Marketing Management MSc
We prepare you for a successful career by providing the knowledge and skills to help you develop strategic and tactical marketing decision-making
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Viewing course details for 2025-26 year of entry
- Code
- PGN594
- Attendance
- Full-time, Part-time
- Start
- September 2025
- Fees
- £13,600 (UK) £18,350 (INT)
- Duration
- 1 year full-time, 2 years part-time
- Course Leader
- Dr Chong Yu
- Study mode
- On campus
- Location
- Hendon campus
- Entry Requirements
- 2:2 degree
- School / Department
- Marketing, Enterprise and Tourism
Why choose Marketing Management at Middlesex?
Marketing is deeply impacted by rapid technological advancements and the proliferation of data. This rapidly changing environment necessitates that future marketing professionals possess strong theoretical knowledge and understanding of the field, cultivate critical thinking, and acquire new skills to navigate the complexity of the modern marketing landscape.
The programme is designed to develop students’ understanding of Marketing Management and its integration into the organisation’s overarching corporate strategy. This will be accomplished by enabling students to acquire and apply the latest theories and practices in Marketing Management within a rapidly evolving digital environment.
Course highlights
- Enabling students with limited or no prior knowledge of marketing to attain an advanced understanding and critical reflection of the field
- Equipping students with the essential skills needed to pursue a career as a professional marketer in various organisations and industry sectors, emphasising the importance of operating within a global and multicultural context
- Developing students' research abilities in areas relevant to marketing management, fostering their capacity to engage in scholarly inquiry within the discipline
- Preparing students either for senior marketing management roles or for further academic study in the field
Practical learning from experienced UK marketeers
We are the only university in the UK that offers you a unique practitioner-focused learning experience. We take you away for a week-long residential programme to witness 'marketing in action.' During this immersive experience, you will receive presentations and insights from a range of companies, including global sports brands, cutting-edge digital communication agencies, and not-for-profit organisations.
The full cost of the residential experience is included in your tuition fees, covering all transportation, accommodation, and selected meals. For many students, this is a life-changing experience and the primary reason for choosing to pursue this programme of study.
3 great reasons to study this course
About your course
What will you study on the MSc Marketing Management?
You will study core modules that will equip you with all the necessary knowledge required to excel as a marketing manager.
Your journey begins with strategic marketing and its significance within the broader business strategy. You will develop the skill of crafting appropriate marketing strategies across diverse organisational, environmental contexts, and cultures.
You will also learn the art of attracting and retaining customers by devising strategies and tactics, leveraging technologies to manage interactions with customers and potential customers. Moving forward, you will explore the essence of branding and its pivotal role in establishing a robust business presence in today's digital landscape.
You will acquire skills to enhance company value through effective branding techniques. Moreover, a dedicated module on digital marketing awaits you, with a special emphasis on mobile marketing. This segment will focus on reaching target audiences via smartphones, tablets, and other mobile devices, through various channels like websites, email, SMS, MMS, social media, and apps, along with search engine optimisation.
You will then explore the impact of psychological concepts on consumers and how these influence consumer behaviour and broader social phenomena. This enables you to master the art of influencing target audiences and fostering critical thinking skills. Lastly, you will develop leadership with the ability to assess problems, navigate situations, and offer pragmatic solutions. Leadership training opens doors for employees to ascend to new heights and accomplish set objectives.
Modules
Here is a brief overview of the modules you will study on your course.
Compulsory
This module aims to provide you with a framework and toolkit for analysing marketing from a strategic and managerial perspective. In particular, the module will focus on the development of sustainable marketing strategies to help you understand how organisations – B2B and B2C - attempt to gain a competitive advantage in highly volatile operating environments. Therefore, through an analysis of Compulsory 15 market trends, competitive intelligence, internal strengths and informed judgement; you will assess and monitor the capability, competitive positioning, and growth initiatives, that make a difference between the high and low performance of firms within volatile markets.
Explore the concepts of brand storytelling, brand personas and influencers, to provide insight into techniques for creating and nurturing brand value, as well as an understanding of the critical role brands, play in creating and influencing customer experiences, culture, society, social media and in the context of today’s globalised and dynamic digital era.
This module aims to promote creative advertising practices to enhance brand communication which are creative and innovative, whilst still underpinned by a critical understanding of concepts, frameworks, and models. Students will operate in creative teams designed to mirror organisations in the creative industries and work on assigned creative briefs for a range of business and consumer brands. The module aims to provide students with the knowledge and skills to develop and thrive in the increasingly complex digital landscape.
It will feature a variety of current business examples that the students will critically review, providing them with an insight and analysis of the latest developments in the digital landscape, and an understanding of how to optimise and improve a brand’s digital communication performance. In particular, the module will facilitate students’ learning of digital marketing models, social media and advertising metrics, search behaviours and customer journey management, to produce a coherent and evidence-based digital marketing strategy.
