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Tourism and Place Branding

What we do

Our research makes extensive theoretical and empirical contributions to the study of tourism. We focus on issues of sustainability, wellbeing, identity, social inclusion and exclusion in tourism development, particularly in relation to place branding, drawing upon the disciplines of marketing, geography, environmental psychology and sociology.

The international scope of our research includes studies in Mexico, Korea, Greece, Serbia, Austria, Spain, UK, US, Israel and Vietnam. This research saw Middlesex University ranked #27 in the world in the QS Tourism rankings with publications in leading tourism journals including Tourism Management, Annals of Tourism Research and Journal of Travel Research.

Research here incorporates the interdisciplinary Connected Places, Communities & Identity research cluster. This works closely with stakeholders to identify real life tourist issues in consultation with local populations to benefit people, places and the environment. Our focuses upon:

  • Images/perceptions of place of tourists, residents, business operators and public authorities
  • Peoples’ and places’ identity and its relation to attitudes, behaviour and decision making
  • Culture and heritage in citizen place-identity and place-making
  • Heritage as a source of differentiation and tourism demand.

The cluster has initiated a number of projects in partnership with external stakeholders including the RAF Museum, the Municipality of Kavala, Greece, and the IBIS Hotel Earls Court and Dixon Hotel London.

Get in touch

If you would like to know more about the work of the group, please email Professor Kostas Andriotis or Dr Matina Terzidou.

We encourage participation and input from a wide range of stakeholders within academia and beyond

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