International Tourism Management BSc Honours | Middlesex University London
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International Tourism Management BSc Honours

Learn about the course below
Code
N88I
Start
September 2019
Duration
3 years full-time
6 years part-time
Attendance
Full-time
Part-time
Fees
£9,250 (UK/EU) *
£13,000 (INT) *
Course leader
Victoria Waligo

International Tourism is a thriving industry and is one of the world’s largest and most dynamic economic sectors. Tourism remains a leading provider of employment opportunities in a wide variety of settings within and beyond the industry

Why study BSc International Tourism Management at Middlesex?

This degree explores key aspects of modern tourism and their relevance to sustainable economic development and civil society, equipping you with the knowledge and skills needed to advance in a career in the tourism sector. This course is recognised by the Tourism Management Institute under their scheme for Course in Higher Education and is structured to offer you the flexibility to follow a preferred career path through optional modules, as well as taking part in practice based learning opportunities. Developing employability skills is central to the course and essential for a wide range of roles in travel and tourism management, events, hospitality ,airlines, destination management and many more.

Being based in London means you engage with one of the world's top tourist destinations, while the EU Erasmus programme offers students the chance to take a one year study abroad option at one of our partner universities in Europe and the USA in your second year. You can also take a paid, year long, industry work placement during year three, either in UK or abroad, and add a language, Spanish or Mandarin, to your course for free.

Course highlights

  • Every year you will take part in a range of UK field trips, while in year two you will have a week-long visit to an international exciting tourist destination. International field trip destinations have included Spain and Greece, and the majority of the cost is included in your tuition fees
  • There are opportunities to take part in study abroad at part of the EU Erasmus programme in year two (a fee contribution may be required) and also to do a work placement in the UK or abroad in year three (without accruing additional fees)
  • You will have the opportunity to plan your career path with the support of a designated team and to engage in industry networking activities such as career fairs
  • This course is recognised by the Tourism Management Institute under their scheme for Course in Higher Education
  • You will receive high levels of tutor support from our international staff team who are actively engaged in research that informs high quality learning and awareness of opportunities to contribute to society globally

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What will you study on the BSc International Tourism Management?

In the area of tourism management you will learn to critically evaluate the tourism sector business environment, including tourists and the places they visit. international tourism and global sustainable development will enable you assess the contribution and impacts of tourism on society, while tourism policy, planning and marketing will give you an understanding of the application of innovative ideas to the development of tourism for the future

What will you gain?

The course will provide you with highly relevant and key business management skills, including problem solving, team-working/interpersonal skills, leadership and time management. You will also gain essential communication and decision making experience for a dynamic and fast-paced international environment, including the ability to forecast and evaluate the impact of tourism development in specific contexts. Planning and marketing skills such as data analysis, critical thinking and innovation are also core to the course, as well as knowledge of the latest digital technology and software available for business.

Modules

* module details subject to validation *

  • Year 1

    • Opportunities and resources in tourism (30 credits) - Compulsory

      This module aims to provide you with an understanding of key economic concepts, theories and skills necessary to evaluate the economic impact of tourism. It will enable you to employ a data-driven approach to the evaluation of resources and opportunities in tourism as tourism professionals. The fieldwork will introduce basic research skills and allow you to link theory to practice.

    • Tourism and society (30 credits) - Compulsory

      This module aims to provide students with space to explore the social context of tourism and to learn to think as social scientists. That entails developing their skills in reading, critical thinking, and in written and verbal communication. We start with where students find themselves, and by encouraging them to work in ever widening circles we hope that they will discover the complexity of what appear to be relatively simple issues.

    • Marketing theory and practice (30 credits) - Compulsory

      This module is designed to provide students with an overview of key marketing concepts and techniques, as they apply in a variety of organisations and in both conventional and online environments. Students will develop knowledge and understanding of the core role of marketing in determining the growth potential of an enterprise, including the value of the marketing mix in ensuring successful marketing implementation and the significance of external and internal operating environments for marketing practice.

    • The international tourism industry and employability (30 credits) - Compulsory

      The module aims to provide an introduction to the key sectors that are integral to the tourism business, whilst exploring the dynamic relationships between them. It also acquaints the students with significant stakeholders at both organisational and industry levels. Through creating an awareness of relevant industry trends and happenings, the module provides an overview of the opportunities and challenges, along with focus on vital skills and competencies needed by students starting a career in the tourism industry.

