Global Marketing Management MSc
2025-26 Year of entry
We prepare you for a successful career by providing the knowledge and skills to help you develop strategic and tactical marketing decision-making
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Why choose Global Marketing Management MSc at Middlesex?
Marketing is deeply impacted by rapid technological advancements and the proliferation of data. This rapidly changing environment necessitates that future marketing professionals possess strong theoretical knowledge and understanding of the field, cultivate critical thinking, and acquire new skills to navigate the complexity of the modern marketing landscape.
The programme is designed to develop your understanding of Marketing Management and its integration into the organisation’s overarching corporate strategy. This will be accomplished by enabling you to acquire and apply the latest theories and practices in Marketing Management within a rapidly evolving digital environment.
You can choose the option to complete a 12-month professional experience as part of this course (Global Marketing Management with Professional Experience).
Course highlights
- Enabling students with limited or no prior knowledge of marketing to attain an advanced understanding and critical reflection of the field
- Equipping students with the essential skills needed to pursue a career as a professional marketer in various organisations and industry sectors, emphasising the importance of operating within a global and multicultural context
- Developing students' research abilities in areas relevant to marketing management, fostering their capacity to engage in scholarly inquiry within the discipline
- Preparing students either for senior marketing management roles or for further academic study in the field
Practical learning from experienced UK marketeers
We are the only university in the UK that offers you a unique practitioner-focused learning experience. We take you away for a week-long residential programme to witness 'marketing in action.' During this immersive experience, you will receive presentations and insights from a range of companies, including global sports brands, cutting-edge digital communication agencies, and not-for-profit organisations.
The full cost of the residential experience is included in your tuition fees, covering all transportation, accommodation, and selected meals. For many students, this is a life-changing experience and the primary reason for choosing to pursue this programme of study.
3 great reasons to study this course
About your course
What will you study on the MSc Marketing Management?
You will study core modules that will equip you with all the necessary knowledge required to excel as a marketing manager.
Your journey begins with strategic marketing and its significance within the broader business strategy. You will develop the skill of crafting appropriate marketing strategies across diverse organisational, environmental contexts, and cultures.
You will also learn the art of attracting and retaining customers by devising strategies and tactics, leveraging technologies to manage interactions with customers and potential customers. Moving forward, you will explore the essence of branding and its pivotal role in establishing a robust business presence in today's digital landscape.
You will acquire skills to enhance company value through effective branding techniques. Moreover, a dedicated module on digital marketing awaits you, with a special emphasis on mobile marketing. This segment will focus on reaching target audiences via smartphones, tablets, and other mobile devices, through various channels like websites, email, SMS, MMS, social media, and apps, along with search engine optimisation.
You will then explore the impact of psychological concepts on consumers and how these influence consumer behaviour and broader social phenomena. This enables you to master the art of influencing target audiences and fostering critical thinking skills. Lastly, you will develop leadership with the ability to assess problems, navigate situations, and offer pragmatic solutions. Leadership training opens doors for employees to ascend to new heights and accomplish set objectives.
Modules
Here is a brief overview of the modules you will study on your course.
Compulsory
The aim of this module is to explore the psychological foundations that drive consumer behaviour and decision-making processes. You will examine how and why individuals engage in consumption activities, analysing cognitive, emotional, and social factors that influence purchasing choices. The module will provide insights into consumers personality traits, motivations, attitudes, and lifestyles, enabling students to understand how organisations segment markets and develop targeted marketing strategies. By integrating theoretical knowledge with practical applications, you will develop the ability to influence consumer behaviour and optimise marketing efforts to enhance brand engagement, customer satisfaction, and business success.
The module will provide you with a broad perspective of the marketing practitioner through an intense and unique one week, off-campus residential programme. The module will allow you to understand and apply the consulting process through a blend of strategic thinking, analytical skills and expertise in communication. The Residential will provide you with a practical and applied perspective of the marketing discipline through presentations and hands-on experience with a range of organisations. These will include global brands as well as independent businesses, all providing their cutting-edge insights to current branding and marketing communication challenges. Importantly, the residential will also provide an opportunity for informal networking with fellow students, members of marketing faculty as well as marketing practitioners.
