Fashion Communication and Styling BA Honours | Middlesex University London
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Fashion Communication and Styling BA Honours

Learn about the course below
Code
WF30
Start
October 2019
EU/International induction: September 2019
Duration
3 years full-time
Attendance
Full-time
Fees
£9,250 (UK/EU) *
£13,000 (INT) *
Course leader
David Poole
Alex Mein

This multi-disciplinary, industry-relevant degree gives you the opportunity to work with a wide range of media and visual communication methods central to the fashion industry including styling, photography, graphic communication, film and show production.

Why study BA Fashion Communication and Styling at Middlesex University?

The continued development of new media platforms has led to an increase in opportunities for disseminating fashion trends and advertising fashion product which has resulted in a greater demand for fashion image-makers and innovators in communication design

Our diverse degree takes an innovative approach to the production of contemporary fashion media. We have a reputation for producing a broad range of high quality creative work using traditional and digital media, exploring emerging technologies and new promotional platforms. Our graduates go on to work in areas including styling, photography, graphic design, art direction and curation.

In the second year of study you will choose to follow one of three specialist pathways in Art Direction, Styling or Photography and Film. You will gain a variety of key practical skills in print, photography, digital design, and film and develop your own personal aesthetic and are encouraged to consider the commercial viability of your ideas in relation to current trends.

This studio-based and interdisciplinary degree allows the exploration of alternative approaches to the communication of fashion exploration of a range of media whilst encouraging you to consider your own personal style and direction. We encourage creativity, problem solving and independent thinking at every stage of the course. You will learn not only the knowledge and practical skills essential for a successful career in fashion media but also develop a range of abilities that will enhance your employability in other industries.

Course highlights

  • Close to central London, we are well positioned to give you direct access to the fashion industry through live industry-sponsored projects, talks from leading industry experts and a six-week industry work placement with your choice of fashion practitioner as they work towards London Fashion Week
  • You will make full use of our extensive workshops, including state-of-the-art photography and reprographics facilities to help you realise your ideas
  • You will learn from experienced tutors - our staff are active practitioners in the fashion industry, working in fashion design (for example, Martine Rose), filmmaking, art direction, photography and for both print and online publications
  • At the end of your degree you will exhibit your work at the FCSMDX graduate show and the Middlesex University Degree Show
  • Our varied and extensive library resources support your research not just with books, but also wonderful collections of film, databases, the most up to date and archived journals and magazines and a museum collection of 3D pieces including historical dress and accessories
  • As a student of this course you'll receive a free electronic textbook for every module.

Find out more

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Look Book

Take a look at this years Look Book to see a showcase of our students work.

Gallery

Click the images below to have a look at some great examples of student work.

What will you study on the BA Fashion Communication and Styling?

You will gain an insight into both contemporary fashion and the wider field of visual communication. You will engage with a broad range of professional skills and acquire first-hand experience of current industry practice, through work experience and collaboration:

In Year 1, you will focus on skills. You will learn a broad range of skills and get the opportunity to apply these skills through live and collaborative projects. You will cover topics such as styling, photography, graphic design and art direction, film, illustration and magazine production.

Year 2 is career-focused and you will undertake a six-week work placement and follow a specialist pathway. You can choose from:

  • Styling
  • Photography and Film
  • Art Direction

Year 3 is self-directed, supported by one-to-one tutorials and workshops. You will work towards the production of a professional portfolio showcasing your specialist skills and a written dissertation.

Modules

  • Year 1

    • Fashion Communication Skills (30 credits) - Compulsory

      Taking place in the first term, this module will encourage the exploration of individual style, identity and abilities through a series of introductory projects covering specialist fields of fashion communication. It will provide induction sessions in appropriate workshops within the Faculty and a basic level of training in associated skills. We will give an overview of the range of roles, tasks and creative responsibilities within the fields of fashion communication.

    • Communication, Collaboration and Production (30 credits) - Compulsory

      During term 2, you will be given the opportunity to apply the skills you gained in the first term, in relation to the production of fashion communication outcomes. We encourage you to consider your own role within the field of fashion communication, how this role interacts within a wider collaborative network and how project requirements reflect client and audience needs. As the title suggests, the programme of study will typically include a mixture of collaborative and individual projects.

