Our international tourism course covers all the essential knowledge to give you a solid foundation from which to pursue your interests. You’ll be equipped with knowledge about tourism in relation to sustainable economic development and civil society. In addition to this, you’ll have the flexibility to take on optional modules and take part in practice-based learning opportunities. The diverse style of learning will develop your skills and increase your prospects of employment once you graduate.
The events management module will give you a great understanding of the events industry and everything that goes into planning memorable ones. You’ll cover planning, strategy, and management while analysing festivals and the requirements of different event types. You’ll also develop your own event concept and produce a portfolio to show your understanding of planning specific events.
Our graduates have gone on to work for Marriot, Thomas Cook, Etihad, and many more. The course opens doors to many different industries too, including tourist boards, local authorities, airports, hotels, and museums.
You’ll practice applying your newly learned skills in different situations to get you ready for the world of work. The programme places a strong emphasis on experiential learning, and every year you’ll take part in a range of physical and/or virtual field trips.
You’ll also have plenty of opportunities to plan your career far ahead of graduation. A designated team will be on hand to help and you’ll be engaged in industry networking events and careers fairs.
We know sometimes you’ll need assistance and support when it comes to your studies. During your time with us you'll get assistance from a Personal Tutor. If you require a little extra help we have Student Learning Assistants and Graduate Academic Assistants on hand to help.
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In the area of tourism management you will learn to critically evaluate the tourism sector business environment, including tourists and the places they visit. international tourism and global sustainable development will enable you assess the contribution and impacts of tourism on society, while tourism policy, planning and marketing will give you an understanding of the application of innovative ideas to the development of tourism for the future
The course will provide you with highly relevant and key business management skills, including problem solving, team-working/interpersonal skills, leadership and time management. You will also gain essential communication and decision making experience for a dynamic and fast-paced international environment, including the ability to forecast and evaluate the impact of tourism development in specific contexts. Planning and marketing skills such as data analysis, critical thinking and innovation are also core to the course, as well as knowledge of the latest digital technology and software available for business.
* module details subject to validation *
This module aims to provide you with an understanding of key economic concepts, theories and skills necessary to evaluate the economic impact of tourism. It will enable you to employ a data-driven approach to the evaluation of resources and opportunities in tourism as tourism professionals. The fieldwork will introduce basic research skills and allow you to link theory to practice.
This module aims to provide students with space to explore the social context of tourism and to learn to think as social scientists. That entails developing their skills in reading, critical thinking, and in written and verbal communication. We start with where students find themselves, and by encouraging them to work in ever widening circles we hope that they will discover the complexity of what appear to be relatively simple issues.
This module is designed to provide students with an overview of key marketing concepts and techniques, as they apply in a variety of organisations and in both conventional and online environments. Students will develop knowledge and understanding of the core role of marketing in determining the growth potential of an enterprise, including the value of the marketing mix in ensuring successful marketing implementation and the significance of external and internal operating environments for marketing practice.
The module aims to provide an introduction to the key sectors that are integral to the tourism business, whilst exploring the dynamic relationships between them. It also acquaints the students with significant stakeholders at both organisational and industry levels. Through creating an awareness of relevant industry trends and happenings, the module provides an overview of the opportunities and challenges, along with focus on vital skills and competencies needed by students starting a career in the tourism industry.
This module aims to examine theories and practices of tourism management. It analyses critically the challenges faced by the tourism industry in the context of contemporary management functions and tourist/visitor behaviour which is a fundamental part of the module content. This module also assists students in developing professional and entrepreneurial skills in this dynamic industry such as creativity, communication, problem-solving, teamwork, project management, research and logical reasoning through planning and developing a bespoke tour itinerary guided by consumer behaviour theories
This module aims to develop critical awareness of a range of quantitative and qualitative research methodologies and techniques relevant to academic investigation of tourism industry issues. It will also develop students’ ability to relate theory to real-world case study material, making clear the links between theory, method and data. Specific attention will be paid to exploration of key research methods and techniques and their applicability to a range of tourism-related research contexts. Changes in approach, especially the rise of qualitative approaches and techniques, will be considered. The module will also seek to promote students’ ability to think critically– or critique –existing research.
This module aims to develop abilities of students to independently conduct theoretically informed, ethically-rigorous primary data collection in a mature, international tourism destination. Students will be challenged to systematically analyse the datasets that derive from these collection processes, and to synthesise such findings with relevant secondary source material. Furthermore, students will need to clearly communicate the findings generated via the above processes by way of a creative group presentation, and a written experiential learning narrative (ELN) that conforms to professional, academic standards.
