Entrepreneurs and small businesses start-ups are often thought of as the backbone of economies worldwide, while qualities such as innovation and creativity are becoming increasingly sought after by organisations that need employees who can respond to change in dynamic business environments.
In a world that now comprises a very real and thriving 'enterprise culture', this course takes you through the entire process of concept, development and execution of starting a business. With entrepreneurship insights from specialist management disciplines you will develop practice based skills and knowledge in strategy and logistics, as well as an understanding of innovation networking from a behavioural perspective.
We will build on your ability to make confident decisions, help you spot market opportunities, adopt team working skills, apply critical attitudes towards leadership, think creatively and develop as an entrepreneurial leader. You will then apply these skills in a number of situations, including the mentoring of undergraduates with entrepreneurial aspirations and working on live cases to innovatively solve problems for small enterprises.
The programme is focused entirely on developing your employability skills.
You will work on developing your own business ideas and have a business mentor to support you along the way. You will also spend time in a workshop producing prototypes of your innovations. Your assignments include real-life projects with local charities and businesses. You will also learn skills such as collaborative online software (MIRO) and basic video editing skills such as Moovly.
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To begin with the course arms you with various theories and contemporary methods that give you the basis of knowledge in developing a business plan, applying financial management tools, valuing a venture, and measuring financial performance to start. Moving on you will explore issues of project management, business networks, product development, and international entrepreneurship and its contributions to the global economy. With this knowledge you’ll be able to develop social capital, create effective marketing strategies, and manage projects.
Finally your will bring together the knowledge and skills developed throughout the course and apply them to a project that involves starting and running your own business or undertaking entrepreneurial work in an organisation.
You can find more information about this course in the programme specification. Optional modules are not offered on every course. If we have insufficient numbers of students interested in an optional module, or there are staffing changes which affect the teaching, it may not be offered. If an optional module will not run, we will advise you after the module selection period when numbers are confirmed, or at the earliest time that the programme team make the decision not to run the module, and help you choose an alternative module.
This module aims to introduce students to the processes required to start a new venture successfully. Students will be shown how the funding and markets are linked to entrepreneurial activities and will acquire the key skills required for venture development.
The aim of this module is to provide an advanced understanding of the main theoretical frameworks, analytical tools, and successful business models for managing innovation in high dynamic environments. The module draws extensively on a range of case studies to illustrate central issues in industry dynamics of technological innovation, and to identify successful management practices in formulating and implementing technological innovation strategy.
The module aims to provide students with an awareness and understanding of various theories, knowledge, and financial tools an entrepreneur needs including business plan, financial management tools, financing a new venture, valuing ventures, process of going public, capital budgeting and measuring financial performance to start, build, and harvest a successful venture.
This module develops advanced understanding of and professional skills in evaluating and assessing relationships and their impact on entrepreneurs in a variety of settings. Students will learn the significance of building business relationships, both outside of their business and internally with staff, and the significance of these relationships at the different growth stages of their business. They will also learn about their strategic options when building business relationships, and the importance of being customer-focused in the electronic age. Students will learn to contextualise the importance of social capital and build practical skills in developing social capital; identify, evaluate and analyse stakeholder interests, and explore how to break into an industry. This covers a variety of channels, from social networking and customer relationships over the internet, to interpersonal and social skills, and joining and forming strategic business networks.
This module aims to develop students understanding of the key principles of product and service development and innovation management, and enhances their ability to put into practice these concepts. The module provides students with a core understanding of how product and service development contributes to the success of a firm and enables students to critically evaluate what is required to develop and deliver successful marketing strategies for innovative new products and services.
This module provides students with a means of developing further the skills and knowledge gained on the MSc Innovation Management and Entrepreneurship, by application to a specific organisational issue or problem. It enables students to demonstrate proficiency in the design of a business enhancement project, application of appropriate methods of investigation, management of the change process, and maintenance of vision in the face of the vicissitudes of business realities.
This module will enable students to learn how entrepreneurs can develop insights into consumer needs and transform them to create opportunities and markets. It is increasingly apparent that most firms succeed because they are willing to break the rules and act entrepreneurially. The module’s aims are to help students to appreciate how entrepreneurial marketing may be applied by any individual in any private or public sector organisation by focusing on the concept of entrepreneurial marketing, across all aspects of the marketing process. Students will be able to appreciate the potential of e-marketing and viral marketing, and plan marketing strategies with restricted funding for new ventures. It will aid students to recognise the role of networking and various methods of selling. Students will also be able to perceive and realise the ethical considerations crucial in entrepreneurial marketing.
The aim of this module is to develop students' knowledge and skills for understanding the complexity of the new digital landscape. The module provides a critical context in which to analyse the current digital developments. In particular, the module will facilitate students’ learning of e-marketing models, social media and e-tailing in order to produce a coherent digital marketing strategy.
This module focuses specifically on the development of the competences needed to develop sustainable enterprises. The module aims to provide the knowledge and understanding of eco and social venture development at the Masters level necessary to enable students to make a strong contribution to society, economy and the environment. Students will be enabled through a competency based approach that links real-world orientation, through inter and transdisciplinary assignments, academic-business cooperation, personal development and coaching, to the development of sustainability-driven enterprises.
