Biography
Sukhbinder Barn iscurrently Senior Lecturer in Marketing and Senior Teaching Fellow (HE). Currently he is Programme leader for MSc Branding and Marketing Communication and MSc Global Marketing Management. He hasspent a number of years in industry where he worked for Coca-Cola &Schweppes Beverages Limited as well as being involved in consulting activityfor a variety of government organisations and developing branding andcommunication strategies for a number of sporting clubs in London.
He has led practitionerbased workshops and seminars in India, Cairo, Malaysia as well as visitingteaching roles at Cornell and New York University.
Sukhbinder’s currentresearch focus is on experiential learning in the Marketing discipline and looksat the development of radical assessment and the use of social media increating engagement with marketing communication in the informal learningenvironment.
Sukhbinder haspublished in academic journals, and has presented papers at national andinternational marketing conferences.
