally, the module will explore the wider cultural and societal landscape in which public relations operate, and will provide critical insight into areas such as celebrity, power and the impact of globalization.

    • New Venture Creation (15 credits) – Optional

      This module introduces students to the complexities of developing and starting a new venture. It examines both the theoretical and practical concepts of entrepreneurship including how to identify business opportunities, establish a business model, acquire resources, and develop a business plan. It also familiarises the students with the entrepreneurial attributes and problem solving in entrepreneurial context.

  • Choose one option module:

    • Research Project (30 credits) – Optional

      This module provides an excellent opportunity for you to demonstrate high quality employability skills such as the ability to design and deliver a small research project, learn independently and through supervision, and undertake an extended, methodical piece of work. A well-executed research project will give you something to distinguish yourself from your peers as well as the opportunity to show why you might be a superior candidate for graduate employment.

    • Professional Communication (15 credits) – Optional

      This module enables students to develop an understanding of strategies commonly used in professional discourse. It integrates concepts and approaches from applied linguistics and social psychology into the management of professional communication in a range of business settings. By exploring and contextualising professional discourse strategies, students will develop systematic and explicit approaches to analysing, evaluating and constructing strategic communication.

    • Fashion Marketing (15 credits) - Optional

      This module introduces students to fashion marketing and encourages them to apply marketing theory that underpins the subject to real world examples.  Students will explore cultural, environmental, social and ethical trends that influence the fashion industry, identify business opportunities and create marketing proposals to improve fashion brands and fashion retail spaces.

    • Marketing Consultancy Project (15 credits) - Optional

      The module builds on learning from prior modules and provides students with the experience of working collaboratively on a real, client-driven consultancy project. External clients will provide a project brief and students will work in teams to develop practical solutions.  The module gives students an opportunity to apply theoretical knowledge to real organisations and facilitates the practice of team-working, problem-solving, reflective and presentation skills, as well as an understanding of the complexities relating to client management and project deliverables.

More information about this course

See the course specification for more information about typical course content outside of the coronavirus outbreak:

Optional modules are usually available at levels 5 and 6, although optional modules are not offered on every course. Where optional modules are available, you will be asked to make your choice during the previous academic year. If we have insufficient numbers of students interested in an optional module, or there are staffing changes which affect the teaching, it may not be offered. If an optional module will not run, we will advise you after the module selection period when numbers are confirmed, or at the earliest time that the programme team make the decision not to run the module, and help you choose an alternative module.

  1. UK & EU
  2. International
  3. How to apply
  1. UK
  2. EU fees from October 2021
  3. EU / International
  4. Additional costs

How can the BA Business Management (Marketing) (Top-up)?

Upon graduation, you could find work in a range of industrial, commercial and third sector organisations such as:

  • Technocrats Middle East
  • CosMedocs
  • Western Union
  • Dulsco, Emirates
  • Noor Islamic Bank
  • Consult AIV
  • Jumbo Line
  • Peprofac
  • Barnard Marcus
  • Kimberley Clark
  • Peter Fernandes

    Business Management BA graduate

    Every aspect of the course has been exciting. I particularly enjoyed the third year modules. Strategic Management gave me a deep insight into the workings of a business environment and Leadership Management helped me discover my strengths and weakness in order to become an effective leader in the future.

    I loved working closely with academics, who are leaders in their field. They ensured the entire course provided not only academic theory but also practical and relevant information specifically designed and tailored towards my future career.



We’ll carefully manage any future changes to courses, or the support and other services available to you, if these are necessary because of things like changes to government health and safety advice, or any changes to the law.

Any decisions will be taken in line with both external advice and the University’s Regulations which include information on this.

Our priority will always be to maintain academic standards and quality so that your learning outcomes are not affected by any adjustments that we may have to make.

At all times we’ll aim to keep you well informed of how we may need to respond to changing circumstances, and about support that we’ll provide to you.

Other courses

Business Management (Marketing) BA Honours

Start: October 2021, EU/International induction: September 2021

Duration: 3 years full-time, 4 years full-time with placement, 6 years part-time

Code: N504

Business Management BA Honours

Start: October 2021, January 2021

Duration: 3 years full-time, 4 years full-time with placement, 6 years part-time

Code: N200

Marketing BA Honours

Start: September 2021

Duration: 3 years full-time, 4 years full-time with placement, 6 years part-time

Code: N500

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