Effective marketing is essential to every successful organisation – and our BA Marketing is the ultimate stepping-stone to an exciting career across a range of disciplines. You’ll follow in the footsteps of graduates who have pursued careers in all areas of marketing, including marketing research, product development, brand management, integrated marketing communications, and retailing at companies including Bardingtons, Prem International School, IKEA, a number of local authorities, and the NHS.
As part of our Business School, you’ll develop your critical thinking, and gain the tools and knowledge needed to successfully navigate the professional marketing field.
You’ll also have the flexibility to tailor your marketing degree with a range of optional modules – from brand management and consumer behaviour, to market insight and digital marketing – that will complement your personal interests and career goals. You'll work on a consultancy project with a brief set by industry professionals and develop practical solutions in response.
You’ll get plenty of support throughout your studies – and our specialist librarians are also on hand to give you any additional support you need to excel in your marketing degree.
You’ll also have the opportunity to gain invaluable hands-on experience and employability skills with two work experience options. You can integrate a work placement into your studies with a 36-week sandwich placement as part of a 4-year degree, or two 18-week summer placements as part of a 3-year degree.
When it comes to support, you’ll be matched with a Personal Tutor to get the backing you need. You’ll also get support from our Student Learning and Graduate Academic Assistants who have personal experience in your subject.
Our BA Marketing is one of the marketing courses recognised by the Chartered Institute of Marketing (CIM), and if you receive a 2:2 (or higher) at graduation, you’ll be able to apply for the CIM Professional Diploma in Marketing (Level 6) without the standard requirement of gaining a CIM Certificate in Marketing.
CIM qualifications are highly sought after by employers, which means you’ll be receiving the best opportunities for a successful marketing career.
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The course is designed to expand knowledge in three pivotal areas of marketing: the behaviour of consumers, marketing research and the management of brands. In Year 2 you will also get the chance to tailor you degree by choosing either our New Product Development and Innovation module or Advertising and Sales Promotion and either the Customer Engagement Marketing module or Entrepreneurial Marketing.
In Year 3 you will study three compulsory modules in Marketing Strategy and Planning, Services Marketing Management and Global and Cross-cultural Marketing. You will also be able to choose two options from a wider list of specialist marketing modules.
To enhance your learning experience you will be provided with a handbook for each module, as well as the support of dedicated myUniHub websites which are packed with online resources.
The primary aim of the work marketing module is to provide students with the opportunity to undertake a period of work experience (minimum of 30 days) from which students will learn about, how business run in general, the organisation and the sector within which it operates as well as the key drivers of business success. The marketing internship will provide students with an opportunity to immerse themselves in the world of work and develop effective strategies to deal with work and organisational life. It will therefore facilitate students to develop an understanding of work, reflexivity, resilience, wellbeing and the link between theory and practice. Through reflection on experiential learning students will enhance their awareness of their own abilities, and attributes and undertake a journey of personal and professional development.
The module explains the concepts and tools required to build and maintain an effective e-marketing and social media strategy. The module will discuss e-marketing and social media from a strategic perspective as well as focus on specific technologies and tactics.
This module aims at giving you a sound understanding of the ideas and models that are at the basis of strategic marketing and planning. The understanding is reinforced and applied in workshops and by analysing case studies, then by tackling a real life extensive project.
This module aims to develop your knowledge of the theory and practice of advertising and promotion. You will learn how to use both broad communication theory and specific promotion-related theory to inform and develop advertising and promotion programmes. You will learn how these promotional activities fit within and contribute to overall marketing strategies and objectives while learning to develop, implement and evaluate advertising and promotion campaigns.
This module aims to present a view of the importance to firms of profitably managing customer relationships in order to succeed in a competitive environment. The module will focus on the development and implementation of relationship marketing strategies that enhance organisational profitability and success.
This module provides you with a thorough understanding of the nature of the international market place and the complex and challenging forces that shape the current international business environment and highlights future trends. You will learn how to critically assess the implications of such forces and trends for marketing strategy and decision making when organisations operate across borders. You will also develop international marketing decision-making skills and know-how that will assist you in pursuing a career in international marketing or business.
This module is underpinned by the ethos that entrepreneurship is now a career choice for many in these challenging, dynamic and uncertain times. This module is designed to foster entrepreneurial talent and encourage and develop entrepreneurial new venture management skills. It also aims to make you aware of opportunities in the market place and how to use effectual entrepreneurship to implement and generate sustainable incomes in a world outside the academic environment.
This module aims to develop detailed understanding of public relations theory and practice and its role in influencing corporate reputation. The module uses practical tasks and professional simulations to enable you to engage critically with public relations planning, implementation and evaluation.
This module provides an excellent opportunity for you to demonstrate high quality employability skills such as the ability to design and deliver a small research project, learn independently and through supervision, and undertake an extended, methodical piece of work. A well-executed research project will give you something to distinguish yourself from your peers as well as the opportunity to show why you might be a superior candidate for graduate employment.
This module aims to offer in-depth exploration of services marketing management, emphasising those concepts, practices and techniques that are pertinent to service. You will synthesise and apply previous study of management, and marketing concepts and techniques, and relate business theory to practice using specialised service-sector case studies.
The primary aim of the internship module is to provide you with the opportunity to undertake a period of work experience for a minimum of 30 days. This will facilitate you in gaining an insight into the world of work and appropriate conduct at work, as well as the process of becoming and staying employable through assertiveness, continuing development and reflection on both your development and the link between theory and practice. You will also develop an understanding of the organisation, sector and the environment in which it operates.
More information about this course
See the course specification for more information about typical course content outside of the coronavirus outbreak:
Optional modules are usually available at levels 5 and 6, although optional modules are not offered on every course. Where optional modules are available, you will be asked to make your choice during the previous academic year. If we have insufficient numbers of students interested in an optional module, or there are staffing changes which affect the teaching, it may not be offered. If an optional module will not run, we will advise you after the module selection period when numbers are confirmed, or at the earliest time that the programme team make the decision not to run the module, and help you choose an alternative module.
If you receive a 2:2 (or higher) at graduation you can apply for the CIM Professional Diploma in Marketing (Level 6) without the normal requirement of obtaining the CIM Certificate in Marketing. And if you enrol for the Diploma within two years of graduation, you’ll receive exemptions from two of the four modules.
The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Middlesex University has joined forces with CIM to give our students the opportunity to gain CIM professional qualifications through their Graduate Gateway programme. CIM qualifications are highly sought after by employers, and Graduate Gateway alongside our own degrees, ensures we are equipping our students with the best opportunities for a successful marketing career.
Marketing BA student
Marketing BA graduate
Marketing BA graduate
We’ll carefully manage any future changes to courses, or the support and other services available to you, if these are necessary because of things like changes to government health and safety advice, or any changes to the law.
Any decisions will be taken in line with both external advice and the University’s Regulations which include information on this.
Our priority will always be to maintain academic standards and quality so that your learning outcomes are not affected by any adjustments that we may have to make.
At all times we’ll aim to keep you well informed of how we may need to respond to changing circumstances, and about support that we’ll provide to you.
Start: October 2021, EU/International induction: September 2021
Duration: 3 years full-time, 4 years full-time with placement, 6 years part-time
Start: October 2021, EU/International induction: September 2021
Duration: 1 year full-time