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Transformational Business Support Project: Mapping and Research Element

Commissioned by Sussex Enterprise Services Ltd and South East of England Development Agency 

This project was aimed at informing the development of the Business Link Enterprise Gateway Service in South East England.  A key objective of the Enterprise Gateway (EG) Service is to help raise awareness and understanding of enterprise and self-employment opportunities and to make the support (particularly pre-start) more accessible to disadvantaged communities and social groups that are underrepresented in enterprise. 

Such groups include ethnic minorities, new EU migrants, lone parents, women returners, young people, older people (50+), long-term unemployed, people with disabilities, ex-offenders, rural communities and others.  Research was conducted in order strengthen the evidence base for the EG support service, including with respect to the targeting of support; which methodologies and interventions work best for which target groups and spatial areas; establish critical success factors and barriers facing EG services in moving forward with target groups and spatial areas; establish the best routes to engage with target groups via marketing and outreach.

Contact CEEDR for more details on this project.

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