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Inaugural Annual Conference of the International Place Branding Association (IPBA)

Event information

START DATE 7 December 2016
START TIME 09:00am

Hendon Hall Hotel, Ashley Lane, London NW4 1HD

Middlesex University, The Burroughs, London NW4 4BT

END DATE 9 December 2016
END TIME 06:00pm

The International Place Branding Association invites papers for its Inaugural Conference.

The International Place Branding Association's Inaugural Annual Conference builds on the collective success of the earlier International Colloquia on Place Brand Management (London and Aosta), the International Conference on Destination Branding and Marketing series (DBM Macau and Cardiff), the City Branding Symposia (Stockholm and Beijing), the Corfu Symposia on Managing & Marketing Places and the Poznan Best Place Summit.

The conference aims to bring together scholars, practitioners and students of place branding and related fields. It is the main vehicle to advance the aims of the International Place Branding Association (IPBA), which include providing a forum for the exchange of ideas around the theory and practice of place branding, linking the members of the international place branding community in a beneficial manner, bringing scholars and practitioners closer together and advancing the professionalisation of the field.

The establishment of the IPBA is a significant development in the field of place branding and the conference is aimed at both celebrating this development and building on the momentum it creates for the advancement of the discipline.

The conference will gather place branding experts from academia, practice and policy making for a valuable discussion around this fascinating cutting-edge intersection of marketing, tourism, economic development, events organisation, heritage management, spatial design, public diplomacy and human geography. Special opportunities for networking will be offered.

Invitation for Submissions

We invite scholars and practitioners to submit abstracts for inclusion in the conference programme.

The conference intends to be inclusive of good-quality papers and presentations that cover a wide range of topics but we particularly welcome contributions that:

  • Advance the theoretical understanding of the field incorporating cross-disciplinary knowledge
  • Use multiple, comparative case studies that reflect on cross-case conclusions
  • Advance the clarification of major concepts (e.g. place marketing vs place branding vs place promotion)
  • Explore and analyse the differences between major application fields (e.g. tourism vs resident attachment vs investment attraction) and/or major place scales (cities vs regions vs nations)
  • Critically examine the use and potential of digital technologies and social media within place branding
  • Elaborate on the role of history and heritage in the branding of places
  • Examine the role of creativity and innovation in place branding strategies
  • Analyse the significance of stakeholder engagement for effective place branding and methods to facilitate it
  • Detail a potential future research agenda for place branding.

For more information, please visit the International Place Branding Association website where you can sign up for email updates on the Inaugural Conference.

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