Challenging, diverse and always evolving – this master's programme prepares aspiring media professionals to meet the challenges posed by a period of unprecedented change in the local and global media environment. There are numerous and diverse professional pathways in the creative and digital economy and this course is designed to prepare you with key sector skills such as digital media marketing, audience engagement and data analytics to ensure you succeed in the workplace.
Additionally, this offers a wider analytical perspective on the issues affecting media and creative industries and gives emphasis to equipping you with soft skills, new styles of leadership and an appreciation of creativity as an integral part of management practices in the field.
This programme combines applied and theoretical knowledge and understanding to equip you with the vital skills necessary for a successful management career in the media. It's been designed to meet the demands of media professionals by focusing on strong leadership skills, the ability to manage change and to promote innovation and creativity.
You'll study pedagogically innovative modules that draw on interdisciplinary strengths of diverse teaching expertise. This includes areas across media studies, the creative industries, political and digital economy, management, marketing and branding, reflecting current professional trends and academic research.
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This course will develop the research and professional skills you’ll need to work autonomously and be able to access and shape the media industry and related industries.
Throughout your studies, there will be opportunities for collaboration and partnership with industry across and beyond the programme. You’ll explore research-informed analytical perspective on the issues affecting work in these industries and acquire the skills necessary to meet the challenges posed by a period of unprecedented change in the local and global media environment.
Our degree is ideal in preparing graduates for a management career in the media and related industries.
In addition to an in-depth understanding of media management, you’ll learn digital and media marketing skills vital to engage with the current media landscape. You’ll enhance your numeracy and foundational data analytics skills, especially within media consumption and audiences measurement metrics.
Throughout your degree, you’ll acquire a broad range of work-related skills such as organisational and planning including budgeting, timetabling, the reporting of findings and the writing of a report.
This course encourages independent learning and research through the self-management of the major final project. Furthermore, you’ll have plenty of opportunities during your studies to demonstrate team-work, problem-solving and leadership skills and gain effective communication in written, verbal and visual forms, including negotiation and presentation skills.
The module provides an overview of the course and addresses the relationship among media management, policy and economics, content production and distribution, and society. You'll consider the drivers for change within media and creative industries and the context for managerial decision-making.
Choosing to do a postgraduate degree means that you will be interested and engaged in gaining research skills that enable you to embark on a process of knowledge-making, self-discovery and self-motivation. Through hands-on assignments, you will gain project management skills beneficial for your future career, such as defining, planning and costing projects, which consequently will inform the development of the final major project proposal.
The module addresses the reconfigured relationship between media and creative industries and their audiences. Key challenges and issues will be evaluated in the context of big data, small data, AI, and the ‘affective turn’ in audience research approaches. This will equip you with an understanding of media engagement and consumption, the changing role of audiences, participatory cultures, and ways of exploring audiences through digital methods.
This module aims to explore digital marketing looking at the challenges and opportunities the new technologies and concepts such as social media, search engines, mobile advertising and user generated content bring to creative industries at international level. You'll be equipped with knowledge and practical skills in the virtual market place and be prepared to manage and apply new digital marketing models, social media and branding strategies.
During this module, you'll develop a research-based, practically-oriented final project and demonstrate critical and independent thinking. This should draw on topics covered during the MA, addressing the specificities, challenges, innovations and opportunities within media management and the creative industries more broadly, and explore more forensically a subject identified as key to career development.
You can find more information about this course in the programme specification. Optional modules are not offered on every course. If we have insufficient numbers of students interested in an optional module, or there are staffing changes which affect the teaching, it may not be offered. If an optional module will not run, we will advise you after the module selection period when numbers are confirmed, or at the earliest time that the programme team make the decision not to run the module, and help you choose an alternative module.
If you’re a new student for January 2021, your teaching will start online due to national lockdown restrictions. If your course includes in person teaching on campus this will start sometime after mid-February when the lockdown ends.
This course introduces an integrated strategy that reinforces practice-based and active research-based learning which allows you to practice assessments with ‘real-world’ outputs and connects you with the workplace.
Throughout the course of study, you are offered practical tools and opportunities linked to industry, and scholarly knowledge that will enhance your understanding of the ever-changing media environment. This is taught through guest lectures given by industry professionals, online tutorials via LinkedinLearning and networking experiences through industry events and field trips online and on-site when appropriate.
You’ll be part of a vibrant and diverse cohort, comprising professional and academic experiences from all corners all the world, leading to a highly stimulating learning environment. You’ll have access to online forums where you can participate in student and peer-led discussions expanding on key questions and topics of the week, share material and receive tutor and peer-feedback. Our academic team will encourage and mentor you in a transformative journey, in order to develop your personal knowledge and experience and ensure you achieve your potential, academically and professionally.
This master's degree incorporates a blended teaching approach offering a flexible mode of delivery involving synchronous and asynchronous learning and on-campus delivery when appropriate. There are a number of strategies to ensure that you will receive a high-quality learning experience and ensure they meet the programme’s learning outcomes.
The programme offers a range of new innovative modules which connect the disciplines of management with the specificities of the media industries.
As future media managers, you'll engage in research-oriented personal and exciting major projects that consider major disruption and change and the transformative potential this offers for a sustainable and inclusive field of media work.
Formative and Summative Assessments include:
Once you graduate, you'll be equipped to enter a variety of types of employment. You could also choose to continue academic study at a higher level, for example a doctorate.
Recent graduates have gone on to the following roles:
Irida is a Lecturer in Media Management and the Programme Leader for the MSc Media Management. She teaches areas of media and creative industries, media and art management, audience theory and research, digital cultures and digital publishing. Irida is a grant holder of the AHRC-funded project ‘New Media, Audiences and Affective Experiences’.
Dr Codrin Chiru has a very solid international work experience (eight years) in marketing, strategic business planning and project management in various organisations, including large multinational companies such as Procter and Gamble. He had various marketing roles including Marketing Director and Brand Manager in which he accumulated a vast business experience in marketing management, strategic decision making and market research. Dr Chiru has also an extensive experience in the British Higher Education sector (seven years), supported by a PGCAP Certificate awarded by University of Gloucestershire. He has been a Fellow of the Higher Education Academy (HEA) since 2015.
During his career Dr Chiru was active in developing and implementing research grants and projects under various programmes including the EU framework programmes for research and technological development, European continuous learning grants and also structural funds.
His actual research interests are revolving around post-pandemic consumer behaviour, digital branding, Internet of things and new technologies marketization and ethics.
We’ll carefully manage any future changes to courses, or the support and other services available to you, if these are necessary because of things like changes to government health and safety advice, or any changes to the law.
Any decisions will be taken in line with both external advice and the University’s Regulations which include information on this.
Our priority will always be to maintain academic standards and quality so that your learning outcomes are not affected by any adjustments that we may have to make.
At all times we’ll aim to keep you well informed of how we may need to respond to changing circumstances, and about support that we’ll provide to you.
Start: January 2022
Duration: 1 year full-time, 2 years part-time
Code: PGN2W1
Start: October 2021
Duration: 1 year full-time, 2 years part-time
Code: PGP500
