Digital Marketing MSc
2025-26 Year of entry
With the world going digital, businesses are adapting to stay ahead of the curve. As technology continues to evolve, so does our understanding of consumers and their behaviours. From e-commerce to social media, the possibilities are endless
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Why choose MSc Digital Marketing at Middlesex?
Get ready for the exciting future of digital marketing!
With the world going digital, businesses are adapting to stay ahead of the curve. As technology continues to evolve, so does our understanding of consumers and their behaviours. From e-commerce to social media, the possibilities are endless.
In our MSc Digital Marketing program, we equip our students with the latest industry-focused assessment and learning to prepare them for the dynamic world of digital marketing. Our curriculum emphasises the importance of being socially aware and responsible marketers who can adapt and innovate in different marketing environments, both locally and globally.
As digital disruption becomes the norm, we aim to create agile and empathetic professionals who can deliver compelling digital marketing strategies and management.
With the demand for digital marketing skills skyrocketing across all sectors, there has never been a better time to join the industry and shape the future of marketing.
You can choose the option to complete a 12-month professional experience as part of this course (Digital Marketing with Professional Experience pathway).
Think about your future
Unlock your digital marketing potential with an MSc from Middlesex University! The programme is designed with a teaching philosophy which puts you the students at the heart of the learning experience.
Industry experience
Experienced marketers deliver the course along with prominent researchers and practice-oriented academics.
With Middlesex University's MSc in Digital Marketing, you'll have the knowledge, skills, and industry insights you need to succeed in this exciting field. Enrol now and join the next generation of digital marketing professionals!
The programme emphasises practical hands-on application of knowledge. We are the only University in the UK that offers you a unique practitioner focused learning experience, where we take you away for a week-long residential programme to witness ‘marketing in action.’ You will receive presentations and insights from a range of companies which have included global sports brands, cutting edge digital communication agencies as well as not-for-profit organisations.
Our program emphasises practical application and is supported by digital advertising practitioners and industry-based agencies.
Plus, we’ve partnered with the IAB UK to give you access to industry events and networking opportunities and an extra training certification - the same training that industry professionals receive.
As the leading industry body for digital marketing, the IAB UK's members include Google, Meta, Amazon, TikTok, Adidas, Burberry, Unilever, Visa, and over 1,000 other companies. With our program, you'll be fully immersed in the digital marketing world and gain the skills and knowledge you need to succeed.
Benefit wherever you are in your marketing career
The programme is designed for applicants at the beginning of their marketing careers as well as those wishing to enhance and build on their expertise. We welcome students from a broad range of education and subject disciplines which adds to the vibrancy of the overall learning experience.
Middlesex university undergraduate alumni can benefit from a 20% discount to start their Digital Marketing MSc in January.
Course highlights
Here are just a few reasons why our program is the perfect choice for you:
- We are the only University in the UK that offers students a unique practitioner-focused learning experience, where students attend a week-long residential programme to witness 'marketing in action
- You will have a blend of academics and industry people teaching you on campus, not only the theory but what is happening in practice today within digital marketing
- Develop your skills using free access to platforms such as HubSpot, Hootsuite, Google Analytics, and other tools and platforms (the list is ever-changing to keep up with industry trends)
- Develop your knowledge and further enhance your skills in Business, Design & Tech with free access to over 16,000 LinkedIn Learning expert-led, online video tutorials and courses
- Gain real-world experience that will help develop an in-depth understanding of digital. We offer an industry-placed experience for a few students as an optional module, a period of paid or unpaid work experience in the digital sector
- Programme accredited and recognised by the Chartered Institute of Marketing (CIM)
- Discounted fee to study for the Institute of Practitioners in Advertising (IPA) globally recognised Foundation Certificate.
- IAB UK Industry training via online learning.
About your course
What will you study for the MSc Digital Marketing?
Acquire critical knowledge in digital marketing for businesses in the digital era. Explore digital platforms and technologies, such as search and display, while gaining insight into the future of digital marketing, including e-commerce, creativity, innovation, and the growing importance of AI in marketing.
The programme ensures you are equipped with critical transferrable skills in working collaboratively and individually, enabling a smooth transition from academic study to the working environment.
You will be able to evaluate complex situations critically, write clearly and analytically, synthesise information from various sources, and develop well-informed and justified solutions to marketing challenges.