This module is a group-based consultancy project that aims to offer students a valuable opportunity to engage in a live brief commissioned by an external client and to investigate real-world challenges faced by the client. Based on the research findings, students will work in partnership with the module leader, who also acts as the project leader and the mentor providing support and guidance, to co-create solutions to improving the ways the client communicates and interacts with its customers and the public.
This module aims to generate critically-informed understanding of the relationships between the tourism industry and key public passenger transport modes (including aviation, rail, coach and bus systems). The current standing of these modes -in terms of public–private relations, industry funding and management arrangements, and demand trends - will be situated within their recent historical context. The module will also directly address sustainability issues, and afford a strong focus to practical considerations relevant to securing employment in these sectors.
The module aims to provide students with an understanding of tourism enterprise and the significance of the small businesses, which dominate the tourism sector. Enterprise-related concepts such as entrepreneurship, innovation and creativity will be analysed. Revenue management theory and practice as well as the impact it has on tourism and hospitality businesses and customers is also a major component of this module. Students will gain the knowledge and skills required to make appropriate management decisions for sustainable financial success.
The module builds on ‘The International Tourism Industry and Employability’ module in the first year to further develop the understanding of the significant aspects of the tourism business. It aims to familiarise students with key theoretical concepts, evaluate them and apply them in practice. Through identifying trends in the global tourism industry, the module also seeks to create awareness of major developments, opportunities and challenges in the global tourism business.
Through the study of a wide range of case studies from diverse geographical environments this module aims to provide a broad critical understanding of the opportunities and constraints involved in developing more responsible and sustainable forms of tourism. Alternative strategies for improving tourism sustainability will be examined. A key consideration is how to achieve the balance between the environmental, social and economic aspects of tourism.
The module aims to enable students with little or no previous knowledge of these languages to acquire basic language skills (speaking, listening, reading and writing) so as to be able to communicate at a basic level on everyday situations.
This module examines the shift in the last decades in the world economy that has given rise to the emerging economies (China and Latin America) phenomenon, and how the contexts it generates, impact businesses and tourism in them. Furthermore, the module examines the thriving relationship between China and Latin America that has been developing for the last decades and analyses the mutual impact for businesses and tourism on both sides.
The primary aim of these work experience modules is to provide you with flexibility to undertake a period of work experience without having to take an extra year of study. This is achieved by integrating your learning at work with your studies. You will attain a sandwich degree within three rather than four years. In the first year of study you will be required to record and reflect upon your learning at work and in the second year to reflect on how you have developed and built on your learning from the previous year as well as complete a report on the organisation you worked for. The modules will therefore support you to reflect on your own development, integrate theory and practice, develop your commercial awareness and thus enhance your personal and professional development.
This module aims to develop students’ understanding of theories and business practice concerning building strong brands in travel and tourism. Students will learn how certain content in social media managed to engaged with target audiences and viewers in a compelling way and achieved branding agendas simultaneously, and even went viral online. The module not only promotes creative thinking and problem solving skills but also develops students’ abilities to create branding solutions and a coherent plan in selected social media platforms.
This module examines some of the contemporary issues facing tourism through a global to local framework. The module aims to provide a critical awareness and understanding of alternative policy and planning approaches and the institutions involved in formulating policy responses. Case studies are used to explore the potential and limitations of different theoretical approaches.
The module aims to develop a critical understanding of customer service management as a key component of organisational culture and business strategy. Theories and models used to shape the financial analysis, application and design of customer service will be explored. Students will gain practical and theoretical insight into the implementation, communication, management and measurement of customer service. Consumer and market research theories and models to support customer relationship building will be examined and evaluated as will ways to promote customer service internally and externally.
This module aims to develop a critical understanding of the scope and current trends in the global hospitality industry including corporate profiles of key players. Leadership and management theory and models will be explained and analysed in the context of hotel, restaurant and management services. This module will also examine operational management models relevant to hotels, including rooms division and food and beverage management, and to restaurants and managed services.
This module aims to develop an understanding of event planning, management and operations in all types and scales of events. Its focus is mainly on the practical considerations of running an event. Throughout this module students will develop their own event concept and implementation plan including: event concept, theme and design, venue selection, project management, event marketing, staging and logistics, human resource and financial management, risk management, health and safety and the legal context and lastly evaluation of events.
The aim of this module is to develop a critical understanding of the events sector, the impacts and legacy of events. Students will be introduced to a range of corporate, sporting, arts and cultural events and festivals, including community, hallmark and mega events. This module will also cover different perspectives on events classification, origins, current and future trends. The motivations and roles of the private, public and third sectors in the development and execution of events will also be discussed and analysed.
