International Tourism Management (Mandarin) BA Honours

This  module  aims to  introduce  the  essential  everyday  conversations,  simple vocabulary and sentence structure (speaking and listening) of Mandarin. It aims to form basic skills in listening to and speaking Mandarin and develop students’ understanding of contemporary China’s society and culture.

This  module  aims  to  introduce  the  basics  Chinese  language  with  simplified characters as used in Modern China. All of four skills (speaking, listening, reading and  writing)  are  practised  in  every  lesson,  and  especially  the  emphasis  is  on reading  and  writing,  for  non-native  speakers  of  learning  Chinese.  It  is  expected that students are able to recognise 500 words and to hand-write 150 characters, as well as composing a short dialogue in 80-100 words on a given topic.

This  module  aims  to  provide  students  with  space  to  explore  the  social  context  of tourism and to learn to think as social scientists. That entails developing their skills in reading, critical thinking, and in written and verbal communication. We start with where  students  find  themselves,  and  by  encouraging  them  to  work  in  ever-widening circles we hope that they will discover the complexity of what appear to be relatively simple issues.

The module aims to provide an introduction to the key sectors that are integral to  the  tourism  business,  whilst  exploring  the  dynamic  relationships  between them.  It  also  acquaints  the  students  with  significant  stakeholders  at  both organisational and industry levels. Through creating an awareness of relevant industry  trends  and  happenings,  the  module  provides  an  overview  of  the opportunities and challenges, along with focus on vital skills and competencies needed by students starting a career in the tourism industry.

This module aims to build upon and extend students’ ability to listen, speak, read and write Mandarin Chinese in tourism and business contexts, and to promote an understanding of Chinese culture in general. Students will be able to  conduct  business  communications  in  order  to  employ  relevant  specialised vocabularies and underlying cultural assumptions.

This module aims to build upon and integrate students’ four language skills, including listen, speak, read and write Mandarin Chinese in relate to Chinese culture. Students will be able to apply relevant vocabularies, conversations and underlying cultural assumptions in tourism and business contexts.

This  module  aims  to  provide  students  with  space  to  explore  the  social  context  of tourism and to learn to think as social scientists. That entails developing their skills in reading, critical thinking, and in written and verbal communication. We start with where  students  find  themselves,  and  by  encouraging  them  to  work  in  ever-widening circles we hope that they will discover the complexity of what appear to be relatively simple issues.

This  module  aims  to  provide  students  with  an  understanding  of  key  economic concepts,  theories  and  skills  necessary  to  evaluate  the  economic  impact  of tourism.  It  enables  students  to  employ  a  data-driven  approach  to  the  evaluation of resources and opportunities in tourism as tourism professionals. The fieldwork will  introduce  basic  research skills  and  also  allow  students  to  link  theory  to practice.

The module aims to provide an introduction to the key sectors that are integral to  the  tourism  business,  whilst  exploring  the  dynamic  relationships  between them.  It  also  acquaints  the  students  with  significant  stakeholders  at  both organisational and industry levels. Through creating an awareness of relevant industry  trends  and  happenings,  the  module  provides  an  overview  of  the opportunities and challenges, along with focus on vital skills and competencies needed by students starting a career in the tourism industry.

This module aims to build upon and extend students’ ability to listen, speak, read and write Mandarin Chinese in tourism and business contexts, and to promote an understanding of Chinese culture in general. Students will be able to  conduct  business  communications  in  order  to  employ  relevant  specialised vocabularies and underlying cultural assumptions.

This module aims to build upon and integrate students’ four language skills, including listen, speak, read and write Mandarin Chinese in relate to Chinese culture. Students will be able to apply relevant vocabularies, conversations and underlying cultural assumptions in tourism and business contexts.

This module aims to examine theories and practices of tourism management. It analyses critically the challenges faced by the tourism industry in the context of contemporary  management  functions  and  tourist/visitor  behaviour  which  is  a fundamental  part  of  the  module  content.  This  module  also  assists  students  in developing professional and entrepreneurial skills in this dynamic industry such as creativity, communication, problem-solving, teamwork, project management, research and logical reasoning through planning and developing a bespoke tour itinerary guided by consumer behaviour theories.

