W152, Williams Building, Middlesex University, Hendon Campus, London, NW4 4BT
How can business models be used to renew our economy? This seminar will discuss the role of a value-led business model innovation in the construction of a new economic culture.
Emerging visions of prosperity in the 21st century (Jackson 2009, Moore 2015) embody certain core values and principles that range from ensuring that individuals and communities have the capabilities for flourishing to dramatically reducing material consumption to levels that respect planetary boundaries.
In this seminar, Dr Toivonen presents his reframing of the pursuit of sustainable global prosperity as the gradual construction of a fundamentally new economic culture that is not reducible to any single dimension or “miracle solution” such as clean technology.
He puts forward the case for positioning business models as a significant element within this new economic culture that must incorporate and promote the values and principles of sustainable global prosperity. In this talk, Dr Toivonen will illustrate how we can begin to transform the very notion of a business model through the inclusion of what might be referred to as “prosperity drivers”.
Dr Tuukka Toivonen is Senior Lecturer in Social & Economic Innovation at the UCL Institute for Global Prosperit.
This event is hosted by Middlesex University's Centre for the Understanding of Social Prosperity (CUSP) and the Centre for Enterprise and Economic Development Research (CEEDR).