Content Creation BA Honours

You will develop creative and technical skills to design and deliver impactful content using industry-standard tools. You will build strategic thinking, audience awareness and entrepreneurial skills, graduating with a professional portfolio and confidence to create and manage content for brands, clients or your own practice.

This module explores visual language and the fundamentals of effective communication, focusing on how meaning and narrative are created through images and design. Students are introduced to visual storytelling across print, photography and web design, developing design theory knowledge, professional practice and ethical, creative problem-solving skills.

This module focuses on the creative fundamentals of audiovisual communication, exploring how meaning and narrative are created through short-form video and audio. Through practice-based tasks, students develop production design, planning and recording skills, responding to briefs while demonstrating professional techniques and industry-standard best practice.

This module explores creative and strategic communication across platforms, focusing on how messages are designed for different audiences. Students develop skills in creating industry-relevant content using digital and analogue practices, responding to communication objectives while exploring ethical creative processes, emerging technologies and potential career pathways.

This module explores immersive experience through spatial design, presence, embodiment and participation. Through workshop-based production, students develop skills in spatial authoring, volumetric media and 3D content creation, preparing them to work with industry workflows across experiential sectors including fashion, tourism, sports and cultural heritage.

This module develops skills in designing user-centered mobile and web experiences. Students explore responsive and mobile-first design, information architecture, content design and accessibility, applying UX principles through structured design processes and prototyping. The module introduces content management practices and culminates in professionally informed mobile and web design outcomes.

This module explores the purpose, audience and expression of branded communication. Students learn to build a brand from the ground up, combining strategic thinking with personal insight to create distinctive graphic solutions for brand communication across a range of media.

This module develops skills in analysing and engaging audiences. Through workshops, case studies and practical seminars, students explore audience research methods, persona development and segmentation strategies, learning how insight-driven understanding supports effective messaging across communication contexts.

This module introduces podcasting through hands-on audio production. Students develop skills to plan, produce and refine podcast content, engaging with contemporary industry practices, ethical considerations and commercial contexts to create innovative audio productions for targeted audiences.

This module develops advanced skills in planning and managing professional social media campaigns. Students explore social commerce, influencer activity and audience engagement through industry-style simulations, designing and evaluating multi-platform content using structured workflows, analytics and social listening to inform evidence-based, strategically focused campaign decisions.

This module develops advanced skills in designing mixed-reality experiences combining spatial computing, real-time media and interactive technologies. Students explore applications across virtual production, simulation, digital fashion and experiential marketing, engaging with ethical and regulatory considerations. The module culminates in a professionally documented mixed-reality project demonstrating conceptual and technical integration.

This module supports students in developing an independent, industry-facing major project. Students apply specialist skills to a self-directed brief, producing a substantial body of work that reflects creative identity, professional ambition and critical understanding, while demonstrating autonomy, ethical awareness and engagement with industry contexts.

This module develops professional skills and employability for the creative industries. Students explore career pathways while working on real-world projects with industry professionals, building communication, collaboration and project management skills. The module emphasises client engagement, responding to briefs, managing timelines and delivering high-quality design solutions.

Optional module students can take in semester one or two 2 of levels 5 and/or 6.

*Can be taken instead of any ‘compulsory*’ taught module of the same number of credits.

Students can complete up to 60 credits of placement modules across levels 5 and 6.

This course is taught through group sessions (tutorials/learning groups) using inclusive approaches, practice-led guided learning via project briefs, situated learning experiences with industry professionals and industry visits, reflection on personal and cultural experiences. You will be involved in problem-solving, task-based learning, writing in academic, creative and professional genres, creative production workshops and technical inductions to software and equipment, creative project work, tutorials and continuous developmental feedback, guided and independent study and research. 

You will typically have ten to twelve hours of timetabled classes per week, in addition to regular one-to-one tutorials with lecturers and a range of tutors from services such as the Learning Enhancement Team, Library and MDX Works. You will benefit from personalised support from your academic advisor. 

You will be studying at our north London campus in Hendon.

During your first year, your weekly timetable will typically consist of:

• 3 hours of engaging interactive sessions
• 7 hours of practical classes and workshops
• 1 hour of tutorials
• 1 hour of group work

In years 2 and 3 your weekly timetable will typically consist of:

• 2 hours of engaging interactive sessions
• 6 hours of practical classes and workshops
• 1 hour of tutorials
• 1 hour of group work

When not attending your teaching, sessions mentioned above, you will be expected to continue learning independently through self-study. Typically, this will involve reading journal articles and books, working on projects, undertaking research, and preparing for assessments including coursework, presentations and examinations. Your independent learning is supported by the facilities available including the library and Study Hub, laptop hire, and with online materials in MyUniHub (see student support section below).

Here is an indication of how you will split your time:

Year 1

Year 2

Year 3

Whether you are studying full or part-time – your course timetable will balance your study commitments on campus with time for work, life commitments and independent study.

We aim to make timetables available to students at least 2 weeks before the start of term. Some weeks are different due to how we schedule classes and arrange on-campus sessions.

You will have access to academic support services that you assist you in the following areas;

• Study Skills, including academic writing, reading and numeracy skills.
• Employability, with workshops and tutorials on CV writing, interview and presentation skills.
• Library Support, including sessions on finding, and choosing the right resources and software and
• tutorials on referencing and plagiarism.
• Progression and Support Advisors to assist you with if you experience difficulties with your studies.
• Well-being Services.

These services can be accessed through the UniHelp Desk in the Library building.

You will be assessed 100% by coursework. You will complete a variety of assessment formats, ensuring you will have ample opportunity to showcase what you have learnt and what you can do. 

Assessments include:

• Visual and audio storytelling through photography, print design, video and audio production, AR (augmented reality) experiences, and podcasts
• Producing promotional media texts such as brand identities, press releases, advertisements, and social media content
• Designing and implementing social media campaigns
• User-centric design of apps and websites
• Creating personal branding elements like online profiles
• Completing group and individual writing and creative projects
• Conducting research projects and presentations
• A major project.

This comprehensive approach ensures that you will develop practical skills and industry-relevant experience.

You will receive feedback on the formative assessment, and written summative assessments. Feedback on examination performance can be requested from the module leader. Feedback is intended to help you learn and progress, and you are encouraged to review and discuss your feedback with your module or personal tutor.

We will aim to provide you with feedback within 15 working days of submission.

Details of progression and pass marks for assessment can be found in the university regulations.