Logo close icon
search button

    Close window

      Close window

      Contact
      Share
      Section navigation

      Dr Shing-Wan Chang

      ROLE: SL in Marketing
      SCHOOL: Business School
      DEPARTMENT: Marketing Branding & Tourism
      TELEPHONE: +44 (0)20 8411 2873
      EMAIL: S.Chang@mdx.ac.uk
      1. Biography &
        Qualifications
      2. Learning &
        Teaching Interests
      3. Research Outputs &
        Interests
      4. Funded Research &
        Knowledge Exchange Projects
      5. Engagement &
        Impact

      • Biography &
        Qualifications

        Dr. Shing-Wan Chang joined Middlesex University in 2013. She has a MBA in Finance from National Taiwan University, a Postgraduate Diploma in Social Science Research Methods from Cardiff University, and a PhD in Marketing from Cardiff University.

        Languages spoken


        Languages Spoken

      • Learning &
        Teaching Interests

        • Creativity and Innovation in Digital Marketing
        • Marketing Theory and Practice
        • Advertisnig and Sales Promotion
        • Msc/PhD Dissetation Supervisions

      • Research Outputs &
        Interests

        • I welcome prospective PhD students in the following research areas: 
        • Digitalisation: metaverse, AR, VR, MR, XR, cryptocurrency, Non-Fungible Token (NFT), blockchain, virtual influencer, AI, social commerce, mobile and social media marketing, programmatic advertising, deepfake, recommendation system, etc.
        • Consumer behaviour: e-commerce, online charity shopping, charitable giving, green/pro-environmental behavior, addiction, e-sport experience, gaming, consumer well-beings, prosocial behaviour, luxury brand consumption, etc.
        • Service marketing: service quality, retailing-technology use, innovative technology use in education, etc.
        • Tourism and Hospitality Marketing: Food/Gastronomy marketing, destination marketing, etc.
        • Marketing communication: creativity, advertising, CSR communication, influencer/livestreaming marketing, etc.
        • Digital entrepreneurship
        • Behavioral Economics

        Publication Feed

        Overexposure-aware influence maximization

        Loukides, Grigorios and Gwadera, Robert and Chang, Shing-Wan (2020) Overexposure-aware influence maximization. ACM Transactions On Internet Technology , 20 (4). pp. 1-31. ISSN 1533-5399

        Instagram advertising: The catalyst for impulse purchase?

        Chang, Shing-Wan and Mirto, Alessandra (2019) Instagram advertising: The catalyst for impulse purchase? In: 2019 Academy of Marketing Science World Marketing Congress, 09-12 Jul 2019, Edinburgh, Scotland.

        Exploring how followers respond to micro-influencer endorsement

        Chang, Shing-Wan and Dang, Thi Thao Trang (2019) Exploring how followers respond to micro-influencer endorsement. In: 2019 Academy of Marketing Science World Marketing Congress, 09-12 Jul 2019, Edinburgh, Scotland.

        An investigation of mobile social networking application users' responses to in-app advertisements

        Chang, Shing-Wan and Loukidis, Grigorios and Drago, Keith (2019) An investigation of mobile social networking application users' responses to in-app advertisements. In: Asia Pacific ACR Conference, 10-12 Jan 2019, Ahmedabad, India.

        Examining the influences of service quality and corporate image on students' loyalty of boarding schools in the UK: A study of Chinese students

        Chang, Shing-Wan and Loukides, Grigorios and Lee, Lai Ping (2018) Examining the influences of service quality and corporate image on students' loyalty of boarding schools in the UK: A study of Chinese students. In: 6th International Conference on Contemporary Marketing Issues (ICCMI 2018), 27- 29 June 2018, Athens, Greece.

        View more publications

      • Funded Research &
        Knowledge Exchange Projects

      • Engagement &
        Impact

      In this section

      Back to top