3 great reasons to pick this course
Modules
Here is a brief overview of what you will study each year.
Compulsory
The module will provide you with a broad perspective of the marketing practitioner through an intense and unique one week, off-campus residential programme. The module will allow you to understand and apply the consulting process through a blend of strategic thinking, analytical skills and expertise in communication. The Residential will provide you with a practical and applied perspective of the marketing discipline through presentations and hands-on experience with a range of organisations. These will include global brands as well as independent businesses, all providing their cutting-edge insights to current branding and marketing communication challenges. Importantly, the residential will also provide an opportunity for informal networking with fellow students, members of marketing faculty as well as marketing practitioners.
The aim of this module is to explore the psychological foundations that drive consumer behaviour and decision-making processes. You will examine how and why individuals engage in consumption activities, analysing cognitive, emotional, and social factors that influence purchasing choices. The module will provide insights into consumers personality traits, motivations, attitudes, and lifestyles, enabling you to understand how organisations segment markets and develop targeted marketing strategies. By integrating theoretical knowledge with practical applications, you will develop the ability to influence consumer behaviour and optimise marketing efforts to enhance brand engagement, customer satisfaction, and business success.
In today’s digital landscape, businesses must adopt omnichannel marketing to deliver seamless, personalised experiences across multiple touchpoints, including digital platforms, physical stores, and social media. This module will equip you with the knowledge and skills to design, manage, and optimise omnichannel strategies, ensuring brand consistency, customer engagement, and business growth. Furthermore, you will learn how to integrate digital and traditional channels into a unified brand experience, applying sales funnels and attribution models to analyse and enhance the customer journey. You will also develop expertise in auditing omnichannel effectiveness using analytics, attribution modelling, and key performance indicators (KPIs). Finally, the module further explores strategic leadership in omnichannel marketing, enabling you to manage initiatives that align with organisational goals.
This module will equip you with the skills and knowledge necessary to design and implement effective digital marketing campaigns across a variety of platforms, including Search Engine Marketing, Social Media Marketing, and Email Marketing. It will enhance your understanding of the role of AI in digital marketing, enabling you to integrate automated tools and data-driven decision-making into their campaign strategies. You will also develop advanced analytical skills, learning how to monitor, assess, and optimize campaigns using key digital marketing metrics. The curriculum focuses on key concepts such as the marketing funnel, market segmentation, and customer journey mapping, enabling you to create targeted campaigns that drive engagement and conversions.
The aim of this module is to equip you with the strategic and design-driven skills necessary to create exceptional Customer Experience (CX) and User Experience (UX) differentiate businesses in today’s competitive landscape. You will explore user-centred design, accessibility, usability, interaction design, and responsive design, applying research and prototyping techniques such as personas, user journeys, wireframing, and A/B testing to understand customer behaviour and design impactful solutions. The module also covers visual and interaction design principles, including typography, colour theory, visual hierarchy, and micro interactions, to enhance usability and engagement. By integrating strategic thinking with innovative design, you will learn to craft seamless, frictionless customer journeys that drive loyalty, meet diverse customer needs, and align with organisational goals in a "phygital" world.
The module aims to cultivate a comprehensive understanding of growth marketing, customer acquisition, eCommerce, and social selling within today's dynamic digital environment. You will develop a growth marketing mindset centred on agile, data-driven approaches, while exploring key concepts, techniques, and channels, including advanced strategies in search, app store optimisation, and programmatic advertising. You will also analyse the integrated landscape of eCommerce and social selling, investigating online purchasing behaviours and consumer experiences to facilitate transactions and sustain customer relationships. Through examining the roles of data, design, testing, and branding as fundamental components of successful digital marketing strategies, students will learn to utilise AI-powered tools to enhance decision-making and adapt to shifting consumer expectations.
The module will provide you with an in-depth understanding of how to leverage emerging technologies to create impactful and innovative digital marketing campaigns. The module will explore disruptive technologies such as Augmented Reality (AR), Virtual Reality (VR), blockchain, and Artificial Intelligence (AI), enabling you to utilise these tools for creative marketing solutions. Through a combination of innovation workshops and hands-on prototyping, you will gain practical experience in designing unique, compelling content that effectively engages audiences in a competitive digital landscape.