This module aims to develop critical awareness of a range of quantitative and qualitative   research   methodologies   and   techniques   relevant   to   academic investigation  of  tourism  industry  issues.  It  will  also  develop  students’  ability  to relate theory to real world case study material, making clear the links between theory,  method  and  data.  Specific  attention  will  be  paid  to  exploration  of  key research methods and techniques and their applicability to a range of tourism-related   research   contexts.   Changes in   approach,   especially   the   rise   of qualitative  approaches  and  techniques,  will  be  considered.  The  module  will also  seek  to  promote  students’  ability  to  think  critically –or  critique –existing research.

This module aims to develop abilities of students to independently conduct theoretically informed, ethically-rigorous primary data collection in a mature, international tourism destination. Students will be challenged to systematically analyse the data sets that derive from these collection processes, and to synthesise such findings with relevant secondary source material. Furthermore, students will need to clearly communicate the findings generated via the above processes by way of a creative group presentation, and a written experiential learning narrative (ELN) that conforms to professional, academic standards.

The  module  aims  to  enable  students  with  little  or  no  previous  knowledge  of these  languages  to  acquire  basic  language  skills  (speaking,  listening,  reading and  writing)  so  as  to  be  able  to  communicate  at  a  basic  level  on  everyday situations.

This   module   aims   to   generate   critically informed   understanding   of   the relationships  between  the  tourism  industry  and  key  public  passenger  transport modes (including aviation, rail, coach and bus systems). The current standing of these  modes -in  terms  of  public –private  relations,  industry  funding  and management  arrangements,  and  demand  trends -will  be  situated  within  their recent  historical  context.  The  module  will  also  directly  address  sustainability issues, and afford a strong focus to practical considerations relevant to securing employment in these sectors.

The  module  aims  to  provide  students  with  an  understanding  of  tourism enterprise  and  the  significance  of  the  small  businesses,  which  dominate  the tourism    sector.    Enterprise-related   concepts   such   as   entrepreneurship, innovation  and  creativity  will  be  analysed.  Revenue  management  theory  and practice as well as the impact it has on tourism and hospitality businesses and customers  is  also  a  major  component  of  this  module.  Students  will  gain  the knowledge and skills required to make appropriate management decisions for sustainable financial success.

This module examines the shift in the last decades in the world economy that has given rise to the emerging economies (China and Latin America) phenomenon, and how   the   contexts   it   generates,   impact   businesses   and   tourism   in   them. Furthermore,  the  module  examines  the  thriving  relationship  between  China  and Latin  America  that  has  been  developing  for  the  last  decades  and  analyses  the mutual impact for businesses and tourism on both sides.

This module aims to review, consolidate and further enhance students’ existing language skills (speaking, listening, reading and writing) of Mandarin in business and tourism contexts so that they can function more comfortably and confidently in modern China. It is also intended to help students to access macro and micro Chinese economic situations and specific business,culture and society through a selection of case studies.

This module aims to review, consolidate and further enhance students’ existing language skills (speaking, listening, reading and writing) of Mandarin in business and tourism contexts so that they can function more comfortably and confidently in modern China. It is also intended to help students to analyse specific tourism,business culture and modern China’s society through a selection of case studies.

This module aims to examine theories and practices of tourism management. It analyses critically the challenges faced by the tourism industry in the context of contemporary  management  functions  and  tourist/visitor  behaviour  which  is  a fundamental  part  of  the  module  content.  This  module  also  assists  students  in developing professional and entrepreneurial skills in this dynamic industry such as creativity, communication, problem-solving, teamwork, project management, research and logical reasoning through planning and developing a bespoke tour itinerary guided by consumer behaviour theories.