  • Year 2

    • Contemporary tourism management (30 credits) - Compulsory

      This module aims to examine theories and practices of tourism management. It analyses critically the challenges faced by the tourism industry in the context of contemporary management functions and tourist/visitor behaviour which is a fundamental part of the module content. This module also assists students in developing professional and entrepreneurial skills in this dynamic industry such as creativity, communication, problem-solving, teamwork, project management, research and logical reasoning through planning and developing a bespoke tour itinerary guided by consumer behaviour theories

    • Researching people and places (15 credits) - Compulsory

      This module aims to develop critical awareness of a range of quantitative and qualitative research methodologies and techniques relevant to academic investigation of tourism industry issues. It will also develop students’ ability to relate theory to real-world case study material, making clear the links between theory, method and data. Specific attention will be paid to exploration of key research methods and techniques and their applicability to a range of tourism-related research contexts. Changes in approach, especially the rise of qualitative approaches and techniques, will be considered. The module will also seek to promote students’ ability to think critically– or critique –existing research.

    • Experiential learning overseas (15 credits) - Compulsory

      This module aims to develop abilities of students to independently conduct theoretically informed, ethically-rigorous primary data collection in a mature, international tourism destination. Students will be challenged to systematically analyse the datasets that derive from these collection processes, and to synthesise such findings with relevant secondary source material. Furthermore, students will need to  clearly communicate the findings generated via the above processes by way of a creative group presentation, and a written experiential learning narrative (ELN) that conforms to professional, academic standards.

    • Consulting project in tourism (15 credits) - Optional

      This module is a group-based consultancy project that aims to offer students a valuable opportunity to engage in a live brief commissioned by an external client and to investigate real-world challenges faced by the client. Based on the research findings, students will work in partnership with the module leader, who also acts as the project leader and the mentor providing support and guidance, to co-create solutions to improving the ways the client communicates and interacts with its customers and the public.

    • Aviation and passenger transport management (15 credits) - Optional

      This module aims to generate critically-informed understanding of the relationships between the tourism industry and key public passenger transport modes (including aviation, rail, coach and bus systems). The current standing of these modes -in terms of public–private relations, industry funding and management arrangements, and demand trends - will be situated within their recent historical context. The module will also directly address sustainability issues, and afford a strong focus to practical considerations relevant to securing employment in these sectors.

    • Tourism enterprise and revenue management (15 credits)- Optional

      The module aims to provide students with an understanding of tourism enterprise and the significance of the small businesses, which dominate the tourism sector. Enterprise-related concepts such as entrepreneurship, innovation and creativity will be analysed. Revenue management theory and practice as well as the impact it has on tourism and hospitality businesses and customers is also a major component of  this  module. Students will gain the knowledge and skills required to make appropriate management decisions for sustainable financial success.

    • Tourism business (15 credits) - Optional

      The module builds on ‘The International Tourism Industry and Employability’ module in the first year to further develop the understanding of the significant aspects of the tourism business. It aims to familiarise students with key theoretical concepts, evaluate them and apply them in practice. Through identifying trends in the global tourism industry, the module also seeks to create awareness of major developments, opportunities and challenges in the global tourism business.

    • Responsible tourism management (15 credits) - Optional

      Through the study of a wide range of case studies from diverse geographical environments this module aims to provide a broad critical understanding of the opportunities and constraints involved in developing more responsible and sustainable forms of tourism. Alternative strategies for improving tourism sustainability will be examined. A key consideration is how to achieve the balance between the environmental, social and economic aspects of tourism.

    • Tourism languages (15 credits) - Optional

      The module aims to enable students with little or no previous knowledge of these languages to acquire basic language skills (speaking, listening, reading and writing) so as to be able to communicate at a basic level on everyday situations.

    • Emerging markets: China and Latin America (15 credits) - Optional

      This module examines the shift in the last decades in the world economy that has given rise to the emerging economies (China and Latin America) phenomenon, and how the contexts it generates, impact businesses and tourism in them. Furthermore, the module examines the thriving relationship between China and Latin America that has been developing for the last decades and analyses the mutual impact for businesses and tourism on both sides.

