This module introduces students to current theory and practice in international marketing and develops their ability to apply cultural concepts to marketing challenges. Students will learn about new cultures in both the developed and emerging world and how to adapt marketing strategies accordingly for business success.
You can find more information about this course in the programme specification. Optional modules are usually available at levels 5 and 6, although optional modules are not offered on every course. Where optional modules are available, you will be asked to make your choice during the previous academic year. If we have insufficient numbers of students interested in an optional module, or there are staffing changes which affect the teaching, it may not be offered. If an optional module will not run, we will advise you after the module selection period when numbers are confirmed, or at the earliest time that the programme team make the decision not to run the module, and help you choose an alternative module.
As well as reading textbooks and academic journals, you will attend lectures, workshops and seminars. You will take part in class discussions, role-play and problem-solving exercises, simulations, case study analyses and online, individual and group exercises.
You can opt to extend the course by a year, and spend the third year doing a 12-month work placement, which we will help you to find. You will produce an assessed report on the organisation you have been working with. The course also includes career planning sessions.
On the two year course you have the option to take a work placement. The primary aim of the placement year is to build on your academic learning by providing you with the opportunity to undertake a period of work experience for which you are paid and will give you the opportunity to apply and further develop work-related knowledge, skills and capabilities, together with the aptitude to learn from experience.
You will be assessed through exams and tests, as well as essays and other written assignments, presentations and case study analyses. Some assessed work will be group work. You will receive regular feedback on your work.
Upon graduation you will be highly sought after by employers due to your understanding of global business operations, your analytical and problem-solving skills and your ability to think logically. You will be well prepared to work in an international firm, in the UK or abroad.
Previous graduates have been successful in a wide range of roles working such organisations as:
International Administration BA student
Start: September 2018
Duration: 3 years full-time, 6 years part-time
Start: January 2019
Duration: 1 year full-time
Start: October 2018
Duration: 1 year full-time