Writing a Sales Strategy | Middlesex University London
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    Writing a Sales Strategy

    The traditional mission for sales has been to sell the company's products and services. As a result, although sales should have a sense of the company's goals, imperatives and mission, a gap exists between organisational strategy and its implementation in the sales operation. This short course will identify best practice in developing a successful sales strategy.

    Course content

    This course covers a wide range of highly relevant topics:

    • Identify sales strategy
    • Key skills in setting strategies
    • Researching sales
    • Internal communication systems

    Learning outcomes

    By the end of the session delegates will:

    • Understand the key components of a sales strategy with regards market and competitor analysis
    • Understand product offering, customer engagement, retention, development and growth
    • Be equipped with knowledge and skills to apply to a sales strategy implementation plan
    • Create a sales strategy that optimises organisational resources
    • Align sales strategy with the organisation's grand plan and avoid costly misalignment
    • Defend hard won share of sales segments

    Progression routes

    This course is part of the Institute for Work-Based Learning (IWBL) Management Series and other workshops include:

    • Advanced selling skills
    • Effective preparation and follow up of client meetings
    • Excellence in customer service
    • Key account management
    • Marketing
    • Maximising fund raising opportunities
    • Maximising social media impact
    • Writing a sales strategy

    Completion of four of the workshops in this series and a Work-Based Learning Report leads to a Middlesex University Certificate in Personal and Professional Development NQF Level 4.

    For further information, please email our Business Development team or call 020 8411 5050.

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