Business and Management

Selling products and services to other businesses

B2B Sales Professionals create value for business customers and their own organisations. Their customers may include corporate, public sector, SME, and not-for-profit organisations.

This varied role can involve leading long-term and complex propositions. These may include several pricing options or require work with procurement specialists.

B2B Sales Professionals use insight, critical thinking, and commercial judgement to deliver commercial benefits for customers.

• Award and programme title: BSc (Hons) Professional Practice in Business to Business Sales
• Duration: 3 years
• Delivery approach: Blended learning through specialist interactive workshops, work-based learning, and e-learning resources.

Unique benefits for employers:

• A professional learning programme and delivery approach designed specifically to meet employer needs
  A state-of-the-art programme that includes leading-edge thinking in professional sales practice, digital environments, and social media
  Work-based projects designed to deliver business benefits to the apprentice’s employer.

Taking responsibility for long-term organisational success

Professional managers may manage people, projects, operations, or services. They can manage complexity and deliver impact at a strategic or operational level.

They have management and leadership responsibility for setting and delivering organisational objectives across a wide range of functions.

Professional managers use skills in:

• strategic decision-making
• setting direction and achieving results
• building and leading teams
• clear communication
• developing skills and motivating others
• fostering inclusive and ethical cultures
• leading change
• project management
• financial management
• innovation
• risk management
• developing stakeholder relationships.
• Award and programme title: BA (Hons) BA (Honours) Professional Practice in Management
• Duration: 3 years
• Delivery approach: Blended learning through specialist interactive workshops, work-based learning, and e-learning resources.

Unique benefits for employers:

• A professional learning programme and delivery approach designed specifically to meet employer needs
  A programme that reflects each apprentice’s organisational context, ensuring that the skills developed remain relevant to their role
  Work-based projects designed to deliver business benefits to the apprentice’s employer.

Work with individuals and teams to enhance their professional performance

Coaching Professionals work with individuals and teams across organisations. They empower and engage people to improve their professional performance.

Coaching offers a non-directive form of leadership. It helps people learn through deep listening and reflective, open questions instead of instruction, advice, or suggestions.

Coaching is a way of treating people, thinking, and working. It supports individuals and organisations in increasingly volatile and fast-changing environments.

• Award and programme title: Diploma: Coaching Professional
• Duration: 14 months
• Delivery approach: Blended learning through specialist interactive workshops, work-based learning, and e-learning resources.

Unique benefits for employers:

• A professional learning programme and delivery approach designed specifically to meet employer needs
  A programme that reflects each apprentice’s organisational context, ensuring that the skills developed remain relevant to their role
  Professional coaching skills that promote organisational learning and help employers realise its benefits.

A leader who has senior management responsibility

Senior Leaders have an important role in organisations with a workforce to lead, manage, and support.

The broad purpose of the occupation is to provide clear, inclusive, and strategic leadership. Senior Leaders set the direction for their area of responsibility within an organisation.

Their role typically involves setting, managing, and monitoring progress towards core objectives. These objectives align with the organisation’s wider strategic aims.

• Award and programme title: Postgraduate Diploma in Business Administration (Senior Leader), with the option to top up to an MBA
• Duration: 2 years
• Delivery approach: Blended learning through specialist interactive workshops, work-based learning, and e-learning resources.

Unique benefits for employers:

• A professional learning programme and delivery approach designed specifically to meet employer needs
• A programme that reflects each apprentice’s organisational context, ensuring that the skills developed remain relevant to their role
• Employees who can lead and manage successfully and ethically across different organisational contexts and sectors in a global, diverse, and dynamic business environment.