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      Dr Pantea Foroudi

      ROLE: Senior Lecturer in Branding
      SCHOOL: Business School
      DEPARTMENT: Marketing Branding & Tourism
      EMAIL: P.Foroudi@mdx.ac.uk
      1. Biography &
        Qualifications
      2. Learning &
        Teaching Interests
      3. Research Outputs &
        Interests
      4. Funded Research &
        Knowledge Exchange Projects
      5. Engagement &
        Impact

      • Biography &
        Qualifications

        Dr Pantea Foroudi (PhD, MSc, MA, BA) is Programme Leader (MA, e-Marketing and Social Media) and Lecturer in Marketing and Branding at The Middlesex Business School. Prior to joining Middlesex in August 2015, she was Senior Lecturer in Business Management and Undergraduate Course Director at The Claude Littner Business School, University of West London. She also has held academic positions at London International College of Business and Technology (LIBT), Brunel University London and lecturer at Azad University and Al-Zahra University, Tehran, IRAN. In addition, Pantea has several years of experience of working in marketing, design, advertising and market research firms and has conducted research projects in UK, Dubai and Iran.

        Education:

        • PhD in Business Management - Brunel Business School, Brunel University London, UK
        • MA in Marketing and Communication Management - University of The Arts London, UK
        • Pre-Master in Art, Business and Marketing and Management, David Game College, UK
        • MSc and BSc in Graphic Design - Azad University, Tehran, IRAN

        Past Experience:

        • Senior Lecturer in Business Management and Undergraduate Course Director - The Claude Littner Business School, University of West London, UK, 2014-2015
        • Module Leader and Lecturer, Middlesex Business School, Middlesex University London, UK, 2010-2015
        • Lecturer in Business Management and Marketing - London International College of Business and Technology (LIBT), Brunel University London, UK, 2010-2014

        Languages Spoken

      • Learning &
        Teaching Interests

        Pantea is currently teaching Social Media and e-Marketing to postgraduate students and international Marketing to undergraduate students. In the past she has taught Public Relations, Corporate Marketing Strategy, Marketing Research, Marketing Principles, Foundation of Marketing, Marketing Planning, Business Management, Enterprise and Business Development, Managing Small Medium Enterprise, and Corporate Advertising and Media. She received Special Recognition Award.

      • Research Outputs &
        Interests

        Pantea's major research interest is in Marketing, Branding, Communications, Visual Identity/Design, and Social Media and e-Marketing from a Multi-Disciplinary approach. She supervises PhD students in field of Marketing, Branding, Design, and Corporate Identity.

        She has published in the Journal of Business research, European Journal of Marketing, and Qualitative Market Research. Pantea is Ad-HOC reviewer in various Journals such as Journal of Business research, European Journal of Marketing, Qualitative Market Research, and Industrial Marketing Research. She is the first translator of Photoshop III Book to Farsi in 1997 and published Persian Hairpins Book in 2001 in Persian language.

        Publications:

        Books:

        • Photoshop 3: The first translation from English to Farsi (1997) Chap and Enteshar Publication, Tehran, Iran.
        • Persian Hairpins (2001) Chap and Enteshar Publication, Tehran, Iran.

        Journal Article:

        • Foroudi, P., Melewar, T. C., and Gupta, S. (2014). Linking corporate logo, corporate image, and reputation: An examination of consumer perceptions in the financial setting. Journal of Business Research, 67(11), 2269-2281.

        Publication Feed

        Corporate brand strategy: drivers and outcomes of hotel industry’s brand orientation

        Foroudi, Pantea (2020) Corporate brand strategy: drivers and outcomes of hotel industry’s brand orientation. International Journal of Hospitality Management , 88 . ISSN 0278-4319

        Co-creating brand image and reputation through stakeholder's social network

        Foroudi, Pantea and Nazarian, Alireza and Ziyadin, Sayabek and Kitchen, P.J and Hafeez, Khalid and Priporas, Constantinos-Vasilios and Pantano, Eleonora (2020) Co-creating brand image and reputation through stakeholder's social network. Journal of Business Research , 114 . pp. 42-59. ISSN 0148-2963

        The others: the role of individual personality, cultural acculturation, and perceived value on towards firm’s social media and acculturation orientation

        Foroudi, Pantea and Marvi, Reza and Kizgin, Hatice (2020) The others: the role of individual personality, cultural acculturation, and perceived value on towards firm’s social media and acculturation orientation. International Journal of Information Management , 52 . ISSN 0268-4012 (Published online first)

        Linking identity and heritage with image and a reputation for competition

        Foroudi, Pantea and Cuomo, Maria T. and Foroudi, Mohammad M. and Katsikeas, Constantine S. and Gupta, Suraksha (2020) Linking identity and heritage with image and a reputation for competition. Journal of Business Research , 113 . pp. 371-325. ISSN 0148-2963

        Multicultural identity

        Jerez-Jerez, Maria (2020) Multicultural identity. In: Sustainable Branding. Foroudi, Pantea and Palazzo, Maria , eds. Routledge, London. (Accepted/In press)

        View more publications

      • Funded Research &
        Knowledge Exchange Projects

      • Engagement &
        Impact

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