Business Management (Marketing) BA Honours

This module provides a foundational understanding of business data and the state of digital technologies. The module will equip you with the skills to effectively collect data, analyse, communicate, and interpret statistical information to address a wide range of business and management challenges. By introducing the integral role of digital technologies in modern and innovative business environments, the module provides insights into both the current state and the evolving landscape of technological advancements and its implications on business. 

This module develops your financial knowledge within business organisations to enable them to make effective decisions and to assess the cost, economic and financial implications of these decisions. It provides you with an understanding of accounting and finance for business as well as learning the key economic principles that inform business thought and practice.

This module introduces you to management concepts, such as business functions, organisational structure, and work design approaches, stressing the importance of effective organisational communication, teamwork and the development of conflict management and negotiation strategies. You will learn to use managerial tools to assess the organisational environment and enhance performance. The module highlights the vital role of corporate social responsibility and ethics for long-term business sustainability.

This module provides you with an overview of key marketing concepts and apply them in a variety of organisations. The module provides you with an initial introduction to the fundamentals of marketing and will provide a key foundation that is relevant across a variety of business courses. You will develop knowledge and understanding of the core role of marketing, including the value of the marketing mix in ensuring successful marketing strategies, as well as the significance of external and internal environment for marketing practice.

On this module you will undertake approved work experiences and personal and professional development activities, for a minimum of eighteen weeks full time employment. This will give you the opportunity to immerse yourself in the world of work and develop effective strategies to deal with and understand work and organisational life. The module will help you to demonstrate your commercial awareness.

This module introduces you to key concepts, principles, and methodologies associated with innovation, entrepreneurship and sustainability, essential for the success of new ventures and existing organisations. You will develop your ability to analyse business and sustainability issues, evaluate potential solutions, and understand how to implement effective solutions. The module explores the role of innovation, entrepreneurship, and sustainability across a range of industries and professions. The module will enable you to incorporate innovation, entrepreneurship, and sustainability throughout your careers.

The module equips you with the skills to use analytics and visualisation tools to convert data to insights that can support strategic business decisions. Emphasising the significant impact of data-driven insights on operational and strategic initiatives, the curriculum will navigate through key analytics concepts, from data visualisation and predictive modelling to customer analytics and segmentation. With a hands-on approach, the course will immerse you in the practicalities of management analytics, utilising advanced tools and techniques to extract and interpret data from various sources.

This module provides you with an overview of marketing and digital strategy from a theoretical and practical perspective. The practice of digital marketing in today's marketing landscape will be outlined in addition to how digital marketing plays a vital integrative role in an organisation’s marketing strategy. However, the importance of more traditional channels will also be highlighted, and how these combine in an overall marketing strategy. You will gain practical digital marketing skills such as website design and creation and SEO analysis.

This module develops your knowledge of operations and supply chain management within a variety of organisations. It examines  aspects of operations and supply chain management relevant to the design, planning, control and improvement of business operations. You'll learn to evaluate, select and apply relevant operations management concepts, tools and techniques to solve problems, make informed decisions and improve the efficiency and effectiveness of operational processes.

Building upon your first work experience module, you will undertake approved work experiences and personal and professional development activities, for a minimum of 18 weeks full time employment. This gives you the opportunity to immerse yourself in the world of work and develop effective strategies to understand work and organisational life. The module will help you to demonstrate your commercial awareness.

For this module you will undertake an approved work experiences and personal and professional development activities, for a minimum of 18 weeks full time employment. This will provide you with an opportunity to immerse yourself in the world of work and develop strategies to deal with and understand work and organisational life. The module will enable you to develop your ability to articulate your graduate competencies and demonstrate your commercial awareness.

On this module you will undertake an approved work experience and personal and professional development activities, for a minimum of thirty-six weeks of full-time employment. This will provide you with an opportunity to immerse yourself in the world of work and develop effective strategies to deal with and understand work and organisational life. The module develops your ability to demonstrate your commercial awareness.

On this module you will participate in an approved work experience and a range of personal and professional development activities, for  a minimum of 36 weeks full-time employment. This will provide you with an opportunity to immerse yourself in the world of work and develop effective strategies to deal with and understand work and organisational life. The module will develop your ability to demonstrate your commercial awareness.

The module provides you with a holistic view of branding concepts and theoretical frameworks within the context of an evolving digital and analogue communication landscape. We recognise that consumer brands play an important role in creating and influencing consumer expectations and are more than just labels on the products and services we consume.

Brands need to reflect and adapt to the changing values and ethical considerations that consumers are seeing as increasingly important in a world being defined by new environmental, social and cultural norms. In order to remain relevant, brands need to create greater emotional links with consumers. To that end, you will explore the art of brand communication through storytelling and content creation across multiple digital platforms and understand how brand narratives emotionally link with consumer aspirations, as well as create increased levels of loyalty, engagement and brand value in today’s globalised and dynamic digital era.

