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Media Management MA

Learn about the course below
September 2022
1 year full-time
2 years part-time
£10,500 (UK) *
£15,300 (EU/INT) *
Course leader
Dr Irida Ntalla

Challenging, diverse and always evolving – this master's programme prepares aspiring media professionals to meet the challenges posed by a period of unprecedented change in the local and global media environment. There are numerous and diverse professional pathways in the creative and digital economy and this course is designed to prepare you with key sector skills such as digital media marketing, audience engagement and data analytics to ensure you succeed in the workplace.

Additionally, this offers a wider analytical perspective on the issues affecting media and creative industries and gives emphasis to equipping you with soft skills, new styles of leadership and an appreciation of creativity as an integral part of management practices in the field.

Why study MA Media Management at Middlesex University?

This programme combines applied and theoretical knowledge and understanding to equip you with the vital skills necessary for a successful management career in the media. It's been designed to meet the demands of media professionals by focusing on strong leadership skills, the ability to manage change and to promote innovation and creativity.

You'll study pedagogically innovative modules that draw on interdisciplinary strengths of diverse teaching expertise. This includes areas across media studies, the creative industries, political and digital economy, management, marketing and branding, reflecting current professional trends and academic research.

Course highlights

  • Take advantage of our London location with many production, film and social media companies right on your doorstep as well as being taught by lecturers who are involved in the industry
  • Learn from an established network of guest lecturers from a range of different industries. Previous lectures and visits included Ofcom, Amazon Studios, Facebook and smaller start ups and production companies
  • Gain from the inclusion of data fusion skills such as digital marketing and audience analytics
  • Work opportunities are accessible through industry links with media and creative organisations embedded within the curriculum, field trips and industry visits
  • Our MDXworks employment hub will connects you with an Employability Adviser who will work with you to develop a tailored programme of employability support for you including 1:1 advice and guidance
  • As a student of this course you'll receive a free electronic textbook for every module.

Find out more

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What will you study on the MA Media Management?

This course will develop the research and professional skills you’ll need to work autonomously and be able to access and shape the media industry and related industries.

Throughout your studies, there will be opportunities for collaboration and partnership with industry across and beyond the programme. You’ll explore research-informed analytical perspective on the issues affecting work in these industries and acquire the skills necessary to meet the challenges posed by a period of unprecedented change in the local and global media environment.

Our degree is ideal in preparing graduates for a management career in the media and related industries.

What will you gain?

In addition to an in-depth understanding of media management, you’ll learn digital and media marketing skills vital to engage with the current media landscape. You’ll enhance your numeracy and foundational data analytics skills, especially within media consumption and audiences measurement metrics.

Throughout your degree, you’ll acquire a broad range of work-related skills such as organisational and planning including budgeting, timetabling, the reporting of findings and the writing of a report.

This course encourages independent learning and research through the self-management of the major final project. Furthermore, you’ll have plenty of opportunities during your studies to demonstrate team-work, problem-solving and leadership skills and gain effective communication in written, verbal and visual forms, including negotiation and presentation skills.

  • Modules

    • Media Management in Practice (30 credits) - Compulsory

      The module provides an overview of the course and addresses the relationship among media management, policy and economics, content production and distribution, and society. You'll consider the drivers for change within media and creative industries and the context for managerial decision-making.

    • Project Management and Research Skills (30 credits) - Compulsory

      Choosing to do a postgraduate degree means that you will be interested and engaged in gaining research skills that enable you to embark on a process of knowledge-making, self-discovery and self-motivation. Through hands-on assignments, you will gain project management skills beneficial for your future career, such as defining, planning and costing projects, which consequently will inform the development of the final major project proposal.

    • Audience Engagement and Data Analytics (30 credits) - Compulsory

      The module addresses the reconfigured relationship between media and creative industries and their audiences. Key challenges and issues will be evaluated in the context of big data, small data, AI, and the ‘affective turn’ in audience research approaches. This will equip you with an understanding of media engagement and consumption, the changing role of audiences, participatory cultures, and ways of exploring audiences through digital methods.

