International Tourism Management BSc Honours

This module aims to provide you with an understanding of key economic concepts, theories and skills necessary to evaluate the economic impact of tourism. It will enable you to employ a data-driven approach to the evaluation of resources and opportunities in tourism as tourism professionals. The fieldwork will introduce basic research skills and allow you to link theory to practice.

This module aims to provide students with space to explore the social context of tourism and to learn to think as social scientists. That entails developing their skills in reading, critical thinking, and in written and verbal communication. We start with where students find themselves, and by encouraging them to work in ever widening circles we hope that they will discover the complexity of what appear to be relatively simple issues.

This module is designed to provide students with an overview of key marketing concepts and techniques, as they apply in a variety of organisations and in both conventional and online environments. Students will develop knowledge and understanding of the core role of marketing in determining the growth potential of an enterprise, including the value of the marketing mix in ensuring successful marketing implementation and the significance of external and internal operating environments for marketing practice.

The module aims to provide an introduction to the key sectors that are integral to the tourism business, whilst exploring the dynamic relationships between them. It also acquaints the students with significant stakeholders at both organisational and industry levels. Through creating an awareness of relevant industry trends and happenings, the module provides an overview of the opportunities and challenges, along with focus on vital skills and competencies needed by students starting a career in the tourism industry.

This module aims to examine theories and practices of tourism management. It analyses critically the challenges faced by the tourism industry in the context of contemporary management functions and tourist/visitor behaviour which is a fundamental part of the module content. This module also assists students in developing professional and entrepreneurial skills in this dynamic industry such as creativity, communication, problem-solving, teamwork, project management, research and logical reasoning through planning and developing a bespoke tour itinerary guided by consumer behaviour theories

This module aims to develop critical awareness of a range of quantitative and qualitative research methodologies and techniques relevant to academic investigation of tourism industry issues. It will also develop students’ ability to relate theory to real-world case study material, making clear the links between theory, method and data. Specific attention will be paid to exploration of key research methods and techniques and their applicability to a range of tourism-related research contexts. Changes in approach, especially the rise of qualitative approaches and techniques, will be considered. The module will also seek to promote students’ ability to think critically– or critique –existing research.

This module aims to develop abilities of students to independently conduct theoretically informed, ethically-rigorous primary data collection in a mature, international tourism destination. Students will be challenged to systematically analyse the datasets that derive from these collection processes, and to synthesise such findings with relevant secondary source material. Furthermore, students will need to  clearly communicate the findings generated via the above processes by way of a creative group presentation, and a written experiential learning narrative (ELN) that conforms to professional, academic standards.

This module is a group-based consultancy project that aims to offer students a valuable opportunity to engage in a live brief commissioned by an external client and to investigate real-world challenges faced by the client. Based on the research findings, students will work in partnership with the module leader, who also acts as the project leader and the mentor providing support and guidance, to co-create solutions to improving the ways the client communicates and interacts with its customers and the public.

This module aims to generate critically-informed understanding of the relationships between the tourism industry and key public passenger transport modes (including aviation, rail, coach and bus systems). The current standing of these modes -in terms of public–private relations, industry funding and management arrangements, and demand trends - will be situated within their recent historical context. The module will also directly address sustainability issues, and afford a strong focus to practical considerations relevant to securing employment in these sectors.

The module aims to provide students with an understanding of tourism enterprise and the significance of the small businesses, which dominate the tourism sector. Enterprise-related concepts such as entrepreneurship, innovation and creativity will be analysed. Revenue management theory and practice as well as the impact it has on tourism and hospitality businesses and customers is also a major component of  this  module. Students will gain the knowledge and skills required to make appropriate management decisions for sustainable financial success.

The module builds on ‘The International Tourism Industry and Employability’ module in the first year to further develop the understanding of the significant aspects of the tourism business. It aims to familiarise students with key theoretical concepts, evaluate them and apply them in practice. Through identifying trends in the global tourism industry, the module also seeks to create awareness of major developments, opportunities and challenges in the global tourism business.

Through the study of a wide range of case studies from diverse geographical environments this module aims to provide a broad critical understanding of the opportunities and constraints involved in developing more responsible and sustainable forms of tourism. Alternative strategies for improving tourism sustainability will be examined. A key consideration is how to achieve the balance between the environmental, social and economic aspects of tourism.

The module aims to enable students with little or no previous knowledge of these languages to acquire basic language skills (speaking, listening, reading and writing) so as to be able to communicate at a basic level on everyday situations.

This module examines the shift in the last decades in the world economy that has given rise to the emerging economies (China and Latin America) phenomenon, and how the contexts it generates, impact businesses and tourism in them. Furthermore, the module examines the thriving relationship between China and Latin America that has been developing for the last decades and analyses the mutual impact for businesses and tourism on both sides.

