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      Dr Pantea Foroudi

      ROLE: Senior Lecturer in Branding
      SCHOOL: Business School
      DEPARTMENT: Marketing Branding & Tourism
      EMAIL: P.Foroudi@mdx.ac.uk
      1. Biography &
        Qualifications
      2. Learning &
        Teaching Interests
      3. Research Outputs &
        Interests
      4. Funded Research &
        Knowledge Exchange Projects
      5. Engagement &
        Impact

      • Biography &
        Qualifications

        Dr Pantea Foroudi (PhD, MSc, MA, BA) is Programme Leader (MA, e-Marketing and Social Media) and Lecturer in Marketing and Branding at The Middlesex Business School. Prior to joining Middlesex in August 2015, she was Senior Lecturer in Business Management and Undergraduate Course Director at The Claude Littner Business School, University of West London. She also has held academic positions at London International College of Business and Technology (LIBT), Brunel University London and lecturer at Azad University and Al-Zahra University, Tehran, IRAN. In addition, Pantea has several years of experience of working in marketing, design, advertising and market research firms and has conducted research projects in UK, Dubai and Iran.

        Education:

        • PhD in Business Management - Brunel Business School, Brunel University London, UK
        • MA in Marketing and Communication Management - University of The Arts London, UK
        • Pre-Master in Art, Business and Marketing and Management, David Game College, UK
        • MSc and BSc in Graphic Design - Azad University, Tehran, IRAN

        Past Experience:

        • Senior Lecturer in Business Management and Undergraduate Course Director - The Claude Littner Business School, University of West London, UK, 2014-2015
        • Module Leader and Lecturer, Middlesex Business School, Middlesex University London, UK, 2010-2015
        • Lecturer in Business Management and Marketing - London International College of Business and Technology (LIBT), Brunel University London, UK, 2010-2014

        Languages Spoken

      • Learning &
        Teaching Interests

        Pantea is currently teaching Social Media and e-Marketing to postgraduate students and international Marketing to undergraduate students. In the past she has taught Public Relations, Corporate Marketing Strategy, Marketing Research, Marketing Principles, Foundation of Marketing, Marketing Planning, Business Management, Enterprise and Business Development, Managing Small Medium Enterprise, and Corporate Advertising and Media. She received Special Recognition Award.

      • Research Outputs &
        Interests

        Pantea's major research interest is in Marketing, Branding, Communications, Visual Identity/Design, and Social Media and e-Marketing from a Multi-Disciplinary approach. She supervises PhD students in field of Marketing, Branding, Design, and Corporate Identity.

        She has published in the Journal of Business research, European Journal of Marketing, and Qualitative Market Research. Pantea is Ad-HOC reviewer in various Journals such as Journal of Business research, European Journal of Marketing, Qualitative Market Research, and Industrial Marketing Research. She is the first translator of Photoshop III Book to Farsi in 1997 and published Persian Hairpins Book in 2001 in Persian language.

        Publications:

        Books:

        • Photoshop 3: The first translation from English to Farsi (1997) Chap and Enteshar Publication, Tehran, Iran.
        • Persian Hairpins (2001) Chap and Enteshar Publication, Tehran, Iran.

        Journal Article:

        • Foroudi, P., Melewar, T. C., and Gupta, S. (2014). Linking corporate logo, corporate image, and reputation: An examination of consumer perceptions in the financial setting. Journal of Business Research, 67(11), 2269-2281.

        Publication Feed

        From CSR to CSI: analysing consumers’ hostile responses to branding initiatives in social media-scape

        Vollero, Agostino and Palazzo, Maria and Siano, Alfonso and Foroudi, Pantea (2018) From CSR to CSI: analysing consumers’ hostile responses to branding initiatives in social media-scape. Qualitative Market Research: An International Journal . ISSN 1352-2752 (Accepted/In press)

        Developing corporate communications: an exploratory study

        Palazzo, Maria and Foroudi, Pantea and Kitchen, Philip J. and Siano, Alfonso (2018) Developing corporate communications: an exploratory study. Qualitative Market Research: An International Journal . ISSN 1352-2752 (Accepted/In press)

        Knowledge sharing by entrepreneurs in a virtual community-of-practice (VCoP)

        Hafeez, Khalid and Alghatas, Fathalla M. and Foroudi, Pantea and Nguyen, Bang and Gupta, Suraksha (2018) Knowledge sharing by entrepreneurs in a virtual community-of-practice (VCoP). Information Technology & People . ISSN 0959-3845 (Accepted/In press)

        Investigating relationship types for creating brand value for resellers

        Gupta, Suraksha and Foroudi, Pantea and Yen, Dorothy (2018) Investigating relationship types for creating brand value for resellers. Industrial Marketing Management . ISSN 0019-8501 (Published online first)

        Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry's brand performance

        Foroudi, Pantea (2018) Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry's brand performance. International Journal of Hospitality Management . ISSN 0278-4319 (Published online first)

        View more publications

      • Funded Research &
        Knowledge Exchange Projects

      • Engagement &
        Impact

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