    • Developing employability through work placement (60 credits) - Optional

      The primary aim of these work experience modules is to provide you with flexibility to undertake a period of work experience without having to take an extra year of study. This is achieved by integrating your learning at work with your studies. You will attain a sandwich degree within three rather than four years. In the first year of study you will be required to record and reflect upon your learning at work and in the second year to reflect on how you have developed and built on your learning from the previous year as well as complete a report on the organisation you worked for. The modules will therefore support you to reflect on your own development, integrate theory and practice, develop your commercial awareness and thus enhance your personal and professional development.

  • Year 3

    • Creative branding in tourism (30 credits) - Compulsory

      This module aims to develop students’ understanding of theories and business practice concerning building strong brands in travel and tourism. Students will learn how certain content in social media managed to engaged with target audiences and viewers in a compelling way and achieved branding agendas simultaneously, and even went viral online. The module not only promotes creative thinking and problem solving skills but also develops students’ abilities to create branding solutions and a coherent plan in selected social media platforms.

    • Tourism policy -making (30 credits) - Compulsory

      This module examines some of the contemporary issues facing tourism through a global to local framework. The module aims to provide a critical awareness and understanding of alternative policy and planning approaches and the institutions involved in formulating policy responses. Case studies are used to explore the potential and limitations of different theoretical approaches.

    • Customer service management in tourism and hospitality (15 credits) - Optional

      The module aims to develop a critical understanding of customer service management as a key component of organisational culture and business strategy. Theories and models used to shape the financial analysis, application and design of customer service will be explored. Students will gain practical and theoretical insight into the implementation, communication, management and measurement of customer service. Consumer and market research theories and models to support customer relationship building will be examined and evaluated as will ways to promote customer service internally and externally.

    • Hospitality business management (15 credits) - Optional

      This module aims to develop a critical understanding of the scope and current trends in the global hospitality industry including corporate profiles of key players. Leadership and management theory and models will be explained and analysed in the context of hotel, restaurant and management services. This module will also examine operational management models relevant to hotels, including rooms division and food and beverage management, and to restaurants and managed services.

    • Event planning and management (15 credits) - Optional

      This module aims to develop an understanding of event planning, management and operations in all types and scales of events. Its focus is mainly on the practical considerations of running an event. Throughout this module students will develop their own event concept and implementation plan including: event concept, theme and design, venue selection, project management, event marketing, staging and logistics, human resource and financial management, risk management, health and safety and the legal context and lastly evaluation of events.

    • Event sector (15 credits) - Optional

      The aim of this module is to develop a critical understanding of the events sector, the impacts and legacy of events. Students will be introduced to a range of corporate, sporting, arts and cultural events and festivals, including community, hallmark and mega events. This module will also cover different perspectives on events classification, origins, current and future trends. The motivations and roles of the private, public and third sectors in the development and execution of events will also be discussed and analysed.

    • Tourism in cities (15 credits) - Optional

      This module aims to introduce students to the extent and variety of city tourism, to assess its impacts in different types of cities and to examine pertinent contemporary issues that have emerged around its expansion, such as gentrification, commodification, socio-spatial divisions and regeneration. The module places urban tourism in the context of changes in the economy, in politics and in leisure in order to critically assess its impacts on its stakeholders, and evaluate its potential and the pitfalls.

    • Heritage Tourism (15 credits) - Optional

      This module aims to provide a critical examination and evaluation of the unique dynamics of heritage and tourism development from both social sciences and management perspectives. It thus attempts to integrate a rich diversity of academic discussions and industry practices in heritage and tourism studies. Students are expected to consolidate key theoretical frameworks surrounding heritage in tourism contexts and engage with contemporary practices of heritage tourism development at both global and local levels.

    • Tourism supply chain and sector analysis (15 credits) - Optional

      This module aims to introduce the concept of supply chain management and related theories. The module seeks to provide  students with the knowledge and tools necessary to critically analyse the Tourism, Hospitality and Aviation Industry Sectors with regard to current industry practices. Students are also able to view tourism products as a value-added chain of different service components and identify ways to effectively manage the interrelated tourism business operations to better meet customer needs and accomplish business goals.

    • Tourism languages (15 credits) - Optional

      The module aims to enable students with little or no previous knowledge of these languages to acquire basic language skills (speaking, listening, reading and writing) so as to be able to communicate at a basic level on everyday situations.