The aim of this module is to equip you with the knowledge, skills, and mindset required to succeed as digital entrepreneur in an evolving technological landscape. With the rise of AI-driven innovation, digital platforms, and e-commerce, this module explores how emerging technologies create new entrepreneurial opportunities and transform traditional business models. Through a practical, hands-on approach, the module fosters creativity, strategic thinking, and digital business acumen, empowering you to shape their future career, income streams and future ventures in the digital economy.
The Capstone Research Project module aims to equip you with knowledge and skills to undertake an independent research project, applying rigorous research methods to explore contemporary business challenges, opportunities and trends. As a significant component of the postgraduate program, the Capstone enables you to integrate your learning by developing a research proposal, conducting a critical literature review, applying appropriate research methodologies, and analysing findings. The project may take the form of theory-driven research, contributing to academic understanding; applied research, generating practical insights and strategic recommendations for real-world challenges; or a consultancy-based project, delivering research-driven solutions for a specific organization. Supported by faculty and an individual supervisor, this module enhances your critical thinking, analytical, and research skills, preparing you for careers in marketing, consulting, or academia.
The module will provide you with a broad perspective of the marketing practitioner through an intense and unique one week, off-campus residential programme. The module will allow you to understand and apply the consulting process through a blend of strategic thinking, analytical skills and expertise in communication. The Residential will provide you with a practical and applied perspective of the marketing discipline through presentations and hands-on experience with a range of organisations. These will include global brands as well as independent businesses, all providing their cutting-edge insights to current branding and marketing communication challenges. Importantly, the residential will also provide an opportunity for informal networking with fellow students, members of marketing faculty as well as marketing practitioners.
The aim of this module is to explore the psychological foundations that drive consumer behaviour and decision-making processes. You will examine how and why individuals engage in consumption activities, analysing cognitive, emotional, and social factors that influence purchasing choices. The module will provide insights into consumers personality traits, motivations, attitudes, and lifestyles, enabling you to understand how organisations segment markets and develop targeted marketing strategies. By integrating theoretical knowledge with practical applications, you will develop the ability to influence consumer behaviour and optimise marketing efforts to enhance brand engagement, customer satisfaction, and business success.
In today’s digital landscape, businesses must adopt omnichannel marketing to deliver seamless, personalised experiences across multiple touchpoints, including digital platforms, physical stores, and social media. This module will equip you with the knowledge and skills to design, manage, and optimise omnichannel strategies, ensuring brand consistency, customer engagement, and business growth. Furthermore, you will learn how to integrate digital and traditional channels into a unified brand experience, applying sales funnels and attribution models to analyse and enhance the customer journey. You will also develop expertise in auditing omnichannel effectiveness using analytics, attribution modelling, and key performance indicators (KPIs). Finally, the module further explores strategic leadership in omnichannel marketing, enabling you to manage initiatives that align with organisational goals.
This module will equip you with the skills and knowledge necessary to design and implement effective digital marketing campaigns across a variety of platforms, including Search Engine Marketing, Social Media Marketing, and Email Marketing. It will enhance your understanding of the role of AI in digital marketing, enabling you to integrate automated tools and data-driven decision-making into their campaign strategies. You will also develop advanced analytical skills, learning how to monitor, assess, and optimize campaigns using key digital marketing metrics. The curriculum focuses on key concepts such as the marketing funnel, market segmentation, and customer journey mapping, enabling you to create targeted campaigns that drive engagement and conversions.
The aim of this module is to equip you with the strategic and design-driven skills necessary to create exceptional Customer Experience (CX) and User Experience (UX) differentiate businesses in today’s competitive landscape. You will explore user-centred design, accessibility, usability, interaction design, and responsive design, applying research and prototyping techniques such as personas, user journeys, wireframing, and A/B testing to understand customer behaviour and design impactful solutions. The module also covers visual and interaction design principles, including typography, colour theory, visual hierarchy, and micro interactions, to enhance usability and engagement. By integrating strategic thinking with innovative design, you will learn to craft seamless, frictionless customer journeys that drive loyalty, meet diverse customer needs, and align with organisational goals in a "phygital" world.