    • Visual Communication Research (30 credits) - Compulsory

      Throughout this year-long module, you will explore a range of visual research methods relating to fields of fashion communication and styling. We will introduce you to the geographies of London for their currency and influence on contemporary fashion design, communication and promotion, and related audience and markets, and will investigate cultural and sub-cultural belonging and how this influences and translates into identity and style. You will gather, organise, edit and display a range of personal, original and inspiring research material.

    • Fashion History and Theory (30 credits) - Compulsory

      Throughout this year long module, we will introduce to you to different ways of looking at and thinking about fashion, providing an introduction to historical sources and narratives as well as key cultural and contextual theories. You will be encouraged to draw connections between fashions from the past and the present to encourage you to understand the rich cultural and social meanings of clothing and adornment in Western traditions. We cover a broad range of visual and material research methodologies, enabling you to be resourceful and explore different archives and historical collections in a hands-on way.

  • Year 2

    • Fashion Communication Practice (30 credits) – Compulsory

      This term 1 project will enable you to hone skills appropriate to a specific role, ideally reflecting your choice of career pathway. It will engender a developed awareness of fashion communication industry practice through the adoption of a specialism, typically styling, photography and film or art direction, in relation to self-generated themes. We will provide a range of industry-focused project opportunities appropriate to this specialist role.

    • Fashion Communication Internship (30 credits) - Compulsory

      This module will enable you to undertake a period of work experience within a field of the fashion communication at the beginning of the second term. We support you in identifying possible career networks and areas of employment. The project provides the opportunity for you to apply the specialist and transferable skills you have acquired so far in a professional setting.

    • Industry, Media and Audience (30 Credits) - Compulsory

      When you return from your internship in term 2, this module will build on your awareness of fashion communication industry practice in relation to market and audience. You will further hone your skills in a particular field, as a stylist, photographer or art director, considering how your own creative practice demonstrates awareness of professional standards and client expectations. You will further explore your personal style and direction through the production of a self-directed project aimed at an appropriate market, outlet or platform.

    • Fashion Communication and Styling Placement Year - Optional

      This OPTIONAL module allow you to undertake a year-long internship in the fashion industry, returning to undertake take your final year as a fourth year of study. You will utilise an employment experience to provide an insight into the work methods and operation of a fashion business or freelance role in a field of fashion design and production. You will carefully document the experience, engendering an understanding of the principles of reflective practice and their application in a professional context.

  • Year 3

    • Contextual Studies Research Project (30 credits) - Compulsory

      This project will allow you to engage with the identification, organisation and development of a substantial, in-depth, self-directed dissertation with a clear and sustained critical argument. We encourage the pursuit of a research topic related to issues explored in your own practice in any area of fashion. You will further develop critical awareness and self-reflection of historical and/or contemporary contexts of your discipline and research topic, building on primary and secondary research skills embedded in Years One and Two, and developing your ability to identify, analyse and critically evaluate appropriate sources and research methods.

    • Fashion Communication Portfolio (90 credits) - Compulsory

      This is your final major project. The year-long module will provide the opportunity for you to research, develop and produce a series of self-directed projects that reflect your understanding of industry standards within a chosen field of fashion communication, demonstrate a clear personal style and direction and show awareness of current and innovative practice. The aim is to produce a graduate portfolio of creative output appropriate to a specific role or field of fashion communication.

You can find more information about this course in the programme specification. Optional modules are usually available at levels 5 and 6, although optional modules are not offered on every course. Where optional modules are available, you will be asked to make your choice during the previous academic year. If we have insufficient numbers of students interested in an optional module, or there are staffing changes which affect the teaching, it may not be offered. If an optional module will not run, we will advise you after the module selection period when numbers are confirmed, or at the earliest time that the programme team make the decision not to run the module, and help you choose an alternative module.

