Key Account Management | Middlesex University London
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    Key Account Management

    This workshop focuses on how to manage accounts to maximise their potential. It tackles how to deal with the political element of decision making and provides delegates with a unique insight into organisational cultures and how to adapt their techniques to suit different companies.

    Course content

    • This workshop includes challenging role-plays, practical advice on real issues and a bespoke summary of performance
    • Value of trust, empowerment and delegation in determining organisational culture

    Learning outcomes

    By the end of the session delegates will: 

    • Understand the definition of Key Account Management and its applicability to your own organisation
    • Define the business and organisational benefits and value to a key account management approach
    • Be equipped with knowledge and skills to apply a key account management implementation plan

    Progression routes

    This workshop is part of the Management Series. Other workshops include:

    • Advanced selling skills
    • Effective preparation and follow up of client meetings
    • Excellence in customer service
    • Marketing
    • Maximising fund raising opportunities
    • Maximising social media impact
    • Networking successfully
    • Writing a sales strategy

    Completion of four of the workshops in the series and a Work Based Learning Report will provide an opportunity to receive a Middlesex University Certificate in Personal and Professional Development NQF Level 4, 5, 6 or 7. 

    For further information contact the Corporate Engagement Team: 020 8411 5050 or

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