Dr. Rui Su is Senior Lecturer in Tourism and Programme Leader for BA International Tourism Management (Mandarin). She has involved in a number of research projects, including Church Action on Poverty, Poverty Reduction and Inter-sectoral links in Lao PDR and Storytelling Festival. She has also received a number of small research funding from British Council, AHRC and Middlesex University.
PhD Cultural tourism, Sheffield Hallam University, 2014
PGCLTHE Postgraduate Certificate of Learning and Teaching in HE, Sheffield Hallam University, 2013
MRes Master of Research, Sheffield Hallam University, 2010
MSc International Hospitality and Tourism Management, Sheffield Hallam University, 2009
BA Teaching Chinese as a Foreign Language, Nanjing Audit University, 2008
FHEA Fellow of the Higher Education Academy, 2014-present
Undergraduate and Postgraduate teaching:
cultural tourism, city tourism, cultural governance, heritage representation, urban studies, Chinese tourism
Su, R. & Park, H. (2022). Negotiating cultural trauma in tourism. Current Issues in Tourism, (DOI: 10.1080/13683500.2022.2062308)
Su, R. & Cai, H. (2019) From cultural governance to cultural tourism – Towards an interpretation approach. Tourism Culture & Communication, 19(4), 291-302.
Su, R., Bramwell, B. & Whalley, P. A. (2018). Cultural political economy and urban heritage tourism. Annals of Tourism Research, 68, 30-40. ISSN 0160-7383.
Su, R. (2017). Carrying capacity and tourist interaction: a case study of four European museums. Tourism Planning and Design. 23, 64-72.
Su, R. & C.H. (2017). Dialectical thinking of social media and city tourism marketing. International Journal of Business Studies Review. 2(1), 1-11. ISSN 2521-0068.
Su, R. (2013). Dancing cultures. Annals of Tourism Research, 42, 451-453. (DOI: 10.1016/j.annals.2013.05.008)
Su, R. (2013). Intangible heritage and the museum: new perspectives on cultural preservation. Journal of Tourism and Cultural Change,11(1-2), 129-131, (DOI:10.1080/14766825.2012.753741)
Su, R. (2013).Safeguarding intangible cultural heritage. Journal of Heritage Tourism, 8(4), 362-363, (DOI:10.1080/1743873X.2012.746026)
Su, R. (2012).Enhancing international student engagement: interpreting business messages in visual approaches. Student Engagement and Experience Journal, 1(3), (DOI:10.7190/seej.v1i3.55)
Su, R. (2012). Understanding interdependencies and tensions around cultural tourism in city destinations: the case of Nanjing, China. In: 6th World Conference for Graduate Research in Tourism, Hospitality and Leisure. Fethiye, 24-29th April 2012.Turkey, pp.1260-1276. ISBN: 978-605-5437-83-1.
Su, R. (2011). The production and consumption of cultural tourism. In: 1st Sheffield Joint Doctoral Conference. Sheffield, 19-20th April, 2011. The University of Sheffield Management School Research Office, pp.75-96. ISBN: 978-0-9570023-0-2.
Presentation at conferences:
Su, R. (2019). Transforming visitors’ emotional engagement: A case of National Trust. In: ATLAS Annual Conference 2019: Tourism Transformations. Girona, Spain, 17-20 September, 2019.
Su, R. (2019). Cultural political economy and sustainable heritage tourism. In: ATLAS Annual Conference 2019: Tourism Transformations. Girona, Spain, 17-20 September, 2019.
Su, R. & Park, H. (2018). Negotiating sensitive heritage in tourism. In: Emerging tourism destinations: Working towards balanced tourism development (ICOT 2018). Kavala, Greece, 27-30 June, 2018.
Su, R. (2017). Meaning-making and urban heritage tourism. In: 7th International Conference on Tourism ICOT 2017. Chiang Mai, Thailand, 28 June-1 July, 2017.
Su, R. (2015). Sustaining culture: Dialectic relationships with urban tourism. In: Placing culture in urban China. London, 2nd July, 2015.
Su, R. & Bramwell, B. (2015). Cultural governance and urban tourism in China: A cultural political economy approach. In: ICOT2015, From tourism policy into practice: Issues and challenges in engaging policy makers and end users. London, 24-26th June, 2015.
