The module aims to enable students with little or no previous knowledge of the subject to acquire basic Spanish language skills (speaking, listening, reading and writing) but with a strong emphasis on the latter two and to promote an understanding of the Spanish/Latin American daily context in which they are located.

The module aims to enable students with little or no previous knowledge of the subject to acquire basic Spanish language skills (writing system, pronunciation,grammar, vocabulary and usage of Spanish) but more specifically aimed at developing speaking and listening within a business context. With its business tourism orientation, the module also aims to introduce students to Spanish business tourism culture and increase their awareness of the professional environment in Spanish-speaking countries.

The module introduces the disciplines, theories, issues and techniques in the social sciences that are relevant to the understanding of tourism in a broad social context. This includes the areas of sociology, psychology, political economy, economics, anthropology, politics and environmental studies. You will learn how these disciplines inform debates within tourism with particular emphasis upon the examination of the impact of tourism. A key aim is to demonstrate that an understanding of the social side of tourism is not a supplement to the business approach, but is essential to the successful operation of this sector.

This  module aims to build upon students’ abilities in Spanish language at intermediate level with a focus on the tourism industry in Spain. In addition to expanding on the four skills of language learning (listening, reading, writing and speaking), this module will provide students with an understanding of Spanish culture and society with reference to history, geography, economy and linguistic variety

This  module aims to build upon students’ abilities in Spanish language at intermediate level with a  focus on the tourism industry in Latin America. In addition to expanding on the four skills of language learning (listening, reading, writing and speaking), this module will provide students with an understanding of Latin  American culture and society with reference to history, geography, economy and linguistic variety. This module will expand on the skills gained in earlier modules in terms of linguistic skills and content-specific knowledge.

This  module aims to provide students with an understanding  of key economic concepts, theories  and skills necessary to evaluate  the economic  impact  of tourism. It  enables student to employ a data-driven approach to the evaluation of resources and opportunities in tourism as tourism professionals. The fieldwork will introduce basic research skills and also allow students to link theory to practice.

The module introduces the disciplines, theories, issues and techniques in the social sciences that are relevant to the understanding of tourism in a broad social context. This includes the areas of sociology, psychology, political economy, economics, anthropology, politics and environmental studies. You will learn how these disciplines inform debates within tourism with particular emphasis upon the examination of the impact of tourism. A key aim is to demonstrate that an understanding of the social side of tourism is not a supplement to the business approach, but is essential to the successful operation of this sector.

This  module aims to build upon students’ abilities in Spanish language at intermediate level with a focus on the tourism industry in Spain. In addition to expanding on the four skills of language learning  (listening, reading, writing and speaking), this module will provide students with an understanding of Spanish culture and society with reference to history, geography, economy and linguistic variety.

This  module aims to build upon students’ abilities in Spanish language at intermediate level with a focus on the tourism industry in Latin  America.  In addition to expanding on the four skills of language learning (listening, reading, writing and speaking), this module will provide students with an understanding of  Latin  American  culture and society  with reference to history, geography, economy and linguistic variety. This module will expand on the skills gained in earlier modules in terms of linguistic skills and content-specific knowledge.

This module aims to develop abilities of students to independently conduct theoretically informed, ethically-rigorous primary data   collection in a mature, international tourism destination.  Students will be challenged to systematically analyse the data sets that derive from these collection processes, and to synthesise such findings with relevant secondary source material. Furthermore, students will need to clearly communicate the findings generated via the above processes by way of a creative group presentation, and a written experiential learning narrative (ELN) that conforms to professional, academic standards.

This module aims to examine theories and practices of tourism management. It analyses critically the challenges faced by the tourism industry in the context of contemporary  management  functions and tourist/visitor behaviour which is a fundamental part of the module content. This module also assists students in developing professional and entrepreneurial skills in this dynamic industry such as creativity, communication, problem-solving, teamwork, project management, research and logical reasoning through planning and developing a bespoke tour itinerary guided by consumer behaviour theories.

