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From Middlesex to Mumbai – students share Olympic values

Students from Middlesex University have staged a series of creative events, encouraging local people to get involved in the London 2012 Olympics.

Students from Middlesex University have staged a series of creative events, encouraging local people to get involved in the London 2012 Olympics. 

Events included blind football, a skateboarding exhibition and an international themed football tournament incorporating dance and music.
The MA Marketing students successfully bid to be part of the official Olympic Inspire programme which promotes Olympic values like excellence, determination, equality and respect.

Involving local schools, including Hendon School and Bell Lane Primary School, the students held events including:

  • A ‘SoccerSamba’ tournament in which teams representing various countries competed against each other with music and dance from the nations interspersed within the games. 

  • The ‘Festival of Courage’ which saw approximately 300 school children from Hendon School and Bell Lane Primary School attach personal messages of courage to 2012 balloons, which were then released at Hendon School.  

  • Blind football match between two professional teams from the FA.  The match between Middlesex County and West Bromwich Albion, which aimed to promote awareness of paralympic sport, ended with a blindfolded penalty shoot out for spectators.   

  • Table tennis event at Hendon School where pupils were challenged to reach 2012 hits of the ball. 

  • Skateboarding exhibition where professional skateboarders demonstrated skills and tricks, with the opportunity for spectators to have one to one tuition after the demonstration.     

The programme will culminate with a photographic exhibition called ‘Through the eyes of a child’ which will be held in Hendon in July.  Pupils at Hendon School, as well as slum and street children who attend the Aseema School in Mumbai will take photos reflecting the values of the Olympics, using cameras supplied by Middlesex.

Middlesex student Hayley Tustin, who organised the blind football tournament, said: “Gaining the support of the London 2012 Inspire Programme is a great accolade.  All the events were so innovative and we hope the spectators and participants were inspired.   It’s exciting that the Olympic Games are coming to our home city and I was overjoyed that I could be involved in promoting participation of a paralympic sport.”

Sukhbinder Barn, Middlesex University Marketing Course Leader, said: “This work has provided students with real life experience of setting up, promoting and managing events.  The opportunity to apply their learning to practice has helped them develop the skills that employers are looking for.”  

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