This module aims to develop students' systematic knowledge and skills for understanding the complexity of the new digital landscape. In particular, the module will facilitate students’ learning of e-marketing models, social media and email to produce a coherent digital marketing strategy. It also develops students' systematic understanding of marketing communications theory and practice in a dynamically challenging environment, with organisations facing greater uncertainty, intense competition, and increasingly more informed and culturally diverse customers. Students will be taught tools, such as advertising, sponsorship, and public relations, to support organisational marketing strategy.
Gain a broad perspective of the marketing practitioner through an intense and unique one-week off-campus residential programme. The Residential will provide students with a practical and applied perspective of the marketing/digital marketing discipline through presentations and hands-on experience with a range of organisations. All providing their cutting-edge insights into current marketing challenges.
Explore how and why individuals and groups engage in consumption activities and to explain why consumers tend to choose products, services, experiences, or ideas to satisfy their needs and wants. Understanding consumers is essential for digital marketing professionals. It helps organisations to create marketing strategies relevant to the needs of the target markets. Learn how to influence consumer behaviour to market products successfully.
Explore the dynamic interplay of data and marketing strategy. From understanding consumer behaviour to optimising campaigns for impact, it covers tools and techniques for digital success. Get ready to uncover insights, track metrics, and harness analytics for informed decision-making.
Today, consumers are becoming increasingly demanding, and their expectations of eCommerce and social selling influence their behaviour towards brands. Students will analyse this new blended world of omnichannel, eCommerce, and social selling. Explore online buying behaviours and the consumer experience. At the same time, the different technology and infrastructure, service models, CRM, and various payment methods, including cryptocurrencies.
The Research Project is the culmination of the programme and provides students with the opportunity to further develop and integrate the knowledge and skills acquired throughout the programme.
Developing an understanding of the research process and conducting research, leading to successful completion of their Research Project.
With the support of the programme team and an individual supervisor students will propose, design, conduct, analyse, interpret and evaluate an ethically sound research project.
This module aims to provide you with a framework and toolkit for analysing marketing from a strategic and managerial perspective. In particular, the module will focus on the development of sustainable marketing strategies to help you understand how organisations – B2B and B2C - attempt to gain a competitive advantage in highly volatile operating environments. Therefore, through an analysis of Compulsory 15 market trends, competitive intelligence, internal strengths and informed judgement; you will assess and monitor the capability, competitive positioning, and growth initiatives, that make a difference between the high and low performance of firms within volatile markets.
Explore the concepts of brand storytelling, brand personas and influencers, to provide insight into techniques for creating and nurturing brand value, as well as an understanding of the critical role brands, play in creating and influencing customer experiences, culture, society, social media and in the context of today’s globalised and dynamic digital era.
This module aims to promote creative advertising practices to enhance brand communication which are creative and innovative, whilst still underpinned by a critical understanding of concepts, frameworks, and models. Students will operate in creative teams designed to mirror organisations in the creative industries and work on assigned creative briefs for a range of business and consumer brands. The module aims to provide students with the knowledge and skills to develop and thrive in the increasingly complex digital landscape.
It will feature a variety of current business examples that the students will critically review, providing them with an insight and analysis of the latest developments in the digital landscape, and an understanding of how to optimise and improve a brand’s digital communication performance. In particular, the module will facilitate students’ learning of digital marketing models, social media and advertising metrics, search behaviours and customer journey management, to produce a coherent and evidence-based digital marketing strategy.
This module aims to develop students' systematic knowledge and skills for understanding the complexity of the new digital landscape. In particular, the module will facilitate students’ learning of e-marketing models, social media and email to produce a coherent digital marketing strategy. It also develops students' systematic understanding of marketing communications theory and practice in a dynamically challenging environment, with organisations facing greater uncertainty, intense competition, and increasingly more informed and culturally diverse customers. Students will be taught tools, such as advertising, sponsorship, and public relations, to support organisational marketing strategy.
Gain a broad perspective of the marketing practitioner through an intense and unique one-week off-campus residential programme. The Residential will provide students with a practical and applied perspective of the marketing/digital marketing discipline through presentations and hands-on experience with a range of organisations. All providing their cutting-edge insights into current marketing challenges.
Explore how and why individuals and groups engage in consumption activities and to explain why consumers tend to choose products, services, experiences, or ideas to satisfy their needs and wants. Understanding consumers is essential for digital marketing professionals. It helps organisations to create marketing strategies relevant to the needs of the target markets. Learn how to influence consumer behaviour to market products successfully.
Explore the dynamic interplay of data and marketing strategy. From understanding consumer behaviour to optimising campaigns for impact, it covers tools and techniques for digital success. Get ready to uncover insights, track metrics, and harness analytics for informed decision-making.
