Digital Fashion, Innovation and AI MA
2026-27 Year of entry
A cross-disciplinary future-facing Master’s exploring the intersection of fashion, digital innovation, and artificial intelligence - designed to shape global leaders for the future of a sustainable, creative, and data-driven fashion industry. This course is subject to validation.
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Subject to validation
This course is subject to validation. Please contact Claire Lewis on c.x.lewis@mdx.ac.uk to pre-apply.
Why study Digital Fashion, Innovation and AI MA at Middlesex University?
- Develop the creative and technical skills to lead in digital fashion innovation, from design and storytelling to brand strategy and content creation
- Explore AI-driven workflows and data analytics shaping the future of sustainable and ethical fashion
- Learn in London, a global hub for fashion, media and creative technology, with access to industry networks and guest professionals
- Gain real-world experience through work-based learning and live briefs with fashion, design, brand and media partners
- Build a portfolio of cross-platform digital and phygital fashion artefacts integrating AI, digital media production, visual communication, and real-time market and trend-led data
- Prepare for diverse careers in fashion media production, digital communications, creative entrepreneurship, creative tech, gaming, VR/AR studios, fashion content creation, trends and strategic foresight
- Join an interdisciplinary community of digital creatives studying together in our state-of-the-art facilities at MDX Studios. Facilities include studios for film and radio, digital media, VFX, animation and virtual production. We also have recording studios, and suites for post-production and editing, colour-grading and Pro Tools
- Connect with the creative industries and the local community through our partners at Screen London Barnet, including the leading regional film studio, Troubadour.
3 great reasons to pick this course
Placements in digital fashion
MDX Studios is a vibrant, industry-connected hub for hands-on learning, research, and innovation - where university meets the real world. We offer a unique environment where students collaborate with external partners to develop cutting-edge skills and an entrepreneurial mindset.
MA Digital Fashion, Innovation and AI students benefit from work experience that can be tailored to your interests. These include internships, live projects, or collaborations with industry partners across London’s fashion, media, and creative technology sectors. Support from our Careers and Futures team helps secure opportunities aligned with your career goals.
At MDX Studios, you won’t just study - you’ll work. Our MA programmes feature one- and two-year options with embedded, credit-bearing work placements on live industry projects. Placements can be long or short, and if a suitable opportunity is not available with an industry partner, we will create professional settings for you to work on university-led projects. You’ll build your CV while gaining experience in professional contexts, from independent content creation to working on productions in our state-of-the-art facilities.
Modules
Here is an overview of the modules you will study.
You’ll examine the role of AI in contemporary creative practice, learning to integrate emerging technologies ethically and effectively into your production workflow.
Use worldbuilding techniques to design coherent visual and narrative systems. You’ll produce a World Bible that contextualises your creative project through research, storytelling, and visual development.
Gain entrepreneurial and project management skills to navigate the creative industries with confidence and adaptability.
Explore how AI can augment design workflows, balancing automation with creative direction to achieve innovative and consistent visual outcomes across media.
Develop sustainable and ethical design strategies aligned with the Design Council’s Green Design Mindset, working collaboratively with communities to address real-world environmental and social challenges.
Learn to design evidence-led social media strategies informed by analytics, ethical data use, and inclusive content practices to enhance audience engagement.
Design and deliver an innovation project that applies digital fashion tools (AI, AR, phygital, web 3.0, emerging technologies) to engage a targeted group of consumers and citizens towards responsible outcomes for people and planet.
Explore how AI and data-driven systems are reshaping fashion communication, trend forecasting, and consumer engagement, with a critical focus on how AI can be used for the benefit of responsible fashion consumption.
Undertake placements or live briefs within London’s creative industries to develop professional experience and networks.
Realise a self-directed project showcasing your professional identity and critical engagement with AI in design.
This course is subject to validation. We will publish a full programme specification here when it is validated.
Register your interest
Sign up now to receive more information about studying at Middlesex University London.
Teaching
You'll be taught by an experienced teaching team with a wide range of expertise and professional experience.
