Williams Building WG50, Middlesex University, the Burroughs, London, NW4 4BT
The Promotional Cultures Research Group is pleased to welcome back Professor Adam Arvidsson from the University of Milan.
This seminar will consider how Facebook embodies a new logic of capitalist governance, what has been termed the ‘social logic of the derivative’. In his talk, Adam will draw on his recently published article ‘Facebook and Finance: On the Social Logic of the Derivative'
This article suggests that Facebook embodies a new logic of capitalist governance, what has been termed the ‘social logic of the derivative’. The logic of the derivative is rooted in the now dominant financial level of the capitalist economy, and is mediated by social media and the algorithmic processing of large digital data sets.
Adam Arvidsson is Associate Professor at the Department of Social and Political Sciences at the University of Milano and co-director of the Centre for Digital Ethnography at the same University.
Adam has recently coordinated a work package for the EU-FP7 funded project P2Pvalue (an International research project aimed at mapping the diffusion and hybridization of peer production and investigating the conditions favouring collaborative creation and the logic of value of these emerging forms).
He has published extensively on consumer culture, digital culture and, in recent years, new forms of value creation and measurement. Adam is the author of many compelling academic books and articles such as Brands: Meaning and Value in Media Culture (2006, Routledge), The Ethical Economy: Rebuilding Value after the Crisis (2013, Columbia University Press), Brand Public (2016, Journal of Consumer Research), and Facebook and Finance: On the Social Logic of the Derivative (2016, Theory, Culture & Society).
To book a place at this free event please email James Graham.