    • Digital Marketing for the Creative Industries (30 credits) - Compulsory

      This module aims to explore digital marketing looking at the challenges and opportunities the new technologies and concepts such as social media, search engines, mobile advertising and user generated content bring to creative industries at international level. You'll be equipped with knowledge and practical skills in the virtual market place and be prepared to manage and apply new digital marketing models, social media and branding strategies.

    • Major Project (60 credits) - Compulsory

      During this module, you'll develop a research-based, practically-oriented final project and demonstrate critical and independent thinking. This should draw on topics covered during the MA, addressing the specificities, challenges, innovations and opportunities within media management and the creative industries more broadly, and explore more forensically a subject identified as key to career development.

You can find more information about this course in the programme specification. Optional modules are not offered on every course. If we have insufficient numbers of students interested in an optional module, or there are staffing changes which affect the teaching, it may not be offered. If an optional module will not run, we will advise you after the module selection period when numbers are confirmed, or at the earliest time that the programme team make the decision not to run the module, and help you choose an alternative module.

We are regularly reviewing and updating our programmes to ensure you have the best learning experience. We are taking what we've learnt in recent years by enhancing our teaching methods with new and innovative ways of learning.

How is the MA Media Management degree taught?

This course introduces an integrated strategy that reinforces practice-based and active research-based learning which allows you to practice assessments with ‘real-world’ outputs and connects you with the workplace.

Throughout the course of study, you are offered practical tools and opportunities linked to industry, and scholarly knowledge that will enhance your understanding of the ever-changing media environment. This is taught through guest lectures given by industry professionals, online tutorials via LinkedinLearning and networking experiences through industry events and field trips online and on-site when appropriate.

You’ll be part of a vibrant and diverse cohort, comprising professional and academic experiences from all corners all the world, leading to a highly stimulating learning environment. You’ll have access to online forums where you can participate in student and peer-led discussions expanding on key questions and topics of the week, share material and receive tutor and peer-feedback. Our academic team will encourage and mentor you in a transformative journey, in order to develop your personal knowledge and experience and ensure you achieve your potential, academically and professionally.

This master's degree incorporates a blended teaching approach offering a flexible mode of delivery involving synchronous and asynchronous learning and on-campus delivery when appropriate. There are a number of strategies to ensure that you will receive a high-quality learning experience and ensure they meet the programme’s learning outcomes.


The programme offers a range of new innovative modules which connect the disciplines of management with the specificities of the media industries.

As future media managers, you'll engage in research-oriented personal and exciting major projects that consider major disruption and change and the transformative potential this offers for a sustainable and inclusive field of media work.

Formative and Summative Assessments include:

  • Presentations
  • Industry reports
  • Pre-recorded video talks
  • Essays
  • Reflective writing
  • Individual projects that require research
  • Practical group and individual assessments
  • Formative assessments, individual and group presentation and audiovisual work (posters, data visualisations).

Teaching and learning from 2022

We have developed new approaches to teaching and learning for the 2021/22 academic year.

We are currently reviewing our approach to teaching and learning for 2022 entry and beyond. We've learned a lot about how to give you a quality education - we aim to combine the best of our in-person teaching and learning with access to online learning and digital resources which put you more in charge of when and how you study. We will keep you updated on this throughout the application process.

Your timetable will be built around on campus sessions using our professional facilities, with online sessions for some activities where we know being virtual will add value. We’ll use technology to enhance all of your learning and give you access to online resources to use in your own time.

The table below gives you an idea of what learning looks like across a typical week. Some weeks are different due to how we schedule classes and arrange on campus sessions.

This information is likely to change slightly for 2022 entry as our plans evolve. You'll receive full information on your teaching before you start your course.

