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This module aims to introduce the major ethical issues, regulatory frameworks and political debates concerning the advertising and public relations PR industries, and develop your knowledge and understanding of the social, cultural and political impact of promotional practices in specific contexts. You will also develop advanced skills - drawing on the methods and critical vocabularies introduced in Years 1 and 2, in analysing and evaluating the social, cultural and political effects of promotional practices.
You can find more information about this course in the programme specification. Optional modules are usually available at levels 5 and 6, although optional modules are not offered on every course. Where optional modules are available, you will be asked to make your choice during the previous academic year. If we have insufficient numbers of students interested in an optional module, or there are staffing changes which affect the teaching, it may not be offered. If an optional module will not run, we will advise you after the module selection period when numbers are confirmed, or at the earliest time that the programme team make the decision not to run the module, and help you choose an alternative module.
Media and Cultural Studies BA graduate
Media BA graduate (2011)
Start: October 2020, EU/International induction: September 2020
Duration: 3 years full-time, Usually 5 years part-time
Start: October 2020, EU/International induction: September 2020, Entry is only for Year 3
Duration: 1 year full-time