The module aims to cultivate a comprehensive understanding of growth marketing, customer acquisition, eCommerce, and social selling within today's dynamic digital environment. You will develop a growth marketing mindset centred on agile, data-driven approaches, while exploring key concepts, techniques, and channels, including advanced strategies in search, app store optimisation, and programmatic advertising. You will also analyse the integrated landscape of eCommerce and social selling, investigating online purchasing behaviours and consumer experiences to facilitate transactions and sustain customer relationships. Through examining the roles of data, design, testing, and branding as fundamental components of successful digital marketing strategies, students will learn to utilise AI-powered tools to enhance decision-making and adapt to shifting consumer expectations.
The module will provide you with an in-depth understanding of how to leverage emerging technologies to create impactful and innovative digital marketing campaigns. The module will explore disruptive technologies such as Augmented Reality (AR), Virtual Reality (VR), blockchain, and Artificial Intelligence (AI), enabling you to utilise these tools for creative marketing solutions. Through a combination of innovation workshops and hands-on prototyping, you will gain practical experience in designing unique, compelling content that effectively engages audiences in a competitive digital landscape.
The aim of this module is to equip you with the knowledge, skills, and mindset required to succeed as digital entrepreneur in an evolving technological landscape. With the rise of AI-driven innovation, digital platforms, and e-commerce, this module explores how emerging technologies create new entrepreneurial opportunities and transform traditional business models. Through a practical, hands-on approach, the module fosters creativity, strategic thinking, and digital business acumen, empowering you to shape their future career, income streams and future ventures in the digital economy.
The Capstone Research Project module aims to equip you with knowledge and skills to undertake an independent research project, applying rigorous research methods to explore contemporary business challenges, opportunities and trends. As a significant component of the postgraduate program, the Capstone enables you to integrate your learning by developing a research proposal, conducting a critical literature review, applying appropriate research methodologies, and analysing findings. The project may take the form of theory-driven research, contributing to academic understanding; applied research, generating practical insights and strategic recommendations for real-world challenges; or a consultancy-based project, delivering research-driven solutions for a specific organization. Supported by faculty and an individual supervisor, this module enhances your critical thinking, analytical, and research skills, preparing you for careers in marketing, consulting, or academia.
The primary aim of this module is to develop your employability skills and support your search for a placement. The module will include communication, team working, negotiation and problem-solving skills development as well as practical workshops on selection methods, CVs, cover letters, interview preparation and techniques. The module will also introduce you to other methods that will include aptitude test and assessment centres.
The objective of this module is to offer you a twelve-month (30-36 weeks) professional experience that is directly applicable to your studies, encouraging you to engage in critical reflection on your learning through hands-on experience. Additionally, the module seeks to develop your intellectual and interpersonal abilities, thereby deepening your critical comprehension of real-world applications.
The module builds on learning from prior modules and provides you with the experience of working collaboratively on a real, practitioner-driven Business or Policy Transformation Project. It enables you to demonstrate proficiency in relation to scoping and addressing topical issues, challenges and opportunities in a relevant field of work. Identifying, developing and presenting a business or policy transformation project will develop your ability to effectively focus, present and communicate information and ideas.
To find out more about this programme, please download the MSc Digital Marketing course specification (PDF).
Register your interest
Sign up now to receive more information about studying at Middlesex University London.
Teaching
You'll be taught by an experienced teaching team with a wide range of expertise and professional experience.
Our teaching philosophy puts you at the heart of the learning experience, and we recognise that you are future-oriented and career-focused. You want to enhance your skills for employment in various digital marketing positions, and this programme is for you, focusing on the knowledge and skills employers want.
Teaching will be via a range of blended online and face-to-face delivery approaches, centred on active learning. Through workshops, lectures, seminars, and other interactive activities. Additionally, the module will be supported by a comprehensive virtual learning environment, which will host a range of additional resources.
Also, gain further knowledge by attending presentations by industry practitioners and experts in the fields of digital marketing. Such presentations will build on topics discussed in class and will improve your understanding.
You will be studying at our leafy north London campus in Hendon.
You have a strong support network available to you to make sure you develop all the necessary academic skills you need to do well on your course.
Our support services will be delivered online and on campus and you have access to a range of different resources so you can get the help you need, whether you’re studying at home or have the opportunity to come to campus.
You have access to one to one and group sessions for personal learning and academic support from our library and IT teams, and our network of learning experts. Our teams will also be here to offer financial advice, and personal wellbeing, mental health and disability support.