This module aims to develop critical awareness of a range of quantitative and qualitative research methodologies and techniques   relevant to academic investigation of tourism industry issues. It will also develop students’ ability to relate theory to real world case study material, making clear the links between theory,  method and data. Specific attention will be paid to exploration of key research methods and techniques and their applicability to a range of tourism-related research contexts. Changes in approach, especially   the rise of qualitative approaches and techniques, will  be considered. The module will also seek to promote students’ ability to think critically –or critique –existing research.

This module examines the shift in the last decades in the world economy that has given rise to the emerging economies (China and Latin America) phenomenon, and how  the contexts it generates, impact businesses and tourism in them. Furthermore, the module examines the thriving relationship between China and Latin America that has been developing for the last decades and analyses the mutual impact for businesses and tourism on both sides.

The module aims to enable students with little or no previous knowledge of these languages to acquire basic language skills (speaking, listening, reading and writing) so as to be able to communicate at a basic level on everyday situations.

This module aims to generate critically informed understanding of the relationships between the tourist  industry and key public passenger transport modes (including aviation, rail, coach and bus systems). The current standing of these modes -in terms of  public –private  relations, industry funding and management arrangements, and demand trends, will be situated within their recent historical context. The module will also directly address sustainability issues, and afford a strong focus to practical considerations relevant to securing employment in these sectors.

This module aims to let students to fully experience the culture, life and everyday life of Spanish-speaking societies by spending a full year at a hot university in a Spanish-speaking  country. This module also allows students to set goals for important aspects of  the Immersion Year, to log and evaluate their experiences, to review their goals and to record and assess details of personal and academic development in a Spanish-speaking environment.

The  module aims to provide students with an understanding of tourism enterprise and the significance of the small businesses, which dominate the tourism sector. Enterprise-related concepts such as entrepreneurship, innovation and creativity will be analysed. Revenue  management theory and practice as well as the impact it has on tourism and hospitality businesses and customers is also a major component of this module. Students will gain the knowledge and skills required to make appropriate management decisions for sustainable financial success.

This module aims to build upon and extend students' abilities in Spanish at advanced level in business contexts, with stress on the tourism industry and to examine the input of key global economies on global business and the global tourism industry. This impact is also examined with reference to Hispanic countries, and to promote an understanding of Hispanic culture in general and in the business world. Students will analyse the main types of business communications in order to appreciate relevant specialised vocabularies and underlying cultural assumptions.

To  build upon and extend students' abilities in Spanish at advanced level in business contexts, with stress on the tourism industry. To examine the significance of the evolution of key global economies (the US, the EU and China) and the impact of their dynamic  on global business and the global tourism industry. This impact is also examined with reference to Hispanic countries, with an emphasis on Latin America. To promote an understanding of Hispanic culture in general and in the  business  world. Students will   analyse the main types of business communications in order to appreciate relevant  specialised  vocabularies and underlying cultural assumptions.

This module aims to examine theories and practices of tourism management. It analyses critically the challenges faced by the tourism industry in the context of contemporary  management  functions and tourist/visitor behaviour which is a fundamental part of the module content. This module also assists students in developing professional and entrepreneurial skills in this dynamic industry such as creativity, communication, problem-solving, teamwork, project management, research and logical reasoning through planning and developing a bespoke tour itinerary guided by consumer behaviour theories.

This module aims to develop critical awareness of a range of quantitative and qualitative research methodologies and techniques   relevant to academic investigation of tourism industry issues. It will also develop students’ ability to relate theory to real world case study material, making clear the links between theory,  method and data. Specific attention will be paid to exploration of key research methods and techniques and their applicability to a range of tourism-related research contexts. Changes in approach, especially   the rise of qualitative approaches and techniques, will  be considered. The module will also seek to promote students’ ability to think critically –or critique –existing research.

This module examines the shift in the last decades in the world economy that has given rise to the emerging economies (China and Latin America) phenomenon, and how  the contexts it generates, impact businesses and tourism in them. Furthermore, the module examines the thriving relationship between China and Latin America that has been developing for the last decades and analyses the mutual impact for businesses and tourism on both sides.

The module aims to enable students with little or no previous knowledge of these languages to acquire basic language skills (speaking, listening, reading and writing) so as to be able to communicate at a basic level on everyday situations.

