Dr Pantea Foroudi (PhD, MSc, MA, BA) is Programme Leader (MA, e-Marketing and Social Media) and Lecturer in Marketing and Branding at The Middlesex Business School. Prior to joining Middlesex in August 2015, she was Senior Lecturer in Business Management and Undergraduate Course Director at The Claude Littner Business School, University of West London. She also has held academic positions at London International College of Business and Technology (LIBT), Brunel University London and lecturer at Azad University and Al-Zahra University, Tehran, IRAN. In addition, Pantea has several years of experience of working in marketing, design, advertising and market research firms and has conducted research projects in UK, Dubai and Iran.
Education:
Past Experience:
Pantea is currently teaching Social Media and e-Marketing to postgraduate students and international Marketing to undergraduate students. In the past she has taught Public Relations, Corporate Marketing Strategy, Marketing Research, Marketing Principles, Foundation of Marketing, Marketing Planning, Business Management, Enterprise and Business Development, Managing Small Medium Enterprise, and Corporate Advertising and Media. She received Special Recognition Award.
Pantea's major research interest is in Marketing, Branding, Communications, Visual Identity/Design, and Social Media and e-Marketing from a Multi-Disciplinary approach. She supervises PhD students in field of Marketing, Branding, Design, and Corporate Identity.
She has published in the Journal of Business research, European Journal of Marketing, and Qualitative Market Research. Pantea is Ad-HOC reviewer in various Journals such as Journal of Business research, European Journal of Marketing, Qualitative Market Research, and Industrial Marketing Research. She is the first translator of Photoshop III Book to Farsi in 1997 and published Persian Hairpins Book in 2001 in Persian language.
Publications:
Books:
Journal Article:
Foroudi, Pantea and Marvi, Reza and Cuomo, Maria Teresa and Bagozzi, Richard and Dennis, Charles and Jannelli, Roberto (2022) Consumer perceptions of Sustainable Development Goals: conceptualisation, measurement, and contingent effects. British Journal of Management . ISSN 1045-3172 (Accepted/In press)
Akbari, Morteza and Foroudi, Pantea and Fashami, Rahime Zaman and Mahavarpour, Nasrin and Khodayari, Maryam (2022) Let us talk about something: the evolution of e-WOM from the past to the future. Journal of Business Research . ISSN 0148-2963 (Accepted/In press)
Foroudi, Pantea and Marvi, Reza and Colmekcioglu, Nazan (2022) Antecedents and consequences of co-creation value with a resolution of complex P2P relationships. International Journal of Contemporary Hospitality Management . ISSN 0959-6119 (Accepted/In press)
Alqayed, Yosef and Foroudi, Pantea and Kaouther, Kooli and Foroudi, Mohammad M. and Dennis, Charles (2022) Enhancing value co-creation behaviour in digital peer-to-peer platforms: an integrated approach. International Journal of Hospitality Management , 102 . pp. 1-19. ISSN 0278-4319
Zha, Dongmei and Foroudi, Pantea and Melewar, T. C. and Jin, Zhongqi (2022) Experiencing the sense of the brand: the mining, processing and application of brand data through sensory brand experiences. Qualitative Market Research: An International Journal , 25 (2). pp. 205-232. ISSN 1352-2752
