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      Dr Pantea Foroudi

      ROLE: Senior Lecturer in Branding
      SCHOOL: Business School
      DEPARTMENT: Marketing Branding & Tourism
      EMAIL: P.Foroudi@mdx.ac.uk
      1. Biography &
        Qualifications
      2. Learning &
        Teaching Interests
      3. Research Outputs &
        Interests
      4. Funded Research &
        Knowledge Exchange Projects
      5. Engagement &
        Impact

      • Biography &
        Qualifications

        Dr Pantea Foroudi (PhD, MSc, MA, BA) is Programme Leader (MA, e-Marketing and Social Media) and Lecturer in Marketing and Branding at The Middlesex Business School. Prior to joining Middlesex in August 2015, she was Senior Lecturer in Business Management and Undergraduate Course Director at The Claude Littner Business School, University of West London. She also has held academic positions at London International College of Business and Technology (LIBT), Brunel University London and lecturer at Azad University and Al-Zahra University, Tehran, IRAN. In addition, Pantea has several years of experience of working in marketing, design, advertising and market research firms and has conducted research projects in UK, Dubai and Iran.

        Education:

        • PhD in Business Management - Brunel Business School, Brunel University London, UK
        • MA in Marketing and Communication Management - University of The Arts London, UK
        • Pre-Master in Art, Business and Marketing and Management, David Game College, UK
        • MSc and BSc in Graphic Design - Azad University, Tehran, IRAN

        Past Experience:

        • Senior Lecturer in Business Management and Undergraduate Course Director - The Claude Littner Business School, University of West London, UK, 2014-2015
        • Module Leader and Lecturer, Middlesex Business School, Middlesex University London, UK, 2010-2015
        • Lecturer in Business Management and Marketing - London International College of Business and Technology (LIBT), Brunel University London, UK, 2010-2014

        Languages Spoken

      • Learning &
        Teaching Interests

        Pantea is currently teaching Social Media and e-Marketing to postgraduate students and international Marketing to undergraduate students. In the past she has taught Public Relations, Corporate Marketing Strategy, Marketing Research, Marketing Principles, Foundation of Marketing, Marketing Planning, Business Management, Enterprise and Business Development, Managing Small Medium Enterprise, and Corporate Advertising and Media. She received Special Recognition Award.

      • Research Outputs &
        Interests

        Pantea's major research interest is in Marketing, Branding, Communications, Visual Identity/Design, and Social Media and e-Marketing from a Multi-Disciplinary approach. She supervises PhD students in field of Marketing, Branding, Design, and Corporate Identity.

        She has published in the Journal of Business research, European Journal of Marketing, and Qualitative Market Research. Pantea is Ad-HOC reviewer in various Journals such as Journal of Business research, European Journal of Marketing, Qualitative Market Research, and Industrial Marketing Research. She is the first translator of Photoshop III Book to Farsi in 1997 and published Persian Hairpins Book in 2001 in Persian language.

        Publications:

        Books:

        • Photoshop 3: The first translation from English to Farsi (1997) Chap and Enteshar Publication, Tehran, Iran.
        • Persian Hairpins (2001) Chap and Enteshar Publication, Tehran, Iran.

        Journal Article:

        • Foroudi, P., Melewar, T. C., and Gupta, S. (2014). Linking corporate logo, corporate image, and reputation: An examination of consumer perceptions in the financial setting. Journal of Business Research, 67(11), 2269-2281.

        Publication Feed

        How to boost place branding leveraging on community relations. An exploration of the banking sector in Ghana

        Palazzo, Maria and Deigh, Linda and Foroudi, Pantea and Siano, Alfonso (2018) How to boost place branding leveraging on community relations. An exploration of the banking sector in Ghana. Qualitative Market Research: An International Journal . ISSN 1352-2752 (Accepted/In press)

        Relationship between corporate identity, place architecture, and identification: an exploratory case study

        Foroudi, Mohammad Mahdi and Balmer, John M.T. and Chen, Weifeng and Foroudi, Pantea (2018) Relationship between corporate identity, place architecture, and identification: an exploratory case study. Qualitative Market Research: An International Journal . ISSN 1352-2752 (Accepted/In press)

        Mediating effect of intrinsic motivation on the relationship between Islamic work ethic, job satisfaction, and organizational commitment in banking sector

        Gheitani, Alborz and Imani, Saheb and Amiri, Nader Seyyed and Foroudi, Pantea (2018) Mediating effect of intrinsic motivation on the relationship between Islamic work ethic, job satisfaction, and organizational commitment in banking sector. International Journal of Islamic and Middle Eastern Finance and Management . ISSN 753-8394 (Published online first)

        Far apart yet close: social media on acculturation among international students in the UK

        Yu, Qionglei and Foroudi, Pantea and Gupta, Suraksha (2018) Far apart yet close: social media on acculturation among international students in the UK. Technological Forecasting and Social Change . ISSN 0040-1625 (Published online first)

        Customer value co-creation behaviour to enhance university brand image and reputation: a UK perspective

        Foroudi, Pantea and Yu, Qionglei and Gupta, Suraksha and Foroudi, Mohammad M. (2018) Customer value co-creation behaviour to enhance university brand image and reputation: a UK perspective. Technological Forecasting and Social Change . ISSN 0040-1625 (Accepted/In press)

        View more publications

      • Funded Research &
        Knowledge Exchange Projects

      • Engagement &
        Impact

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