Su, R. (2015). China urban transport and city tourism. In: Anthropology on the move. London, 15th June, 2015.
Su, R. & Bramwell, B. (2014). Production and consumption of Chinese urban cultural tourism. In: Cultural and heritage tourism: Concepts, realities, perspectives. Lisbon, 30-31st November, 2014.
Su, R., Bramwell, B. & Whalley, P. (2014).Understanding urban cultural tourism through a new conceptual model and its application in China. In: Global Tourism and Hospitality Conference and Asia Tourism Forum. Hong Kong, 18-20th May, 2014.
Su, R. (2014). Interpretation of the visitor experience, the case of Nanjing Massacre Memorial Hall in China. In: 3rd ATLAS Expert Meeting: The Attendee Experience: The Quest for Engagement. Sheffield, 9-10th May, 2014.
Su, R. (2012). Enhancing international students' engagement: visual approaches in interpreting business messages. In: Annual Learning & Teaching Conference. Sheffield, 11th July, 2012.
Su, R. (2012). Qualitative methods in understanding cultural tourism messages. In: 8th Annual Doctoral Colloquium in Newcastle University Business School. Newcastle, 10 -11th July, 2012.
Su, R. (2012). Getting visual: enhancing understanding and engagement. In: Internationalisation in Context Conference. Sheffield, 28th June, 2012.
Su, R. (2012). Linkage between tourism and cultural production. In: 8th International Conference on Sustainable Tourism and Cultural Heritage. Nanjing, 23-26th May, 2012.
Su, R. (2011). The assembly, representation and consumption of cultural tourism. In: The Tourism PhD Colloquium in Universitat de Girona. Girona, 3rd June, 2011.
Su, Rui and Park, Hyung Yu (2022) Negotiating cultural trauma in tourism. Current Issues in Tourism . ISSN 1368-3500 (Published online first)
Su, Rui and Cai, Huifen (Helen) (2019) From cultural governance to cultural tourism - Towards an interpretation approach. Tourism Culture & Communication , 19 (4). pp. 291-302. ISSN 1098-304X
Sun, Yang and Cai, Huifen (Helen) and Su, Rui and Shen, Qianhui (2019) Advantage of low quality in short life cycle products. Asia Pacific Journal of Marketing and Logistics , 32 (5). pp. 1038-1054. ISSN 1355-5855
Su, Rui (2019) Cultural political economy and sustainable heritage tourism. In: ATLAS Annual Conference 2019: Tourism Transformations, 17-20 Sep, 2019, Girona, Spain.
Su, Rui (2019) Transforming visitors’ emotional engagement: a case of national trust. In: ATLAS Annual Conference 2019: Tourism Transformations, 17-20 Sep, 2019, Girona, Spain.
Principal Investigator (PI) for “Uncovering hidden culture for visitor economy recovery", funded by Middlesex University, November 2021 - July 2022.
Early Career Research (ECR) for “Development through the Creative Industries in Turkey”, funded by UKRI, AHRC and Katip Celebi Newton Fund, Istanbul, Turkey, 16-18 October, 2019.
Principal Investigator (PI) for “Transforming tourist emotional engagement", funded by Middlesex University, November 2018 - July 2019.
Co-Investigator (CI) for "UK-Thailand Transnational Education (TNE) Development Project Year 2 - Gearing toward Thailand 40. and Sustainable Development", funded by British Council and Nakhon Pathom Rajabhat University, November 2017 - May 2018.
Early Career Researcher (ECR) for "Characterising Historic Landscapes: Interdisciplinary Perspective", funded by British Council, Newcastle University, Ege University and Katip Celebi Newton Fund, 1-4 March, 2016.
Research Assistant for “Assessment of poverty reduction and inter-sectoral linkages in Lao PDR“ for UNCTAD, 2013.
Festival Evaluator for “Evaluation of the Settle Storytelling Festival“ for Heritage Lottery Funding Bid, 2012.
Researcher for “Paying over the odds“ for Church Action on Poverty, 2009.
External Examining experience:
DBA External Examiner - University of Otago, 2021-2022
DBA External Examiner - Sheffield Hallam University, 2020-2021
External Examiner for Business Managagement (Mandarin), ESCP Europe.
Reviewer: Student Engagement and Experience Journal
Associate Editor: International Journal of Business Studies Review