Dr Pantea Foroudi (PhD, MSc, MA, BA) is Programme Leader (MA, e-Marketing and Social Media) and Lecturer in Marketing and Branding at The Middlesex Business School. Prior to joining Middlesex in August 2015, she was Senior Lecturer in Business Management and Undergraduate Course Director at The Claude Littner Business School, University of West London. She also has held academic positions at London International College of Business and Technology (LIBT), Brunel University London and lecturer at Azad University and Al-Zahra University, Tehran, IRAN. In addition, Pantea has several years of experience of working in marketing, design, advertising and market research firms and has conducted research projects in UK, Dubai and Iran.
Education:
Past Experience:
Pantea is currently teaching Social Media and e-Marketing to postgraduate students and international Marketing to undergraduate students. In the past she has taught Public Relations, Corporate Marketing Strategy, Marketing Research, Marketing Principles, Foundation of Marketing, Marketing Planning, Business Management, Enterprise and Business Development, Managing Small Medium Enterprise, and Corporate Advertising and Media. She received Special Recognition Award.
Pantea's major research interest is in Marketing, Branding, Communications, Visual Identity/Design, and Social Media and e-Marketing from a Multi-Disciplinary approach. She supervises PhD students in field of Marketing, Branding, Design, and Corporate Identity.
She has published in the Journal of Business research, European Journal of Marketing, and Qualitative Market Research. Pantea is Ad-HOC reviewer in various Journals such as Journal of Business research, European Journal of Marketing, Qualitative Market Research, and Industrial Marketing Research. She is the first translator of Photoshop III Book to Farsi in 1997 and published Persian Hairpins Book in 2001 in Persian language.
Publications:
Books:
Journal Article:
Foroudi, Mohammad M. and Foroudi, Pantea (2021) Corporate identity: definition and component. In: Building Corporate Identity, Image and Reputation in the Digital Era. Melewar, T. C. and Dennis, Charles and Foroudi, Pantea , eds. Routledge. ISBN 9780367531232 (Accepted/In press)
Foroudi, Pantea and Hafeez, Khalid and Izadi, Javad (2021) Managing marketing competencies: a framework for understanding antecedents of marketing capability and its relation to company’s core competencies. In: Building Corporate Identity, Image and Reputation in the Digital Era. Melewar, T. C. and Dennis, Charles and Foroudi, Pantea , eds. Routledge. ISBN 9780367531232 (Accepted/In press)
Zha, Dongmei and Marvi, Reza and Foroudi, Pantea and Dennis, Charles and Ueno, Akiko and Jin, Zhongqi and Melewar, T. C. (2021) An assessment of customer experience concept: looking back to move forward. In: Building Corporate Identity, Image and Reputation in the Digital Era. Melewar, T. C. and Dennis, Charles and Foroudi, Pantea , eds. Routledge, UK. ISBN 9780367531232 (Accepted/In press)
Ahmadi Lari, Helnaz and Foroudi, Pantea and Imani, Saheb (2021) Behavioral intentions in the UK fashion industry: the impact of perceived fashion innovativeness on fashion brand image with the moderating role of social media marketing and lovemark. In: Building Corporate Identity, Image and Reputation in the Digital Era. Melewar, T. C. and Dennis, Charles and Foroudi, Pantea , eds. Routledge. ISBN 9780367531232 (Accepted/In press)
Foroudi, Mohammad M. and Foroudi, Pantea and Jin, Zhongqi (2021) Reputation: configuring the symmetrical and asymmetrical paths to architecture in a retail setting. In: Building Corporate Identity, Image and Reputation in the Digital Era. Melewar, T. C. and Dennis, Charles and Foroudi, Pantea , eds. Routlege, UK. ISBN 9780367531232 (Accepted/In press)