    • Dissertation- final year project (30 credits) - Optional

      This module aims to provide students with the opportunity to undertake an individual investigation in a chosen area of interest in the field of tourism or hospitality. It aims to encourage students to take responsibility for their own learning by conducting an in-depth study using either primary or secondary data and drawing appropriate conclusions from it.

    • Work placement project (30 credits) - Optional

      The primary aim of the work placement module is to provide students with the opportunity to undertake a period of work experience (minimum of 30 days) from which they learn about, business in general, and the organisation and the sector within which it operates as well as the key drivers of business success. The work placement will provide an insight into the world of work and appropriate conduct at work. The module will therefore facilitate students in the process of becoming and staying employable through assertiveness, continuing development and reflection on both their development and the link between theory and practice.

    • Social media and viral marketing (15 credits) - Optional

      The module aims to provide students with to social media and viral marketing and further develop knowledge and skills on the subject from both a theoretical and practical perspective. Theories and drivers of social media and viral marketing in today's marketing landscape will be outlined in addition to how social media and viral marketing facilitates and changes the behaviours of consumers in the marketplace. In preparation for future employment within the field of digital marketing, the module will discuss social media and viral marketing from a strategic perspective as well as focus on implementation, tactics and measurements.

  • September 2018 entry – Year 2 entry only - BA International Tourism Management

    • Year 2 modules

      International Tourism Management (30 credits) - Compulsory

      This module aims to examine and analyse the theories and practices of tourism management. It explores the functions of management within the context of the tourism industry and examines management issues involved in different sectors of the tourism business. This module also aims to assist you in developing your professional skills and entrepreneurial skills in this dynamic industry such as creativity, communication, problem-solving, teamwork, project management, research and logical reasoning skills through planning and developing a day-tour itinerary.

      Researching people and places (30 credits) - Compulsory

      This module aims to develop your critical awareness of the range of appropriate quantitative and qualitative research methodologies available, and the underlying philosophical and ethical principles of research in the context of tourism. You will also develop your ability to relate theoretical material to real world case study material making clear the links between theory, method and data and in addition the module will develop your key employability skills.

      The Tourist (30 credits) - Compulsory

      This module has two aims. Firstly, to provide you with the knowledge and understanding of key mainstream marketing and tourism specific consumer behaviour theories and models. Secondly, to develop your skills in researching and analysing tourist behaviour. Tourist behaviour and decision making before and during tourist trips will be explored including but not confined to: visitor attractions; events; weekend breaks; mass tourism; and specialist holidays. You will be encouraged to look at different types of tourists.

      Business Environment (30 credits) - Optional

      In this module you will begin to acquire the knowledge and skills typically required for more advanced study of businesses and in managerial decision-making. You will learn to analyse business environments and handle information using techniques, models and frameworks that will also start to build higher level employability skills.

      Consumer Behaviour (30 credits) - Optional

      The aim of this module is to enable you to learn factors that influence consumer behaviour - how we buy, what we buy, why we buy. Relevant theories of consumer behaviour will be explored and critiqued in order to explain these behaviours.

      Human Resource Management in a Global Context (30 credits) - Optional

      This module builds upon knowledge gained in previous modules on the business environment and the general management functions operating within organisation. You will develop an understanding of the international context of dealing with people issues in organisations.

      Learning from Part-Time Work (30 credits) - Optional

      This module will enable those currently in part-time employment to employ theories of learning and personal development in order to review and articulate their learning in the context of their workplace. It will also facilitate you in exploring, analysing and commenting on your organisation in the light of theoretical perspectives within your subject of study, the organisation's relationship to the external environment and recognise and articulate the interdependence of theory and practice. The module provides a bridge between academic study and full-time employment by focusing on the significance and relevance of your part-time work experience. It aims to enhance your prospects of employment following the completion of this degree.

      Operations Management (30 credits) - Optional

      This module aims to broaden and expand your knowledge of the concepts and techniques required for the design, operation and control of business processes. Cases and practical exercises are relevant to a variety of commercial, manufacturing and service organisations. The module builds on the IT and quantitative skills developed in Year 1.

    • Year 3 modules

      Hospitality and Tourism Marketing (30 credits) - Compulsory

      This module aims to facilitate you in applying generic principles of marketing management to the tourism industry, with a particular focus on distinguishing characteristics of hospitality and tourism products. This module centres on three themes:

      • understanding of the process involved in systematic marketing analysis and strategic planning
      • the important role e-Marketing played in strategic planning and how it integrates with offline marketing
      • a series of critical issues in hospitality and tourism marketing.