This module aims to generate critically informed understanding of the relationships between the tourist  industry and key public passenger transport modes (including aviation, rail, coach and bus systems). The current standing of these modes -in terms of  public –private  relations, industry funding and management arrangements, and demand trends, will be situated within their recent historical context. The module will also directly address sustainability issues, and afford a strong focus to practical considerations relevant to securing employment in these sectors.

This module aims to let students to fully experience the culture, life and everyday life of Spanish-speaking societies by spending a full year at a hot university in a Spanish-speaking  country. This module also allows students to set goals for important aspects of  the Immersion Year, to log and evaluate their experiences, to review their goals and to record and assess details of personal and academic development in a Spanish-speaking environment.

The  module aims to provide students with an understanding of tourism enterprise and the significance of the small businesses, which dominate the tourism sector. Enterprise-related concepts such as entrepreneurship, innovation and creativity will be analysed. Revenue  management theory and practice as well as the impact it has on tourism and hospitality businesses and customers is also a major component of this module. Students will gain the knowledge and skills required to make appropriate management decisions for sustainable financial success.

This  module aims to build upon and extend students' abilities in Spanish at advanced level in business contexts, with stress on  the tourism industry and to examine the input of key global economies on global business and the global tourism industry. This impact is also examined with reference to Hispanic countries, and to promote an understanding of Hispanic culture in general and in the business world. Students will analyse the main types of business communications in order to appreciate relevant specialised vocabularies and underlying cultural assumptions.

To  build upon and extend students' abilities in Spanish at advanced level in business contexts, with stress on the tourism industry. To examine the significance of the evolution of key global economies (the US, the EU and China) and the impact of their dynamics on global business and the global tourism industry. This impact is also examined with reference to Hispanic countries, with an emphasis on Latin America. To promote an understanding of Hispanic culture in general and in the business world. Students will   analyse the main types of business communications in order to appreciate relevant specialised vocabularies and underlying cultural assumptions.

This module examine  some of the contemporary issues facing tourism through a global to local framework. The module aims to provide a critical awareness and understanding of alternative policy and planning approaches and the institutions involved in formulating policy responses. Case studies are used to explore the potential and limitations of different theoretical approaches.

This module aims to develop students’ understanding of theories and business practice concerning building  strong brands in travel and tourism. Students will learn how certain content in social media managed to engaged with target audiences and viewers in a compelling way and achieved branding agendas simultaneously,  and even went viral online. The module not only promotes creative thinking and problem solving skills but also develops students’ abilities to create branding solutions and a coherent plan in selected social media platforms.

The  primary aim of this module is to develop students’ understanding of the project management process along with a range of consultancy, research and problem solving  skills. It  will  also  give  students the  opportunity of presenting their research both verbally and in a written report to the client and offer them recommendations, which they may wish to implement in the future. The skills and techniques students gained as a result of this module will enhance their employability.

The  aim of  this module is to develop a critical understanding of the events sector, the impacts and legacy of events. Students will be introduced to a range of corporate, sporting, arts and cultural events and festivals, including community, hallmark and mega events. This module  will also cover different perspectives on events classification, origins, current and future trends. The motivations and roles of the private, public and third sectors in the development and execution of events will also be discussed and analysed.

This module aims to introduce the concept of supply chain management and related theories. The module seeks to provide students with the knowledge and tools necessary to critically analyse the Tourism, Hospitality and Aviation Industry Sectors with  regard to current industry practices. Students are also able to view tourism products as a value-added chain of different service components and identify ways to effectively manage the interrelated tourism business operations to better meet customer needs and accomplish business goals.

This module aims to provide a critical examination and evaluation of the unique dynamics of heritage and tourism development from both social sciences and management  perspectives. It thus attempts to integrate a rich diversity of academic discussions and industry practices in heritage and tourism studies. Students are expected to consolidate key theoretical frameworks surrounding heritage in tourism context  and engage with contemporary practices of heritage tourism development at both global and local levels.

The primary aim of the work placement module is to provide students with the opportunity to undertake a period of work experience (minimum of 30 days) from which they learn about, business in general, and the organisation and the sector within which it operates as well as the key drivers of business success. The work placement will provide an insight into the world of work and appropriate conduct at work. The module will therefore facilitate students in the process of becoming and staying employable through   assertiveness, continuing development and reflection on both their development and the link between theory and practice.