This module helps you to learn decision-making skills by evaluating options, weighing risks and rewards, and making informed choices in a dynamic and competitive business setting by fostering a comprehensive understanding of strategic management theory in changing operational contexts. The module will develop your ability to communicate business strategy and firm performance to key stakeholders via the application of cross-functional knowledge and evaluation of market trends, competitor behaviour and internal resources and capabilities to identify potential competitive advantage.

This module engages you with the multifaceted aspects of the work environment through the lens of psychological theories and principles. Central to the module is a focus on the interplay of emotions, attitudes, and behaviours in driving individual, team, and organisational performance. The module discusses leadership theories and their practical execution, equipping you with the insights to effectively lead, influence and inspire individuals and teams.

This module provides you with practical experience in applying business theories and skills to real-world business contexts. You will work on a project to identify, analyse, and propose solutions to a business problem. Through hands-on experience, you will develop critical thinking, problem-solving, communication, and project management skills essential for success in business management.

This module offers you the opportunity to engage in a real, client-driven consultancy project. You will work to a project brief provided by external clients, developing practical solutions. The module enables you to apply theoretical knowledge to organisational challenges while enhancing skills in teamwork, problem-solving, and communication. Additionally, it provides insights into the complexities of client management and project delivery.

The primary aim of this course is to impart crucial marketing strategies essential for new business success, focusing on developing compelling value propositions, identifying target markets, and leveraging free social media marketing. Covering the startup lifecycle from pre-launch to post-launch, the course combines theory with practical application through case studies and projects.

This approach helps you to understand the importance of marketing as a roadmap for business success and survival. It links theory with practice, enhancing your marketing competencies and your personal and professional development. You will learn the significance of marketing in reaching target audiences and sustaining a healthy business, while developing skills in commercial awareness and articulating their competencies.

This module is for you to undertake an approved work experience and personal and professional development activities, for a minimum of 30 days full time employment. This will provide you with an opportunity to immerse yourself in the world of work and develop effective strategies to deal with and understand work and organisational life. The module will develop your ability to articulate your graduate competencies and demonstrate commercial awareness.

You’ll learn through key concept videos and other curated online material via the My Learning facility and on-campus large group sessions, seminars, workshops and computer lab-based sessions. You'll utilise interactive practice-based activities to stimulate exchange of ideas and development of critical thinking skills. Activities such as Q&A sessions, polls, quizzes, games, simulations, use of software, role plays, guest speakers and case studies are used to develop in-depth and practice-based knowledge and understanding.  And there will be guided reading of textbooks, academic journals, case studies and company and industry documents. Most teaching groups have about 35 students. Your work will be divided into credits of approximately 10 hours of study time and you will need to complete 120 credits per year, by taking modules of typically 30 credits.

During your first year, your weekly timetable will typically consist of:

• 4 to 5 hours of large group sessions 
• 6 hours of seminars/labs/workshops 
• Access to weekly one-to-one meetings with your module tutors as required 
• Access to one-to-one meetings with your academic advisor 
• Access to support from student learning assistants.

Outside of teaching hours, you’ll learn independently through self-study which will involve reading articles and books, working on projects, undertaking research, and preparing for assessments including coursework, presentations and exams.

Here is an indication of how you will split your time.

Year 1

Year 2

Year 3

This course is based on 100% coursework.

Your knowledge, understanding and skills will be assessed by authentic, innovative and practice-based assessments which will benchmark your learning and develop the practical abilities needed to become an effective business manager 

You will do this by working on the following: 

• Individual and group reports, projects and presentations, simulations, posters, portfolios and reflective learning logs.  
• Engagement with digital technologies to collect, process, analyse and visualise data, and communicate findings effectively through reports, presentations, posters and portfolios.  
• Developing leadership, teamwork and collaborative working skills which will be assessed through group reports and presentations. 
• Demonstrating your understanding of theory and practice, information sources, awareness of different approaches and solutions to problems and the capacity to sustain a coherent and reasoned argument.  

To help you achieve the best results, we will provide regular feedback.

We encourage you to undertake a paid work placement during your studies, either as a year-long assignment between years two and three, or as part-time work over years one to three and an option to do an internship in your final year. 

The paid, year-long work placement exempts you from paying tuition fees for the full academic year ensuring you gain the necessary practical skills to embark on your chosen career. 

Placements and internships can greatly improve your future job prospects after you graduate. They usually boost your confidence and academic results by giving you the opportunity to practise what you have learned in a professional setting. 

Our specialist Careers and Employability Service will help you find placement opportunities.