Benjamin Idoko

Executive Producer at LordSky Music, Nigeria

BSc Information Technology and Business Information Systems, 2015

What made you choose Middlesex University?

I was told about Middlesex University at the school I took my computer programming courses. With more research I found out Middlesex offered a course that had the perfect blend of Information Technology and Business that I was looking to study.

What course did you study and what attracted you to that course?

Information Technology and Business Information Systems. I was already a certified computer programmer and I wanted a business side to enable me to thrive on managing all the skills I had from a business perspective.

What aspects of your course did you enjoy the most?

I enjoyed developing an augmented reality software all by myself. I lived a sense of fulfilment and completion with being able to achieve this. I also enjoyed the 'New Media' classes which offered me knowledge that I eventually used in developing my brand as a music producer.

What is your fondest memory of Middlesex?

The fondest memory would be during the summer, when we all hung out in front of MDX house. We played basketball, table tennis, had cold drinks and enjoyed the much needed sun in London. It was ever so refreshing.

What one piece of advice would you give to a prospective student interested in studying at Middlesex?

Middlesex offers everything you need to achieve success if you're goal-driven. From tutors, to UniHelp, to libraries, to relaxation. Everything is focused on helping you succeed. I graduated with a First Class without having to break my back and burn candles at night. All the help I needed to achieve this was easily accessible to me as long as I decided to make use of it.

How did your course and time at Middlesex help you to get where you are professionally today?

My course helped me a great deal. The 'New Media' classes taught me a lot about creating media, branding, and marketing. These were basically the methods I used in setting up the LORD SKY brand. Also, my knowledge in information technology and software creation enabled me to be a part of the development of the company 'Cab Hailing' in Lagos.

How did you get your foot on the career ladder post university?

It helped that I had clear plans to continue in music creation after university. As soon as I graduated, I went right into creating my brand and marketing it through new media. In no time, I was moving up the ladder.

What has been your defining career break of highlight to date?

The defining career break was working with the top music artists in Nigeria. The recognition was vital in establishing my brand.

What are the top three career tips you would give to current students and recent graduates?

Never stop learning. Stay focused on your goals. Work hard and smart.

What skills have been most valuable in your career so far and how have you developed these?

The most valuable skills in my career have been my ability to create, brand and market via new media. Another valuable skill has been my ability to offer consultancy to tech companies, and translation to programmers.

Are there any tips you can give international students looking to move abroad to study?

Middlesex is like a world-hub. People from almost every part of the world are found there however, you don't feel like you travelled internationally to study. It feels like you are home, with people from all over the world present.

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