This module aims to develop critical awareness of a range of quantitative and qualitative   research   methodologies   and   techniques   relevant   to   academic investigation  of  tourism  industry  issues.  It  will  also  develop  students’  ability  to relate theory to real world case study material, making clear the links between theory,  method  and  data.  Specific  attention  will  be  paid  to  exploration  of  key research methods and techniques and their applicability to a range of tourism-related   research   contexts.   Changes in   approach,   especially   the   rise   of qualitative  approaches  and  techniques,  will  be  considered.  The  module  will also  seek  to  promote  students’  ability  to  think  critically –or  critique –existing research.

This module aims to develop abilities of students to independently conduct theoretically informed, ethically-rigorous primary data collection in a mature, international tourism destination. Students will be challenged to systematically analyse the data sets that derive from these collection processes, and to synthesise such findings with relevant secondary source material. Furthermore, students will need to clearly communicate the findings generated via the above processes by way of a creative group presentation, and a written experiential learning narrative (ELN) that conforms to professional, academic standards.

The  module  aims  to  enable  students  with  little  or  no  previous  knowledge  of these  languages  to  acquire  basic  language  skills  (speaking,  listening,  reading and  writing)  so  as  to  be  able  to  communicate  at  a  basic  level  on  everyday situations.

This   module   aims   to   generate   critically informed   understanding   of   the relationships  between  the  tourism  industry  and  key  public  passenger  transport modes (including aviation, rail, coach and bus systems). The current standing of these  modes -in  terms  of  public –private  relations,  industry  funding  and management  arrangements,  and  demand  trends -will  be  situated  within  their recent  historical  context.  The  module  will  also  directly  address  sustainability issues, and afford a strong focus to practical considerations relevant to securing employment in these sectors.

The  module  aims  to  provide  students  with  an  understanding  of  tourism enterprise  and  the  significance  of  the  small  businesses,  which  dominate  the tourism    sector.    Enterprise-related   concepts   such   as   entrepreneurship, innovation  and  creativity  will  be  analysed.  Revenue  management  theory  and practice as well as the impact it has on tourism and hospitality businesses and customers  is  also  a  major  component  of  this  module.  Students  will  gain  the knowledge and skills required to make appropriate management decisions for sustainable financial success.

This module examines the shift in the last decades in the world economy that has given rise to the emerging economies (China and Latin America) phenomenon, and how   the   contexts   it   generates,   impact   businesses   and   tourism   in   them. Furthermore,  the  module  examines  the  thriving  relationship  between  China  and Latin  America  that  has  been  developing  for  the  last  decades  and  analyses  the mutual impact for businesses and tourism on both sides.

The year abroad is designed in order to get students to fully experience the culture and everyday life of Chinese-speaking societies by spending a full year at a Chinese university. This module also allows students to set goals for important aspects of the Immersion Year, to log and evaluate their experiences, to review their goals and to record and assess details of personal and academic development in a Mandarin-speaking environment.

These modules are designed to get students to fully experience the culture and everyday life of Mandarin-speaking societies by spending a two summer placements at a partner institution. By doing this you will build upon and extend their abilities in Mandarin in academic business and cultural contexts.

This module aims to review, consolidate and further enhance students’ existing language skills (speaking, listening, reading and writing) of Mandarin in business and tourism contexts so that they can function more comfortably and confidently in modern China. It is also intended to help students to access macro and micro Chinese economic situations and specific business,culture and society through a selection of case studies.

This module aims to review, consolidate and further enhance students’ existing language skills (speaking, listening, reading and writing) of Mandarin in business and tourism contexts so that they can function more comfortably and confidently in modern China. It is also intended to help students to analyse specific tourism,business culture and modern China’s society through a selection of case studies.

This  module  examines  some  of  the  contemporary  issues  facing  tourism through  a  global  to  local  framework.  The  module  aims  to  provide  a  critical awareness  and  understanding  of  alternative  policy  and  planning  approaches and the institutions involved in formulating policy responses. Case studies are used to explore the potential and limitations of different theoretical approaches.