See the course specification for more information about typical course content:
Optional modules are usually available at levels 5 and 6, although optional modules are not offered on every course. Where optional modules are available, you will be asked to make your choice during the previous academic year. If we have insufficient numbers of students interested in an optional module, or there are staffing changes which affect the teaching, it may not be offered. If an optional module will not run, we will advise you after the module selection period when numbers are confirmed, or at the earliest time that the programme team make the decision not to run the module, and help you choose an alternative module.
We are regularly reviewing and updating our programmes to ensure you have the best learning experience. We are taking what we have learnt during the pandemic and enhancing our teaching methods with new and innovative ways of learning.
We aim to model a wide range of teaching strategies and approaches on the course which you can adapt to your own setting.
Learning comprises a combination of lectures, directed reading, independent study, case studies and group work. You will also learn through coursework, electronic and online learning methods, facilitated discussions and guest speakers. Your creative thinking, analysis, synthesis and evaluation will be developed in seminar discussion and debate, as well as through independent study, including use of online resources. Practical skills needed for future employment will be accompanied through workshops, seminars, guided discussions, individual and group coursework, independent study and research methods training.
We will measure your skills through a combination of individual and group coursework, presentations, project reports, exams, literature reviews and an applied project. Practical guidance including formative assessment is given on all course-related tasks, and feedback is provided on all assessed coursework.
We are regularly reviewing and updating our programmes to ensure you have the best learning experience. We are taking what we have learnt during the pandemic and enhancing our teaching methods with new and innovative ways of learning.
We are currently reviewing our approach to teaching and learning for 2023 entry and beyond. We've learned a lot about how to give you a quality education - we aim to combine the best of our pre-pandemic teaching and learning with access to online learning and digital resources which put you more in charge of when and how you study. We will keep you updated on this throughout the application process.
Your timetable will be built around on campus sessions using our professional facilities, with online sessions for some activities where we know being virtual will add value. We’ll use technology to enhance all of your learning and give you access to online resources to use in your own time.
The table below gives you an idea of what learning looks like across a typical week. Some weeks are different due to how we schedule classes and arrange on campus sessions.
This information is likely to change slightly for 2023 entry as our plans evolve. You'll receive full information on your teaching before you start your course.
Learning structure: typical hourly breakdown in 2022/23 | ||
Live in-person on campus learning | Contact hours per week, per level: | 7.5 hours |
Live online learning | Average hours per week, per level: | 5 hours |
Tutor set learning activities | Average hours per week, per level: | 2 hours |
This information is likely to change slightly for 2023 entry as our plans evolve. You'll receive full information on your teaching before you start your course.
Definitions of terms
Support
You have a strong support network available to you to make sure you develop all the necessary academic skills you need to do well on your course.
Our support services will be delivered online and on campus and you have access to a range of different resources so you can get the help you need, whether you’re studying at home or have the opportunity to come to campus.
You have access to one to one and group sessions for personal learning and academic support from our library and IT teams, and our network of learning experts. Our teams will also be here to offer financial advice, and personal wellbeing, mental health and disability support.
Whether you intend to start your own business or feel entrepreneurial and enterprising skills will enhance your career prospects, this course develops skills around creativity, innovation and entrepreneurship. These skills can augment already existing capabilities in a number of roles or will allow you to move into the world of entrepreneurship. Career pathways can include;
Mustansir Zakir
MSc Innovation Management and Entrepreneurship
I am currently managing Queen Corner Textiles, my family business of textile goods based in the Dubai market. My key role in this business is to develop and implement new marketing strategies and achieve greater sales through the creation of new sales channels (for example, online sales via website and social media).
Studying MSc Innovation Management and Entrepreneurship was extremely beneficial for me as most of the study materials and projects have had a direct influence on my current role. Besides that, the networking events and the real life business examples shared by the guest speakers provided me with a sense of practicality on how innovation is a crucial element in every business.
At the beginning of my course, I had applied for an internship with a consultancy firm in London. This internship has helped me greatly with my own business because it was a start-up company where I was directly involved in the decision making process and assisting the growth of the business.
One of the reasons that make this programme so special are the lecturers. Every lecturer tries to give personal attention and becomes a positive influence to every student inside and outside the class. One of the lecturers used to host informal lunches to create a platform for students to share their ideas and views openly. Another, always tried to push students outside their comfort zone to make them think outside the box and become more innovative.
We’ll carefully manage any future changes to courses, or the support and other services available to you, if these are necessary because of things like changes to government health and safety advice, or any changes to the law.
Any decisions will be taken in line with both external advice and the University’s Regulations which include information on this.
Our priority will always be to maintain academic standards and quality so that your learning outcomes are not affected by any adjustments that we may have to make.
At all times we’ll aim to keep you well informed of how we may need to respond to changing circumstances, and about support that we’ll provide to you.
Start: October 2023, January 2024
Duration: 1 year full-time, 2 years part-time
Code: PGN122
Start: October 2023, EU/INT induction: September 2023
Duration: 1 year full-time, 2 years part-time
Code: PGN21C
Start: September 2023, January 2024
Duration: 1 year full-time, Usually 2 years part-time
Code: PGN200
