Our course gives you the skills, knowledge and hands-on experience to succeed in this exciting and dynamic profession.
Our BSc in International Hospitality and Tourism Management opens up career opportunities in a wide variety of industries, from hotels and accommodation to airlines and cruise ships, resorts, attractions and tour operators, and everywhere in between.
Designed to build on your foundation or HND qualification, you’ll study alongside students from around the world to develop the marketing and event management skills needed to thrive in a hospitality management career. You’ll also learn the theoretical approaches to policy and planning, and study the strategic management and decision-making processes that are at the core of the international hospitality industry.
The programme combines practical modules that are industry and employability focussed, with modules that take a critical perspective which is rooted in politics, economics and sociology. Students have a range of optional modules to choose from including heritage tourism, urban tourism, viral and digital marketing, customer service management, and creative branding.
Based in London, you’ll be at the centre of one of the world's best tourist cities, which means you’ll have access to all the attractions, experiences, and opportunities the English capital has to offer. You’ll be part of our thriving Business School, which means you’ll get plenty of support from our international academic team who bring vast experience from all areas of the tourism and hospitality industry.
During your hospitality degree, you'll take on modules such as event management where you'll plan and execute all aspects of an event. Other modules like strategic management or tourism marketing ensure you can analyse business problems and evaluate potential solutions. All of this allows you to build a portfolio for the initial steps in your career and opens the possibility for students to take a post-graduate qualification in a more specialised aspect of tourism.
The programme is TMI accredited and has a variety of assessment methods aimed at boosting student employability such as presentations, or video storytelling.
Another key part of the course are visits to working hotels and event spaces such as the Marriott hotel and StoneX Stadium, home of Saracens Rugby Club, so you can experience what it's like to work in a fast-paced environment.
When it comes to support, you’ll be matched with a Personal Tutor to get the backing you need. You’ll also get support from our Student Learning and Graduate Academic Assistants who have personal experience in your subject.
This is the ideal first step towards a management career in tourism or hospitality.
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This module aims to develop your understanding of theories and business practice concerning building strong brands in travel and tourism.
You will learn how certain content in social media engages with target audiences and viewers in a compelling way and achieves branding agendas simultaneously, while even going viral online.
This module not only promotes creative thinking and problem solving skills but also develops your abilities to create branding solutions and a coherent plan in selected social media platforms.
This module aims to develop a critical understanding of the scope and current trends in the global hospitality industry including corporate profiles of key players.
Leadership and management theory and models will explained and analysed in the context of hotel, restaurant and management services.
This module will also examine operational management models relevant to hotels, including rooms division and food and beverage management, and to restaurants and managed services.
The module aims to develop a critical understanding of customer service management as a key component of organisational culture and business strategy.
Theories and models used to shape the financial analysis, application and design of customer service will be explored.
You will gain practical and theoretical insight into the implementation, communication, management and measurement of customer service.
Consumer and market research theories and models to support customer relationship building will be examined and evaluated as will ways to promote customer service internally and externally.
This module aims to provide a critical examination and evaluation of the unique dynamics of heritage and tourism development from both social sciences and management perspectives. It thus attempts to integrate a rich diversity of academic discussions and industry practices in heritage and tourism studies. You are expected to consolidate key theoretical frameworks surrounding heritage in tourism contexts and engage with contemporary practices of heritage tourism development at both global and local levels.
This module aims to provide you with an overview of digital campaign planning and analytics from a theoretical and practical perspective.
You will be exposed to the whole life cycle of a digital campaign that incorporates the development of a campaign idea, implementation frameworks and measurement strategies.
The module will be supported by a range of analytical techniques and tools such as funnel analysis, Google Analytics and Tag Manager.
This module aims to provide students with the opportunity to undertake an individual investigation in a chosen area of interest in the field of tourism or hospitality.
It aims to encourage students to take responsibility for their own learning by conducting an in-depth study using either primary or secondary data and drawing appropriate conclusions from it.
On completion of this module, you will be able to:
1. Demonstrate knowledge of and critical understanding of a narrowly defined tourism field and related concepts,
2. Critically review and evaluate the arguments evident in the literature and/or alternative primary sources of evidence pertaining to the chosen topic of study, and
3. Draw meaningful, logical and informative conclusions with recommendations for the future development of theory, practice or policy and the identification of areas requiring further research.
