Digital User Experience (UX) (Degree Apprenticeship) BSc Honours
2026-27 Year of entry
Analyse, design and radically improve the experience that people have with digital products and services.
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Why choose Digital User Experience (UX) (Degree Apprenticeship) BSc Honours at Middlesex?
Digital User Experience (UX) is a fast-evolving and in-demand profession at the intersection of design, technology, and innovation. It plays a critical role across every sector, from healthcare to finance, enhancing how users interact with digital products and services. UX professionals advocate for user-centred design and lead the charge in creating intuitive, inclusive, and impactful digital experiences.
This programme supports both employers and apprentices looking to build capability in UX across a wide range of industries, including digital and creative, retail, health innovation, public services, manufacturing, and financial services.
The BSc Digital User Experience degree apprenticeship programme is a new way of learning through an employer, apprentice and university partnership. The apprenticeship brings benefits and opportunities to both employer and apprentice.
For employers, the apprenticeship is a chance to add value to your workforce by developing an apprentice’s career, watch them progress and build long-term relationships. Employers will benefit from skilled employees knowledgeable in consumer psychology and user experience research and who can drive the radical improvement of digital products and services. Apprentices are ambitious employees who are looking to develop and can bring a real diversity of thinking to your company. Apprentice training is financed through the Apprenticeship Levy fund.
For the apprentice, there are no tuition fees or student loan repayments, and apprentices ‘earn while they learn’, developing their capabilities at work as they study so they can put what they learn into practice straight away. Through the apprenticeship they will gain experience and skills to become a confident and professional Digital User Experience graduate.
By combining real-world work experience with structured academic learning, the apprenticeship offers a powerful pathway to grow UX expertise and meet the increasing demand for digital-first, user-focused solutions.
On successful completion, apprentices will have gained:
- A Middlesex University degree BSc (Hons) Digital User Experience (Apprenticeship)
- An Apprenticeship Certificate demonstrating that the apprentice has met the national Apprenticeship Standard for a Digital User Experience Professional
3 great reasons to pick this course
About your course
Developed in collaboration with industry, this programme equips you with a comprehensive blend of creative, analytical, and technical skills needed to thrive in the dynamic field of user experience (UX) design. It provides you with the practical tools to design user-friendly, accessible digital products, combining hands-on experience with structured learning to develop confident, well-rounded UX professionals. You will explore user research methods such as interviews, surveys, and usability testing to better understand user needs. You will learn to apply design thinking to create wireframes, prototypes, and user journeys that solve real-world problems. The programme also develops essential skills in communication, teamwork, and stakeholder engagement, preparing apprentices to work effectively within multidisciplinary teams and contribute to the design of impactful digital services across sectors.
This module will prepare you with knowledge of the key skills required for successful work-based study in higher education and basic concepts of digital design.
This module gives you a deep understanding of key behavioural theories and their application to UX design. You will explore how these theories influence user decision-making and behaviour in digital environments.
In this module you will develop your ability to evaluate the usability, accessibility, and effectiveness of digital products, with a specific focus on user interface (UI) design. You will also develop practical skills in creating high-fidelity prototypes and communicating design recommendations clearly to stakeholders.
You will learn how to conduct generative research through user interviews, focus groups, surveys, and ethnographic research, to uncover user needs and behaviours. You will explore the creation of personas and other research artefacts, transforming research insights into actionable design concepts.
This module helps build your portfolio and reflect on your continuing practice as an apprentice in order to be able to assess and evaluate the experience in your workplace.
Learn to model user types effectively in UX research and design, through key profiling methodologies for user personas, archetypes and system personas for conversational interfaces. You will learn how to validate and refine personas, challenge assumptions about user behaviour, and create empathy-driven insights.
Distil user research into clear, actionable problem statements that drive UX strategy. You will learn how to balance user needs with business objectives, client brand, and long-term strategy, applying agile principles throughout the process to ensure a flexible, collaborative approach.
Ideate, prototype, and refine digital product solutions through iterative development. You will explore workshopping methodologies, experimental design, and validation techniques to turn initial ideas into feasible, viable, and desirable solutions. By engaging in stakeholder collaboration and user feedback cycles, you will develop strategies for prioritisation, risk assessment, and iterative refinement.
This module enables you to design and lead user testing to validate and verify proposed UX design solutions using a range of methodologies and techniques against goals, objectives and key performance indicators (KPIs).
This module allows you to take responsibility for your own continual personal and professional development, especially related to emerging developments in the field and supports you to achieve your own personal and professional development ambitions.
Focusing on post-deployment evaluation, you will be able to use collected data to assess and validate solutions against UX metrics, goals, objectives and key performance indicators (KPIs) with a view to continuous improvement of the digital product or service. It equips you with all the skills to efficiently manage projects in a user-centred way, while also meeting and exceeding business priorities and needs.
Act as the user voice champion throughout the build process of the digital product or service, liaising with relevant technical teams. You will enhance their skills and knowledge in accessible and inclusive design and will develop advanced communication skills to inform, inspire and influence others to adopt user-centred strategies.