This module aims to introduce students to the extent and variety of city tourism, to assess its impacts in different types of cities and to examine pertinent contemporary issues that have emerged around its expansion, such as gentrification, commodification, socio-spatial divisions and regeneration. The module places urban tourism in the context of changes in the economy, in politics and in leisure in order to critically assess its impacts on its stakeholders, and evaluate its potential and the pitfalls.
This module aims to provide a critical examination and evaluation of the unique dynamics of heritage and tourism development from both social sciences and management perspectives. It thus attempts to integrate a rich diversity of academic discussions and industry practices in heritage and tourism studies. Students are expected to consolidate key theoretical frameworks surrounding heritage in tourism contexts and engage with contemporary practices of heritage tourism development at both global and local levels.
The module aims to enable students with little or no previous knowledge of these languages to acquire basic language skills (speaking, listening, reading and writing) so as to be able to communicate at a basic level on everyday situations.
This module aims to provide students with the opportunity to undertake an individual investigation in a chosen area of interest in the field of tourism or hospitality. It aims to encourage students to take responsibility for their own learning by conducting an in-depth study using either primary or secondary data and drawing appropriate conclusions from it.
The primary aim of these work experience modules is to provide you with flexibility to undertake a period of work experience without having to take an extra year of study. This is achieved by integrating your learning at work with your studies. You will attain a sandwich degree within three rather than four years.
The module aims to provide students with to social media and viral marketing and further develop knowledge and skills on the subject from both a theoretical and practical perspective. Theories and drivers of social media and viral marketing in today's marketing landscape will be outlined in addition to how social media and viral marketing facilitates and changes the behaviours of consumers in the marketplace. In preparation for future employment within the field of digital marketing, the module will discuss social media and viral marketing from a strategic perspective as well as focus on implementation, tactics and measurements.
The primary aim of the work placement module is to provide students with the opportunity to undertake a period of work experience (minimum of 30 days) from which they learn about, business in general, and the organisation and the sector within which it operates as well as the key drivers of business success. The work placement will provide an insight into the world of work and appropriate conduct at work. The module will therefore facilitate students in the process of becoming and staying employable through assertiveness, continuing development and reflection on both their development and the link between theory and practice.
This module aims to develop students’ understanding of theories and business practice concerning building strong brands in travel and tourism. Students will learn how certain content in social media managed to engaged with target audiences and viewers in a compelling way and achieved branding agendas simultaneously, and even went viral online. The module not only promotes creative thinking and problem solving skills but also develops students’ abilities to create branding solutions and a coherent plan in selected social media platforms.
This module examines some of the contemporary issues facing tourism through a global to local framework. The module aims to provide a critical awareness and understanding of alternative policy and planning approaches and the institutions involved in formulating policy responses. Case studies are used to explore the potential and limitations of different theoretical approaches.
The module aims to develop a critical understanding of customer service management as a key component of organisational culture and business strategy. Theories and models used to shape the financial analysis, application and design of customer service will be explored. Students will gain practical and theoretical insight into the implementation, communication, management and measurement of customer service. Consumer and market research theories and models to support customer relationship building will be examined and evaluated as will ways to promote customer service internally and externally.
This module aims to develop a critical understanding of the scope and current trends in the global hospitality industry including corporate profiles of key players. Leadership and management theory and models will be explained and analysed in the context of hotel, restaurant and management services. This module will also examine operational management models relevant to hotels, including rooms division and food and beverage management, and to restaurants and managed services.
This module aims to develop an understanding of event planning, management and operations in all types and scales of events. Its focus is mainly on the practical considerations of running an event. Throughout this module students will develop their own event concept and implementation plan including: event concept, theme and design, venue selection, project management, event marketing, staging and logistics, human resource and financial management, risk management, health and safety and the legal context and lastly evaluation of events.
The aim of this module is to develop a critical understanding of the events sector, the impacts and legacy of events. Students will be introduced to a range of corporate, sporting, arts and cultural events and festivals, including community, hallmark and mega events. This module will also cover different perspectives on events classification, origins, current and future trends. The motivations and roles of the private, public and third sectors in the development and execution of events will also be discussed and analysed.
This module aims to introduce students to the extent and variety of city tourism, to assess its impacts in different types of cities and to examine pertinent contemporary issues that have emerged around its expansion, such as gentrification, commodification, socio-spatial divisions and regeneration. The module places urban tourism in the context of changes in the economy, in politics and in leisure in order to critically assess its impacts on its stakeholders, and evaluate its potential and the pitfalls.