  1. Overview
  2. Teaching and learning
  3. Assessment and feedback
  1. UK & EU
  2. International
  3. Interviews and portfolio
  4. How to apply
  1. UK & EU
  2. International
  3. Additional costs

Instagram

Follow us on Instagram for upcoming events, student work and degree highlights.

Look Book

Take a look at this years Look Book to see a showcase of our students work.

Gallery

Click the images below to have a look at some great examples of student work.

How can the BA Fashion Communication and Styling support your career?

This degree leads to a diverse range of fashion media roles including stylist, photographer, fashion editor, art director, casting agent, graphic designer, PR consultant and illustrator.

Success stories

Graduates from the fashion courses at Middlesex include internationally known illustrator and art director Richard Gray, menswear designer Martine Rose and Richard Sloan, stylist and art director who has worked with Kylie Minogue and Lily Allen.

Elise Watson

Elise graduated in 2018 and specialised in photography during her studies. Since graduating she has become interested in the subject of gentrification in London and was featured in Hero magazine as the photographer helping to save London’s vibrant South American community from gentrification.

Truths about being a queer person of colour

More recently, graduates Ana Catarina Almeida and Chanel Baker have produced this collaborative film about the realities of being a young black gay man and it was also featured in Dazed.

You will have access to a broad range of resources and facilities, including:

  • Photographic studios
  • Printmaking studios
  • Reprographics
  • Digital design workshops
  • Film studios
  • Materials Room, including archives of magazines, catalogues, ‘zines and dress collection
  • Philip Clarke

    Programme Director, Fashion

    An interdisciplinary visual communication programme, FCSMDX encourages students to explore a broad range of media and promotional tools. Our diagnostic first year enables students to engage with a variety of media and skills; they work on short projects, both independently and in collaboration with their peers, prior to selecting a specialist pathway. During their second year, students opt to focus on Art Direction, Photography & Film or Styling and undertake a six-week internship in a chosen area of the fashion industry.

    We make the most of our industry contacts. In addition to a rich programme of guest lectures, this year has seen us collaborate with Top Man, Rollacoaster, Law, Gap and Man About Town. Our graduates enjoy diverse employment opportunities, both within fashion media and in related fields. Recent graduates have gone on to work as graphic designers, photographers, editorial and celebrity stylists, casting agents, filmmakers and PR consultants. Renewed interest in traditional print media has developed in tandem with the evolution of digital platforms; our students are both encouraged to explore current trends and predict those of the future.

David Poole
Co-Programme Leader, Fashion Communication and Styling

David is a graduate of Fashion Design from the Limerick School of Art and Design, Ireland. David's work is primarily concerned with the space that exists between particulars, in the connectivity between processes of abstraction and the realisation of concepts in visual language. Working professionally across image making, photography, illustration, design and education, but also in education, David has worked collaboratively across disciplines in art, design and education. This is most evident in Slashstroke, a multilateral creative organisation, which brings together creatives from around the world to discuss and produce new work exploring central questions around creativity, process and practice and reaches out directly through public interaction in live events, work shops and exhibitions.

Alex Mein
Co-Programme Leader, Fashion Communication and Styling

Alex graduated from BA Fashion Design with Textiles at Ravensbourne in 2003 before pursuing roles as a freelance textile designer, art director, design consultant and contemporary menswear buyer.

He has recently returned to his primary interest - illustration. His work centres around observation and social documentation, with a focus on people, diversity, stereotypes, identity and personal style. He has established a daily practice of 'drawing from life' - using sketchbooks to record moments in the presence of strangers he observes in public spaces such as trains, nightclubs, streets or markets. He also casts subjects for portraits from social media and his personal network.