      Policy and Planning in Tourism (30 credits) - Compulsory

      This module examines some of the contemporary issues facing tourism through a global to local framework. The module aims to provide a critical awareness and understanding of alternative policy and planning approaches and the institutions involved in formulating policy responses. Case studies are used to explore the potential and limitations of different theoretical approaches.

      Consulting in Organisations (30 credits) - Optional

      The module builds on learning from prior modules and provides you with a theoretical introduction to consulting and the idea of the learning organisation. The module then provides an opportunity to apply theoretical knowledge to organisation practice by working in small teams on a real time consultancy project which takes place in a variety of public, private and voluntary sector organisations. It gives you the responsibility of approaching and pitching to potential clients, managing yourself, your time, your team relationships and your relationships with external clients, to achieve outcomes that make a real difference to the organisation. The module provides a bridge between academic study and full-time employment by focusing on the significance and relevance of your consultancy experience. It aims to enhance your prospects of employment following the completion of this degree.

      Cultural and Heritage Tourism (30 credits) - Optional

      This module aims to develop a critical understanding of the debates surrounding the growth of cultural and heritage tourism in contemporary societies. This module analyses and evaluates both global and local perspectives and approaches in theorising and managing cultural and heritage tourism. In order to synthesise both social science based and management driven discourses on culture, heritage and tourism, the professional practices of cultural and heritage tourism in both developed and developing countries will be incorporated.

      Events Management (30 credits) - Optional

      The module aims to develop a critical understanding of the events industry, the impacts and legacy of events and event strategy, planning and management. You will be introduced to a range of corporate, sporting and arts and cultural events and festivals, from community festivals to hallmark and mega events and different academic perspectives on their classification. You will also explore their origins, current and future trends so that you develop a depth of knowledge of the event industry and analyse the impacts, sustainability and legacy of events. Taking a case study approach, the motivations and roles of the private, public and third sectors in the development and execution of events will also be discussed and analysed. The third theme in the module, the strategy, planning and management of events will be explored in Term 2 at the end of which you will develop an event strategy and implementation plan.

      Global Supply Chain Management (30 credits) - Optional

      This module aims to present the international nature of business supply chains and how companies are working in a global marketplace. You will develop an understanding of how companies develop and manage their global supply chains through certain management techniques. You will use theories to evaluate the choices given by organisations and link them to management of these international networks.

      Independent Tourism Project Dissertation (30 credits) - Optional

      The module aims to provide the opportunity for you to undertake an individual investigation in a chosen area of interest in the field of tourism. It aims to encourage you to take responsibility for your own learning through conducting an in-depth study and demonstrate your abilities to select and appropriately use a wide range of sources to analyse, challenge and critically evaluate the views received. It also intends to facilitate you to acquire and demonstrate the acquisition of a range of research skills being applied to the approved topic.

      International Marketing (30 credits) - Optional

      This module provides you with a thorough understanding of the nature of the international market place and the complex and challenging forces that shape the current international business environment and highlights future trends. You will learn how to critically assess the implications of such forces and trends for marketing strategy and decision making when organisations operate across borders. You will also develop international marketing decision-making skills and know-how that will assist you in pursuing a career in international marketing or business.

      Managing Sustainable Tourism (30 credits) - Optional

      Through the study of a wide range of case studies from diverse geographical environments this module aims to provide a broad critical understanding of the opportunities and constraints involved in achieving the balance between the environmental, social and economic aspects of tourism that is needed to achieve sustainable tourism. In addition, you will explore the role of sustainable tourism in the context of sustainable development.

      Strategic Management in a Hospitality Environment (30 credits) - Optional

      This module builds upon your knowledge of the business of the Hospitality Industry from both theoretical and practical experiences. The aim is to familiarise yourself with research and practice in the field of Strategic Management, Organisational behaviour, Human Resource Management, Work Psychology, Entrepreneurship, Business Strategy in light of current affairs, technology, culture and globalisation to develop an ability to apply decision-making theories to hospitality operations whilst appreciating the difficulties and consequences of making changes within an organisation.