This module will equip you with the knowledge and skills to design, manage, and optimise omnichannel strategies, ensuring brand consistency, customer engagement, and business growth. Furthermore, you will learn how to integrate digital and traditional channels into a unified brand experience, applying sales funnels and attribution models to analyse and enhance the customer journey. You will also develop expertise in auditing omnichannel effectiveness using analytics, attribution modelling, and key performance indicators (KPIs). Finally, the module further explores strategic leadership in omnichannel marketing, enabling you to manage initiatives that align with organisational goals. It examines how businesses integrate marketing, sales, and service strategies for customer retention and revenue growth, while also assessing the impact of emerging technologies like AI, augmented reality, and blockchain on the future of omnichannel marketing.
This module will equip you with the skills and knowledge necessary to design and implement effective digital marketing campaigns across a variety of platforms, including Search Engine Marketing, Social Media Marketing, and Email Marketing. It will enhance your understanding of the role of AI in digital marketing, you to integrate automated tools and data-driven decision-making into your campaign strategies. You will also develop advanced analytical skills, learning how to monitor, assess, and optimize campaigns using key digital marketing metrics.
This module will provide you with a comprehensive understanding of contemporary strategic and management challenges, equipping you with the skills to formulate, implement, and evaluate business strategies in diverse organisational contexts. You will critically explore strategic analysis frameworks, including macro and industry environment assessments, and examine the role of leadership and management approaches in driving organisational success. By integrating theoretical foundations with practical applications, the module emphasises critical thinking and strategic decision-making, preparing you to navigate complex business environments and develop effective, evidence-based management strategies.
The module provides you with the opportunity of working collaboratively on a real, client-driven consultancy project. External clients will provide a project brief and you will work in teams to develop practical solutions. The module gives you an opportunity to apply theoretical knowledge to real organisations; and facilitates the practice of team-working, problem-solving, reflection and presentation skills, as well as an understanding of the complexities relating to client management and project deliverables.
The aim of this module is to equip you with the knowledge, skills, and mindset required to succeed as digital entrepreneurs in an evolving technological landscape. With the rise of AI-driven innovation, digital platforms, and e-commerce, this module explores how emerging technologies create new entrepreneurial opportunities and transform traditional business models. You will develop entrepreneurial competencies, emotional intelligence, and a growth mindset, enabling you to navigate uncertainty, build resilience, and pursue innovative ventures. Through a practical, hands-on approach, the module fosters creativity, strategic thinking, and digital business acumen, empowering you to shape your future careers, income streams and future ventures in the digital economy.
The Capstone Research Project module will equip you with knowledge and skills to undertake an independent research project, applying rigorous research methods to explore contemporary business challenges, opportunities and trends. As a significant component of the postgraduate program, the Capstone enables you to integrate your learning by developing a research proposal, conducting a critical literature review, applying appropriate research methodologies, and analysing findings. The project may take the form of theory-driven research, contributing to academic understanding; applied research, generating practical insights and strategic recommendations for real-world challenges; or a consultancy-based project, delivering research-driven solutions for a specific organisation.
*Only for students who choose 'Professional Experience (24 months) Pathway
The primary aim of this module is to develop your employability skills and support your search for a placement. The module will include communication, team working, negotiation and problem-solving skills development as well as practical workshops on selection methods, CVs, cover letters, interview preparation and techniques. The module will also introduce you to other methods that will include aptitude test and assessment centres.
Optional modules
*Only for students who choose 'Professional Experience (24 months) Pathway
The objective of this module is to offer you a twelve-month (30-36 weeks) professional experience that is directly applicable to you studies, encouraging you to engage in critical reflection on your learning through hands-on experience. Additionally, the module seeks to develop your intellectual and interpersonal abilities, thereby deepening their critical comprehension of real-world applications.
*Only for students who choose 'Professional Experience (24 months) Pathway
The module builds on learning from prior modules and provides you with the experience of working collaboratively on a real, practitioner-driven Business or Policy Transformation Project. It enables you to demonstrate proficiency in relation to scoping and addressing topical issues, challenges and opportunities in a relevant field of work. Identifying, developing and presenting a business or policy transformation project will develop your ability to effectively focus, present and communicate information and ideas.
The aim of this module is to explore the psychological foundations that drive consumer behaviour and decision-making processes. You will examine how and why individuals engage in consumption activities, analysing cognitive, emotional, and social factors that influence purchasing choices. The module will provide insights into consumers personality traits, motivations, attitudes, and lifestyles, enabling students to understand how organisations segment markets and develop targeted marketing strategies. By integrating theoretical knowledge with practical applications, you will develop the ability to influence consumer behaviour and optimise marketing efforts to enhance brand engagement, customer satisfaction, and business success.
