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Dr Valerio Capraro reveals gut decisions bad for society in new study

15/02/2017
Business School lecturer Dr Valerio Capraro leads international study on effect of gut decisions on social inequality

Corporate meeting in company boardroomMore reflective decisions in the boardroom and government could lead to more efficient use of resources

Dr Valerio Capraro, Senior Lecturer in Economics at Middlesex University, has led a new study on how reflective decisions benefit society whereas gut decisions may lead to inequality. The study - co-authored by Dr Antonio Espin, Research Assistant in the Business School - appears in the journal Royal Society Open Science.

The study - involving researchers from the Netherlands, France, the USA and the UK - reveals that fast, intuitive decision-making leads to either spiteful or inefficient behaviour whereas more reflective decision-making leads to social efficiency.

Dr Capraro is confident that more reflective decision-making can help societies manage their resources more efficiently.

“Our study has an important message for economists and world leaders in charge of distributing resources,” he says.

“If your goal is to maximise resources you should move away from intuitive decision-making to a more thoughtful and reflective deliberation process.”

The aim of the study was to explore the inefficiencies that inevitably arise when groups of individuals in society - for example companies - are responsible for both producing and distributing certain resources. This can lead to a conflict because their own interests as a group may not be best for the society in which they are operating.

The research team undertook experiments across two very diverse countries, India and the USA. The researchers found the results were similar despite the strong cultural and economic differences between the two countries.

Participants in the study were asked to make six decisions about allocating resources and the answers were classified into four categories: social efficiency, egalitarian, spiteful and self-interest. Some subjects were forced to decide within five seconds and others were asked to stop and think for at least 15 seconds.

The results reveal that fast decision making was associated with being classified into the egalitarian and the spiteful category while slow decision-making was associated with being classified as socially efficient.

Read Dr Capraro’s full study here.

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