Assessments are authentically designed in that they replicate the types of activities you would expect to undertake when progressing in their marketing careers. The programme is purely assessment based, with no exams.
The assessments take the form of essays, reports, presentations, audits, and other types. The assessments will critically evaluate complex situations by gathering information from a diverse range of sources and develop well-informed and justified solutions to digital marketing challenges.
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North London campus
Our north London campus is just 20 minutes from central London, giving you easy access to everything this vibrant city has to offer. Make the most of incredible professional opportunities, cultural experiences, and more affordable living, all within a supportive and close-knit campus community.
Learn moreFacilities and support
Our Sheppard Library has over 1000 study areas and 600 computer spaces
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Make the most of our free laptop loans, e-books, printing and photocopying
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We have one of London's biggest and best university campuses with everything you need in one place.
Our facilitiesStudent support
We offer lots of support to help you while you're studying including financial advice, wellbeing, mental health, and disability support.
Additional needs
We'll support you if you have additional needs such as sensory impairment or dyslexia. And if you want to find out whether Middlesex is the right place for you before you apply, get in touch with our Disability and Dyslexia team.
Wellness
Our specialist teams will support your mental health. We have free individual counselling sessions, workshops, support groups and useful guides.
Work while you study
Our Middlesex Unitemps branch will help you find work that fits around uni and your other commitments. We have hundreds of student jobs on campus that pay the London Living Wage and above. Visit the Middlesex Unitemps page.
Careers
How can the MSc Digital Marketing support your career?
The programme supports your diversity in learning styles and approaches; it is practice-based with hands-on application of knowledge. Authentically designed assessments reflect industry outputs, replicating the activities undertaken when progressing in your career. We equip our graduates with the knowledge and skills required to pursue a career in marketing in roles such as:
- Digital Marketing
- Digital Analytics
- Entrepreneurship
- Content Marketing
- Social Media Executive
- Paid Media Executive
Allowing you to pursue a career in many different industries:
- Starting your own business
- Joining a small start-up or a family business to handle the marketing
- Wanting to set up your digital marketing consultancy
- Join a marketing department for a brand or an agency.
Past graduates have gone into roles such as:
- Set up a Digital Marketing Agency - in India
- Set up a Digital Marketing Agency - in China
- Account Executive - Amazon India
- Digital Strategist - Nigeria
- Social Media Executive - France
- Digital Marketing Head - India
- Start-up - Vietnam
- Search Media Executive - Agency in London
- Digital Marketing Intern - Vietnam
- Digital Activation Lead - Unilever
- Brand Manager - Pernod Ricard
- Marketing Specialist D2C - Germany.
Throughout your studies on the MSc Digital Marketing course, you will benefit and learn from several high-calibre industry partnerships, that are well-recognised by employers.
CIM
The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Middlesex University has joined forces with CIM to give our students the opportunity to gain CIM professional qualifications through their Graduate Gateway programme.
IAB
As the industry body for digital advertising, we are uniquely placed to bring you the latest what’s happening in digital advertising right now, and what’s to come in the future. We bring our members together – including media owners, ad tech, agencies and advertisers - to share best practices, develop guidelines and demonstrate the effectiveness of digital for brands. We work on behalf of all IAB members to ensure that our industry thrives and that advertisers - big and small - can harness the power of digital advertising effectively.
Entry requirements
Qualifications
We normally require a second-class honours degree 2:2 in any discipline.
We will also accept a professional qualification of an equivalent standard
You are welcome to apply if you do not have a formal qualification but have extensive marketing experience. You may be required to submit a GMAT score of 550 (or above) and/or come in for an interview.
Interviews
Entry onto this course does not require an interview.
Qualifications
We accept the equivalent of the below qualifications from a recognised overseas qualification:
- We normally require a second-class honours degree 2:2 or above in marketing, communications, or a business related field
- We will also accept a professional qualification of an equivalent standard
- You are welcome to apply if you do not have a formal qualification but have extensive marketing experience. You may be required to submit a GMAT score of 550 (or above) and/or come in for an interview.
To find out more about the qualifications we accept from your country please visit the relevant country support page. If you are unsure about the suitability of your qualifications or would like help with your application, please contact your nearest regional office for support.