      The Service Encounter (30 credits) - Optional

      This module builds upon knowledge and skills gained about general business functions and their impact on work. It explores, in more depth and on a critical basis, the interrelationship of the workplace and individuals in the organisation of services. It looks at contemporary issues unique to the organisation of work within services, including management approaches to control, the interaction between customer and service provider at the point of delivery and the role of aesthetics in service provision.

      Work Internship (30 credits) - Optional

      The primary aim of the internship module is to provide you with the opportunity to undertake a period of work experience for a minimum of 30 days . This will facilitate you to gain an insight into the world of work and appropriate conduct at work, and the process of becoming and staying employable through assertiveness, continuing development and reflection on both your development and the link between theory and practice. You will also develop an understanding of the organisation, sector and the environment in which it operates.

  • September 2018 entry – Year 3 entry only - BA International Tourism Management

    • Year 3 modules

      Hospitality and Tourism Marketing (30 credits) - Compulsory

      This module aims to facilitate you in applying generic principles of marketing management to the tourism industry, with a particular focus on distinguishing characteristics of hospitality and tourism products. This module centres on three themes:

      • understanding of the process involved in systematic marketing analysis and strategic planning
      • the important role e-Marketing played in strategic planning and how it integrates with offline marketing
      • a series of critical issues in hospitality and tourism marketing.

      Policy and Planning in Tourism (30 credits) - Compulsory

      This module examines some of the contemporary issues facing tourism through a global to local framework. The module aims to provide a critical awareness and understanding of alternative policy and planning approaches and the institutions involved in formulating policy responses. Case studies are used to explore the potential and limitations of different theoretical approaches.

      Consulting in Organisations (30 credits) - Optional

      The module builds on learning from prior modules and provides you with a theoretical introduction to consulting and the idea of the learning organisation. The module then provides an opportunity to apply theoretical knowledge to organisation practice by working in small teams on a real time consultancy project which takes place in a variety of public, private and voluntary sector organisations. It gives you the responsibility of approaching and pitching to potential clients, managing yourself, your time, your team relationships and your relationships with external clients, to achieve outcomes that make a real difference to the organisation. The module provides a bridge between academic study and full-time employment by focusing on the significance and relevance of your consultancy experience. It aims to enhance your prospects of employment following the completion of this degree.

      Cultural and Heritage Tourism (30 credits) - Optional

      This module aims to develop a critical understanding of the debates surrounding the growth of cultural and heritage tourism in contemporary societies. This module analyses and evaluates both global and local perspectives and approaches in theorising and managing cultural and heritage tourism. In order to synthesise both social science based and management driven discourses on culture, heritage and tourism, the professional practices of cultural and heritage tourism in both developed and developing countries will be incorporated.

      Events Management (30 credits) - Optional

      The module aims to develop a critical understanding of the events industry, the impacts and legacy of events and event strategy, planning and management. You will be introduced to a range of corporate, sporting and arts and cultural events and festivals, from community festivals to hallmark and mega events and different academic perspectives on their classification. You will also explore their origins, current and future trends so that you develop a depth of knowledge of the event industry and analyse the impacts, sustainability and legacy of events. Taking a case study approach, the motivations and roles of the private, public and third sectors in the development and execution of events will also be discussed and analysed. The third theme in the module, the strategy, planning and management of events will be explored in Term 2 at the end of which you will develop an event strategy and implementation plan.

      Global Supply Chain Management (30 credits) - Optional

      This module aims to present the international nature of business supply chains and how companies are working in a global marketplace. You will develop an understanding of how companies develop and manage their global supply chains through certain management techniques. You will use theories to evaluate the choices given by organisations and link them to management of these international networks.

      Independent Tourism Project Dissertation (30 credits) - Optional

      The module aims to provide the opportunity for you to undertake an individual investigation in a chosen area of interest in the field of tourism. It aims to encourage you to take responsibility for your own learning through conducting an in-depth study and demonstrate your abilities to select and appropriately use a wide range of sources to analyse, challenge and critically evaluate the views received. It also intends to facilitate you to acquire and demonstrate the acquisition of a range of research skills being applied to the approved topic.

      International Marketing (30 credits) - Optional

      This module provides you with a thorough understanding of the nature of the international market place and the complex and challenging forces that shape the current international business environment and highlights future trends. You will learn how to critically assess the implications of such forces and trends for marketing strategy and decision making when organisations operate across borders. You will also develop international marketing decision-making skills and know-how that will assist you in pursuing a career in international marketing or business.