You will learn how to monitor, anticipate and adapt to changes in the wider contexts affecting the discipline of UX, including emerging technologies, sustainability goals, regulatory developments, and socioeconomic, political, cultural, industrial changes.
You will consolidate and deepen the understanding of material taught on the programme, and will undertake an individual work-based project, focusing on a product, process or application relevant to them and their employer. This is a significant opportunity to reflect on the learning progress and to develop skills for life-long learning and career development.
This module enables you to develop their leadership skills in the field of UX. It prepares you for their end-point assessment and coaches them to achieve your own personal and professional development ambitions, especially related to emerging developments in the field.
To find out more about this programme, please download the Digital User Experience (UX) degree apprenticeship programme specification (PDF).
Teaching
A work-integrated, blended learning approach will develop apprentices' knowledge, skills, and professional behaviours through structured, interactive, and reflective learning activities.
- Induction and progress review workshops provide orientation to the programme, set learning objectives, and review progress
- Workshops and seminars engage apprentices in discussions, case studies, and problem-solving activities related to UX research, design, and evaluation
- Computer-based exercises include hands-on individual and group activities such as usability testing and accessibility assessments
- One-to-one tutorials and coaching provide personalised guidance and feedback from tutors and workplace mentors
- Work-based learning allows apprentices to apply UX principles directly in professional settings for industry relevance
- Formative feedback is provided through meetings, email, and discussion boards
- Student-led online discussion forums encourage peer learning, collaboration, and knowledge sharing
- Self-directed learning is supported by programme handbooks, the virtual learning environment and library resources.
Middlesex Module Assessment
Your learning is assessed by:
- Professional Development Portfolio of Digital UX Work.
- Delivery of UX processes in variety of media formats and platforms
- Online 360 Feedback
- Work-based projects
- Demonstration and Application of Contemporary Methodologies
- Professional Development Plan
- Customer/Stakeholder Research
- Communication of research reports
- Pitches and presentations for internal and external stakeholders
- Professional conversation
End-Point Assessment
The end-point assessment is a practical problem-solving project relevant to the programme of study and to the employer. Apprentices can choose one of the following assessment methods:
- A professional discussion with an independent assessor (underpinned by a portfolio of evidence) OR
- A work-based project report and presentation with questioning
The specific requirements for the end-point assessment for BSc Digital User Experience apprenticeship are detailed in the nationally approved End-point Assessment Plan and this can be found on the Skills England website.
Entry requirements
At Middlesex, we're proud of how we recognise the potential of future students like you. We make fair and aspirational offers because we want you to aim high, and we’ll support you all the way. We’ll always be as flexible as possible and take into consideration any barriers you may have faced in your learning. And, if you don’t quite get the grades you hoped for, we’ll also look at more than your qualifications. Things like your work experience, other achievements and your personal statement.
Qualifications
You are required to be employed in a role that will enable you to engage in work activities that are relevant to developing the knowledge, skills and behaviours required to operate as a digital user experience professional.
Interviews
You will be interviewed for admission to this programme.
Fees and funding
There is no cost to do a higher or degree apprenticeship for the apprentice/student. They will earn at least the minimum wage for apprentices but many companies pay more than this, particularly for higher and degree apprenticeships.
They could potentially earn upwards of £3001 per week plus the employer and the government is required to pay the tuition fees, meaning the apprentice won't need a tuition fee loan.
1Information and statistics from GOV.UK
Additional costs
The following study tools are included in your fees:
- Free laptop loans for a maximum of 24 hours
- Free e-books and e-journals for key course texts
- Free access to everything on your reading list
- Free specialist software for your course
- Free printing for academic paperwork.
Financial support for students
To help ensure uni is affordable, we’re doing everything we can to support our students.
- The MDX Student Starter Kit can help some students with up to £1,000 of goods including a new laptop or iPad.
- Our MDX Excellence Scholarship offers grants of up to £2,000 per year for UK students.
- Our Regional or International Merit Awards reward International students with up to £2,000 towards course fees.
Find out more about undergraduate funding and all of our scholarships and bursaries.
Careers
How can the Digital User Experience (UX) (Degree Apprenticeship) support your career?
Upon completion, apprentices will be fully qualified Digital User Experience Professionals in
full-time professional employment. The degree apprenticeship will provide opportunities for career progression and advancement into leadership roles within the UX field.
Graduates can pursue roles such as:
- Senior UX Designer / Consultant / Analyst
- Senior User Researcher
- UX Strategist
- Interaction Designer
- User Interface Designer
- Accessibility Specialist
- Senior Service Designer
- UX Product Manager
- UX Lead
- Senior Product Designer
We’ll carefully manage any future changes to courses, or the support and other services available to you, if these are necessary because of things like changes to government health and safety advice, or any changes to the law.
Any decisions will be taken in line with both external advice and the University’s Regulations which include information on this.
Our priority will always be to maintain academic standards and quality so that your learning outcomes are not affected by any adjustments that we may have to make.
At all times we’ll aim to keep you well informed of how we may need to respond to changing circumstances, and about support that we’ll provide to you.