Visas and immigration
You will not need a visa to study in the UK if you are a citizen of Iceland, Liechtenstein, Norway or Switzerland. If you are a national of any other country you may need a visa to study in the UK. Please see our visas page for further information.
International students who require a Student route (formerly tier 4) visa to progress on a course at Middlesex University must apply for study on a full-time basis. However, this course is offered part-time so you are eligible to apply on a part-time basis.
Part-time study
International applicants can apply for a Student Route Visa (formerly tier 4) for part-time postgraduate study (courses leading to a qualification at RQF level 7 or SCQF level 11 and above).
Student route visa students studying part-time are subject to certain restrictions:
- no work (paid or unpaid)
- no work placements as part of the programme
- no dependants
- no extending under Student route visa in the UK. This includes Student route visa applications to work as a Students' Union Sabbatical Officer or for the Foundation Programme for postgraduate doctors and dentists
- not eligible for the Student route visa Doctorate Extension Scheme
*Please note that, if the course of your choice involves work experience, unpaid work, placements or internships, we will be unable to sponsor you to study a part- time course under the Student route (formerly tier 4) visa.
English language requirements
You must have competence in English language to study with us. The most commonly accepted evidence of English language ability is IELTS 6.5 (with minimum 6.0 in all components). We also normally require Grade C GCSE or an equivalent qualification. Visit our English language requirements page for a full list of accepted tests and qualifications.
If you don't meet our minimum English language requirements, we offer an intensive pre-sessional English course.
Interviews
Entry onto this course does not require an interview.
Applications for postgraduate study should be made directly to the university.
Please visit our Postgraduate application page for further information and to apply.
Fees and funding
The fees below are for the 2025/26 academic year:
UK students1
Full-time students: £13,600
Part-time students: £91 per credit
Part-time students: £45 per dissertation credit
International students2
Full-time students: £18,350
Part-time students: £122 per credit
Part-time students: £61 per dissertation credit
Placement fee
£3,000 per year
Additional costs
We cover your costs for the day-to-day things that you need to do well in your studies.
- Free – laptop loans, Wi-Fi and printing
- Free specialist software for your course
- Free online training with LinkedIn Learning.
The following course-related costs are not included in the fees, and you will need to budget for these:
- the cost of books that you might wish to purchase.
Financial support
We offer lots of support to help you with fees and living costs. Check out our guide to student life on a budget and find out more about postgraduate funding.
Postgraduate scholarships
You may be eligible for one of our scholarships including:
- The Alumni Postgraduate Award – for all UK/EU Middlesex alumni a 20% fee reduction
- The Commonwealth Scholarship – full course fees, airfares and a living allowance
- The Chevening Scholarship – full course fees
- The European Academic Awards – £1000 to £7000 for students showing academic excellence
- Regional or International Merit Award –up to £2,000 towards course fees
For international students, we also have a limited number of other awards specific to certain regions, and work in partnership with funding providers in your country to help support you financially with your study.
Find out more about our postgraduate scholarships.
Help from your employer
Your employer can contribute towards the cost of your postgraduate study as part of their staff development programme.
Work while you study
If you are not currently working, we can help you find work that fits around uni and your other commitments. We have hundreds of student jobs on campus that pay the London Living Wage and above.
Fees disclaimers
1. UK fees: The university reserves the right to increase postgraduate tuition fees in line with changes to legislation, regulation and any government guidance or decisions. The tuition fees for part-time UK study are subject to annual review and we reserve the right to increase the fees each academic year by no more than the level of inflation.
2. International fees: Tuition fees are subject to annual review and we reserve the right to increase the fees each academic year by no more than the level of inflation.
Any annual increase in tuition fees as provided for above will be notified to students at the earliest opportunity in advance of the academic year to which any applicable inflationary rise may apply.
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We’ll carefully manage any future changes to courses, or the support and other services available to you, if these are necessary because of things like changes to government health and safety advice, or any changes to the law.
Any decisions will be taken in line with both external advice and the University’s Regulations which include information on this.
Our priority will always be to maintain academic standards and quality so that your learning outcomes are not affected by any adjustments that we may have to make.
At all times we’ll aim to keep you well informed of how we may need to respond to changing circumstances, and about support that we’ll provide to you.