Effective marketing is essential to every successful organisation and our BA in Marketing is the ultimate stepping-stone to an exciting career.
You’ll follow in the footsteps of graduates who have pursued careers in marketing research, product development, and brand management at companies including JYSK, Danske Bank, Lindt and Sprungli, PricewaterhouseCoopers, British Science Association and New Era Cap Company.
You’ll also have the opportunity to gain invaluable hands-on experience and employability skills with two work experience options.
You can integrate a work placement into your studies with a 36-week sandwich placement as part of a 4-year degree, or two 18-week summer placements as part of a 3-year degree.
Our BA Marketing Honours degree is recognised by the Chartered Institute of Marketing (CIM) and CIM qualifications are highly sought after by employers.
As part of our Business School, you’ll develop a range of skills and knowledge to help you thrive in the marketing industry. You will:
You’ll also have the flexibility to tailor your marketing degree with a range of optional modules that will complement your personal interests and career goals. You'll work on a consultancy project with a brief set by industry professionals and develop practical solutions in response.
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The course is designed to expand knowledge in three main areas of marketing: Digital Technologies, Communication and Entrepreneurship. After gaining a core understanding of these areas in year 1, you will be able to select modules related to these areas.
The primary aim of the work marketing module is to provide students with the opportunity to undertake a period of work experience (minimum of 30 days) from which students will learn about, how business run in general, the organisation and the sector within which it operates as well as the key drivers of business success. The marketing internship will provide students with an opportunity to immerse themselves in the world of work and develop effective strategies to deal with work and organisational life. It will therefore facilitate students to develop an understanding of work, reflexivity, resilience, wellbeing and the link between theory and practice. Through reflection on experiential learning students will enhance their awareness of their own abilities, and attributes and undertake a journey of personal and professional development.
To find out more about this course please download the Marketing BA Honours specification (PDF).
We review our courses regularly to improve your experience and graduate prospects so modules may be subject to change.
The fees below are for the 2024/25 academic year:
Part-time: £77 per taught credit
Full-time students: £16,600
Part-time students: £138 per taught credit
The following study tools are included in your fees:
To help make uni affordable, we do everything we can to support you including our:
Student Starter Kit. Get help with up to £1,000 of goods, including a new laptop or iPad. Find out about our MDX Student Starter Kit.
1. UK fees: The university reserves the right to increase undergraduate tuition fees in line with changes to legislation, regulation and any government guidance or decisions. The tuition fees for part-time UK study are subject to annual review and we reserve the right to increase the fees each academic year by no more than the level of inflation.
2. International fees: Tuition fees are subject to annual review and we reserve the right to increase the fees each academic year by no more than the level of inflation.
Any annual increase in tuition fees as provided for above will be notified to students at the earliest opportunity in advance of the academic year to which any applicable inflationary rise may apply.
Our library is open 24 hours a day during the term and includes:
We offer lots of support to help you while you're studying including financial advice, wellbeing, mental health, and disability support.
We'll support you if you have additional needs such as sensory impairment or dyslexia. And if you want to find out whether Middlesex is the right place for you before you apply, get in touch with our Disability and Dyslexia team.
Our specialist teams will support your mental health. We have free individual counselling sessions, workshops, support groups and useful guides.
Our Middlesex Unitemps branch will help you find work that fits around uni and your other commitments. We have hundreds of student jobs on campus that pay the London Living Wage and above. Visit the Middlesex Unitemps page.
You can apply for scholarships and bursaries and our MDX Student Starter Kit to help with up to £1,000 of goods, including a new laptop or iPad.
We have also reduced the costs of studying with free laptop loans, free learning resources and discounts to save money on everyday things. Check out our guide to student life on a budget.
Our BA Honours Marketing course prepares you for a wide range of marketing careers or for further study at postgraduate level. A marketing degree opens up a whole range of career opportunities, with an average starting salary of £26,000.
Graduates from this course have successfully gained employment in the following roles: marketing assistant, academic assistant, account executive, junior copywriter, photographic assistant, sales adviser, junior business development adviser, junior advertising account manager.
Our graduates pursue careers in all aspects of marketing including marketing research, product development, brand management, integrated marketing communications and retailing. They've gone on to work for companies such as JYSK, Danske Bank, Lindt and Sprungli, PricewaterhouseCoopers, British Science Association and New Era Cap Company.
Our employability service, MDXworks will launch you into the world of work from the beginning of your course, with CV checking, interview training, placements, projects and networking opportunities through our 1000+ links with industry and big-name employers in London and globally.
Our dedicated lifetime career support, like our business start-up support programme and funding for entrepreneurs, has made us a top 10 university for producing CEOs – Novuana, 2023.
Want to be your own boss? You'll have the chance to pitch your business to gain mentoring and grants of up to £15,000.
You’ll study with students from 122 countries who’ll hopefully become part of your global network. And after you graduate, we'll still support you through our alumni network to help you progress in your chosen career.
If you receive a 2:2 (or higher) at graduation you can apply for the CIM Professional Diploma in Marketing (Level 6) without the normal requirement of obtaining the CIM Certificate in Marketing. And if you enrol for the Diploma within two years of graduation, you’ll receive exemptions from two of the four modules.
The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Middlesex University has joined forces with CIM to give our students the opportunity to gain CIM professional qualifications through their Graduate Gateway programme. CIM qualifications are highly sought after by employers, and Graduate Gateway alongside our own degrees, ensures we are equipping our students with the best opportunities for a successful marketing career.
Marketing BA student
Marketing BA graduate
Marketing BA graduate
We’ll carefully manage any future changes to courses, or the support and other services available to you, if these are necessary because of things like changes to government health and safety advice, or any changes to the law.
Any decisions will be taken in line with both external advice and the University’s Regulations which include information on this.
Our priority will always be to maintain academic standards and quality so that your learning outcomes are not affected by any adjustments that we may have to make.
At all times we’ll aim to keep you well informed of how we may need to respond to changing circumstances, and about support that we’ll provide to you.
Start: September 2024
Duration: 3 years full-time, 4 years full-time with placement, 6 years part-time
Start: September 2024
Duration: 1 year full-time