      Managing Sustainable Tourism (30 credits) - Optional

      Through the study of a wide range of case studies from diverse geographical environments this module aims to provide a broad critical understanding of the opportunities and constraints involved in achieving the balance between the environmental, social and economic aspects of tourism that is needed to achieve sustainable tourism. In addition, you will explore the role of sustainable tourism in the context of sustainable development.

      Strategic Management in a Hospitality Environment (30 credits) - Optional

      This module builds upon your knowledge of the business of the Hospitality Industry from both theoretical and practical experiences. The aim is to familiarise yourself with research and practice in the field of Strategic Management, Organisational behaviour, Human Resource Management, Work Psychology, Entrepreneurship, Business Strategy in light of current affairs, technology, culture and globalisation to develop an ability to apply decision-making theories to hospitality operations whilst appreciating the difficulties and consequences of making changes within an organisation.

      The Service Encounter (30 credits) - Optional

      This module builds upon knowledge and skills gained about general business functions and their impact on work. It explores, in more depth and on a critical basis, the interrelationship of the workplace and individuals in the organisation of services. It looks at contemporary issues unique to the organisation of work within services, including management approaches to control, the interaction between customer and service provider at the point of delivery and the role of aesthetics in service provision.

      Work Internship (30 credits) - Optional

      The primary aim of the internship module is to provide you with the opportunity to undertake a period of work experience for a minimum of 30 days . This will facilitate you to gain an insight into the world of work and appropriate conduct at work, and the process of becoming and staying employable through assertiveness, continuing development and reflection on both your development and the link between theory and practice. You will also develop an understanding of the organisation, sector and the environment in which it operates.

You can find more information about this course in the programme specification. Optional modules are usually available at levels 5 and 6, although optional modules are not offered on every course. Where optional modules are available, you will be asked to make your choice during the previous academic year. If we have insufficient numbers of students interested in an optional module, or there are staffing changes which affect the teaching, it may not be offered. If an optional module will not run, we will advise you after the module selection period when numbers are confirmed, or at the earliest time that the programme team make the decision not to run the module, and help you choose an alternative module.

  1. Overview
  2. Teaching and learning
  3. Assessment and feedback
  1. UK & EU
  2. International
  3. How to apply
  1. UK & EU
  2. International
  3. Additional costs

Since 2013, groups of students from the BSc International Tourism Management programmes have been engaging in real projects commissioned by external clients and making real impacts on improving the ways business communicates and interacts with society. Under the leadership of the module leader Dr Kailin Wu, students earn a title as a Market Research Analyst on their CVs as the rewards of their active engagement in the projects.

Here are some key images from the latest of this project:

How can the BSc International Tourism Management support your career?

There is an exciting diversity of tourism careers across the private, public and voluntary sectors, with roles for graduates within the tourism sector including;

  • Business Development Officers
  • Customer Service Agents
  • Graduate Trainee Managers
  • HR Executives
  • Marketing Executives
  • Project Managers
  • Travel Consultants

International Tourism graduates have gone on to work in areas including local authorities, tourist boards, airlines, airports, travel agencies, hotels, museums, heritage centres, sports, meeting and event companies. Some of the companies our graduates have been employed by include City of London Corporation, Etihad, Eurostar, Marriott, Radisson Blu Edwardian, Thomas Cook, Travel Republic and Virgin Holidays. A number of graduates also go on to do further study for a Master’s Degree or PhD qualification.

Dr Victoria Waligo
Programme Leader

As Programme Leader,Victoria is involved in supporting students with various aspects of their studies while undertaking this course to ensure the best possible outcome. She is also engaged with teaching and research in the areas of tourism management, sustainability, stakeholder engagement and entrepreneurship. Her publications can be found in the journals of Tourism Management, Journal of Business Research and Annals of Tourism.

Dr Dimitris Stylidis

Dr Stylidis holds a PhD and MSc in Tourism from the University of Surrey. He is passionate about teaching modules related to Tourism, Events and Research Methods. His research interests lie in the areas of tourism marketing, development and management. Dimitrios work has been published in several journals including Tourism Management, Annals of Tourism Research, Journal of Travel Research, and Journal of Travel and Tourism Marketing.

