Logo close icon

Graphics student wins prestigious international design prize

A Graphic Design student from Middlesex University has won a coveted industry award for his work redesigning the packaging of a famous drinks brand.

Vivien D&AD Vivien Lambert's innovative project was one of just 30 selected from thousands of entries in the Yellow Pencil awards, run by high profile creative organisation D&AD.

Vivien, who is originally from Brittany, France, won the award for redesigning some of the packaging for the Purdey's drinks brand.

He came up with concept of light-sensitive bottles, which use photochromic inks on labels. The technology means that, when a bottle is hit by direct light, a message appears revealing the ingredients in the drink and the benefits the drink provides.

Vivien explained how he came up with the concept: "The brief was to repackage Purdey's Rejuvenate, a healthy drink that - unlike drinks like Red Bull or Monster - doesn't contain any caffeine or chemicals. I concentrated my research on how to emphasise this difference in a playful and original way.

"For example, the metallic colours of a jewel beetle became the reference for what I wanted one of my bottles to look like."

D&AD brings together designers and art directors from across the world to celebrate creative communication and raise standards within the industry. D&AD members include David Bailey, Terence Donovan and Alan Fletcher.

On winning the Yellow Pencil award, Vivien said: "D&AD is one of the most important design organisations in the world. To have the chance to win a Yellow Pencil award is simply amazing. I feel very fortunate!"

Vivien received his award last week, at a ceremony at the Boiler House in Brick Lane, London. He has now graduated with first class honours in Graphic Design.

You can see more of Vivien's work here.

In this section

Back to top