Logo close icon

Strategic Marketing and Branding Research Group

What we do

This research group fosters greater understanding and appreciation of the impact of marketing and branding to the world of academia and practice. We achieve this though both publishing in scholarly journals and contributing to the world of practice through applied research and consultancy.

Research focuses particularly on the following areas:

  • Advertising
  • Digital and social media marketing
  • Corporate branding
  • Identity, image and reputation.

Our researchers publish their work across marketing journals including Industrial Marketing Management, European Journal of Marketing, Journal of Marketing Management, Annals of Tourism Research, Journal of General Management, Journal of International Business Studies and International Marketing Review. We are also active as Guest Editors of Special issues of leading international journals such as Journal of World Business, Business Ethics Quarterly, Journal of Business Research and International Journal of Tourism Research.

Contact us

If you are interested in the work of the group, please contact Professor TC Melewar t.c.melewar@mdx.ac.uk or Professor Charles Dennis c.dennis@mdx.ac.uk.

Featured research

Hussain, S., Melewar, TC., Priporas, C. V., & Foroudi, P. (2020). Examining the effects of celebrity trust on advertising credibility, brand credibility, and corporate credibility. Journal of Business Research, 109, 472-488. 10.1016/j.jbusres.2019.11.079

Manyiwa, Simon and Jin, Zhongqi (2020) Gender effects on consumers’ attitudes towards comedic violence in advertisements. Journal of Promotion Management, 26 (5). doi:10.1080/10496491.2020.1729314

Ageeva, E, Melewar TC, Foroudi P and Dennis C (2019) ‘Cues Adopted by Consumers in Examining Corporate Website Favorability: An Empirical Study of Financial Institutions in the UK and Russia’, Journal of Business Research, 98, 15-32 doi:10.1016/j.jbusres.2018.12.079

Pantano, E., Priporas, C. V, & Foroudi, P. (2019). Innovation starts at the storefront: modelling consumer behaviour towards storefront windows enriched with innovative technologies. International Journal of Retail & Distribution Management, 47(2), 202-219.  2020 Emerald Literati Awards -Highly Commended doi:10.1108/IJRDM-07-2018-0120

McPherson, M.and Mohsen-Ismal, M. (2020) Brand Repositioning of Egypt’s Muslim Brotherhood: Do you see what I see? Views from the Female Electorate, Journal of Islamic Marketing and Branding, 4 (3/4): 261-295.  doi:10.1504/IJIMB.2019.10029049

In this section

Back to top