Hendon Hall Hotel, Ashley Lane, London NW4 1HD
Middlesex University, The Burroughs, London NW4 4BT
The International Place Branding Association's Inaugural Annual Conference builds on the collective success of the earlier International Colloquia on Place Brand Management (London and Aosta), the International Conference on Destination Branding and Marketing series (DBM Macau and Cardiff), the City Branding Symposia (Stockholm and Beijing), the Corfu Symposia on Managing & Marketing Places and the Poznan Best Place Summit.
The conference aims to bring together scholars, practitioners and students of place branding and related fields. It is the main vehicle to advance the aims of the International Place Branding Association (IPBA), which include providing a forum for the exchange of ideas around the theory and practice of place branding, linking the members of the international place branding community in a beneficial manner, bringing scholars and practitioners closer together and advancing the professionalisation of the field.
The establishment of the IPBA is a significant development in the field of place branding and the conference is aimed at both celebrating this development and building on the momentum it creates for the advancement of the discipline.
The conference will gather place branding experts from academia, practice and policy making for a valuable discussion around this fascinating cutting-edge intersection of marketing, tourism, economic development, events organisation, heritage management, spatial design, public diplomacy and human geography. Special opportunities for networking will be offered.
We invite scholars and practitioners to submit abstracts for inclusion in the conference programme.
The conference intends to be inclusive of good-quality papers and presentations that cover a wide range of topics but we particularly welcome contributions that:
For more information, please visit the International Place Branding Association website where you can sign up for email updates on the Inaugural Conference.