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Professor TC Melewar's Inaugral Lecture

Event information

START DATE 19 October 2016
START TIME 05:00pm

Room C219-20, College Building, Middlesex University, The Burroughs, London, NW4 4BT

END DATE 19 October 2016
END TIME 07:30pm

Professor of Marketing and Strategy will present on 'Corporate Identity: strategy, marketing and the organisation'

Professor Melewar will present the development of his work on corporate identity from 1991 to the present day. He will also discuss his latest work on the corporate identity of Middlesex University based on his exploratory research carried out in the last few years.

About Professor Melewar

Professor T C Melewar is Professor of Marketing and Strategy and Head of Department of Marketing, Branding and Tourism (MBT).

He joined Middlesex in 2013 via De Montfort, Warwick, Brunel and Zurich (ZHAW). He has taught MBA and MIB programmes in France, Germany, Sweden, Russia, Georgia, Moldova, Malaysia and Indonesia. He has written five books on branding, corporate identity and international marketing.

He was the Editor-in-Chief of the Journal of Brand Management and now the Editor Emeritus of the journal. TC has published over 100 refereed journal articles. He was recently made Honorary Fellow of the Academy of Marketing and Life Member (HFAM).

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