Dr Shing-Wan Chang

*Digitalisation: metaverse, AR, VR, MR, XR, cryptocurrency, Non-Fungible Token (NFT), blockchain, virtual influencer, AI, social commerce, mobile and social media marketing, programmatic advertising, deepfake, recommendation system, etc.

*Consumer behaviour: e-commerce, online charity shopping, charitable giving, green/pro-environmental behavior, addiction, e-sport experience, gaming, consumer well-beings, prosocial behaviour, luxury brand consumption, etc.

*Service marketing: service quality, retailing-technology use, innovative technology use in education, etc.

*Tourism and Hospitality Marketing: Food/Gastronomy marketing, destination marketing, etc.

*Marketing communication: creativity, advertising, CSR communication, influencer/livestreaming marketing, etc.

*Digital entrepreneurship

*Behavioral Economics

Creativity and Innovation in Digital Marketing

Marketing Theory and Practice

Advertisnig and Sales Promotion

Msc/PhD Dissetation Supervisions