The primary aim of these work experience modules is to provide you with flexibility to undertake a period of work experience without having to take an extra year of study. This is achieved by integrating your learning at work with your studies. You will attain a sandwich degree within three rather than four years. In the first year of study you will be required to record and reflect upon your learning at work and in the second year to reflect on how you have developed and built on your learning from the previous year as well as complete a report on the organisation you worked for. The modules will therefore support you to reflect on your own development, integrate theory and practice, develop your commercial awareness and thus enhance your personal and professional development.

This module aims to develop students’ understanding of theories and business practice concerning building strong brands in travel and tourism. Students will learn how certain content in social media managed to engaged with target audiences and viewers in a compelling way and achieved branding agendas simultaneously, and even went viral online. The module not only promotes creative thinking and problem solving skills but also develops students’ abilities to create branding solutions and a coherent plan in selected social media platforms.

This module examines some of the contemporary issues facing tourism through a global to local framework. The module aims to provide a critical awareness and understanding of alternative policy and planning approaches and the institutions involved in formulating policy responses. Case studies are used to explore the potential and limitations of different theoretical approaches.

The module aims to develop a critical understanding of customer service management as a key component of organisational culture and business strategy. Theories and models used to shape the financial analysis, application and design of customer service will be explored. Students will gain practical and theoretical insight into the implementation, communication, management and measurement of customer service. Consumer and market research theories and models to support customer relationship building will be examined and evaluated as will ways to promote customer service internally and externally.

This module aims to develop a critical understanding of the scope and current trends in the global hospitality industry including corporate profiles of key players. Leadership and management theory and models will be explained and analysed in the context of hotel, restaurant and management services. This module will also examine operational management models relevant to hotels, including rooms division and food and beverage management, and to restaurants and managed services.

This module aims to develop an understanding of event planning, management and operations in all types and scales of events. Its focus is mainly on the practical considerations of running an event. Throughout this module students will develop their own event concept and implementation plan including: event concept, theme and design, venue selection, project management, event marketing, staging and logistics, human resource and financial management, risk management, health and safety and the legal context and lastly evaluation of events.

The aim of this module is to develop a critical understanding of the events sector, the impacts and legacy of events. Students will be introduced to a range of corporate, sporting, arts and cultural events and festivals, including community, hallmark and mega events. This module will also cover different perspectives on events classification, origins, current and future trends. The motivations and roles of the private, public and third sectors in the development and execution of events will also be discussed and analysed.

This module aims to introduce students to the extent and variety of city tourism, to assess its impacts in different types of cities and to examine pertinent contemporary issues that have emerged around its expansion, such as gentrification, commodification, socio-spatial divisions and regeneration. The module places urban tourism in the context of changes in the economy, in politics and in leisure in order to critically assess its impacts on its stakeholders, and evaluate its potential and the pitfalls.

This module aims to provide a critical examination and evaluation of the unique dynamics of heritage and tourism development from both social sciences and management perspectives. It thus attempts to integrate a rich diversity of academic discussions and industry practices in heritage and tourism studies. Students are expected to consolidate key theoretical frameworks surrounding heritage in tourism contexts and engage with contemporary practices of heritage tourism development at both global and local levels.

This module aims to introduce the concept of supply chain management and related theories. The module seeks to provide  students with the knowledge and tools necessary to critically analyse the Tourism, Hospitality and Aviation Industry Sectors with regard to current industry practices. Students are also able to view tourism products as a value-added chain of different service components and identify ways to effectively manage the interrelated tourism business operations to better meet customer needs and accomplish business goals.

The module aims to enable students with little or no previous knowledge of these languages to acquire basic language skills (speaking, listening, reading and writing) so as to be able to communicate at a basic level on everyday situations.

This module aims to provide students with the opportunity to undertake an individual investigation in a chosen area of interest in the field of tourism or hospitality. It aims to encourage students to take responsibility for their own learning by conducting an in-depth study using either primary or secondary data and drawing appropriate conclusions from it.

The primary aim of these work experience modules is to provide you with flexibility to undertake a period of work experience without having to take an extra year of study. This is achieved by integrating your learning at work with your studies. You will attain a sandwich degree within three rather than four years.

The module aims to provide students with to social media and viral marketing and further develop knowledge and skills on the subject from both a theoretical and practical perspective. Theories and drivers of social media and viral marketing in today's marketing landscape will be outlined in addition to how social media and viral marketing facilitates and changes the behaviours of consumers in the marketplace. In preparation for future employment within the field of digital marketing, the module will discuss social media and viral marketing from a strategic perspective as well as focus on implementation, tactics and measurements.

The primary aim of the work placement module is to provide students with the opportunity to undertake a period of work experience (minimum of 30 days) from which they learn about, business in general, and the organisation and the sector within which it operates as well as the key drivers of business success. The work placement will provide an insight into the world of work and appropriate conduct at work. The module will therefore facilitate students in the process of becoming and staying employable through assertiveness, continuing development and reflection on both their development and the link between theory and practice.

• understanding of the process involved in systematic marketing analysis and strategic planning
• the important role e-Marketing played in strategic planning and how it integrates with offline marketing
• a series of critical issues in hospitality and tourism marketing.