This module  aims  to  develop  students’  understanding  of  theories  and  business practice  concerning  building  strong  brands  in  travel  and  tourism.  Students  will learn  how  certain  content  in  social  media  managed  to  engaged  with  target audiences  and  viewers  in  a  compelling  way  and  achieved  branding  agendas simultaneously,  and  even  went  viral  online.  The  module  not  only  promotes creative thinking and problem solving skills but also develops students’ abilities to create branding solutions and a coherent plan in selected social media platforms.

This   module   aims   to   develop   an   understanding   of   event   planning, management  and  operations  in  all  types  and  scales  of  events.  Its  focus  is mainly  on  the  practical  considerations  of  running  an  event.  Throughout  this module students will develop their own event concept and implementation plan including:   event   concept,   theme   and   design,   venue   selection,   project management,  event  marketing,  staging  and  logistics,  human  resource  and financial  management,  risk  management,  health  and  safety  and  the  legal context  and lastly evaluation of events.

This  module  aims  to  introduce  the  concept  of  supply  chain  management  and related  theories.  The  module  seeks  to  provide  students  with  the  knowledge and  tools  necessary  to  critically  analyse  the  Tourism,  Hospitality  and  Aviation Industry  Sectors  with  regard  to  current  industry  practices.  Students  are  also able  to  view  tourism  products  as  a  value-added  chain  of  different  service components  and  identify  ways  to  effectively  manage  the  interrelated  tourism business  operations  to  better  meet  customer  needs  and  accomplish  business goals.

This module aims to develop an understanding of event planning, management and operations in all types and scales of events. Its focus is mainly on the practical considerations of running an event. Throughout this module students will develop their own event concept and implementation plan including: event concept, theme and design, venue selection, project management, event marketing, staging and logistics, human resource and financial management, risk management, health and safety and the legal context  and lastly evaluation of events.

The aim of this module is to develop a critical understanding of the events sector, the impacts and legacy of events. Students will be introduced to arrange of corporate, sporting, arts and cultural events and festivals, including community, hallmark and mega events. This module will also cover different perspectives on events classification, origins, current and future trends. The motivations and roles of the private, public and third sectors in the development and execution of events will also be discussed and analysed.

The primary aim of the work placement module is to provide students with the opportunity  to  undertake  a period  of  work  experience  (minimum  of  30  days) from which they learn about, business in general, and the organisation and the sector within which it operates as well as the key drivers of business success. The  work  placement  will  provide  an  insight  into  the  world  of  work  and appropriate conduct at work. The module will therefore facilitate students in the process   of   becoming   and   staying   employable   through   assertiveness, continuing  development  and  reflection  on  both  their  development  and  the  link between theory and practice.

This  module  examines  some  of  the  contemporary  issues  facing  tourism through  a  global  to  local  framework.  The  module  aims  to  provide  a  critical awareness  and  understanding  of  alternative  policy  and  planning  approaches and the institutions involved in formulating policy responses. Case studies are used to explore the potential and limitations of different theoretical approaches.

This module  aims  to  develop  students’  understanding  of  theories  and  business practice  concerning  building  strong  brands  in  travel  and  tourism.  Students  will learn  how  certain  content  in  social  media  managed  to  engaged  with  target audiences  and  viewers  in  a  compelling  way  and  achieved  branding  agendas simultaneously,  and  even  went  viral  online.  The  module  not  only  promotes creative thinking and problem solving skills but also develops students’ abilities to create branding solutions and a coherent plan in selected social media platforms.

This   module   aims   to   develop   an   understanding   of   event   planning, management  and  operations  in  all  types  and  scales  of  events.  Its  focus  is mainly  on  the  practical  considerations  of  running  an  event.  Throughout  this module students will develop their own event concept and implementation plan including:   event   concept,   theme   and   design,   venue   selection,   project management,  event  marketing,  staging  and  logistics,  human  resource  and financial  management,  risk  management,  health  and  safety  and  the  legal context  and lastly evaluation of events.

