Dr. Shing-Wan Chang joined Middlesex University in 2013. She has a MBA in Finance from National Taiwan University, a Postgraduate Diploma in Social Science Research Methods from Cardiff University, and a PhD in Marketing from Cardiff University.
Learning & Teaching Interests
MKT4009/ 4029 Dissertation/ Professional Practice Project
MKT4012 Advertising and Digital Marketing
Marketing theory and practice
Research Outputs & Interests
Consumer behaviour, lifestyles and consumption
Services marketing, e.g. service quality, customer satisfaction
Chang, Shing-Wan (2018) The moderating role of lifestyle-congruence on the motives of using peer to peer rental: a study of Airbnb. In: EMAC2018, 29 May - 01 June 2018, University of Strathclyde, Glasgow, UK. (Accepted/In press)
Coello, Jonathan and Chang, Shing-Wan (2015) Factors influencing customers’ purchase intention via mobile apps in the fast fashion industry. In: 20th International Conference on Corporate and Marketing Communications, 16-17 April 2015, Izmir, Turkey.
Fan, Shih-Heng and Chang, Shing-Wan (2014) Why Taiwanese continue using fast-fashion brands' Facebook pages? In: 8th AMA SERVSIG International Service Research Conference, 13-15 June 2014, Thessaloniki, Greece.