Our marketing pathway allows you to shape your studies towards your career ambitions and develop the specialist marketing skills to thrive in a business environment.
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This module introduces students to fashion marketing and encourages them to apply marketing theory that underpins the subject to real world examples. Students will explore cultural, environmental, social and ethical trends that influence the fashion industry, identify business opportunities and create marketing proposals to improve fashion brands and fashion retail spaces.
This module enables students to develop an understanding of strategies commonly used in professional discourse. It integrates concepts and approaches from applied linguistics and social psychology into the management of professional communication in a range of business settings. By exploring and contextualising professional discourse strategies,students will develop systematic and explicit approaches to analysing, evaluating and constructing strategic communication.
This module aims to present a broad and integrated view of strategic management in organisations, to outline a range of critical perspectives on key concepts of strategy, and to introduce generic strategies at the corporate, business and functional levels. It will provide a range of analytical models and concepts that can be applied in assessing the strategic capability of an organisation and the environment in which it operates.
This module explains the concepts and tools required to build and maintain an effective e-marketing and social media strategy. The module will discuss e-marketing and social media from a strategic perspective as well as focus on specific technologies and tactics.
This module aims to offer in-depth exploration of services marketing management, emphasising those concepts, practices and techniques that are pertinent to service. You will synthesise and apply previous study of management and marketing concepts and techniques and relate business theory to practice using specialised service-sector case studies.
The module builds on learning from prior modules and provides you with a theoretical introduction to consulting and the idea of the learning organisation. The module then provides an opportunity to apply theoretical knowledge to organisation practice by working in small teams on a real-time consultancy project which takes place in a variety of public, private and voluntary sector organisations. It gives you the responsibility of approaching and pitching to potential clients, managing yourself, your time, your team relationships and your relationships with external clients, to achieve outcomes that make a real difference to the organisation. The module provides a bridge between academic study and full-time employment by focusing on the significance and relevance of the consultancy experience. It aims to enhance your prospects of employment following the completion of the degree.
This module aims to develop your knowledge of the theory and practice of advertising and promotion. You will learn how to use both broad communication theory and specific promotion-related theory to inform and develop advertising and promotion programmes. You will learn how these promotional activities fit within and contribute to overall marketing strategies and objectives while learning to develop, implement and evaluate advertising and promotion campaigns.
This module provides you with a thorough understanding of the nature of the international market place and the complex and challenging forces that shape the current international business environment and highlights future trends. You will learn how to critically assess the implications of such forces and trends for marketing strategy and decision making when organisations operate across borders. You will also develop international marketing decision-making skills and know-how that will assist you in pursuing a career in international marketing or business.
This module is underpinned by the ethos that entrepreneurship is now a career choice for many in these challenging, dynamic and uncertain times. This module is designed to foster entrepreneurial talent and encourage and develop entrepreneurial new venture management skills. It also aims to make you aware of opportunities in the market place and how to use Effectual Entrepreneurship to implement and generate sustainable incomes in a world outside the academic environment.
This module aims to develop detailed understanding of public relations theory and practice and its role in influencing corporate reputation. The module uses practical tasks and professional simulations to enable you to engage critically with public relations planning, implementation and evaluation.
This module provides an excellent opportunity for you to demonstrate high quality employability skills such as the ability to design and deliver a small research project, learn independently and through supervision, and undertake an extended, methodical piece of work. A well-executed research project will give you something to distinguish yourself from your peers as well as the opportunity to show why you might be a superior candidate for graduate employment.
The primary aim of the internship module is to provide you with the opportunity to undertake a period of work experience for a minimum of 30 days. This will facilitate you to gain an insight into the world of work and appropriate conduct at work, and the process of becoming and staying employable through assertiveness, continuing development and reflection on both your development and the link between theory and practice. You will also develop an understanding of the organisation, sector and the environment in which it operates.
You can find more information about this course in the programme specification. Optional modules are usually available at levels 5 and 6, although optional modules are not offered on every course. Where optional modules are available, you will be asked to make your choice during the previous academic year. If we have insufficient numbers of students interested in an optional module, or there are staffing changes which affect the teaching, it may not be offered. If an optional module will not run, we will advise you after the module selection period when numbers are confirmed, or at the earliest time that the programme team make the decision not to run the module, and help you choose an alternative module.
Start: October 2019, EU/International induction: September 2019
Duration: 1 year full-time
Start: September 2019
Duration: 3 years full-time, 4 years full-time with placement, 6 years part-time