Dr Pantea Foroudi (PhD, MSc, MA, BA) is Programme Leader (MA, e-Marketing and Social Media) and Lecturer in Marketing and Branding at The Middlesex Business School. Prior to joining Middlesex in August 2015, she was Senior Lecturer in Business Management and Undergraduate Course Director at The Claude Littner Business School, University of West London. She also has held academic positions at London International College of Business and Technology (LIBT), Brunel University London and lecturer at Azad University and Al-Zahra University, Tehran, IRAN. In addition, Pantea has several years of experience of working in marketing, design, advertising and market research firms and has conducted research projects in UK, Dubai and Iran.
Pantea is currently teaching Social Media and e-Marketing to postgraduate students and international Marketing to undergraduate students. In the past she has taught Public Relations, Corporate Marketing Strategy, Marketing Research, Marketing Principles, Foundation of Marketing, Marketing Planning, Business Management, Enterprise and Business Development, Managing Small Medium Enterprise, and Corporate Advertising and Media. She received Special Recognition Award.
Pantea's major research interest is in Marketing, Branding, Communications, Visual Identity/Design, and Social Media and e-Marketing from a Multi-Disciplinary approach. She supervises PhD students in field of Marketing, Branding, Design, and Corporate Identity.
She has published in the Journal of Business research, European Journal of Marketing, and Qualitative Market Research. Pantea is Ad-HOC reviewer in various Journals such as Journal of Business research, European Journal of Marketing, Qualitative Market Research, and Industrial Marketing Research. She is the first translator of Photoshop III Book to Farsi in 1997 and published Persian Hairpins Book in 2001 in Persian language.
Vollero, Agostino and Palazzo, Maria and Siano, Alfonso and Foroudi, Pantea (2018) From CSR to CSI: analysing consumers’ hostile responses to branding initiatives in social media-scape. Qualitative Market Research: An International Journal . ISSN 1352-2752 (Accepted/In press)
Palazzo, Maria and Foroudi, Pantea and Kitchen, Philip J. and Siano, Alfonso (2018) Developing corporate communications: an exploratory study. Qualitative Market Research: An International Journal . ISSN 1352-2752 (Accepted/In press)
Hafeez, Khalid and Alghatas, Fathalla M. and Foroudi, Pantea and Nguyen, Bang and Gupta, Suraksha (2018) Knowledge sharing by entrepreneurs in a virtual community-of-practice (VCoP). Information Technology & People . ISSN 0959-3845 (Accepted/In press)
Gupta, Suraksha and Foroudi, Pantea and Yen, Dorothy (2018) Investigating relationship types for creating brand value for resellers. Industrial Marketing Management . ISSN 0019-8501 (Published online first)
Foroudi, Pantea (2018) Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry's brand performance. International Journal of Hospitality Management . ISSN 0278-4319 (Published online first)