This module aims to let students to fully experience the culture, life and everyday life of Spanish-speaking societies by spending a full year at a hot university in a Spanish-speaking  country. This module also allows students to set goals for important aspects of the Immersion Year, to log and evaluate their experiences, to review their goals and to record and assess details of personal and academic development in a Spanish-speaking environment.

This module aims to let students to fully experience the culture, life and everyday life of Spanish-speaking societies by spending a full year at a hot university in a Spanish-speaking  country. This module also allows students to set goals for important aspects of the Immersion Year, to log and evaluate their experiences, to review their goals and to record and assess details of personal and academic development in a Spanish-speaking environment.

This module examine  some of the contemporary issues facing tourism through a global to local framework. The module aims to provide a critical awareness and understanding of alternative policy and planning approaches and the institutions involved in formulating policy responses. Case studies are used to explore the potential and limitations of different theoretical approaches.

This module aims to develop students’ understanding of theories and business practice concerning building  strong brands in travel and tourism. Students will learn how certain content in social media managed to engaged with target audiences and viewers in a compelling way and achieved branding agendas simultaneously,  and even went viral online. The module not only promotes creative thinking and problem solving skills but also develops students’ abilities to create branding solutions and a coherent plan in selected social media platforms.

The  primary aim of this module is to develop students’ understanding of the project management process along with a range of consultancy, research and problem solving  skills. It  will  also  give  students the  opportunity of presenting their research both verbally and in a written report to the client and offer them recommendations, which they may wish to implement in the future. The skills and techniques students gained as a result of this module will enhance their employability.

The  aim of  this module is to develop a critical understanding of the events sector, the impacts and legacy of events. Students will be introduced to a range of corporate, sporting, arts and cultural events and festivals, including community, hallmark and mega events. This module  will also cover different perspectives on events classification, origins, current and future trends. The motivations and roles of the private, public and third sectors in the development and execution of events will also be discussed and analysed.

This module aims to introduce the concept of supply chain management and related theories. The module seeks to provide students with the knowledge and tools necessary to critically analyse the Tourism, Hospitality and Aviation Industry Sectors with  regard to current industry practices. Students are also able to view tourism products as a value-added chain of different service components and identify ways to effectively manage the interrelated tourism business operations to better meet customer needs and accomplish business goals.

This module aims to provide a critical examination and evaluation of the unique dynamics of heritage and tourism development from both social sciences and management  perspectives. It thus attempts to integrate a rich diversity of academic discussions and industry practices in heritage and tourism studies. Students are expected to consolidate key theoretical frameworks surrounding heritage in tourism context  and engage with contemporary practices of heritage tourism development at both global and local levels.

The primary aim of the work placement module is to provide students with the opportunity to undertake a period of work experience (minimum of 30 days) from which they learn about, business in general, and the organisation and the sector within which it operates as well as the key drivers of business success. The work placement will provide an insight into the world of work and appropriate conduct at work. The module will therefore facilitate students in the process of becoming and staying employable through   assertiveness, continuing development and reflection on both their development and the link between theory and practice.

This module aims to let students to fully experience the culture, life and everyday life of Spanish-speaking societies by spending a full year at a hot university in a Spanish-speaking  country. This module also allows students to set goals for important aspects of the Immersion Year, to log and evaluate their experiences, to review their goals and to record and assess details of personal and academic development in a Spanish-speaking environment.

This module aims to let students to fully experience the culture, life and everyday life of Spanish-speaking societies by spending a full year at a hot university in a Spanish-speaking  country. This module also allows students to set goals for important aspects of the Immersion Year, to log and evaluate their experiences, to review their goals and to record and assess details of personal and academic development in a Spanish-speaking environment.

International Tourism Management (30 credits) - Compulsory

This module aims to examine and analyse the theories and practices of tourism management. You will explore the functions of management within the context of the tourism industry and examine management issues involved in different sectors of the tourism business. You will also be assisted in developing your professional skills and entrepreneurial skills in this dynamic industry such as creativity, communication, problem-solving, teamwork, project management, research and logical reasoning skills through planning and developing a day-tour itinerary.