Today, consumers are becoming increasingly demanding, and their expectations of eCommerce and social selling influence their behaviour towards brands. Students will analyse this new blended world of omnichannel, eCommerce, and social selling. Explore online buying behaviours and the consumer experience. At the same time, the different technology and infrastructure, service models, CRM, and various payment methods, including cryptocurrencies.
The Research Project is the culmination of the programme and provides students with the opportunity to further develop and integrate the knowledge and skills acquired throughout the programme.
Developing an understanding of the research process and conducting research, leading to successful completion of their Research Project.
With the support of the programme team and an individual supervisor students will propose, design, conduct, analyse, interpret and evaluate an ethically sound research project.
Find out more about this course, please download the MSc Marketing Management programme specification (PDF).
Register your interest
Sign up now to receive more information about studying at Middlesex University London.
Teaching
We are regularly reviewing and updating our programmes to ensure you have the best learning experience. We are taking what we have learnt during the pandemic and enhancing our teaching methods with new and innovative ways of learning.
We aim to model a wide range of teaching strategies and approaches on the course which you can adapt to your own setting.
How is the MSc Marketing Management taught?
Our approach to teaching recognises that you come with different experiences and approaches to classroom engagement and have your own individual learning style. We encourage you to be an active participant in classroom discussions, so our teaching philosophy is based very much on practice-based learning and recognises that learning is not restricted to the classroom alone. We understand that education is not just about an ability to demonstrate knowledge solely, but it’s about the application of that knowledge which distinguishes authentic learning.
You will be exposed to various blended online and face-to-face delivery approaches centred on active learning with workshops, lectures, seminars, and other interactive activities. Additionally, the modules will be supported by a comprehensive virtual learning environment, which will host a range of additional resources.
Assessment
You will be required to complete a number of coursework assignments for assessment. The coursework can be individuals, such as plans, reports, memorandum and essays, or group, involving activities including presentations and reports. Tutorials will also feature formal and informal feedback.
Support
You have a strong support network available to you to make sure you develop all the necessary academic skills you need to do well on your course.
Our support services will be delivered online and on campus and you have access to a range of different resources so you can get the help you need, whether you’re studying at home or have the opportunity to come to campus.
You have access to one to one and group sessions for personal learning and academic support from our library and IT teams, and our network of learning experts. Our teams will also be here to offer financial advice, and personal wellbeing, mental health and disability support.
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North London campus
Our north London campus is just 20 minutes from central London, giving you easy access to everything this vibrant city has to offer. Make the most of incredible professional opportunities, cultural experiences, and more affordable living, all within a supportive and close-knit campus community.
Learn moreFacilities and support
Our Sheppard Library has over 1000 study areas and 600 computer spaces
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Make the most of our free laptop loans, e-books, printing and photocopying
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We have one of London's biggest and best university campuses with everything you need in one place.
Our facilitiesStudent support
We offer lots of support to help you while you're studying including financial advice, wellbeing, mental health, and disability support.
Additional needs
We'll support you if you have additional needs such as sensory impairment or dyslexia. And if you want to find out whether Middlesex is the right place for you before you apply, get in touch with our Disability and Dyslexia team.
Wellness
Our specialist teams will support your mental health. We have free individual counselling sessions, workshops, support groups and useful guides.
Work while you study
Our Middlesex Unitemps branch will help you find work that fits around uni and your other commitments. We have hundreds of student jobs on campus that pay the London Living Wage and above. Visit the Middlesex Unitemps page.
Careers
How can the MSc Marketing Management support your career?
A degree in Marketing Management allows you to pursue a career in many different industries. A holistic understanding of marketing across the whole organisation is essential if you want to either progress to a senior role or are just starting out on a career path towards with the ambition of achieving one of these positions.
Careers following the completion of this course can include:
- Marketing Officer, Executive or Manager
- Marketing Consultant
- Marketing Analyst or Researcher
- Digital Media Analyst or Manager
- Marketing Account Manager
- SME Owner
Past graduates have gone into roles such as:
- Regional Manager (UK)
- Data Editor (UK)
- Executive Director (UK)
- Head of Marketing (UK)
- Marketing and Recruitment Professional (Italy)
- Marketing Executive (UK)
- Marketing and Growth Leader (UK)
- Digital Marketing Specialist (Lithuania)
- Strategic Account Manager (India)
- Project Manager Retail Marketing (Germany)
- Analyst (India)
- Marketing Manager (India)
MDXworks
Our employability service, MDXworks will launch you into the world of work from the beginning of your course, with placements, projects and networking opportunities through our 1000+ links with industry and big-name employers in London and globally.
Our dedicated lifetime career support, like our business start-up support programme and funding for entrepreneurs, has been recognised with the following awards:
- The top 20 UK universities for business leaders and entrepreneurs – Business Money, 2023
- A top 10 university for producing CEOs – Novuana, 2023.
