Danny Bluestone

CEO & Founder, Cyber-DuckDanny Bluestone

MA Design for Interactive Media (Creative Technology)

What drew you to Middlesex?

The unique programme Design for Interactive Media MA (now Creative Technology) which was ahead of its time (by about 15 years)…! The lecturers, specifically Magnus Moar (the current programme leader), Gordon and Stephen were fantastic and second to none. Also the breadth of the international students was appealing as I met people from cultures I was not familiar with.

What was the highlight of your time here, or what did you enjoy about studying here?

Meeting the great people and lecturers that opened a variety of doors in the future. The graduation ceremony where the dean said focus on helping others and all else will follow. The skills I got.

What inspired you to go into your line of work?

I was always creative and loved dabbling with technology.

When did you realise what your life goals were and then how did you go about planning to achieve them?

I was always very ambitious. This probably happened due to seeing my parents struggle financially when they moved so often. It happened when I was a child.

What difficulties have you had to overcome along the way?

Learning how to run a business, become a leader and a manager.

Would you do anything differently if you were re-living your Middlesex experience?

Probably taken another year out to do more studies!

What advice would you give students who are about to start at Middlesex?

I know its different for everyone – but believe in yourself, collaborate and be social but 'always, always and always' work harder than your peers.

What is the proudest moment of your career so far?

Growing the business to £3m a year in revenues. Getting our own dedicated building in Elstree, Hertfordshire and winning The Bank of England as a client (also marrying my wife Anna and the birth of my baby Noa :)

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