One of Middlesex University’s first ever product design and engineering students has seen his final year project hit the market and go global. Jason Iftakhar, who studied at Middlesex from 1999-2003, has unveiled a British made folding kick scooter for adults similar to one he dreamed up on his final-year project in 2003.
Jason was part of the first cohort of product design and engineering students and designed a scooter for his final year project with visions of turning it into a business one day. He never let go of that dream and started to redesign the premium scooter a year ago. Eight years after exhibiting his final year project he unveiled ‘Swifty Scooters’ at a leading design trade show and has since seen interest from across the globe.
Jason has kept the design and manufacture of the scooters UK-based, in Salford, but has already set up distribution networks in Holland and Germany, and attracted interest from Australia, Japan, Canada and France.
Studying product design and engineering at Middlesex gave Jason industry experience as the course provided students the opportunity to work on commercial projects within the same constraints they would have to face in industry.
Bringing Swifty Scooters to the market comes out of Jason’s passion and commitment for ethical and environmental issues. The folding scooter is created for urban commuters as it can be used as an alternative means of transport or folded down to take on a bus or train. The company’s policies reinforce these concerns through its use of local manufacturing to keep its carbon footprint to a minimum as well as supporting the local economy.
Swifty Scooters is the third company that Jason has set up after successfully founding Jamily Products and Jamily Design Studio with his wife Camilla, all of which are ethically driven.
Middlesex graduate Jason Iftakhar and founder of Swifty Scooters said: “After eight years it’s rewarding to see people as excited about our British-made scooters as I am, having sold 100 scooters to customers in places as far afield as Sydney, Toronto, Tokyo, Paris, New York and Holland in the first eight weeks since launching! The course at Middlesex was innovative for its time and gave me an excellent grounding in product design. The links with industry equipped us with the skills to start our own business and made us more employable after graduating.”
Dr Andy Bardill, Middlesex University’s product design and engineering director of programmes, who taught Jason said: “Jason was an exemplary and creative student, so it’s great to see his idea realised and already doing well in the marketplace. The Swifty Scooter is a really fun product and Jason has the expertise to make it a great success. Similar to Jason, many of our students go on to develop their own products and set up businesses, while others have gone on to work for leading companies like Dyson and Ford.”