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New Frontiers: Robert Govers: How Countries Can Improve Their Reputation

Event information

START DATE 14 May 2015
START TIME 05:30pm

C219, Executive Boardroom, College Building, Hendon Campus, Middlesex University

END DATE 14 May 2015
END TIME 08:00pm

New Frontiers: Distinguished Lecture Series

The Business School's Distinguished Lecture Series brings together theory and practice, allowing expert speakers to discuss contemporary issues in business and the impact these have in the real world. We look at the changing face of business and the impact these developments have on people's lives. From the National Minimum Wage's impact on labour markets to technology's effect on finance and investment, we draw connections between the forces of business and what this means to the world we live in.

Robert Govers: How Countries Can Improve Their Reputation

The idea of the nation as brand has become commonplace in recent years. Yet, it is still widely misunderstood. Policy makers remain convinced, regardless of the counter arguments provided by leading academics and government advisors, that national reputation can be influenced by logos, slogans and advertising.

Researcher, advisor and author, Robert Govers combines the roles of managing research partner of, independent advisor for national, regional and city government administrations and a visiting scholar at various institutions in Belgium, The Netherlands, Italy and Dubai. He also teaches Place Branding on the UNESCO World Heritage at Work Master programme in Torino, Italy and is co-editor of the quarterly journal, Place Branding and Public Diplomacy. 

Director of the Distinguished Lecture Series: Professor T C Melewar

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All enquiries about the lectures should be directed to Kim Rayment ( 

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Still to come

29th May – Joe Harrington
Collusion: The Hidden Evil in the Marketplace. Are We Winning the Fight Against Cartels?
In the fight against the collusion of firms to fix prices and exclude competitors competition authorities have devise new methods to discover and prosecute against such practices.
However from eBooks and cars to vitamins and cement, these cartels continue to prove harmful to a multitude of service and good we use and buy.

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