MDXcelerator student start-up support
Want to be your own boss? You'll have the chance to pitch your business to gain mentoring and grants of up to £15,000.
Global network
You’ll study with students from 122 countries who’ll hopefully become part of your global network. And after you graduate, we'll still support you through our alumni network to help you progress in your chosen career.
Qualifications
Applicants should normally have:
- A second class honours undergraduate degree or above in any discipline awarded by a UK University or a recognised overseas institution, or
- An equivalent qualification accepted by the Academic Registry of the University, or
- A professional qualification deemed to be of an equivalent standard.
If you have relevant qualifications or work experience, academic credit may be awarded towards your Middlesex University programme of study.
If you don't have formal qualifications, you are welcome to apply, and may be required to come in for an interview. You will also need to provide evidence of a minimum of three years of middle to senior management relevant experience.
We welcome students from the UK and all over the world. Join students from over 122 countries and discover why so many international students call our campus home:
- Quality teaching with top facilities plus flexible online learning
- Welcoming north London campus that's only 30 minutes from central London
- Work placements and networking with top London employers
- Award-winning career support to get you where you want to go after university.
Qualifications
We accept a wide range of international qualifications. Find out more about the accepted qualifications on your country's support page. If you are unsure of the suitability of your qualifications or would like help with your application, please contact your nearest international office.
English language
You will need to meet our English language requirements. And, don’t worry If you don't meet our minimum English language requirements, as we offer a Pre-sessional English course.
Visas
To study with us in the UK, you might need a Student visa. Please check to see if this applies to you.
Applications for postgraduate study should be made directly to the university.
Interviews
you will not be required to interview for this course.
Fees and funding
The fees below are for the 2025/26 academic year.
UK students1
Full-time students: £13,600
Part-time per taught credit: £91
Part-time per dissertation credit: £45
International students2
Full-time students: £18,350
Part-time per taught credit: £122
Part-time per dissertation credit: £61
Additional course costs:
The following course-related costs are included in the fees:
- All printing and copying required for your study
- Self-service laptops available for loan for a maximum of 24 hours
- Audio-visual equipment available for loan, including digital stills cameras, digital video recorders, digital audio recorders
Financial support
We offer lots of support to help you with fees and living costs. Check out our guide to student life on a budget and find out more about postgraduate funding.
Postgraduate scholarships
You may be eligible for one of our scholarships including:
- The Alumni Postgraduate Award – for all UK/EU Middlesex alumni a 20% fee reduction
- The Commonwealth Scholarship – full course fees, airfares and a living allowance
- The Chevening Scholarship – full course fees
- The European Academic Awards – £1000 to £7000 for students showing academic excellence
- Regional or International Merit Award –up to £2,000 towards course fees
For international students, we also have a limited number of other awards specific to certain regions, and work in partnership with funding providers in your country to help support you financially with your study.
Find out more about our postgraduate scholarships.
Help from your employer
Your employer can contribute towards the cost of your postgraduate study as part of their staff development programme.
Work while you study
If you are not currently working, we can help you find work that fits around uni and your other commitments. We have hundreds of student jobs on campus that pay the London Living Wage and above.
Fees disclaimers
1. UK Fees: The university reserves the right to increase postgraduate tuition fees in line with changes to legislation, regulation and any government guidance or decisions. The tuition fees for part-time UK study are subject to annual review and we reserve the right to increase the fees each academic year by no more than the level of inflation.
2. International Students. Tuition fees are subject to annual review and we reserve the right to increase the fees each academic year by no more than the level of inflation.
Any annual increase in tuition fees as provided for above will be notified to students at the earliest opportunity in advance of the academic year to which any applicable inflationary rise may apply.
Student Testimonials
"This course was definitely the right boost I needed for my career and gave me the relevant skills to work on any marketing project. I loved the residential trip we took as part of the course. It really helped me understand how the "real world" works and I discovered more about the type of marketing I want to work in. I learnt about every aspect of marketing and spending a week with my classmates also helped me bond with them and made group work a lot easier. Additionally, having real life experience helped me to understand the theory better. During the course I also had the opportunity to create a business plan for a musical festival which was fun to do something very practical. I now realise that events marketing is my calling, and it is because I saw how different companies organise events throughout my course."
Ludovica Uggeri
MSc Strategic Marketing
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We’ll carefully manage any future changes to courses, or the support and other services available to you, if these are necessary because of things like changes to government health and safety advice, or any changes to the law.
Any decisions will be taken in line with both external advice and the University’s Regulations which include information on this.
Our priority will always be to maintain academic standards and quality so that your learning outcomes are not affected by any adjustments that we may have to make.
At all times we’ll aim to keep you well informed of how we may need to respond to changing circumstances, and about support that we’ll provide to you.