This module aims to provide a critical examination and evaluation of the unique dynamics of heritage and tourism development from both social sciences and management perspectives. It thus attempts to integrate a rich diversity of academic discussions and industry practices in heritage and tourism studies. Students are expected to consolidate key theoretical frameworks surrounding heritage in tourism contexts and engage with contemporary practices of heritage tourism development at both global and local levels.
This module aims to introduce the concept of supply chain management and related theories. The module seeks to provide students with the knowledge and tools necessary to critically analyse the Tourism, Hospitality and Aviation Industry Sectors with regard to current industry practices. Students are also able to view tourism products as a value-added chain of different service components and identify ways to effectively manage the interrelated tourism business operations to better meet customer needs and accomplish business goals.
The module aims to enable students with little or no previous knowledge of these languages to acquire basic language skills (speaking, listening, reading and writing) so as to be able to communicate at a basic level on everyday situations.
This module aims to provide students with the opportunity to undertake an individual investigation in a chosen area of interest in the field of tourism or hospitality. It aims to encourage students to take responsibility for their own learning by conducting an in-depth study using either primary or secondary data and drawing appropriate conclusions from it.
The primary aim of these work experience modules is to provide you with flexibility to undertake a period of work experience without having to take an extra year of study. This is achieved by integrating your learning at work with your studies. You will attain a sandwich degree within three rather than four years.
The module aims to provide students with to social media and viral marketing and further develop knowledge and skills on the subject from both a theoretical and practical perspective. Theories and drivers of social media and viral marketing in today's marketing landscape will be outlined in addition to how social media and viral marketing facilitates and changes the behaviours of consumers in the marketplace. In preparation for future employment within the field of digital marketing, the module will discuss social media and viral marketing from a strategic perspective as well as focus on implementation, tactics and measurements.
The primary aim of the work placement module is to provide students with the opportunity to undertake a period of work experience (minimum of 30 days) from which they learn about, business in general, and the organisation and the sector within which it operates as well as the key drivers of business success. The work placement will provide an insight into the world of work and appropriate conduct at work. The module will therefore facilitate students in the process of becoming and staying employable through assertiveness, continuing development and reflection on both their development and the link between theory and practice.
This module aims to develop your’ understanding of theories and business practice concerning building strong brands in travel and tourism. You'll learn how certain content in social media managed to engaged with target audiences and viewers in a compelling way and achieved branding agendas simultaneously, and even went viral online. The module not only promotes creative thinking and problem solving skills but also develops your ability to create branding solutions and a coherent plan in selected social media platforms.
The module aims to develop your critical understanding of customer service management as a key component of organisational culture and business strategy. Theories and models used to shape the financial analysis, application and design of customer service will be explored. You'll gain practical and theoretical insight into the implementation, communication, management and measurement of customer service.
This module aims to develop your critical understanding of the scope and current trends in the global hospitality industry including corporate profiles of key players. Leadership and management theory and models will be explained and analysed in the context of hotel, restaurant and management services. This module will also examine operational management models relevant to hotels, including rooms division and food and beverage management, and to restaurants and managed services.
The aim of this module is to develop a critical understanding of the events sector, the impacts and legacy of events. You'll be introduced to a range of corporate, sporting, arts and cultural events and festivals, including community, hallmark and mega events. This module will also cover different perspectives on events classification, origins, current and future trends. The motivations and roles of the private, public and third sectors in the development and execution of events will also be discussed and analysed.
This module aims to develop an understanding of event planning, management and operations in all types and scales of events. Its focus is mainly on the practical considerations of running an event. Throughout this module you'll develop their own event concept and implementation plan including: event concept, theme and design, venue selection, project management, event marketing, staging and logistics, human resource and financial management, risk management, health and safety and the legal context and lastly evaluation of events.
This module aims to introduce the concept of supply chain management and related theories. The module seeks to provide you with the knowledge and tools necessary to critically analyse the Tourism, Hospitality and Aviation Industry Sectors with regard to current industry practices. You are also able to view tourism products as a value-added chain of different service components and identify ways to effectively manage the interrelated tourism business operations to better meet customer needs and accomplish business goals.
This module aims to provide you with an overview of digital campaign planning and analytics from a theoretical and practical perspective. You'll be exposed to the whole life cycle of a digital campaign that incorporates the development of a campaign idea, implementation frameworks and measurement strategies. The module will be supported by a range of analytical techniques and tools such as funnel analysis, Google Analytics and Tag Manager.
This module aims to provide a critical examination and evaluation of the unique dynamics of heritage and tourism development from both social sciences and management perspectives. It thus attempts to integrate a rich diversity of academic discussions and industry practices in heritage and tourism studies. You are expected to consolidate key theoretical frameworks surrounding heritage in tourism contexts and engage with contemporary practices of heritage tourism development at both global and local levels.