Teaching combines lectures, workshops, seminars, and studio-based learning. You’ll work on real-world briefs, collaborative projects, and case studies connected to current industry practice. Regular guest lectures, peer critiques, and one-to-one tutorials support your creative and professional development. You’ll be part of an interdisciplinary postgraduate community within MDX Studios, surrounded by artists, technologists, and entrepreneurs.
Timetable
The table below gives you an idea of what learning looks like across a typical week. Some weeks are different due to how we schedule classes and arrange on campus sessions.
Learning structure, Typical hourly breakdown
| Learning structure | Typical hourly breakdown |
|---|---|
| Live in-person on campus learning | Contact hours per week, per level: 10 hours |
| Tutor set learning activities | Average hours per week, per level: 2 hours |
Outside of these hours, you’ll be expected to do independent study where you read, listen and reflect on other learning activities. This can include preparation for future classes. In a year, you’ll typically be expected to commit 1200 hours to your course across all styles of learning. If you are taking a placement, you might have some additional hours.
You'll be taught by an experienced teaching team with a wide range of expertise and professional experience.
Your timetable will be built around on campus sessions using our professional facilities, with online sessions for some activities where we know being virtual will add value. We’ll use technology to enhance all your learning and give you access to online resources to use in your own time. Project information, recorded presentations, and assessment criteria will be provided through our online Module page.
You’ll benefit from one-to-one support from your tutors and the Careers and Futures employability team. Academic writing, research, and technical skills are supported through workshops, library resources, and peer collaboration. Free laptop loans, Wi-Fi, printing, and access to Adobe Creative Cloud and Avid tools are included.
You’ll be assessed through design prototypes and portfolios, pitch decks, reflective journals, logbooks, project proposals, and written reports. Continuous formative feedback is provided during studio sessions, with summative evaluations at major milestones. Assessment focuses on creative innovation, ethical awareness, and professional presentation.
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The Special Collections are held in the Materials Room in the Sheppard Library and is a supervised room for research and inspiration.
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The extensive suite of 3D workshops houses an incredible range of facilities and machinery
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Photography studios
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Photography studios
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Grove building facilities
Student support
We offer lots of support to help you while you're studying including financial advice, wellbeing, mental health, and disability support.
Additional needs
We'll support you if you have additional needs such as sensory impairment or dyslexia. And if you want to find out whether Middlesex is the right place for you before you apply, get in touch with our Disability and Dyslexia team.
Wellness
Our specialist teams will support your mental health. We have free individual counselling sessions, workshops, support groups and useful guides.
Work while you study
Our Middlesex Unitemps branch will help you find work that fits around uni and your other commitments. We have hundreds of student jobs on campus that pay the London Living Wage and above. Visit the Middlesex Unitemps page.
Careers
How can the Digital Fashion, Innovation and AI MA support your career?
Graduates can pursue roles at the intersection of fashion, technology, branding and consumer experience. You’ll develop transferable skills in leadership, ethical innovation, and cross-disciplinary collaboration, preparing you for work in fashion and lifestyle brands, media organisations, and emerging tech-driven creative industries, ready for roles in gaming, trend forecasting, AI and data intelligence, digital strategy, fashion futures, digital marketing, fashion communication, brand and customer experience, AR / VR campaign production, e-commerce, digital innovation, digital product developer and digital transformation.
Entry requirements
Qualifications
We normally require a 2:2 degree or above, or equivalent qualification in a related discipline, or equivalent professional experience.
Portfolio
We welcome students from the UK and all over the world. Join students from over 122 countries and discover why so many international students call our campus home:
- Quality teaching with top facilities plus flexible online learning
- Welcoming north London campus that's only 30 minutes from central London
- Work placements and networking with top London employers
- Award-winning career support to get you where you want to go after university.
Qualifications
We accept a wide range of international qualifications. Find out more about the accepted qualifications on your country's support page. If you are unsure of the suitability of your qualifications or would like help with your application, please contact your nearest international office.
