Brent Cross shoppers wandered into a tropical paradise this morning (5 May) as fashion students from Middlesex University staged a themed pop-up shop in the north London shopping centre which is on display until tomorrow.
Up to 50 students, from the University’s BA Hons Fashion Design Styling and Promotion (FDSP) degree, have transformed part of the mall into a colourful, paradise-themed interactive exhibition. They are offering talks on this season’s trends, painting nails in hot summer designs, running creative workshops for shoppers and selling clothes and accessories to raise money for disaster relief in Japan.
Lucy Nicholls, a student on the course, said: “It’s going to be a tropical splash of fruity, brightly coloured madness. We’re really excited about it.
“We were tasked with pushing the boundaries of what a pop-up shop could do. We went for the tropical theme to reflect what’s happening in fashion this summer and, because when we started thinking about it the terrible events were unfolding in Japan, we decided to raise money for disaster relief at the same time.”
Shoppers can buy t-shirts, bags and postcards featuring the students’ own designed graphics. They have also planned a series of events based on their paradise theme, including talks and live illustration.
Matt Ryalls, tutor on the FDSP course, said: “I’m really impressed with the work the students have done and I think shoppers are definitely going to be drawn into their tropical paradise. It will certainly stand out as it’s very different from anything that’s down there at the moment.”
The brief differs from a normal university project, as students have had to think about every aspect of their design, right down to how to transport it.
Matt said: “They’ve had to overcome lots of real life challenges and have worked really hard to create something eye-catching for Brent Cross shoppers.”
Any profit made from the initiative will be donated to disaster relief in Japan.
So to see just how creative our students are, and to get yourself some fruity freebies, come and visit our pop-up shop, which is on display until 8pm tomorrow in the main atrium.