Dr Pantea Foroudi (PhD, MSc, MA, BA) is Programme Leader (MA, e-Marketing and Social Media) and Lecturer in Marketing and Branding at The Middlesex Business School. Prior to joining Middlesex in August 2015, she was Senior Lecturer in Business Management and Undergraduate Course Director at The Claude Littner Business School, University of West London. She also has held academic positions at London International College of Business and Technology (LIBT), Brunel University London and lecturer at Azad University and Al-Zahra University, Tehran, IRAN. In addition, Pantea has several years of experience of working in marketing, design, advertising and market research firms and has conducted research projects in UK, Dubai and Iran.
Pantea is currently teaching Social Media and e-Marketing to postgraduate students and international Marketing to undergraduate students. In the past she has taught Public Relations, Corporate Marketing Strategy, Marketing Research, Marketing Principles, Foundation of Marketing, Marketing Planning, Business Management, Enterprise and Business Development, Managing Small Medium Enterprise, and Corporate Advertising and Media. She received Special Recognition Award.
Pantea's major research interest is in Marketing, Branding, Communications, Visual Identity/Design, and Social Media and e-Marketing from a Multi-Disciplinary approach. She supervises PhD students in field of Marketing, Branding, Design, and Corporate Identity.
She has published in the Journal of Business research, European Journal of Marketing, and Qualitative Market Research. Pantea is Ad-HOC reviewer in various Journals such as Journal of Business research, European Journal of Marketing, Qualitative Market Research, and Industrial Marketing Research. She is the first translator of Photoshop III Book to Farsi in 1997 and published Persian Hairpins Book in 2001 in Persian language.
Nazarian, Alireza and Atkinson, Peter and Foroudi, Pantea and Edirisinghe, Dilini (2020) Leaders or organisations? A comparison study of factors affecting organisational citizenship behaviour in independent hotels. International Journal of Contemporary Hospitality Management . ISSN 0959-6119 (Accepted/In press)
Foroudi, Pantea and Marvi, Reza and Kizgin, Hatice (2020) The others: the role of individual personality, cultural acculturation, and perceived value on towards firm’s social media and acculturation orientation. International Journal of Information Management . ISSN 0268-4012 (Accepted/In press)
Foroudi, Pantea and Cuomo, Maria T. and Foroudi, Mohammad M. (2019) Continuance interaction intention in retailing: relations between customer values, satisfaction, loyalty, and identification. Information Technology and People . ISSN 0959-3845 (Published online first)
Ageeva, Elena and Foroudi, Pantea (2019) Examining the destination website: a case of Visit Tatarstan. In: Place Branding: Connecting Tourist Experiences to Places. Foroudi, Pantea and Mauri, Chiara and Dennis, Charles and Melewar, T. C. , eds. Routledge, pp. 267-284. ISBN 9781472455925 (Published online first)
Foroudi, Pantea and Tajeddini, Kayhan and Marvi, Reza (2019) A land for all season: the effect of travelers' orientation on awareness, satisfaction, place image, and travelers' loyalty. In: Place Branding: Connecting Tourist Experiences to Places. Foroudi, Pantea and Mauri, Chiara and Dennis, Charles and Melewar, T. C. , eds. Routledge, pp. 107-143. ISBN 9781472455925 (Published online first)