The module will provide you with a broad perspective of the marketing practitioner through an intense and unique one week, off-campus residential programme. The module will allow you to understand and apply the consulting process through a blend of strategic thinking, analytical skills and expertise in communication. The Residential will provide you with a practical and applied perspective of the marketing discipline through presentations and hands-on experience with a range of organisations. These will include global brands as well as independent businesses, all providing their cutting-edge insights to current branding and marketing communication challenges. Importantly, the residential will also provide an opportunity for informal networking with fellow students, members of marketing faculty as well as marketing practitioners.
This module will equip you with the knowledge and skills to design, manage, and optimise omnichannel strategies, ensuring brand consistency, customer engagement, and business growth. Furthermore, you will learn how to integrate digital and traditional channels into a unified brand experience, applying sales funnels and attribution models to analyse and enhance the customer journey. You will also develop expertise in auditing omnichannel effectiveness using analytics, attribution modelling, and key performance indicators (KPIs). Finally, the module further explores strategic leadership in omnichannel marketing, enabling you to manage initiatives that align with organisational goals. It examines how businesses integrate marketing, sales, and service strategies for customer retention and revenue growth, while also assessing the impact of emerging technologies like AI, augmented reality, and blockchain on the future of omnichannel marketing.
This module will equip you with the skills and knowledge necessary to design and implement effective digital marketing campaigns across a variety of platforms, including Search Engine Marketing, Social Media Marketing, and Email Marketing. It will enhance your understanding of the role of AI in digital marketing, you to integrate automated tools and data-driven decision-making into your campaign strategies. You will also develop advanced analytical skills, learning how to monitor, assess, and optimize campaigns using key digital marketing metrics.
This module will provide you with a comprehensive understanding of contemporary strategic and management challenges, equipping you with the skills to formulate, implement, and evaluate business strategies in diverse organisational contexts. You will critically explore strategic analysis frameworks, including macro and industry environment assessments, and examine the role of leadership and management approaches in driving organisational success. By integrating theoretical foundations with practical applications, the module emphasises critical thinking and strategic decision-making, preparing you to navigate complex business environments and develop effective, evidence-based management strategies.
The module provides you with the opportunity of working collaboratively on a real, client-driven consultancy project. External clients will provide a project brief and you will work in teams to develop practical solutions. The module gives you an opportunity to apply theoretical knowledge to real organisations; and facilitates the practice of team-working, problem-solving, reflection and presentation skills, as well as an understanding of the complexities relating to client management and project deliverables.
The aim of this module is to equip you with the knowledge, skills, and mindset required to succeed as digital entrepreneurs in an evolving technological landscape. With the rise of AI-driven innovation, digital platforms, and e-commerce, this module explores how emerging technologies create new entrepreneurial opportunities and transform traditional business models. You will develop entrepreneurial competencies, emotional intelligence, and a growth mindset, enabling you to navigate uncertainty, build resilience, and pursue innovative ventures. Through a practical, hands-on approach, the module fosters creativity, strategic thinking, and digital business acumen, empowering you to shape your future careers, income streams and future ventures in the digital economy.
The Capstone Research Project module will equip you with knowledge and skills to undertake an independent research project, applying rigorous research methods to explore contemporary business challenges, opportunities and trends. As a significant component of the postgraduate program, the Capstone enables you to integrate your learning by developing a research proposal, conducting a critical literature review, applying appropriate research methodologies, and analysing findings. The project may take the form of theory-driven research, contributing to academic understanding; applied research, generating practical insights and strategic recommendations for real-world challenges; or a consultancy-based project, delivering research-driven solutions for a specific organisation.
*Only for students who choose 'Professional Experience (24 months) Pathway
The primary aim of this module is to develop your employability skills and support your search for a placement. The module will include communication, team working, negotiation and problem-solving skills development as well as practical workshops on selection methods, CVs, cover letters, interview preparation and techniques. The module will also introduce you to other methods that will include aptitude test and assessment centres.
*Only for students who choose 'Professional Experience (24 months) Pathway
The objective of this module is to offer you a twelve-month (30-36 weeks) professional experience that is directly applicable to you studies, encouraging you to engage in critical reflection on your learning through hands-on experience. Additionally, the module seeks to develop your intellectual and interpersonal abilities, thereby deepening their critical comprehension of real-world applications.
*Only for students who choose 'Professional Experience (24 months) Pathway
The module builds on learning from prior modules and provides you with the experience of working collaboratively on a real, practitioner-driven Business or Policy Transformation Project. It enables you to demonstrate proficiency in relation to scoping and addressing topical issues, challenges and opportunities in a relevant field of work. Identifying, developing and presenting a business or policy transformation project will develop your ability to effectively focus, present and communicate information and ideas.