English language
You will need to meet our English language requirements. And, don’t worry If you don't meet our minimum English language requirements, as we offer a Pre-sessional English course.
Visas
To study with us in the UK, you might need a Student visa. Please check to see if this applies to you.
Portfolio review
We’ve put together some simple notes to help you prepare:
- Be selective about the work you show while continuing to show a range of skills and ability;
- Show mostly recent work that you are most proud of;
- Consider how to present your work and the impression the overall look of your portfolio will have on the viewer.
After you have applied, we will send you a link for you to submit your portfolio online via the applicant portal.
We welcome portfolios in any digital format. Please share your work in whatever way best represents your creativity and skills.
If you are having difficulty with the file format, please contact ACIPortfolios@mdx.ac.uk who can help you submit.
Applications for postgraduate study should be made directly to the university.
Please visit our postgraduate application page for further information and to apply.
Entry onto this course may require a portfolio review.
Fees and funding
The fees below are for the 2026/2027 academic year.
UK students1
Full-time students: £13,700
Part-time students: £90 per credit
Part-time students: £45 per dissertation credit
If you were to study over two years part-time, you would usually pay £5,400 for the first year of study, and £8,100 in the second.
International students2
Full-time students: £20,100
Part-time students: £134 per credit
Part-time students: £67 per dissertation credit
If you were to study over two years part-time, you would usually pay £8,040 for the first year of study, and £12,060 in the second.
Additional costs
The following course-related costs are included in the fees:
- All printing and copying required for your study
- Access to sound recording and mixing studios, editing suites, and colour grading suites
- Audio-visual equipment available for loan, including digital stills cameras, digital video recorders, digital audio recorders, a large range lighting gear, grip equipment, and specialist microphones.
Financial support
We offer lots of support to help you with fees and living costs. Check out our guide to student life on a budget and find out more about postgraduate funding.
Postgraduate scholarships
You may be eligible for one of our scholarships including:
- The Alumni Postgraduate Award – for all UK/EU Middlesex alumni a 20% fee reduction
- The Commonwealth Scholarship – full course fees, airfares and a living allowance
- The Chevening Scholarship – full course fees
- The European Academic Awards – £1000 to £7000 for students showing academic excellence
- Regional or International Merit Award –up to £2,000 towards course fees
For international students, we also have a limited number of other awards specific to certain regions, and work in partnership with funding providers in your country to help support you financially with your study.
Find out more about our postgraduate scholarships.
Help from your employer
Your employer can contribute towards the cost of your postgraduate study as part of their staff development programme.
Work while you study
If you are not currently working, we can help you find work that fits around uni and your other commitments. We have hundreds of student jobs on campus that pay the London Living Wage and above.
Fees disclaimers
- UK fees: The university reserves the right to increase postgraduate tuition fees in line with changes to legislation, regulation and any government guidance or decisions. The tuition fees for part-time UK study are subject to annual review and we reserve the right to increase the fees each academic year by no more than the level of inflation.
- International fees: Tuition fees are subject to annual review and we reserve the right to increase the fees each academic year by no more than the level of inflation.
Any annual increase in tuition fees as provided for above will be notified to students at the earliest opportunity in advance of the academic year to which any applicable inflationary rise may apply.
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North London campus
Our north London campus is just 20 minutes from central London, giving you easy access to everything this vibrant city has to offer. Make the most of incredible professional opportunities, cultural experiences, and more affordable living, all within a supportive and close-knit campus community.
Learn about campus lifeGet answers from our Unibuddy student ambassadors
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We’ll carefully manage any future changes to courses, or the support and other services available to you, if these are necessary because of things like changes to government health and safety advice, or any changes to the law.
Any decisions will be taken in line with both external advice and the University’s Regulations which include information on this.
Our priority will always be to maintain academic standards and quality so that your learning outcomes are not affected by any adjustments that we may have to make.
At all times we’ll aim to keep you well informed of how we may need to respond to changing circumstances, and about support that we’ll provide to you.