This  module  aims  to  introduce  the  concept  of  supply  chain  management  and related  theories.  The  module  seeks  to  provide  students  with  the  knowledge and  tools  necessary  to  critically  analyse  the  Tourism,  Hospitality  and  Aviation Industry  Sectors  with  regard  to  current  industry  practices.  Students  are  also able  to  view  tourism  products  as  a  value-added  chain  of  different  service components  and  identify  ways  to  effectively  manage  the  interrelated  tourism business  operations  to  better  meet  customer  needs  and  accomplish  business goals.

This module aims to develop an understanding of event planning, management and operations in all types and scales of events. Its focus is mainly on the practical considerations of running an event. Throughout this module students will develop their own event concept and implementation plan including: event concept, theme and design, venue selection, project management, event marketing, staging and logistics, human resource and financial management, risk management, health and safety and the legal context  and lastly evaluation of events.

The aim of this module is to develop a critical understanding of the events sector, the impacts and legacy of events. Students will be introduced to arrange of corporate, sporting, arts and cultural events and festivals, including community, hallmark and mega events. This module will also cover different perspectives on events classification, origins, current and future trends. The motivations and roles of the private, public and third sectors in the development and execution of events will also be discussed and analysed.

The primary aim of the work placement module is to provide students with the opportunity  to  undertake  a period  of  work  experience  (minimum  of  30  days) from which they learn about, business in general, and the organisation and the sector within which it operates as well as the key drivers of business success. The  work  placement  will  provide  an  insight  into  the  world  of  work  and appropriate conduct at work. The module will therefore facilitate students in the process   of   becoming   and   staying   employable   through   assertiveness, continuing  development  and  reflection  on  both  their  development  and  the  link between theory and practice.

International Tourism Management (30 credits) - Compulsory

This module aims to examine and analyse the theories and practices of tourism management. You will explore the functions of management within the context of the tourism industry and examine management issues involved in different sectors of the tourism business. This module also aims to assist you in developing your professional skills and entrepreneurial skills in this dynamic industry such as creativity, communication, problem-solving, teamwork, project management, research and logical reasoning through planning and developing a day-tour itinerary.

Researching People and Places (30 credits) - Compulsory

This module aims to develop critical awareness of the range of appropriate quantitative and qualitative research methodologies available, and the underlying philosophical and ethical principles of research in the context of tourism. You will develop your ability to relate theoretical material to real world case study material making clear the links between theory, method and data. In addition, you will develop your key employability skills.

The Tourist (30 credits) - Compulsory

This module has two aims. Firstly, to provide you with the knowledge and understanding of key mainstream marketing and tourism specific consumer behaviour theories and models. Secondly, you will develop skills in researching and analysing tourist behaviour. Tourist behaviour and decision making before and during tourist trips will be explored including but not confined to visitor attractions, events, weekend breaks, mass tourism, and specialist holidays.

Business Communications in Mandarin (30 credits) - Compulsory

This module aims to build upon and extend your ability to listen, speak, read and write Mandarin Chinese in business contexts, and to promote an understanding of Chinese culture, in general and in the business world. You will analyse the main types of business communications in order to appreciate relevant specialised vocabularies and underlying cultural assumptions.

Study Abroad - China (120 credits) - Compulsory

This module will allow you to fully experience the culture and everyday life of Mandarin -speaking societies by spending a full year at a host university in a Mandarin-speaking country. You will build upon and extend your abilities in Mandarin in academic business and cultural contexts by taking a Term of Study Abroad at a Higher Education (HE) partner institution. You may also seek to undertake a company placement in the host country as part of your Immersion Year, but this will be subject to approval at Middlesex University. At the HE partner institution, you will be required to take two taught modules, one of which at least must be a business or business-related subject in Mandarin at the host institution. This will furnish you with an intellectual understanding of subject-related disciplines in the host country and/or actual experience at a placement. You will consolidate and expand your specialised vocabulary in Mandarin as well as your knowledge of specialised bibliography in subject-related issues. You will set goals for important aspects of the Immersion Year, to log and evaluate your experiences, to review your goals, and to record and assess details of personal and academic development in a Mandarin-speaking environment. Combined, this will provide you with great insight into the learning of the discipline in Mandarin. You will be able to immerse yourself in the host country and consolidate your learning of Mandarin along with gaining concrete experience of the host country's cultural norms and protocols which will be invaluable assets in your professional life.

