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Danish Bagadia

Danish BagadiaEurope Lead, DeltaX

MA Marketing Management, 2006 

What made you choose Middlesex University?

I chose Middlesex University because it offered the exact course that I was interested in, allowing me to specialise in marketing.

What attracted you to your course and made you apply?

I was attracted to the MA Marketing management programme because the modules available within the course covered various aspects of marketing while also allowing me to learn through practical experience.

What aspects of your course did you enjoy most?

Interacting with the lecturers was the best experience. There are some really inspiring lecturers at Middlesex and they really made the course enjoyable.

What were the facilities like at your institution?

The library was the best part of the institution. It allowed me access to thousands of different sources and provided the right literature and material to help me during the course.

What is your fondest memory of life at Middlesex?

My fondest memory of my time at Middlesex was a residential trip that we made to Liverpool as part of the course. During that trip I made some good friends and learned practical skills for the marketing world.

What one piece of advice would you give to a prospective student interested in studying at Middlesex?

I would advise prospective students to ask a lot of questions and interact with the lecturers; they are very helpful and can guide you to the right path throughout your course.

How did your course and time at Middlesex help you get to where you are professionally today?

The course enabled me to learn various skills like team work, adhering to deadlines and, more importantly, how to present work. Along with this, there are lot of theories I learned on the course that I still use in my current day job such as SWOT and PEST analysis.

What made you choose the industry you work in and what are its pros and cons?

During the course, I was exposed to internet marketing which fascinated me and as such I decided to pursue a career in this industry.

The pros are that it is by far one of the fastest growing industries in the world. The cons are that it is very dynamic and as such you are required to specialise in a particular area of internet marketing at the beginning of your career.

How did you get your first foot on the career ladder?

I applied directly to companies that I was interested in and luckily an internet marketing agency hired me as a trainee.

What has been your defining career break or highlight to date?

Over the last seven years I have worked on some of the biggest brands in the UK, like National Lottery, Hyundai, Kia, AXA, Nandos, Harrods and many more.

However the defining moment would be when I won an award for the best data-driven internet marketing campaign for FlyBMI.

What are the top three tips you would give to current students and recent graduates who are looking for a similar career to yourself?

1) Research the field
2) Identify your core strengths
3) Choose the right internet marketing role – research, planning, buying and implementation, or all of the above, depending on your strengths.

What one piece of advice would you give to the 17/18 year old you?

It's important to have a vision, even if it is vague to start with. Be passionate and make sure that you love what you do and you will never work again.

Follow Danish on Twitter: @danesedanois

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