Researching People and Places (30 credits) - Compulsory

This module aims to develop critical awareness of the range of appropriate quantitative and qualitative research methodologies available, and the underlying philosophical and ethical principles of research in the context of tourism. You will develop your ability to relate theoretical material to real world case study material making clear the links between theory, method and data. In addition, you will develop your key employability skills.

Spanish for Tourism II: Culture and Society (30 credits) - Compulsory

This module aim to build upon and extend your abilities in Spanish at an intermediate level with emphasis on the tourism industry in Hispanic countries. The module aims to promote an understanding of culture and society in Hispanic countries with reference to history, geography, political evolution, and culture. This will be used to contextualise the specific national frameworks within which the tourism industry operates in these societies. You will look specifically at some case studies both from Spain and Latin America. You will develop an understanding of the relevant vocabulary which is culturally-specific to these societies. This will include communication strategies appropriate to the tourism industry.

The Tourist (30 credits) - Compulsory

This module has two aims. Firstly, it will provide you with the knowledge and understanding of key mainstream marketing and tourism specific consumer behaviour theories and models. Secondly, you will develop your skills in researching and analysing tourist behaviour. Tourist behaviour and decision making before and during tourist trips will be explored including but not confined to visitor attractions, events, weekend breaks, mass tourism, and specialist holidays. You will also be encouraged to look at different types of tourists.

Study Abroad I (60 credits) - Compulsory

This module will allow you to fully experience the culture and everyday life of Spanish-speaking societies by spending a full year at a host university in a Spanish-speaking country. You will build upon and extend your abilities in Spanish in academic business and cultural contexts by taking a Term of Study Abroad at a Higher Education (HE) partner institution. You may also seek to undertake a company placement in the host country as part of your Immersion Year, but this will be subject to approval at Middlesex University. At the HE partner institution, you will be required to take two taught modules, one of which at least must be a business or business-related subject in Spanish at the host institution. This will furnish you with an intellectual understanding of subject-related disciplines in the host country and/or actual experience at a placement. You will consolidate and expand your specialised vocabulary in Spanish as well as your knowledge of specialised bibliography in subject-related issues. You will set goals for important aspects of the Immersion Year, to log and evaluate your experiences, to review your goals, and to record and assess details of personal and academic development in a Spanish-speaking environment. Combined, this will provide you with great insight into the learning of the discipline in Spanish. You will be able to immerse yourself in the host country and consolidate your learning of Spanish along with gaining concrete experience of the host country's cultural norms and protocols which will be invaluable assets in your professional life.

Study Abroad II (60 credits) - Compulsory

This module will allow you to fully experience the culture and everyday life of Spanish-speaking societies by spending a full year at a host university in a Spanish-speaking country. You will further build upon and extend your abilities in Spanish in academic business and cultural contexts by taking a further Term of Study Abroad at a Higher Education (HE) partner institution. You may also seek to undertake a company placement in the host country as part of your Immersion Year, but this will be subject to approval at Middlesex University. At the HE institution, you will be required to take at least two taught modules, one of which must be a programme-related subject in Spanish. This will furnish you with an intellectual understanding of subject-related disciplines in the host country and/or actual experience at a placement. You will also consolidate and expand your specialised vocabulary in Spanish as well as your knowledge of specialised bibliography in subject-related issues. Combined, this will give you great insights into the learning of the discipline in Spanish. You will be able to immerse yourself in the host country and consolidate your learning of Spanish along with gaining a concrete experience of the host country's cultural norms and protocols which are invaluable assets in the professional world .

Year 4

Cultural and Heritage Tourism (30 credits) - Optional

This module aims to develop a critical understanding of the debates surrounding the growth of cultural and heritage tourism in contemporary societies. You will analyse and evaluate both global and local perspectives and approaches in theorising and managing cultural and heritage tourism. In order to synthesise both social science based and management driven discourses on culture, heritage and tourism, the professional practices of cultural and heritage tourism in both developed and developing countries will be incorporated.