Dr Hyung Yu Park

Hyung Yu’s main area of interest for both teaching and research is heritage tourism, particularly in relation to exploring and evaluating its discursive role in the production and reproduction of memory and identity and the changing perceptions of heritage in the old neighbourhoods in urban contexts. She has published on the subject in various academic journals including a text book Park, H. Y. 2014. Heritage Tourism. London: Routledge

  • Bianca Wesonga

    International Tourism Management BA student

    Hiking in the Mili gorge was a great experience, and something that I genuinely didn’t think I’d be able to do. But the students helped each other throughout the hike and really worked together as a team. In regards to being in Crete, I wouldn’t have thought I’d be able to go away alone like that without family, friends, etc. However, I surprised myself and made bonds with other students I hadn’t spoken to, but have now become really close with. I learnt a lot about Greece as a country and how a real world tourism industry operates.

  • Veronica Massolini

    International Tourism Management BA student

    Our week-long field trip to Mallorca, Spain, was a great time to not only build on friendships with our course mates, but also a great educational experience which was very beneficial to our degree.

  • Karolina Ewelina Snarska

    International Tourism Management BA student

    The research project for the Royal Air Force Museum was an amazing experience for me, and an excellent opportunity to enhance my knowledge and enrich my CV. I enjoyed talking to people during the interviews in the museum as it was the most entertaining part of the whole project. I am proud to receive the Best Individual Presenter Award and the Best Presentation Award. It gave me courage and confidence for the future projects.

  • Jana Dobiasova

    International Tourism Management BA student

    I was one of the 18 lucky students being given a chance to participate in the RAF Museum research project. This unique opportunity has offered other students and me many useful and valuable skills and experiences in the research field. Most importantly, I have learnt how to gather qualitative data using semi-structured interviews, which I consider to be one of the most valuable skills I have developed during this project. The research project was guided by Dr Kailin Wu, who was a great support for all the students during the whole study. I considered approaching people my main weakness before this research, but Dr Wu's guidelines have helped me overcome this weakness. I have enjoyed the project thoroughly. It is a great feeling to see that such a well-known museum has listened to proposals from second-year students.

  • Elzbieta (Ela) Koman

    International Tourism Management BA student

    Participating in the research project for the Royal Air Force Museum was an honour and an amazing experience! I took away a lot of knowledge related to the course I am studying as well as valuable experience gained throughout this project, as it was a real life experience. Thanks to Dr Kailin Wu, I now know how to approach people, how to interview them in the correct manner as you have demonstrated and how to put theory learned at the university into practice during this project. Standing there in front of everyone and hearing the Head of the Marketing of the Royal Air Force Museum praised about our presentation made me proud of my team and proud of being a student at the Middlesex University. This project also helped me to identify which direction to go regarding my future career.

  • Marta Chrostowska

    International Tourism Management (Spanish) BA Graduate

    Erasmus was an amazing experience. As well as learning Spanish, I have learned and discovered many things about myself. I have become more independent and able to face occurring challenges. I discovered my deeper passion for travelling and started to build my website including art and travel photography (www.martachrostowska.co.uk). Erasmus in Spain was a key year of my international development where I met many people from multiple countries. In addition, I had a lot of free time where I could develop my artistic skills. Once I had the pleasure of creating an outdoor painting with an inspirational and professional artist. This is my best souvenir from Erasmus.

    After graduation, I left to go to China for the Study China Programme, which is managed by another university and funded by the UK Government - applications begin every March.

    The Study China Programme attracted me with a unique opportunity to experience Chinese life, culture, language and business. I was studying at the Zhejiang University (Hangzhou) - one of the top higher education institutions in China. Whilst there, I got an insight into business, I attended many cultural activities, met lots of people, I did an intensive course of Mandarin and travelled. I visited Hangzhou, Suzhou, Beijing and Shanghai twice – I fell in love with this city.

    Take a look at Marta’s artwork which was inspired by her time in China.

Other courses

International Tourism Management (Mandarin) BA Honours

Start: October 2019, EU/International induction: September 2019

Duration: 4 years full-time

Code: N8T1

International Tourism Management (Spanish) BA Honours

Start: October 2019, EU / International induction: September 2019

Duration: 4 years full-time

Code: NVR4

International Hospitality and Tourism Management (Top-up) BA Honours

Start: September 2019

Duration: 1 year full-time, 2 years part-time

Code: N80A

KIS information

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