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Examining the Concept of Fairness in Tourism

Event information

START DATE 20 January 2016
START TIME 12:30pm

C219, College Building, Middlesex University, The Burroughs, London NW4 4BT

END DATE 20 January 2016
END TIME 02:30pm

The Rights to Tourism and the Role of Public Policy in the UK

Is tourism fair? This talk by Professor Scott McCabe of Nottingham University Business School examines whether notions of fairness in the context of access to tourism participation are relevant in the UK policy context. The presentation aims to link policy on tourism together with broader policy contexts to ask if there is a role that tourism can play in helping to achieve a fair and just society, and improve wellbeing. 

Professor McCabe will draw on research on social tourism together with UK policies in education, health and social care to speculate on the potentials of tourism to help deliver greater equality in society. He will also seek to link to the practices of the UK tourism industry, including peak holiday pricing and market failure to explore issues contributing to current inequality of access. 

Social tourism concerns the inclusion of otherwise disadvantaged people in tourism participation. It is a concept that is predicated on the assumption that everyone should have the ability to experience a regular break away from home, such as a simple domestic holiday, and that such experiences deliver important social and emotional benefits. 


Scott McCabe is Professor of Marketing and Tourism at Nottingham University Business School. Scott's research is focused mainly on the qualities of tourist experience, consumer behaviour and tourist decision-making, destination marketing and communications. Since 2006 he has been working on a programme of research on the motivations, experiences and outcomes of holiday experiences for severely disadvantaged UK consumers. Working with a range of small and large charities, his research in association with the Family Holiday Association has helped to promote the concept of 'social tourism' in the UK, influencing policy and practice, raising awareness of issues and establishing a link between holidays and subjective wellbeing outcomes.

This seminar is part of a series of free talks organised by the Tourism Policy Research Group, which offer a unique opportunity to meet colleagues, share experiences and ideas, and network on various themes affecting tourism research and practice within and outside the UK.

To book contact Gulizar Karaca, Programme Administrator Department of Marketing, Branding and Tourism at Middlesex.

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