I am a Senior Lecturer in Marketing and Consumer Behaviour and a Fellow of the Higher Education Academy. Before joining Middlesex Business School in January 2015, I worked at University of Lincoln as a Lecturer in Marketing. Prior to pursuing my doctoral studies, and embarking my academic career, I worked as a marketing executive in music retailing in Greece and in music publishing in London, UK.
My studies have been interdisciplinary. I hold a BSc Degree in Economics (Major: Business Administration), from Aristotle University of Thessaloniki, an MA in Arts Management from City University London (UK) and a Ph.D. in Management from Cranfield School of Management (UK). For my thesis, I combined my prior interdisciplinary knowledge and practical experience to investigate the reasons that drive consumers to acquire music from various channels - both legal and illegal. My thesis offered important implications to marketers and policy makers.
My current role in Middlesex University involves leadership, research and teaching responsibilities. I am a Programme Leader of the MSc Strategic Marketing, a programme that my team and I designed, developed and launched 2017. I have also designed, developed and launched the module Consumer Psychology, which runs in all marketing programmes and has consistently gained very high levels of student satisfaction. Further, I have extensive experience in teaching at both undergraduate and postgraduate levels on various marketing related modules and provide PhD supervision.
Middlesex Business School has also given me the opportunity to actively work on my research passions. From 2020, I have created and led the Consumer Research for Well-being Cluster, a research group that is focusing into producing and disseminating research that supports consumers and societies well-being. The creation of the cluster has been inspired by my own research interests, which are to explore and identify how people make choices that benefit their well-being and what empowers them to do so. Currently, I am particularly interested in understanding how and why people consume food and how and why they exercise as well as how and why they consume music and other artistic products. Furthermore, I am also interested in identifying forms of consumption that can empower females.
Outside Middlesex University, I work as an external examiner for the marketing courses of Buck’s University and University of Lincoln as well as collaborate with business in consultancy projects. I am occasionally asked to contribute my opinion on business stories in the press, as well as I connect with external audiences through social media (Twitter account).
Athina is the Programme Leader of the Msc in Strategic Marketing. She also teaches marketing and cosnumer behaviour at both undergraduate and postgraduate level. She is passionate about developing her students into the new marketrs of the future and wants to inspire them to be self-reflective and pursue values like social justice and sustainability.
Athina also supervises part-time and full-time student research dissertation projects. The projects deploy theory and research to investigate practical issues. Her supervision interests include topics related to consumer behaviour and more specifically to illegal consumption, music and art consumption, destination choice, attitudes and intentions, and consumer behaviour models.
Athina is interested in receiving PhD applications from prospective research students within the domain of her research interests.
Athina's research interests lie in the area of consumer consumption with particular interest in the psychological factors that influence morally dubious and illegal situations (piracy, fair trade, sustainable consumption) in the areas of retailing, music, media, entertainment, art, food and wine. Her research is driven by both academic rigour and relevance to practice.
More specifically she is interested in:
Her publications have appeared in the Psychology & Marketing and the Journal of Retailing and Consumer Services as well as in various international conferences like the British Academy of Management, the Academy of Marketing, the European Marketing Academy and the American Marketing Association.
Chapman, Alexis and Dilmperi, Athina (2022) Luxury brand value co-creation with online brand communities in the service encounter. Journal of Business Research , 144 . pp. 902-921. ISSN 0148-2963
Vecchi, Michela and Elf, Patrick and Ueno, Akiko and Dilmperi, Athina and Dennis, Charles and Devereux, Luke (2022) Shall we dance? Recreational dance, well-being and productivity performance during COVID-19: a three-country study. Journal of International Marketing . ISSN 1069-031X (Published online first)
Warren, Giannina and Dilmperi, Athina and Keith, Dinnie (2021) Power struggles and playing politics: an application of Bourdieu's cultural intermediation theory to place marketing. Annals οf Tourism Research , 91 . pp. 1-13. ISSN 0160-7383
Dilmperi, Athina and McIntyre, Charles and Dennis, Charles and Melewar, T. C. (2020) Introduction to the special issue of the 3rd international colloquium on design, branding and marketing. Journal of Retailing and Consumer Services , 55 . ISSN 0969-6989
Dilmperi, Athina and King, Tamira and Dennis, Charles (2017) Towards a framework for identifying attitudes and intentions to music acquisition from legal and illegal channels. Psychology & Marketing , 34 (4). pp. 428-447. ISSN 0742-6046
Athina is a member of the British Academy of Management and of the Academy of Marketing. She is also an ad-hoc referee for international publications such as the European Journal of Marketing, the Journal of Service Theory and Practice and Journal of Marketing Communications.
British Academy of Management
Academy of Marketing