Find out more about this course, please download the MSc Global Marketing Management programme specification (PDF).
Register your interest
Sign up now to receive more information about studying at Middlesex University London.
You will develop a comprehensive blend of knowledge and skills through a dynamic mix of teaching methods, including the use of key concept videos to help you prepare for the topics, large group interactive classes, seminars, workshops and/or labs, industry engagement, and experiential learning opportunities. You will also learn through active participation in workshops, independent study, group discussions, and industry-led presentations, all of which deepen understanding of marketing concepts and your practical applications.
You will have a strong support network available to you to make sure you develop all the necessary academic skills you need to do well on your course. Our support services will be delivered online and on campus and you have access to a range of different resources so you can get the help you need, whether you’re studying at home or have the opportunity to come to campus. You have access to one to one and group sessions for personal learning and academic support from our library and IT teams, and our network of learning experts. Our teams will also be here to offer financial advice, and personal wellbeing, mental health and disability support.
You will complete reports, literature reviews, and presentations that simulate professional challenges. These assessments will encourage you to apply marketing concepts to innovative problem-solving, culminating in critical reflections and the preparation of portfolios that demonstrate your growth and expertise. This integrated approach will equip you with a nuanced understanding of marketing and innovation management, positioning you for success in both academic and professional contexts. You will be assessed by a range of methods such as reports, presentations and a range of authentic practitioner focused assessments which develop skills in critical thinking and application.
Academic support
We have a strong support network online and on campus to help you develop your academic skills. Our Sheppard Library is open 24 hours a day during term time and always available online. We offer one-to-one and group sessions to develop your learning skills together with academic support from our library, IT teams and learning experts.
Feedback
You'll evaluate your work, skills and knowledge and identify areas for improvement. Sometimes you'll work in groups and assess each other's progress.
Each term, you'll get regular feedback on your learning.
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North London campus
Our north London campus is just 20 minutes from central London, giving you easy access to everything this vibrant city has to offer. Make the most of incredible professional opportunities, cultural experiences, and more affordable living, all within a supportive and close-knit campus community.
Learn about campus lifeFacilities and support
Our Sheppard Library has over 1000 study areas and 600 computer spaces
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Student support
We offer lots of support to help you while you're studying including financial advice, wellbeing, mental health, and disability support.
Additional needs
We'll support you if you have additional needs such as sensory impairment or dyslexia. And if you want to find out whether Middlesex is the right place for you before you apply, get in touch with our Disability and Dyslexia team.
Wellness
Our specialist teams will support your mental health. We have free individual counselling sessions, workshops, support groups and useful guides.
Work while you study
Our Middlesex Unitemps branch will help you find work that fits around uni and your other commitments. We have hundreds of student jobs on campus that pay the London Living Wage and above. Visit the Middlesex Unitemps page.
Careers
How can the MSc Marketing Management support your career?
A degree in Marketing Management allows you to pursue a career in many different industries. A holistic understanding of marketing across the whole organisation is essential if you want to either progress to a senior role or are just starting out on a career path towards with the ambition of achieving one of these positions.
Careers following the completion of this course can include:
- Marketing Officer, Executive or Manager
- Marketing Consultant
- Marketing Analyst or Researcher
- Digital Media Analyst or Manager
- Marketing Account Manager
- SME Owner
Past graduates have gone into roles such as:
- Regional Manager (UK)
- Data Editor (UK)
- Executive Director (UK)
- Head of Marketing (UK)
- Marketing and Recruitment Professional (Italy)
- Marketing Executive (UK)
- Marketing and Growth Leader (UK)
- Digital Marketing Specialist (Lithuania)
- Strategic Account Manager (India)
- Project Manager Retail Marketing (Germany)
- Analyst (India)
- Marketing Manager (India)
MDXworks
Our employability service, MDXworks will launch you into the world of work from the beginning of your course, with placements, projects and networking opportunities through our 1000+ links with industry and big-name employers in London and globally.
Our dedicated lifetime career support, like our business start-up support programme and funding for entrepreneurs, has been recognised with the following awards:
- The top 20 UK universities for business leaders and entrepreneurs – Business Money, 2023
- A top 10 university for producing CEOs – Novuana, 2023.
MDXcelerator student start-up support
Want to be your own boss? You'll have the chance to pitch your business to gain mentoring and grants of up to £15,000.
Global network
You’ll study with students from 122 countries who’ll hopefully become part of your global network. And after you graduate, we'll still support you through our alumni network to help you progress in your chosen career.
