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Iconic London phone box made over by Middlesex students sells for £1k

Creative Middlesex University students selected to give the iconic red phone box a makeover have seen their design sold for more £1000 after attracting more than 20 charity bids.

Creative Middlesex University students selected to give the iconic red phone box a makeover have seen their design sold for more £1000 after attracting more than 20 charity bids.    
Product design and engineering students Darius Duke (21) and Will McGrath (21) teamed up with design consultancy Jason Bruges Studio to create the interactive designed telephone box called ‘Poppy field’ as part of the BT ArtBox project.  The open-air art exhibition saw specially designed phone boxes displayed across London to celebrate the 25th anniversary of ChildLine.  
BT provided 80 leading designers and artists from around the world a fibre glass version of the much loved icon of British design, the red telephone box, to redesign.  Top designers who worked on the project included Lily Cole, architect Zaha Hadid, fashion designers Giles Deacon, Zandra Rhodes, Philip Treacy and Julien Macdonald. 

The Middlesex University team worked on the telephone box at the art installation specialist Jason Bruges Studios, under the guidance of top designer Jason Bruges.  The students used red LED lights to ‘digitally paint’ the box red.  The lights shining back on the box formed light patterns reminiscent of poppies, with small buttons used to create dark shadows at the centre of each flower.

The students were invited to get involved after impressing Jason Bruges while working with him to create trailers for TV channel More 4.

Phone box 2Darren Henderson, Managing Director at Jason Bruges Studio said: "The studio relies on a team of extremely creative individuals that act as a multi-disciplinary team. For the studio to be successful in the future we will need to continue to involve young creatives such as Darius and Will as we grow and develop. They were fundamental in the completion of the project after a number of very late nights!"

The telephone boxes were shown in landmark locations around London between 18 June – 16 July, with the Middlesex students’ box exhibited in the trendy and busy Spitalfields Market in Liverpool Street, in the city of London.  The boxes were then auctioned off to raise money for ChildLine.

Middlesex student Darius Duke from Tooting, who worked on the project said: “We were really flattered to be given the project especially with so many high-profile designers involved.  It was great to be given a chance to express our creativity within the project and I've learnt a lot about design in the process. It's been really nice seeing people enjoying the piece and engaging with it by asking lots of questions about it when we're with the box.”

Student Will McGrath from Hendon said: “It was challenging to complete the piece within the tight timeframe, but we worked hard and it paid off.  I loved going into the city and seeing something we created on show in such a popular area and I’m happy to see that it got such an enthusiastic response in the auction.”

Top photo:  Darius Duke (left) and Will McGrath (right) with the box they created

Bottom photo: Students' box called 'Poppy field'

More photos of the telephone box.  

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