Athina is a Senior Lecturer in Marketing and Consumer Behaviour and a Fellow of the Higher Education Academy. She joined Middlesex University in January 2015. In 2014, she was awarded her PhD in Marketing from Cranfield School of Management (UK). Her thesis investigated the reasons that drive consumers to acquire music from various channels - both legal and illegal - adding new perspectives to the issue of music piracy and offering important implications for marketers and policy makers. Before joining academia, Athina worked in music retailing in Greece and in music publishing in the UK.
Athina is the Programme Leader of the Msc in Strategic Marketing. She also teaches marketing and cosnumer behaviour at both undergraduate and postgraduate level. She is passionate about developing her students into the new marketrs of the future and wants to inspire them to be self-reflective and pursue values like social justice and sustainability.
Athina also supervises part-time and full-time student research dissertation projects. The projects deploy theory and research to investigate practical issues. Her supervision interests include topics related to consumer behaviour and more specifically to illegal consumption, music and art consumption, destination choice, attitudes and intentions, and consumer behaviour models.
Athina is interested in receiving PhD applications from prospective research students within the domain of her research interests.
Athina's research interests lie in the area of consumer consumption with particular interest in the psychological factors that influence morally dubious and illegal situations (piracy, fair trade, sustainable consumption) in the areas of retailing, music, media, entertainment, art, food and wine. Her research is driven by both academic rigour and relevance to practice.
More specifically she is interested in:
Her publications have appeared in the Psychology & Marketing and the Journal of Retailing and Consumer Services as well as in various international conferences like the British Academy of Management, the Academy of Marketing, the European Marketing Academy and the American Marketing Association.
Dilmperi, Athina and McIntyre, Charles and Dennis, Charles and Melewar, T. C. (2020) Introduction to the special issue of the 3rd international colloquium on design, branding and marketing. Journal of Retailing and Consumer Services . ISSN 0969-6989 (Accepted/In press)
Dilmperi, Athina and King, Tamira and Dennis, Charles (2017) Towards a framework for identifying attitudes and intentions to music acquisition from legal and illegal channels. Psychology & Marketing , 34 (4). pp. 428-447. ISSN 0742-6046
Dilmperi, Athina and King, Tamira and Dennis, Charles (2011) Pirates of the web: the curse of illegal downloading. Journal of Retailing and Consumer Services , 18 (2). pp. 132-140. ISSN 0969-6989
Athina is a member of the British Academy of Management and of the Academy of Marketing. She is also an ad-hoc referee for international publications such as the European Journal of Marketing, the Journal of Service Theory and Practice and Journal of Marketing Communications.
British Academy of Management
Academy of Marketing