In 2018, his illustration clients include brands such as Gap, Nike, Liberty London, Mulberry, Varg PR, Owa Yurika, Koibird, and previously Tesco and Harvey Nichols. He has been commissioned by Solar Magazine, Nylon, the stylists Radcliffe Sciamma and DJ and producer Honey Dijon. In 2018, Alex's work was presented in the group exhibition 'The Sex Show' (Viking Gallery, Margate). His work is collected at https://www.instagram.com/mrmein/

Lucy Fine
Senior Lecturer in Fashion Design Styling Promotion

A graduate of the Royal College of Art, Lucy's MA Menswear collection focused on translating multi-cultural London through design and styling, which is still a fundamental theme of her work. She has worked with, amongst others, Top Man Design, Dexter Wong, and Electronic Sheep. Lucy is co-founder and project manager of Slashstroke, a creative organisation working in art, fashion, design and education. It delivers live interactive workshops and events, educational programs, creative direction and production. Clients include The Victoria and Albert Museum, London College of Fashion, The Sunday Times, Create London and The Barbican. Slashstroke is developing research and educational programs exploring the relationship between communities, educational institutions and creative industries. The Hackney Street Style School is a project launched in association with Middlesex University, Create London and Hackney Council making tangible links between local youths, career paths and education.

Gavin Fernandes
Senior Lecturer in Fashion Communication and Styling

Gavin joined Middlesex University in autumn 2011 and after lecturing part-time at London College of Fashion where over a period of thirteen years saw a selection of his students emerge as graduates to become successful creatives in the fashion communication industries - these include current fashion stylists and editors Anna Treveylan, Anders Sølvesten-Thompson, Jack Borkett and Dan May; fashion PR owner Ella Dror; fashion photographers Matt Irwin, Angelo Pennetta, Sean and Seng, Neil Bedford, Ben Morris, Nadia Lee Cohen and Kasia Wozniak, and photographer/film makers Laurence Ellis and Paul Gore. Gavin's own professional practice is creative fashion direction in which he incorporates both his own fashion styling and photography disciplines to encompass complex and provocative socio-political discussions around themes of cultural identity, religion, feminine empowerment and gender. His photographic narrative "Empire Line" is exhibited at Harewood House, Leeds as part of their 'Victorian Harewood' season which is open until 29 October 2017.

Matt Ryalls
Senior Lecturer in Fashion Communication and Styling

Matt studied Fashion Design at Central St. Martins and has worked as a stylist and Fashion Editor for Arena, Dazed & Confused, Exit, Nylon, POP and The Face magazines. In addition he has collaborated with numerous designers on runway presentations internationally. Matt publishes various ‘zines that explore themes of identity, sexuality and gender that he exhibits internationally. Matt is also the Programme Leader for our Fashion MA.

  • Kerry Francis

    Fashion Communication and Styling BA student

    I really like the diversity the course has offered me. I'd previously specialised in photography and I've been able to continue with this whilst improving my skills in other areas, such as graphics. The chance to take part in a six-week work placement was also a great experience and it allowed me to incorporate the theory I've learned into my practical work.

    After I graduate I plan to stay in London and gain more experience in the industry to figure out what area of fashion I'd like to explore for a career. The guidance offered by my tutors has been a great help in figuring out my pathway post-graduation.

  • Rokas Kamblevicius

    Fashion Communication and Styling BA graduate

    Rokas graduated with a first class honours degree in 2014. His final project involved the production of a menswear lifestyle publication. He completed an MA in Publishing at London College of Communication the following year, while working for the creative agency Hight and Irons. After a stint at Monocle, he has recently taken on the role of project manager at Tank Form, a boutique creative agency launched by Tank magazine.

  • Theo Spencer

    Fashion Communication and Styling BA graduate

    During his time on the FCS programme, Theo chose to specialise as an art director, producing a range of promotional campaigns for both new and established designers. He now works as a casting agent, working both independently and for other agencies (Supa, Wilhemina). His models have featured in a range of high-profile designer campaigns and in magazines such as Dazed and Confused, Wonderland and Esquire. His own image-making was featured in the art publication ‘Unlocked’ produced by Atopos.

Other courses

Fashion Design BA Honours

Start: October 2019, EU/International induction: September 2019

Duration: 3 years full-time

Code: WFH0

Fashion Textiles BA Honours

Start: October 2019, EU/International induction: September 2019

Duration: 3 years full-time

Code: W232

Advertising, Public Relations and Branding BA Honours

Start: October 2019, September 2019: EU/International induction

Duration: 3 years full-time, Usually 5 years part-time

Code: N567

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