Dr Pantea Foroudi (PhD, MSc, MA, BA) is Programme Leader (MA, e-Marketing and Social Media) and Lecturer in Marketing and Branding at The Middlesex Business School. Prior to joining Middlesex in August 2015, she was Senior Lecturer in Business Management and Undergraduate Course Director at The Claude Littner Business School, University of West London. She also has held academic positions at London International College of Business and Technology (LIBT), Brunel University London and lecturer at Azad University and Al-Zahra University, Tehran, IRAN. In addition, Pantea has several years of experience of working in marketing, design, advertising and market research firms and has conducted research projects in UK, Dubai and Iran.
Education:
Past Experience:
Pantea is currently teaching Social Media and e-Marketing to postgraduate students and international Marketing to undergraduate students. In the past she has taught Public Relations, Corporate Marketing Strategy, Marketing Research, Marketing Principles, Foundation of Marketing, Marketing Planning, Business Management, Enterprise and Business Development, Managing Small Medium Enterprise, and Corporate Advertising and Media. She received Special Recognition Award.
Pantea's major research interest is in Marketing, Branding, Communications, Visual Identity/Design, and Social Media and e-Marketing from a Multi-Disciplinary approach. She supervises PhD students in field of Marketing, Branding, Design, and Corporate Identity.
She has published in the Journal of Business research, European Journal of Marketing, and Qualitative Market Research. Pantea is Ad-HOC reviewer in various Journals such as Journal of Business research, European Journal of Marketing, Qualitative Market Research, and Industrial Marketing Research. She is the first translator of Photoshop III Book to Farsi in 1997 and published Persian Hairpins Book in 2001 in Persian language.
Publications:
Books:
Journal Article:
Nazarian, Alireza and Velayati, Rezvan and Foroudi, Pantea and Atkinson, Peter and Edirisinghe, Dilini (2021) Organizational justice in the hotel industry: revisiting GLOBE from a national culture perspective. International Journal of Contemporary Hospitality Management . ISSN 0959-6119 (Accepted/In press)
Foroudi, Pantea and Foroudi, Mohammad and Palazzo, Maria and Nguyen, Bang (2021) Fly me to the moon: from corporate branding orientation to retailer preference and business performance. International Journal of Contemporary Hospitality Management . ISSN 0959-6119 (Accepted/In press)
Jerez-Jerez, M. J. and Melewar, T. C. and Foroudi, Pantea (2021) The effect of waiters’ occupational identity on employee turnover within the context of Michelin-starred restaurants. Journal of Hospitality and Tourism Research . ISSN 1096-3480 (Published online first)
Fakhreddin, Farbod and Foroudi, Pantea and Rasouli Ghahroudi, Mehdi (2021) The bidirectional complementarity between market orientation and launch proficiency affecting new product performance. Journal of Product and Brand Management , 30 (6). pp. 916-936. ISSN 1061-0421
Foroudi, Mohammad M. and Foroudi, Pantea and Balmer, John M. T. (2021) Corporate identity: definition and components. In: Building Corporate Identity, Image and Reputation in the Digital Era. Melewar, T. C. and Dennis, Charles and Foroudi, Pantea , eds. Routledge Studies in Marketing . Routledge, London, pp. 11-74. ISBN 9780367531232