Events Management (30 credits) - Optional

This module aims to develop a critical understanding of the events industry, the impacts and legacy of events and event strategy, planning and management. You will be introduced to a range of corporate, sporting, arts and cultural events and festivals, from community festivals to hallmark and mega events and different academic perspectives on their classification. You will explore their origins, and current and future trends so you can develop a depth of knowledge of the event industry and analyse the impacts, sustainability and legacy of events. Taking a case study approach, the motivations and roles of the private, public and third sectors in the development and execution of events will also be discussed and analysed. The strategy, planning and management of events will be explored, at the end of which you will develop an event strategy and implementation plan

Hospitality and Tourism Marketing (30 credits) - Compulsory

This module centres on three themes:

• ​understanding the process involved in systematic marketing analysis and strategic planning
• the important role e-Marketing play in strategic planning and how it integrates with offline marketing
• a series of critical issues in hospitality and tourism marketing

You will be facilitated to apply generic principles of marketing management to the tourism industry, with a particular focus on distinguishing characteristics of hospitality and tourism products.

Independent Tourism Project Dissertation (30 credits) - Optional

The module aims to give you the opportunity to undertake an individual investigation in a chosen area of interest in the field of tourism. You will be encouraged to take responsibility for your own learning through conducting an in-depth study and demonstrate your abilities to select and appropriately use a wide range of sources to analyse, challenge and critically evaluate the views received. You will also be able to acquire and demonstrate the acquisition of a range of research skills being applied to the approved topic.

Managing Sustainable Tourism (30 credits) - Optional

Through the study of a wide range of case studies from diverse geographical environments this module aims to provide a broad critical understanding of the opportunities and constraints involved in achieving the balance between the environmental, social and economic aspects of tourism that is needed to achieve sustainable tourism. In addition, you will explore the role of sustainable tourism in the context of sustainable development.

Policy and Planning in Tourism (30 credits) - Compulsory

This module examines some of the contemporary issues facing tourism through a global to local framework. The module aims to provide a critical awareness and understanding of alternative policy and planning approaches and the institutions involved in formulating policy responses. Case studies are used to explore the potential and limitations of different theoretical approaches.

Strategic Management in a Hospitality Environment (30 credits) - Optional

This module builds upon your knowledge of the business of the Hospitality Industry from both theoretical and practical experiences. You will familiarise yourself with research and practice in the field of Strategic Management, Organisational behaviour, Human Resource Management, Work Psychology, Entrepreneurship, and Business Strategy in light of current affairs, technology, culture and globalisation to develop an ability to apply decision-making theories to hospitality operations whilst appreciating the difficulties and consequences of making changes within an organisation.

Tourism in Spain and Latin America (30 credits) - Compulsory

This module will build upon and extend your abilities in Spanish at an advanced level in business contexts, with emphasis on the tourism industry in Hispanic countries. It will promote an understanding of Hispanic culture in general and in the business world. You will analyse the main types of business communications in order to appreciate relevant specialised vocabularies and underlying cultural assumptions.

Study Abroad I (60 credits) - Compulsory

This module will allow you to fully experience the culture and everyday life of Spanish-speaking societies by spending a full year at a host university in a Spanish-speaking country. You will build upon and extend your abilities in Spanish in academic business and cultural contexts by taking a Term of Study Abroad at a Higher Education (HE) partner institution. You may also seek to undertake a company placement in the host country as part of your Immersion Year, but this will be subject to approval at Middlesex University. At the HE partner institution, you will be required to take two taught modules, one of which at least must be a business or business-related subject in Spanish at the host institution. This will furnish you with an intellectual understanding of subject-related disciplines in the host country and/or actual experience at a placement. You will consolidate and expand your specialised vocabulary in Spanish as well as your knowledge of specialised bibliography in subject-related issues. You will set goals for important aspects of the Immersion Year, to log and evaluate your experiences, to review your goals, and to record and assess details of personal and academic development in a Spanish-speaking environment. Combined, this will provide you with great insight into the learning of the discipline in Spanish. You will be able to immerse yourself in the host country and consolidate your learning of Spanish along with gaining concrete experience of the host country's cultural norms and protocols which will be invaluable assets in your professional life.

