Dr. Shing-Wan Chang joined Middlesex University in 2013. She has a MBA in Finance from National Taiwan University, a Postgraduate Diploma in Social Science Research Methods from Cardiff University, and a PhD in Marketing from Cardiff University.
Chang, Shing-Wan and Loukidis, Grigorios and Drago, Keith (2019) An investigation of mobile social networking application users’ responses to in-app advertisements. In: Asia Pacific ACR Conference, 10-12 Jan 2019, Ahmedabad, India. (Accepted/In press)
Chang, Shing-Wan and Loukides, Grigorios and Mantegazza, Federica (2018) Disentangling the psychological effects of luxury fashion brands on social capital and WOM. In: 6th International Conference on Contemporary Marketing Issues (ICCMI 2018), 27- 29 June 2018, Athens, Greece.
Chang, Shing-Wan and Loukides, Grigorios and Lee, Lai Ping (2018) Examining the influences of service quality and corporate image on students’ loyalty of boarding schools in the UK: A study of Chinese students. In: 6th International Conference on Contemporary Marketing Issues (ICCMI 2018), 27- 29 June 2018, Athens, Greece.
Chang, Shing-Wan (2018) The moderating role of lifestyle-congruence on the motives of using peer to peer rental: a study of Airbnb. In: EMAC2018, 29 May - 01 June 2018, University of Strathclyde, Glasgow, UK.
Coello, Jonathan and Chang, Shing-Wan (2015) Factors influencing customers’ purchase intention via mobile apps in the fast fashion industry. In: 20th International Conference on Corporate and Marketing Communications, 16-17 April 2015, Izmir, Turkey.