This module aims to introduce you to the extent and variety of city tourism, to assess its impacts in different types of cities and to examine pertinent contemporary issues that have emerged around its expansion, such as gentrification, commodification, socio-spatial divisions and regeneration. The module places urban tourism in the context of changes in the economy, in politics and in leisure in order to critically assess its impacts on its stakeholders, and evaluate its potential and the pitfalls.
This module aims to provide you with the opportunity to undertake an individual investigation in a chosen area of interest in the field of tourism or hospitality. It aims to encourage you to take responsibility for your own learning by conducting an in-depth study using either primary or secondary data and drawing appropriate conclusions from it.
More information about this course
See the course specification for more information:
Optional modules are usually available at levels 5 and 6, although optional modules are not offered on every course. Where optional modules are available, you will be asked to make your choice during the previous academic year. If we have insufficient numbers of students interested in an optional module, or there are staffing changes which affect the teaching, it may not be offered. If an optional module will not run, we will advise you after the module selection period when numbers are confirmed, or at the earliest time that the programme team make the decision not to run the module, and help you choose an alternative module.
Since 2013, groups of students from the BSc International Tourism Management programmes have been engaging in real projects commissioned by external clients and making real impacts on improving the ways business communicates and interacts with society. Under the leadership of the module leader Dr Kailin Wu, students earn a title as a Market Research Analyst on their CVs as the rewards of their active engagement in the projects.
Here are some key images from the latest of this project:
Our International Tourism Management second year students travelled to Las Palmas De Gran Canaria for an exciting field trip where they visited the tourism board and the Universidad de Las Palmas de Gran Canaria.
Here are some key images from the trip to Las Palmas De Gran Canaria:
Students on the event planning module plan events down to the smallest detail. Here are some examples of their portfolios and the types of events they've worked on.
There is an exciting diversity of tourism careers across the private, public and voluntary sectors, with roles for graduates within the tourism sector including;
International Tourism graduates have gone on to work in areas including local authorities, tourist boards, airlines, airports, travel agencies, hotels, museums, heritage centres, sports, meeting and event companies. Some of the companies our graduates have been employed by include City of London Corporation, Etihad, Eurostar, Marriott, Radisson Blu Edwardian, Thomas Cook, Travel Republic and Virgin Holidays. A number of graduates also go on to do further study for a Master’s Degree or PhD qualification.
As Programme Leader,Victoria is involved in supporting students with various aspects of their studies while undertaking this course to ensure the best possible outcome. She is also engaged with teaching and research in the areas of tourism management, sustainability, stakeholder engagement and entrepreneurship. Her publications can be found in the journals of Tourism Management, Journal of Business Research and Annals of Tourism.
Dr Stylidis holds a PhD and MSc in Tourism from the University of Surrey. He is passionate about teaching modules related to Tourism, Events and Research Methods. His research interests lie in the areas of tourism marketing, development and management. Dimitrios work has been published in several journals including Tourism Management, Annals of Tourism Research, Journal of Travel Research, and Journal of Travel and Tourism Marketing.
Hyung Yu’s main area of interest for both teaching and research is heritage tourism, particularly in relation to exploring and evaluating its discursive role in the production and reproduction of memory and identity and the changing perceptions of heritage in the old neighbourhoods in urban contexts. She has published on the subject in various academic journals including a text book Park, H. Y. 2014. Heritage Tourism. London: Routledge
Anthony has taught at Middlesex University since 2007. He currently holds the position of Lecturer in Tourism and is a member of the University's Drug and Alcohol Research Centre and Tourism Policy Research Group. Anthony has worked on a range of projects exploring the lifeworlds of several 'hard-to-reach' groups, has experience of working as part of cross-national research teams and has a specific interest in the deployment of participatory qualitative research techniques.
We’ll carefully manage any future changes to courses, or the support and other services available to you, if these are necessary because of things like changes to government health and safety advice, or any changes to the law.
Any decisions will be taken in line with both external advice and the University’s Regulations which include information on this.
Our priority will always be to maintain academic standards and quality so that your learning outcomes are not affected by any adjustments that we may have to make.
At all times we’ll aim to keep you well informed of how we may need to respond to changing circumstances, and about support that we’ll provide to you.
Start: October 2021
Duration: 4 years with a year abroad, 3 years with two summer placements
Code: N8T1
Start: October 2021, EU / International induction: September 2021
Duration: 4 years full-time
Code: NVR4
Start: September 2021
Duration: 1 year full-time, 2 years part-time
Code: N80A