Entry requirements
Qualifications
Applicants should normally have:
- A second class honours undergraduate degree or above in any discipline awarded by a UK University or a recognised overseas institution, or
- An equivalent qualification accepted by the Academic Registry of the University, or
- A professional qualification deemed to be of an equivalent standard.
If you have relevant qualifications or work experience, academic credit may be awarded towards your Middlesex University programme of study.
If you don't have formal qualifications, you are welcome to apply, and may be required to come in for an interview. You will also need to provide evidence of a minimum of three years of middle to senior management relevant experience.
We welcome students from the UK and all over the world. Join students from over 122 countries and discover why so many international students call our campus home:
- Quality teaching with top facilities plus flexible online learning
- Welcoming north London campus that's only 30 minutes from central London
- Work placements and networking with top London employers
- Award-winning career support to get you where you want to go after university.
Qualifications
We accept a wide range of international qualifications. Find out more about the accepted qualifications on your country's support page. If you are unsure of the suitability of your qualifications or would like help with your application, please contact your nearest international office.
English language
You will need to meet our English language requirements. And, don’t worry If you don't meet our minimum English language requirements, as we offer a Pre-sessional English course.
Visas
To study with us in the UK, you might need a Student visa. Please check to see if this applies to you.
Applications for postgraduate study should be made directly to the university.
Interviews
you will not be required to interview for this course.
Fees and funding
The fees below are for the 2025/26 academic year.
UK students1
Full-time students: £13,600
Part-time per taught credit: £91
Part-time per dissertation credit: £45
International students2
Full-time students: £18,350
Part-time per taught credit: £122
Part-time per dissertation credit: £61
Additional course costs:
The following course-related costs are included in the fees:
- All printing and copying required for your study
- Self-service laptops available for loan for a maximum of 24 hours
- Audio-visual equipment available for loan, including digital stills cameras, digital video recorders, digital audio recorders
Financial support
We offer lots of support to help you with fees and living costs. Check out our guide to student life on a budget and find out more about postgraduate funding.
Postgraduate scholarships
You may be eligible for one of our scholarships including:
- The Alumni Postgraduate Award – for all UK/EU Middlesex alumni a 20% fee reduction
- The Commonwealth Scholarship – full course fees, airfares and a living allowance
- The Chevening Scholarship – full course fees
- The European Academic Awards – £1000 to £7000 for students showing academic excellence
- Regional or International Merit Award –up to £2,000 towards course fees
For international students, we also have a limited number of other awards specific to certain regions, and work in partnership with funding providers in your country to help support you financially with your study.
Find out more about our postgraduate scholarships.
Help from your employer
Your employer can contribute towards the cost of your postgraduate study as part of their staff development programme.
Work while you study
If you are not currently working, we can help you find work that fits around uni and your other commitments. We have hundreds of student jobs on campus that pay the London Living Wage and above.
Fees disclaimers
1. UK Fees: The university reserves the right to increase postgraduate tuition fees in line with changes to legislation, regulation and any government guidance or decisions. The tuition fees for part-time UK study are subject to annual review and we reserve the right to increase the fees each academic year by no more than the level of inflation.
2. International Students. Tuition fees are subject to annual review and we reserve the right to increase the fees each academic year by no more than the level of inflation.
Any annual increase in tuition fees as provided for above will be notified to students at the earliest opportunity in advance of the academic year to which any applicable inflationary rise may apply.
Student Testimonials
"This course was definitely the right boost I needed for my career and gave me the relevant skills to work on any marketing project. I loved the residential trip we took as part of the course. It really helped me understand how the "real world" works and I discovered more about the type of marketing I want to work in. I learnt about every aspect of marketing and spending a week with my classmates also helped me bond with them and made group work a lot easier. Additionally, having real life experience helped me to understand the theory better. During the course I also had the opportunity to create a business plan for a musical festival which was fun to do something very practical. I now realise that events marketing is my calling, and it is because I saw how different companies organise events throughout my course."
Ludovica Uggeri
MSc Strategic Marketing
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We’ll carefully manage any future changes to courses, or the support and other services available to you, if these are necessary because of things like changes to government health and safety advice, or any changes to the law.
Any decisions will be taken in line with both external advice and the University’s Regulations which include information on this.
Our priority will always be to maintain academic standards and quality so that your learning outcomes are not affected by any adjustments that we may have to make.
At all times we’ll aim to keep you well informed of how we may need to respond to changing circumstances, and about support that we’ll provide to you.