Business Management (Marketing) (Top-up) BA Honours

This module introduces students to current theory and practice in global marketing and develops their ability to apply cultural concepts to marketing challenges. Students will learn about new cultures in both the developed and emerging world and how to adapt marketing strategies accordingly for business success.

This module explores services marketing management from an operations perspective. It aims to offer an in-depth exploration of services marketing management, emphasising concepts, practices and techniques that are pertinent to the service sector. Students will synthesise and apply services management marketing theories, concepts and techniques to practice through the use of specialised service-sector case studies. Many students will eventually work in the service sector, and it is hoped that this module will inspire and shape their career.

The aims of this module are organised in two parts: in the first part students use the essential components of strategic analysis with the primary aim of developing an applied knowledge of tools and techniques. In the second part students explore a variety of special topics with the primary aim of examining strategy concepts applied in different organisations. Overall, the module aims to build students’ ability to process and interpret information from different internal functions and from multiple external sources for decision-making leading to long term organisational success.

This module provides students with an overview of the key concepts of strategic marketing from a managerial perspective. As such, students will learn about the key marketing tools that will enable them to develop the knowledge and skills necessary in order to: analyse the marketing environment, customers and the factors influencing the purchasing process; develop marketing strategies and plans to reflect the environment; and implement such plans through the development of appropriate product, price, place and promotional activities. In addition, you will appreciate how leadership and managerial styles influence the strategic marketing process.

This module aims to develop your knowledge of the theory and practice of advertising and promotion. Students learn how to use both broad communication theory and specific promotion-related theory to inform and develop advertising and promotion programmes. You will learn how these promotional activities fit within and contribute to overall marketing strategies and objectives while learning to develop, implement and evaluate advertising and promotion campaigns.

This module will provide a solid grounding in the theory and practice of Public Relations and the content will build upon knowledge and skills gained from previous core and optional modules on the Programme. Students will develop understanding of the ‘diversity’ in publics and the processes of managing and maintaining complex relationships. Through an understanding of the importance of managing corporate reputation, students will explore the effectiveness of public relations as an important communication tool when looking at managing public perceptions during moments of organisational or individual crisis. Additionally, the module will explore the wider cultural and societal landscape in which public relations operate, and will provide critical insight into areas such as celebrity, power and the impact of globalization.

This module introduces students to the complexities of developing and starting a new venture. It examines both the theoretical and practical concepts of entrepreneurship including how to identify business opportunities, establish a business model, acquire resources, and develop a business plan. It also familiarises the students with the entrepreneurial attributes and problem solving in entrepreneurial context.

This module provides an excellent opportunity for you to demonstrate high quality employability skills such as the ability to design and deliver a small research project, learn independently and through supervision, and undertake an extended, methodical piece of work. A well-executed research project will give you something to distinguish yourself from your peers as well as the opportunity to show why you might be a superior candidate for graduate employment.

This module enables students to develop an understanding of strategies commonly used in professional discourse. It integrates concepts and approaches from applied linguistics and social psychology into the management of professional communication in a range of business settings. By exploring and contextualising professional discourse strategies, students will develop systematic and explicit approaches to analysing, evaluating and constructing strategic communication.

This module introduces students to fashion marketing and encourages them to apply marketing theory that underpins the subject to real world examples.  Students will explore cultural, environmental, social and ethical trends that influence the fashion industry, identify business opportunities and create marketing proposals to improve fashion brands and fashion retail spaces.

The module builds on learning from prior modules and provides students with the experience of working collaboratively on a real, client-driven consultancy project. External clients will provide a project brief and students will work in teams to develop practical solutions.  The module gives students an opportunity to apply theoretical knowledge to real organisations and facilitates the practice of team-working, problem-solving, reflective and presentation skills, as well as an understanding of the complexities relating to client management and project deliverables.