Dr Pantea Foroudi (PhD, MSc, MA, BA) is Programme Leader (MA, e-Marketing and Social Media) and Lecturer in Marketing and Branding at The Middlesex Business School. Prior to joining Middlesex in August 2015, she was Senior Lecturer in Business Management and Undergraduate Course Director at The Claude Littner Business School, University of West London. She also has held academic positions at London International College of Business and Technology (LIBT), Brunel University London and lecturer at Azad University and Al-Zahra University, Tehran, IRAN. In addition, Pantea has several years of experience of working in marketing, design, advertising and market research firms and has conducted research projects in UK, Dubai and Iran.
Education:
Past Experience:
Pantea is currently teaching Social Media and e-Marketing to postgraduate students and international Marketing to undergraduate students. In the past she has taught Public Relations, Corporate Marketing Strategy, Marketing Research, Marketing Principles, Foundation of Marketing, Marketing Planning, Business Management, Enterprise and Business Development, Managing Small Medium Enterprise, and Corporate Advertising and Media. She received Special Recognition Award.
Pantea's major research interest is in Marketing, Branding, Communications, Visual Identity/Design, and Social Media and e-Marketing from a Multi-Disciplinary approach. She supervises PhD students in field of Marketing, Branding, Design, and Corporate Identity.
She has published in the Journal of Business research, European Journal of Marketing, and Qualitative Market Research. Pantea is Ad-HOC reviewer in various Journals such as Journal of Business research, European Journal of Marketing, Qualitative Market Research, and Industrial Marketing Research. She is the first translator of Photoshop III Book to Farsi in 1997 and published Persian Hairpins Book in 2001 in Persian language.
Publications:
Books:
Journal Article:
Alqayed, Yousef and Foroudi, Pantea and Foroudi, Mohammad and Kaouther, Kooli and Dennis, Charles (2022) Enhancing value co-creation behaviour in digital peer-to-peer platforms: an integrated approach. International Journal of Hospitality Management . ISSN 0278-4319 (Accepted/In press)
Zha, Dongmei and Foroudi, Pantea and Jin, Zhongqi and Melewar, T. C. (2022) Making sense of sensory brand experience: constructing an integrative framework for future research. International Journal of Management Reviews , 24 (1). pp. 130-167. ISSN 1460-8545
Hussain, Shahzeb and Melewar, T. C. and Priporas, Constantinos-Vasilios and Foroudi, Pantea and Yousef, Waleed (2021) Understanding celebrity trust and its effects on other credibility and image constructs: a qualitative approach. Corporate Reputation Review , 24 (4). pp. 247-262. ISSN 1363-3589
Zha, Dongmei and Foroudi, Pantea and Melewar, T. C. and Jin, Zhongqi (2021) Experiencing the sense of the brand: the mining, processing and application of brand data through sensory brand experiences. Qualitative Market Research: An International Journal . ISSN 1352-2752 (Accepted/In press)
Nazarian, Alireza and Velayati, Rezvan and Foroudi, Pantea and Edirisinghe, Dilini and Atkinson, Peter (2021) Organizational justice in the hotel industry: revisiting GLOBE from a national culture perspective. International Journal of Contemporary Hospitality Management , 33 (12). pp. 4418-4438. ISSN 0959-6119