Study Abroad II (60 credits) - Compulsory

This module will allow you to fully experience the culture and everyday life of Spanish-speaking societies by spending a full year at a host university in a Spanish-speaking country. You will further build upon and extend your abilities in Spanish in academic business and cultural contexts by taking a further Term of Study Abroad at a Higher Education (HE) partner institution. You may also seek to undertake a company placement in the host country as part of your Immersion Year, but this will be subject to approval at Middlesex University. At the HE institution, you will be required to take at least two taught modules, one of which must be a programme-related subject in Spanish. This will furnish you with an intellectual understanding of subject-related disciplines in the host country and/or actual experience at a placement. You will also consolidate and expand your specialised vocabulary in Spanish as well as your knowledge of specialised bibliography in subject-related issues. Combined, this will give you great insights into the learning of the discipline in Spanish. You will be able to immerse yourself in the host country and consolidate your learning of Spanish along with gaining a concrete experience of the host country's cultural norms and protocols which are invaluable assets in the professional world .

Year 4

Cultural and Heritage Tourism (30 credits) - Optional

This module aims to develop a critical understanding of the debates surrounding the growth of cultural and heritage tourism in contemporary societies. You will analyse and evaluate both global and local perspectives and approaches in theorising and managing cultural and heritage tourism. In order to synthesise both social science based and management driven discourses on culture, heritage and tourism, the professional practices of cultural and heritage tourism in both developed and developing countries will be incorporated.

Events Management (30 credits) - Optional

This module aims to develop a critical understanding of the events industry, the impacts and legacy of events and event strategy, planning and management. You will be introduced to a range of corporate, sporting, arts and cultural events and festivals, from community festivals to hallmark and mega events and different academic perspectives on their classification. You will explore their origins, and current and future trends so you can develop a depth of knowledge of the event industry and analyse the impacts, sustainability and legacy of events. Taking a case study approach, the motivations and roles of the private, public and third sectors in the development and execution of events will also be discussed and analysed. The strategy, planning and management of events will be explored, at the end of which you will develop an event strategy and implementation plan

Hospitality and Tourism Marketing (30 credits) - Compulsory

This module centres on three themes:

• ​understanding the process involved in systematic marketing analysis and strategic planning
• the important role e-Marketing play in strategic planning and how it integrates with offline marketing
• a series of critical issues in hospitality and tourism marketing

You will be facilitated to apply generic principles of marketing management to the tourism industry, with a particular focus on distinguishing characteristics of hospitality and tourism products.

Independent Tourism Project Dissertation (30 credits) - Optional

The module aims to give you the opportunity to undertake an individual investigation in a chosen area of interest in the field of tourism. You will be encouraged to take responsibility for your own learning through conducting an in-depth study and demonstrate your abilities to select and appropriately use a wide range of sources to analyse, challenge and critically evaluate the views received. You will also be able to acquire and demonstrate the acquisition of a range of research skills being applied to the approved topic.

Managing Sustainable Tourism (30 credits) - Optional

Through the study of a wide range of case studies from diverse geographical environments this module aims to provide a broad critical understanding of the opportunities and constraints involved in achieving the balance between the environmental, social and economic aspects of tourism that is needed to achieve sustainable tourism. In addition, you will explore the role of sustainable tourism in the context of sustainable development.

Policy and Planning in Tourism (30 credits) - Compulsory

This module examines some of the contemporary issues facing tourism through a global to local framework. The module aims to provide a critical awareness and understanding of alternative policy and planning approaches and the institutions involved in formulating policy responses. Case studies are used to explore the potential and limitations of different theoretical approaches.

Strategic Management in a Hospitality Environment (30 credits) - Optional

This module builds upon your knowledge of the business of the Hospitality Industry from both theoretical and practical experiences. You will familiarise yourself with research and practice in the field of Strategic Management, Organisational behaviour, Human Resource Management, Work Psychology, Entrepreneurship, and Business Strategy in light of current affairs, technology, culture and globalisation to develop an ability to apply decision-making theories to hospitality operations whilst appreciating the difficulties and consequences of making changes within an organisation.

Tourism in Spain and Latin America (30 credits) - Compulsory

This module will build upon and extend your abilities in Spanish at an advanced level in business contexts, with emphasis on the tourism industry in Hispanic countries. It will promote an understanding of Hispanic culture in general and in the business world. You will analyse the main types of business communications in order to appreciate relevant specialised vocabularies and underlying cultural assumptions.