Middlesex University will examine how alternative approaches to business and investment can support a more sustainable future after being awarded a five year research grant.
The research will see the formation of the Centre for the Understanding of Sustainable Prosperity (CUSP), a £6m project based on a vision where people can flourish within the ecological constraints of a finite planet. The Economic and Social Research Council (ESRC) funded project will see Middlesex University researchers explore the alternative business and investment models for resilience, sustainability and competitiveness.
Professor Fergus Lyon, Deputy Director of CUSP and theme lead of the Middlesex University research projects in CUSP said: "At a time when there is growing concern about business and the environment, this project will challenge both existing research and business practice about what it means to be both prosperous and sustainable. There is a need for greater understanding of alternative ways of doing business and alternative investment and banking."
CEEDR's work within CUSP will start with projects looking at social and sustainable enterprise, as well as studies of ethical and sustainable investment. It will also give the opportunity for a new generation of researchers to develop their work in this area through PhDs and other projects.
This centre, led by University of Surrey's Professor Tim Jackson, is working in collaboration with a variety of academic and non-academic partners. The CUSP work programme is organised around five core themes: (M)eaning and moral framings of the good life; the role of the (A)rts and culture in developing visions of prosperity; (P)olitical and organisational dimensions of sustainable prosperity; (S)ocial and psychological understandings of the good life; and (S)ystems analysis to explore narratives of sustainable prosperity. Detailed information about the MAPSS-Framework can be accessed through the CUSP themes page.