Digital will continue to change the face of marketing for many years to come. Those who succeed will need knowledge of the consumer and how today digital marketing and analytics is at the heart of marketing today. Aspiring marketers need to understand the digital consumer and how the tools of digital work in practice; as well as the latest frameworks to plan, implement and evaluate digital marketing activity.
49% of employers - according to our partner IAB UK - believe there is a digital skills shortage across the whole marketing industry. With a Masters in Digital Marketing, you'll prepare yourself to meet the needs of organisations across a variety of sectors by developing skills in crucial areas such as e-marketing, consumer psychology, and more.
*This course is subject to review
As a student of MSc Digital Marketing you will have free access to The Trade Desk Edge Academy — it will provide you with the digital marketing skills on media buying, building your professional confidence that builds the skills and the credentials you need to excel. You will have access to case studies, thought leadership, and exclusive interviews with the pioneers of programmatic advertising.
Through the Edge you will get industry recognised certified on top of your Masters, and show off your digital certification badges on your LinkedIn profile, CV, email signature, and social media.
This programme is dual accredited by the Chartered Management Institute (CMI), the only organisation in the UK that can award Chartered Manager status. Upon graduating, you will be eligible for a CMI Strategic Management and Leadership qualification (subject to CMI moderation) in addition to your Middlesex University Degree*. The qualification recognises the core skills necessary to succeed in Management and aims at enhancing employability and earning potential.
*Graduates that commenced their degree from 2019 onwards will be eligible for a CMI Level 7 Strategic Management and Leadership qualification if they pass the programme’s mapped modules without compensation. Programme handbooks detail the mapped modules on each programme.
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The aim of the module is to explain the psychological foundations that direct consumers to choose products, services, experiences or ideas in order to satisfy their needs and wants. By understanding how thoughts, beliefs, feelings, perceptions, knowledge and attitudes drive decision making, the business can gain a powerful tool for company success.
Following this the module introduces the offline and online retailing and its importance in creating a competitive advantage for the business. Students are provided with strategic models and tools to analyse the retailing and e-tailing environment.
This module aims to assist students to develop an understanding of the research process and to conduct research leading to successful completion of their dissertation. It enables students to demonstrate proficiency in relation to scoping the issue(s)/problems, consideration of appropriate literature, collection and analysis of data, and developing specific recommendations or conclusions in relation to the research project.
More information about this course
See the course specification for more information:
Optional modules are usually available at levels 5 and 6, although optional modules are not offered on every course. Where optional modules are available, you will be asked to make your choice during the previous academic year. If we have insufficient numbers of students interested in an optional module, or there are staffing changes which affect the teaching, it may not be offered. If an optional module will not run, we will advise you after the module selection period when numbers are confirmed, or at the earliest time that the programme team make the decision not to run the module, and help you choose an alternative module.
We are regularly reviewing and updating our programmes to ensure you have the best learning experience. We are taking what we've learnt during the pandemic and enhancing our teaching methods with new and innovative ways of learning. Please regularly check this section of the course page for updates.
We have developed new approaches to teaching and learning for the 2021/22 academic year, and have resumed the majority of our teaching on campus.
We are currently reviewing our approach to teaching and learning for 2022 entry and beyond. We've learned a lot about how to give you a quality education - we aim to combine the best of our pre-pandemic teaching and learning with access to online learning and digital resources which put you more in charge of when and how you study. We will keep you updated on this throughout the application process.
Your timetable will be built around on campus sessions using our professional facilities, with online sessions for some activities where we know being virtual will add value. We’ll use technology to enhance all of your learning and give you access to online resources to use in your own time.
The table below gives you an idea of what learning looks like across a typical week. Some weeks are different due to how we schedule classes and arrange on campus sessions.
This information is likely to change slightly for 2022 entry as our plans evolve. You'll receive full information on your teaching before you start your course.
Learning structure: typical hourly breakdown in 2021/22
Live in-person on campus learning
Contact hours per week, per level:
Live online learning
Average hours per week, per level:
Outside of these hours, you’ll be expected to do independent study where you read, listen and reflect on other learning activities. This can include preparation for future classes. In a year, you’ll typically be expected to commit 1200 hours to your course across all styles of learning. If you are taking a placement, you might have some additional hours.
Definitions of terms
You have a strong support network available to you to make sure you develop all the necessary academic skills you need to do well on your course.
Our support services will be delivered online and on campus and you have access to a range of different resources so you can get the help you need, whether you’re studying at home or have the opportunity to come to campus.
You have access to one to one and group sessions for personal learning and academic support from our library and IT teams, and our network of learning experts. Our teams will also be here to offer financial advice, and personal wellbeing, mental health and disability support.
Whether you’re want to go into marketing or digital marketing, developed your consultancy, work in social media; today, knowledge of the consumer, digital and analytics is at the heart of marketing. The huge growth in digital marketing activity over the last decade has created huge demand for professionals with the skills and knowledge needed in this highly dynamic and fast paced sector.
The International Advertising Bureau (IAB UK) is the industry body for digital advertising, committed to building a sustainable future for digital. They do this by bringing the industry together through their 1,200 members including media owners, agencies and brands. Middlesex University is the first and only Higher Education Partnership with the IAB UK.
Currently, our MSc Digital Marketing students gain:
Find out more about what IAB UK does and how our students get invaluable access to their resources.
Jose Maria Ramirez Vila-Coro
MSc Digital Marketing
I chose to study this course because of the quality of teaching that Middlesex provides, the facilities and the dedication the University has to achieve excellency. I would say that the residential trip during the course represents the most real example of a work project and provided me with the opportunity to discover the way that certain companies develop themselves. It was a truly exciting experience and really boosted my motivation and has made me more confident as a person.
This course gave me the chance to work on projects, experience new ways to work and enhanced my leadership skills.
We’ll carefully manage any future changes to courses, or the support and other services available to you, if these are necessary because of things like changes to government health and safety advice, or any changes to the law.
Any decisions will be taken in line with both external advice and the University’s Regulations which include information on this.
Our priority will always be to maintain academic standards and quality so that your learning outcomes are not affected by any adjustments that we may have to make.
At all times we’ll aim to keep you well informed of how we may need to respond to changing circumstances, and about support that we’ll provide to you.
Start: September 2022
Duration: 1 year full-time, 2 years part-time
Start: October 2022, EU/INT induction: September 2022
Duration: 1 year full-time, 2 years part-time