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      Dr Pantea Foroudi

      ROLE: Senior Lecturer in Branding
      SCHOOL: Business School
      DEPARTMENT: Marketing Branding & Tourism
      EMAIL: P.Foroudi@mdx.ac.uk
      1. Biography &
        Qualifications
      2. Learning &
        Teaching Interests
      3. Research Outputs &
        Interests
      4. Funded Research &
        Knowledge Exchange Projects
      5. Engagement &
        Impact

      • Biography &
        Qualifications

        Dr Pantea Foroudi (PhD, MSc, MA, BA) is Programme Leader (MA, e-Marketing and Social Media) and Lecturer in Marketing and Branding at The Middlesex Business School. Prior to joining Middlesex in August 2015, she was Senior Lecturer in Business Management and Undergraduate Course Director at The Claude Littner Business School, University of West London. She also has held academic positions at London International College of Business and Technology (LIBT), Brunel University London and lecturer at Azad University and Al-Zahra University, Tehran, IRAN. In addition, Pantea has several years of experience of working in marketing, design, advertising and market research firms and has conducted research projects in UK, Dubai and Iran.

        Education:

        • PhD in Business Management - Brunel Business School, Brunel University London, UK
        • MA in Marketing and Communication Management - University of The Arts London, UK
        • Pre-Master in Art, Business and Marketing and Management, David Game College, UK
        • MSc and BSc in Graphic Design - Azad University, Tehran, IRAN

        Past Experience:

        • Senior Lecturer in Business Management and Undergraduate Course Director - The Claude Littner Business School, University of West London, UK, 2014-2015
        • Module Leader and Lecturer, Middlesex Business School, Middlesex University London, UK, 2010-2015
        • Lecturer in Business Management and Marketing - London International College of Business and Technology (LIBT), Brunel University London, UK, 2010-2014

        Languages Spoken

      • Learning &
        Teaching Interests

        Pantea is currently teaching Social Media and e-Marketing to postgraduate students and international Marketing to undergraduate students. In the past she has taught Public Relations, Corporate Marketing Strategy, Marketing Research, Marketing Principles, Foundation of Marketing, Marketing Planning, Business Management, Enterprise and Business Development, Managing Small Medium Enterprise, and Corporate Advertising and Media. She received Special Recognition Award.

      • Research Outputs &
        Interests

        Pantea's major research interest is in Marketing, Branding, Communications, Visual Identity/Design, and Social Media and e-Marketing from a Multi-Disciplinary approach. She supervises PhD students in field of Marketing, Branding, Design, and Corporate Identity.

        She has published in the Journal of Business research, European Journal of Marketing, and Qualitative Market Research. Pantea is Ad-HOC reviewer in various Journals such as Journal of Business research, European Journal of Marketing, Qualitative Market Research, and Industrial Marketing Research. She is the first translator of Photoshop III Book to Farsi in 1997 and published Persian Hairpins Book in 2001 in Persian language.

        Publications:

        Books:

        • Photoshop 3: The first translation from English to Farsi (1997) Chap and Enteshar Publication, Tehran, Iran.
        • Persian Hairpins (2001) Chap and Enteshar Publication, Tehran, Iran.

        Journal Article:

        • Foroudi, P., Melewar, T. C., and Gupta, S. (2014). Linking corporate logo, corporate image, and reputation: An examination of consumer perceptions in the financial setting. Journal of Business Research, 67(11), 2269-2281.

        Publication Feed

        Investigating relationship types for creating brand value for resellers

        Gupta, Suraksha and Foroudi, Pantea and Yen, Dorothy (2018) Investigating relationship types for creating brand value for resellers. Industrial Marketing Management . ISSN 0019-8501 (Accepted/In press)

        Examining the influence of corporate website favorability on corporate image and corporate reputation: findings from fsQCA

        Ageeva, Elena and Melewar, T. C. and Foroudi, Pantea and Dennis, Charles and Jin, Zhongqi (2017) Examining the influence of corporate website favorability on corporate image and corporate reputation: findings from fsQCA. Journal of Business Research . ISSN 0148-2963 (Accepted/In press)

        The role of physical metaphors for decision-making in integrated corporate communication

        Siano, Alfonso and Vollero, Agostino and Volpe, Maddalena Della and Confetto, Maria Giovanna and Foroudi, Pantea and Palazzo, Maria (2018) The role of physical metaphors for decision-making in integrated corporate communication. The Bottom Line, 31 (1). pp. 42-55. ISSN 0888-045X

        A framework for business model with strategic innovation in ICT firms: the importance of information

        Faghih, Nezameddin and Dastourian, Banafsheh and Sajadi, Seyyed Mojtaba and Henten, Andres and Foroudi, Pantea (2018) A framework for business model with strategic innovation in ICT firms: the importance of information. The Bottom Line, 31 (1). pp. 16-41. ISSN 0888-045X

        Perceptional components of brand equity: configuring the symmetrical and asymmetrical paths to brand loyalty and brand purchase intention

        Foroudi, Pantea and Jin, Zhongqi and Gupta, Suraksha and Foroudi, Mohammad M. (2018) Perceptional components of brand equity: configuring the symmetrical and asymmetrical paths to brand loyalty and brand purchase intention. Journal of Business Research . ISSN 0148-2963 (Published online first)

        View more publications

      • Funded Research &
        Knowledge Exchange Projects

      • Engagement &
        Impact

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