Learning structure: typical hourly breakdown in 2021/22

Live in-person on campus learning

Contact hours per week, per level:

4 hours

Live online learning

Average hours per week, per level:

2 hours

Tutor set learning activities

Average hours per week, per level:

34 hours

Outside of these hours, you’ll be expected to do independent study where you read, listen and reflect on other learning activities. This can include preparation for future classes. In a year, you’ll typically be expected to commit 1200 hours to your course across all styles of learning. If you are taking a placement, you might have some additional hours.

Definitions of terms

  • Live in-person on campus learning – This will focus on active and experiential sessions that are both:
    • Led by your tutors including seminars, lab sessions and demonstrations We’ll schedule all of this for you
    • Student-led by you and other students, like small group work and presentations.
  • Live online learning – This will include lectures, tutorials and supervision sessions led by your tutor and timetabled by us. It also includes student-led group work that takes place online

  • Tutor set learning activities – This covers activities which will be set for you by your tutor, but which you will undertake in your own time. Examples of this include watching online materials, participating in an online discussion forum, completing a virtual laboratory or reading specific texts. You may be doing this by yourself of with your course mates depending on your course and assignments. Outside of these hours, you’ll also be expected to do further independent study where you’ll be expected to learn, prepare, revise and reflect in your own time.


You have a strong support network available to you to make sure you develop all the necessary academic skills you need to do well on your course.

Our support services will be delivered online and on campus and you have access to a range of different resources so you can get the help you need, whether you’re studying at home or have the opportunity to come to campus.

You have access to one to one and group sessions for personal learning and academic support from our library and IT teams, and our network of learning experts. Our teams will also be here to offer financial advice, and personal wellbeing, mental health and disability support.

  1. Standard entry requirements
  2. International (inc. EU)
  3. How to apply
  1. UK
  2. EU/International
  3. Additional costs
  4. Scholarships and bursaries

How can the MA Media Management support your career?

Once you graduate, you'll be equipped to enter a variety of types of employment. You could also choose to continue academic study at a higher level, for example a doctorate.

Recent graduates have gone on to the following roles:

  • Media Manager
  • Media industry consultant
  • Digital strategist
  • Media project planner
  • Social media manager
  • Digital marketing manager
  • Editor
  • Social media analyst
  • Content strategist
  • Creative team leader.

Dr Irida Ntalla
Programme leader

Irida is a Lecturer in Media Management and the Programme Leader for the MSc Media Management.  She teaches areas of media and creative industries, media and art management, audience theory and research, digital cultures and digital publishing. Irida is a grant holder of the AHRC-funded project ‘New Media, Audiences and Affective Experiences’.

Dr Codrin Chiru
Module leader

Dr Codrin Chiru has a very solid international work experience (eight years) in marketing, strategic business planning and project management in various organisations, including large multinational companies such as Procter and Gamble. He had various marketing roles including Marketing Director and Brand Manager in which he accumulated a vast business experience in marketing management, strategic decision making and market research. Dr Chiru has also an extensive experience in the British Higher Education sector (seven years), supported by a PGCAP Certificate awarded by University of Gloucestershire. He has been a Fellow of the Higher Education Academy (HEA) since 2015.

During his career Dr Chiru was active in developing and implementing research grants and projects under various programmes including the EU framework programmes for research and technological development, European continuous learning grants and also structural funds.

His actual research interests are revolving around post-pandemic consumer behaviour, digital branding, Internet of things and new technologies marketization and ethics.

We’ll carefully manage any future changes to courses, or the support and other services available to you, if these are necessary because of things like changes to government health and safety advice, or any changes to the law.

Any decisions will be taken in line with both external advice and the University’s Regulations which include information on this.

Our priority will always be to maintain academic standards and quality so that your learning outcomes are not affected by any adjustments that we may have to make.

At all times we’ll aim to keep you well informed of how we may need to respond to changing circumstances, and about support that we’ll provide to you.

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