This module aims to introduce you to the extent and variety of city tourism, to assess its impacts in different types of cities and to examine pertinent contemporary issues that have emerged around its expansion, such as gentrification, commodification, socio-spatial divisions and regeneration.
The module places urban tourism in the context of changes in the economy, in politics and in leisure in order to critically assess its impacts on its stakeholders, and evaluate its potential and the pitfalls.
This module aims to develop an understanding of event planning, management and operations in all types and scales of events. Its focus is mainly on the practical considerations of running an event.
Throughout this module, you will develop your own event concept and implementation plan including: event concept, theme and design, venue selection, project management, event marketing, staging and logistics, human resource and financial management, risk management, health and safety and the legal context, and lastly evaluation of events.
The aim of this module is to develop a critical understanding of the events sector, the impacts, and legacy of events.
You will be introduced to a range of corporate, sporting, arts and cultural events and festivals, including community, hallmark and mega events.
This module will also cover different perspectives on events classification, origins, current and future trends.
The motivations and roles of the private, public and third sectors in the development and execution of events will also be discussed and analysed.
This module aims to introduce the concept of supply chain management and related theories. The module seeks to provide students with the knowledge and tools necessary to critically analyse the Tourism, Hospitality and Aviation Industry Sectors with regard to current industry practices. Students are also able to view tourism products as a value-added chain of different service components and identify ways to effectively manage the interrelated tourism business operations to better meet customer needs and accomplish business goals.
See the course specification for more information:
Optional modules are usually available at levels 5 and 6, although optional modules are not offered on every course. Where optional modules are available, you will be asked to make your choice during the previous academic year. If we have insufficient numbers of students interested in an optional module, or there are staffing changes which affect the teaching, it may not be offered. If an optional module will not run, we will advise you after the module selection period when numbers are confirmed, or at the earliest time that the programme team make the decision not to run the module, and help you choose an alternative module.
You will gain knowledge and understanding through tutor-led lectures and interactive seminars to convey core material and to stimulate and develop critical discussion of contemporary issues. Private study will engage you in the breadth and depth of reading required to gather the material needed for participation in the interactive sessions and the development of assignments. Group work and interactive sessions in class with develop the practice of sharing and pooling information.
Your knowledge and understanding is assessed by a variety of forms of written work designed to allow you to show your understanding of key issues, debates and controversies through well-argued and substantiated writing. Presentations will test a your ability to convey material and arguments clearly and concisely in class. Portfolios will show how your accumulate knowledge and understanding over a period of time.
International Tourism Management graduate
I really enjoyed meeting people from different backgrounds and cultures. Having a diverse range of students made class debates much more interesting. My experience and degree from Middlesex helped me develop and strengthen key skills which all employers look for. I left Middlesex confident and knowing I would secure a good job.
International Tourism Management (Spanish) graduate
Erasmus was an amazing experience. As well as learning Spanish, I have learned and discovered many things about myself. I have become more independent and able to face occurring challenges. I discovered my deeper passion for travelling and started to build my website including art and travel photography (www.martachrostowska.co.uk). Erasmus in Spain was a key year of my international development where I met many people from multiple countries. In addition, I had a lot of free time where I could develop my artistic skills. Once I had the pleasure of creating an outdoor painting with an inspirational and professional artist. This is my best souvenir from Erasmus.
After graduation, I left to go to China for the Study China Programme, which is managed by another university and funded by the UK Government - applications begin every March.
The Study China Programme attracted me with a unique opportunity to experience Chinese life, culture, language and business. I was studying at the Zhejiang University (Hangzhou) - one of the top higher education institutions in China. Whilst there, I got an insight into business, I attended many cultural activities, met lots of people, I did an intensive course of Mandarin and travelled. I visited Hangzhou, Suzhou, Beijing and Shanghai twice – I fell in love with this city.
We’ll carefully manage any future changes to courses, or the support and other services available to you, if these are necessary because of things like changes to government health and safety advice, or any changes to the law.
Any decisions will be taken in line with both external advice and the University’s Regulations which include information on this.
Our priority will always be to maintain academic standards and quality so that your learning outcomes are not affected by any adjustments that we may have to make.
At all times we’ll aim to keep you well informed of how we may need to respond to changing circumstances, and about support that we’ll provide to you.
Start: September 2024
Duration: 3 years full-time, 6 years part-time