Year 4

Policy and Planning in Tourism (30 credits) - Compulsory

This module examines some of the contemporary issues facing tourism through a global to local framework. The module aims to provide a critical awareness and understanding of alternative policy and planning approaches and the institutions involved in formulating policy responses. Case studies are used to explore the potential and limitations of different theoretical approaches.

Hospitality and Tourism Marketing (30 credits) - Compulsory

This module centres on three themes:

• ​the process involved in systematic marketing analysis and strategic planning
• the uniqueness of social media marketing
• critical issues in hospitality and tourism marketing

This module aims to facilitate you to apply generic principles of marketing management to the tourism industry, with a particular focus on distinguishing characteristics of hospitality and tourism products.

Business Strategies in Mandarin (30 credits) - Compulsory

This module aims to review, consolidate and further enhance your existing language skills (speaking, listening, reading and writing) in Mandarin Chinese in business contexts so you can function more comfortably and confidently in the Chinese business environment. You will also gain a better understanding of the macro and micro Chinese economic situations and specific market needs through a selection of case studies.

Strategic Management in a Hospitality Environment (30 credits) - Compulsory

This module builds upon your knowledge of the business of the Hospitality Industry from both theoretical and practical experiences. You will become familiar with research and practice in the field of Strategic Management, Organisational behaviour, Human Resource Management, Work Psychology, Entrepreneurship, Business Strategy in light of current affairs, technology, culture and globalisation to develop an ability to apply decision-making theories to hospitality operations whilst appreciating the difficulties and consequences of making changes within an organisation.

Managing Sustainable Tourism (30 credits) - Optional

Through the study of a wide range of case studies from diverse geographical environments this module aims to provide a broad critical understanding of the opportunities and constraints involved in achieving the balance between the environmental, social and economic aspects of tourism that is needed to achieve sustainable tourism. In addition, you will explore the role of sustainable tourism in the context of sustainable development.

Cultural and Heritage Tourism (30 credits) - Optional

This module aims to develop a critical understanding of the debates surrounding the growth of cultural and heritage tourism in contemporary societies. You will analyse and evaluate both global and local perspectives and approaches in theorising and managing cultural and heritage tourism. In order to synthesise both social science based and management driven discourses on culture, heritage and tourism, the professional practices of cultural and heritage tourism in both developed and developing countries will be incorporated.

Events Management (30 credits) - Optional

This module aims to develop a critical understanding of the events industry, the impacts and legacy of events and event strategy, and planning and management. You will be introduced to a range of corporate, sporting, and arts and cultural events and festivals, from community festivals to hallmark and mega events and different academic perspectives on their classification. You will also explore their origins, current and future trends so you can develop a depth of knowledge of the event industry and analyse the impacts, sustainability and legacy of events. Taking a case study approach, the motivations and roles of the private, public and third sectors in the development and execution of events will also be discussed and analysed. The strategy, planning and management of events will be explored, at the end of which you will develop an event strategy and implementation plan.

Independent Tourism (30 credits) - Optional

The module aims to provide the opportunity for you to undertake an individual investigation in a chosen area of interest in the field of tourism. You will encouraged to take responsibility for your own learning through conducting an in-depth study and demonstrating your abilities to select and appropriately use a wide range of sources to analyse, challenge and critically evaluate the views received. You will be able to acquire and demonstrate the acquisition of a range of research skills being applied to the approved topic.

Study Abroad - China (120 credits) - Compulsory

This module will allow you to fully experience the culture and everyday life of Mandarin -speaking societies by spending a full year at a host university in a Mandarin-speaking country. You will build upon and extend your abilities in Mandarin in academic business and cultural contexts by taking a Term of Study Abroad at a Higher Education (HE) partner institution. You may also seek to undertake a company placement in the host country as part of your Immersion Year, but this will be subject to approval at Middlesex University. At the HE partner institution, you will be required to take two taught modules, one of which at least must be a business or business-related subject in Mandarin at the host institution. This will furnish you with an intellectual understanding of subject-related disciplines in the host country and/or actual experience at a placement. You will consolidate and expand your specialised vocabulary in Mandarin as well as your knowledge of specialised bibliography in subject-related issues. You will set goals for important aspects of the Immersion Year, to log and evaluate your experiences, to review your goals, and to record and assess details of personal and academic development in a Mandarin-speaking environment. Combined, this will provide you with great insight into the learning of the discipline in Mandarin. You will be able to immerse yourself in the host country and consolidate your learning of Mandarin along with gaining concrete experience of the host country's cultural norms and protocols which will be invaluable assets in your professional life.

Year 4

Policy and Planning in Tourism (30 credits) - Compulsory

This module examines some of the contemporary issues facing tourism through a global to local framework. The module aims to provide a critical awareness and understanding of alternative policy and planning approaches and the institutions involved in formulating policy responses. Case studies are used to explore the potential and limitations of different theoretical approaches.

Hospitality and Tourism Marketing (30 credits) - Compulsory

This module centres on three themes:

• ​the process involved in systematic marketing analysis and strategic planning
• the uniqueness of social media marketing
• critical issues in hospitality and tourism marketing

This module aims to facilitate you to apply generic principles of marketing management to the tourism industry, with a particular focus on distinguishing characteristics of hospitality and tourism products.

Business Strategies in Mandarin (30 credits) - Compulsory

This module aims to review, consolidate and further enhance your existing language skills (speaking, listening, reading and writing) in Mandarin Chinese in business contexts so you can function more comfortably and confidently in the Chinese business environment. You will also gain a better understanding of the macro and micro Chinese economic situations and specific market needs through a selection of case studies.

Strategic Management in a Hospitality Environment (30 credits) - Compulsory

This module builds upon your knowledge of the business of the Hospitality Industry from both theoretical and practical experiences. You will become familiar with research and practice in the field of Strategic Management, Organisational behaviour, Human Resource Management, Work Psychology, Entrepreneurship, Business Strategy in light of current affairs, technology, culture and globalisation to develop an ability to apply decision-making theories to hospitality operations whilst appreciating the difficulties and consequences of making changes within an organisation.

Managing Sustainable Tourism (30 credits) - Optional

Through the study of a wide range of case studies from diverse geographical environments this module aims to provide a broad critical understanding of the opportunities and constraints involved in achieving the balance between the environmental, social and economic aspects of tourism that is needed to achieve sustainable tourism. In addition, you will explore the role of sustainable tourism in the context of sustainable development.

Cultural and Heritage Tourism (30 credits) - Optional

This module aims to develop a critical understanding of the debates surrounding the growth of cultural and heritage tourism in contemporary societies. You will analyse and evaluate both global and local perspectives and approaches in theorising and managing cultural and heritage tourism. In order to synthesise both social science based and management driven discourses on culture, heritage and tourism, the professional practices of cultural and heritage tourism in both developed and developing countries will be incorporated.

Events Management (30 credits) - Optional

This module aims to develop a critical understanding of the events industry, the impacts and legacy of events and event strategy, and planning and management. You will be introduced to a range of corporate, sporting, and arts and cultural events and festivals, from community festivals to hallmark and mega events and different academic perspectives on their classification. You will also explore their origins, current and future trends so you can develop a depth of knowledge of the event industry and analyse the impacts, sustainability and legacy of events. Taking a case study approach, the motivations and roles of the private, public and third sectors in the development and execution of events will also be discussed and analysed. The strategy, planning and management of events will be explored, at the end of which you will develop an event strategy and implementation plan.

Independent Tourism (30 credits) - Optional

The module aims to provide the opportunity for you to undertake an individual investigation in a chosen area of interest in the field of tourism. You will encouraged to take responsibility for your own learning through conducting an in-depth study and demonstrating your abilities to select and appropriately use a wide range of sources to analyse, challenge and critically evaluate the views received. You will be able to acquire and demonstrate the acquisition of a range of research skills being applied to the approved topic.